Marketing Manager CRM and Digital ExperienceWeber Stephen CanadaVaughan, ON 5+ years’ work experience in CRM, email and digital marketing. Strong understanding of segmentation and targeted marketing strategies. 15 days ago·More…View all Weber Stephen Canada jobs – Vaughan jobsSalary Search: Marketing Manager CRM and Digital Experience salaries in Vaughan, ON

Position Summary

The Marketing Manager – CRM and Digital Experience will develop and execute Weber’s CRM strategy to drive lifetime value by enhancing multiple digital channels and touchpoints throughout the consumer journey and brand experience. This role will take responsibility for strategic planning, building processes, and will execute CRM initiatives following global guidelines to nurture and retain our existing consumers, and find, attract and win new consumers. They will tailor and localize programs for registration, email, apps as well as cart abandonment, life-cycle marketing and loyalty program efforts, creating stronger consumer engagement, reaching key performance indicators and driving incremental revenue from these closer relationships. This role will also maintain and fine tune our website experience, including SEO, CMS, reviews and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience. The Marketing Manager – CRM and Digital Experience reports to the Vice President of Marketing, located at our Canadian head office in Vaughan, Ontario.

Essential Duties and Responsibilities

  • Define and implement CRM strategy and initiatives that maximize and grow data capture and Opt-ins while driving loyalty, revenue and consumer engagement.
  • Manage the onboarding and lifetime relationship with our consumers, keeping them informed, inspired and connected to the brand and all its activities and products.
  • Develop and execute against all Registration, Opt-ins, CRM, Email strategies and Digital Journeys, ultimately driving brand affinity, engagement and awareness across all platforms, following global CRM guidelines and best practices.
  • Ongoing management and optimization of segmentation of opt-in database.
  • Work with key partners across the global organization to leverage and implement content strategy and apply SEO learnings.
  • Manage and maintain weber.com content including CMS, Reviews, PIM and pricing/promotional calendar platforms to deliver on eCommerce and Direct To Consumer strategies.
  • Plan and maintain a content calendar for top-level pages, including website home page.
  • Partner with other members of the Marketing team to ensure consistent messaging and brand engagement with consumers who are interacting directly with Weber.
  • Measure and report key CRM and website performance metrics, analyzing the data to understand wider trends and areas of opportunity or concern.

Essential Duties and Responsibilities
  • 5+ years’ work experience in CRM, email and digital marketing.
  • Bachelor’s degree required; master’s degree preferred.
  • Experience developing a CRM program, managing life stage/email marketing, fine-tuning website experience to increase sales/engagement, managing a consumer database, consumer loyalty clubs are required.
  • Experience working with e-Commerce, various digital platforms (including apps) & tools such as Salesforce CC, Emarsys, and Google Analytics.
  • Firm Search Engine Optimization (SEO) skills.
  • Practical experience with enterprise Web Content Management systems.
  • Strong understanding of segmentation and targeted marketing strategies.
  • French is an asset.


If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Canada may be right for you.


Thank you in advance for your interest. Weber-Stephen Canada is an equal opportunity employer. However, due to the volume of resumes received, only those candidates selected for interviews will be contacted.

Marketing Manager CRM and Digital Experience


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SEO ManagerQuadientMarkham, ON•Remote Strong technical understanding and marketing background. Best Practice and Content: Advocate for SEO best practices and adoption by core cross-functional teams,… 30+ days ago·More…View all Quadient jobs – Markham jobsSalary Search: SEO Manager salaries in Markham, ON

We’re constantly adapting to a business world that’s constantly evolving. So we’re looking for agile minds that can keep us tuned in and on track with trends and expectations. Join our international team and shape the SEO transformation of Quadient. We are looking for an English speaking SEO Manager (m/f/d) to support our four business solutions Mailing Related Solutions (MRS), Business Process Automation (BPA), Customer Experience Management (CXM) and Parcel Locker Solutions (PLS). You will be responsible for identifying and implementing all SEO driven initiatives (strategy and implementation, content, link building and reporting) in all English spoken countries. You will directly report to the Digital Marketing Director and work closely with cross-functional marketing and product teams. The role can be filled anywhere in the US or Canada (Eastern Zone) and is fully remote.


Your tasks:


  • SEO Strategy:     Develop, manage, and execute SEO strategy for your assigned language across all solutions and corporate content. Outline recommendations, goals, and timelines which include experiments and initiatives to drive awareness, organic traffic, leads, and engagement. Collaborate on identifying content gaps to drive awareness, engagement, and link-building opportunities.


  • Keyword Strategy:     Establish a keyword strategy and portfolio through research and analysis. Focus on optimizing existing content and uncovering new opportunities of untapped search space for both high volume core business terms and broad match, long-tail keywords. Own actions plans for identified keywords, monitoring results over time and providing feedback on ranking to campaigns and content team. Oversee internal