newDigital Communications Specialist (Pensions)Ontario Pension Board4.8Toronto, ON Specialized experience in creating digital content. Demonstrated ability to analyze communication needs and create effective digital communications for… 7 days ago·More…View all Ontario Pension Board jobs – Toronto jobsSalary Search: Digital Communications Specialist (Pensions) salaries in Toronto, ONSee popular questions & answers about Ontario Pension Board

Digital Communications Specialist (Pensions)

Stakeholder Relations

(Up to 18 month contract)

At OPB, the health, safety and wellness of our employees, clients, vendors, and stakeholders is our top priority. In accordance with the advice of applicable public health authorities, we have transitioned to work-from-home to mitigate the risk of the potential spread of COVID-19.

To learn more about our hiring protocols during the COVID-19 pandemic, please visit our Careers site at https://www.opb.ca/about-opb/careers.

As the Digital Communications Specialist, you will work closely with internal subject matter experts to develop and create effective external communications for OPB’s clients across multiple channels including digital and print – translating technical pension issues into easy-to-understand communications for PSPP members and employers. Reporting to the Manager, External Communications & Digital Experience, you will also provide subject matter expertise to internal stakeholders on various communication issues and projects.

Qualifications:

  • Degree or diploma in a communications-related discipline
  • Specialized experience in creating digital content
  • Demonstrated ability to analyze communication needs and create effective digital communications for different audiences
  • Knowledge of pension administration (preferably in a defined benefit system)
  • Understanding of basic financial/investment concepts (preferably developed working in a banking, retirement planning or pension services)
  • Excellent verbal and written communication skills
  • Proven ability to transform technical information into easy-to-understand material for audiences
  • Strong interpersonal skills and a proven ability to cultivate strong partnerships and collaborate effectively within a team and across the organization
  • Excellent leadership and organizational skills to manage multiple communications projects
  • Proficient in CP style
  • Advanced working knowledge of Microsoft Office software and Adobe Acrobat
  • Knowledge of In Design is an asset
  • Ability to work equally well in both French and English an asset

Please submit your resume if you are interested in this exciting opportunity.

The competition will remain open until a successful candidate is selected or until the competition is closed.

This competition is open to all employees of OPB and has been advertised on LinkedIn.
OPB is committed to providing accommodation for people with disabilities in its recruitment process.
Please advise OPB if you require an accommodation, and we will work with you to meet your needs.
Candidates being considered for this position will be required to submit to a background screening.

Digital Communications Specialist (Pensions)


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Senior Digital Specialist Toronto, Ontario

Job title: Senior Digital Specialist Toronto, Ontario

Company: MediaCom

Job description: Description

Position at MediaCom

SENIOR DIGITAL SPECIALIST – MEDIACOM

At MediaCom, we believe in People First, Better Results. We help people, brands and businesses unlock their growth potential. Our success is underpinned by our belief that if we invest in our people, we’ll deliver better results not only for our teams but for our clients.

We’re a global company, so you’ll be working with teams and time zones from around the world. And we’ve won every international award and then some. There’s never been a more exciting time to be in marketing communications, with infinite choices and endless ways to communicate.

So, what are you waiting for?

Position Overview:

The Digital Specialist will provide support in managing and launching digital campaigns, contribute to overall client service requirements and assist in the management of digital media plan executions.

Key Responsibilities:

  • Execute digital campaign launches and digital trafficking
  • Support in creating digital demand conversion plans
  • Oversee managing digital investments, executing and optimization
  • Access appropriate research as it applies to clients’ needs, using IMS, Infosys, COMNavigator, ComScore, Nielsen and other proprietary tools
  • Presenting to clients
  • Oversee some administrative duties required on assigned accounts
  • Effectively work with AdOps, Partner vendors, Finance, Investment Team and other internal groups in order to ensure the campaign performance
  • Complete Audit request templates in a timely and accurate manner
  • Keeping up to date on all communications with CST teams including buy authorizations, tracking reports, buy changes and creative specifications
  • Ensure all client campaign KPI’s are achieved
  • Responsible for tactical planning by creating the buying direction and selecting vendors that are appropriate for the client

What You Bring:

  • 2 to 3 years Digital/Media trafficking and media planning
  • A post-secondary degree with a specialization in Advertising and/or Marketing is an asset
  • Solid technical skills on campaign Management tools (Google) and viewability tools
  • Understanding of media across digital channels and analytics reports
  • Trafficking knowledge (preferred)
  • Attention to detail and mathematical skills required
  • Ability to manage and meet multiple demands within timelines
  • Excellent verbal and written communication skills
  • Good presentation skills
  • Ability to understand the client’s business, strong computer skills with a particular emphasis in Excel and PowerPoint
  • Desire to develop and excel in their media career and a passion for all things media
  • Proficiency with research tools

Benefits:

  • Extended long weekends & summer days
  • Healthcare & RRSP
  • Heath & wellness allowance
  • Goodlife Corporate Program
  • Flexible working arrangements
  • Learning and development
  • Referral bonus
  • Anniversary awards

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together.

Expected salary:

Location: Toronto, ON

Job date: Thu, 26 Aug 2021 23:03:37 GMT

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newDigital Marketing ManagerEmond Publishing4.5Toronto, ON•Temporarily Remote 5+ years' experience working in digital marketing. Create monthly marketing reports that summarize the performance of our website, ad placements, marketing… 1 day ago·More…View all Emond Publishing jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Digital Marketing Manager

Emond Publishing, Toronto, ON

Full-time, Permanent

Emond Publishing, one of Canada’s leading educational and legal publishers, is looking for an experienced digital marketing professional to join our team with the goal of enhancing our marketing efforts and delivering an exceptional user experience across all our platforms. We are located at the intersection of Yonge and Eglinton in Toronto, and enjoy a uniquely creative, supportive, and innovative workplace culture that sets us apart in the publishing industry.

Our office is working remotely to ensure the safety of our employees, until such time as it is deemed safe to return to an office environment.

Responsibilities:

Digital Marketing (40%)

  • Develop, execute, and manage digital strategies and marketing campaigns such as Facebook ads, Google ads (remarketing, shopping, video, etc.), SEM, display, social media, cross-media/3rd party advertising, and SEO (Search Engine Optimization).
  • Monitor campaign budget and performance across all the digital marketing channels.
  • Lead digital content marketing initiatives, including the development of collateral, maintenance of the website blog, and upkeep of existing content marketing assets.
  • Manage the entirety of the website experience, ensuring promotions, products, and content are added to the site as required.
  • Seek opportunities to increase engagement and conversion rates with enhanced website content/design. Use methodical A/B testing to test and validate ideas.
  • Liaise with other team members and departments to brainstorm, develop, and implement digital marketing strategies.

Website Management (40%)

  • Support in the final stages in the development, testing, and launch of a new website that integrates content, e-commerce, and LMS functionalities. The new website is being built on the Kentico CMS, with integrations to Moodle LMS and Microsoft Dynamics NAV.
  • Build and manage marketing funnels, personas, automation, and A/B testing on the new website. Assist with populating products, content, and other digital assets.
  • Build and create product/content website landing pages and optimize the user experience
  • Set up performance tracking in Google Analytics and Google Tag Manager to facilitate easy management of website analytics and accurate tracking of key goals and conversions.

Analytics and Reporting (20%)

  • Monitor website analytics to understand site and user behaviour and identify opportunities to improve the experience.
  • Create monthly marketing reports that summarize the performance of our website, ad placements, marketing initiatives, email campaigns, and social campaigns, and share suggestions for how we can adapt and optimize based on the data.

Applicant Requirements

Skills:

  • Logical and analytical problem-solver who is constantly seeking opportunities to optimize
  • Data-driven, highly organized, and attentive to detail
  • Proven project management and data manipulation skills
  • Great communicator with strong interpersonal, written, and verbal communication skills
  • Solid work ethic, a sense of initiative, and a positive attitude

Experience:

  • 5+ years’ experience working in digital marketing
  • Expertise with digital marketing platforms including Google Ads, Facebook Ads, etc.
  • In-depth knowledge of Google Analytics (website analytics tools) and Google Tag Manager.
  • Solid understanding of digital analytics, website metrics with the ability to generate, analyze and interpret data.
  • Demonstrated experience participating in or leading the development/launch of a new website.
  • Experience managing various aspects of a website, including content, eCommerce, design, and marketing funnels/automation (preference given to candidates with experience working with Kentico CMS and Moodle LMS).
  • Experience using product/user experience insights tools (Hotjar, CrazyEgg, etc).
  • Experience in optimizing landing pages and user funnels.
  • Experience examining and assessing web performance, conversion rate optimization (A/B or multivariate testing), and SEO optimization (on-page and off-page).
  • Proficient with HTML, CSS
  • Proficient with Microsoft Office (Word, PowerPoint, Excel – macros and VBA, reporting, VLOOKUP)
  • Database management principles and knowledge of SQL query for reporting is preferred
  • Familiarity with BI technologies (e.g., Power BI, Tableau, Data Studio) for reporting and dashboard building is preferred

Commitment & Compensation:

  • Start date: Immediate
  • Commitment: Permanent salaried role
  • Hours: Monday to Friday, 9am–5pm
  • Location: Currently work from home, until such time as it is safe to return to the office (located at Yonge and Eglinton in Toronto)
  • Compensation: Commensurate to experience

Application deadline: 2021-09-21

Expected start date: 2021-09-22

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital Marketing: 5 years (preferred)

Language:

  • English (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Manager


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newAssistant Vice President, MarketingCanada Protection Plan3.1Toronto, ON Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing… 1 day ago·More…View all Canada Protection Plan jobs – Toronto jobsSalary Search: Assistant Vice President, Marketing salaries in Toronto, ONSee popular questions & answers about Canada Protection Plan

About us:
Discover the advantages of working with a dynamic, growing entrepreneurial organization. Canada Protection Plan, A Foresters Financial Company, is a leading provider of no medical life insurance in Canada. We design innovative insurance plans as well as distribute other life and health insurance products.

Our mission is to quickly and compassionately ensure our clients receive the services and benefits they deserve.

Your future is waiting

Canada Protection Plan is looking for an Assistant Vice President, Marketing, Canadian Division to lead the Marketing function and oversee the strategic direction for the development, implementation and management of innovative marketing programs to drive Customer and Distribution Partner education, awareness and engagement. Create demand for products and services, increase website traffic and conversions and help meet sales targets and other business goals and objectives through various digital and traditional (TV and print) channels. The incumbent will forge close partnerships with business leaders across the organization.

Key Responsibilities:

  • Lead the annual strategic review and planning cycle for marketing as part of the overall strategic planning process
  • Provide leadership to the department for strategic planning and plan implementation
  • Provide leadership and direction to the retail and distribution marketing teams
  • Improve consumer and financial advisor experience by evaluating the end-to-end experiences across multiple channels (digital, radio, television, and print)
  • Establish measurement framework (ROI and KPIs) and develop best-practice analytics and reporting capability to measure and report marketing campaign performance and optimize marketing strategies and media mix
  • Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing channels
  • Oversee the implementation of strategies to drive online traffic and enhance usability, design and content
  • Develop, plan and optimize all web, SEO/SEM, email and social media campaigns
  • Enhance strategic online brand and product campaigns to raise brand awareness
  • Oversee the review of marketing collateral and website content
  • Be accountable for brand guidelines
  • Build and manage relationships with third party and agency partners
  • Promote marketing best practices across the organization for all stakeholders

Knowledge/Experience/Skills:

  • Completion of a University degree (Business or Marketing) or equivalent experience; MBA is an asset
  • 7+ years of experience in a digital marketing and strategy role preferably in the financial services sector
  • Senior management experience working with marketing teams
  • Experience as part of a sales team an asset
  • Life and health insurance experience is an asset
  • Demonstrated success in driving business results in a B2B and B2C, corporate or professional services company, with particular emphasis on digital marketing, content marketing, social media and analytics
  • Thorough understanding of digital technology, website and mobile development, including methods to leverage social networking to achieve business results
  • Knowledge and experience with CRM (Salesforce) and marketing automation platforms (Marketing Cloud)
  • Experience using analytics platforms: Google Analytics, social analytics and web/data analytics, mobile technology implementation and email marketing
  • Experience executing search engine optimization (SEO), search engine marketing (SEM) and online (paid search and display) advertising campaigns
  • Excellent written verbal and oral communication and presentation skills
  • CFP, CLU, RHU, designation an asset
  • Bilingualism (English and French) an asset

At Canada Protection Plan, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a diverse workforce and we are an equal opportunity employer. If you require an accommodation, we will work with you to meet your needs.

Assistant Vice President, Marketing


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Programs and Digital Marketing Coordinator- Remote – Toronto, ON


Company: Dell

Location: Toronto, ON

Job description: organization to bring the Marketing messages to life through strategic programs, partnerships and digital marketing vehicles…. Join us to do the best work of your career as the SMB Programs and Digital Marketing Coordinator on Dell Technologies North America…

Expected salary:

Job date: Sat, 04 Sep 2021 22:26:38 GMT

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Intermediate Business Analyst to implement, maintain and recomend analytical digital marketing solutions for a financial client – Toronto, ON


Company: S.i. Systems

Location: Toronto, ON

Job description: , maintain and recommends analytics solutions for digital marketing analytics, reporting and analysis. Defines business… Responsibilities The Digital Analytics Implementation Specialist will implement measurement capabilities across digital properties…

Expected salary:

Job date: Sat, 04 Sep 2021 22:46:26 GMT

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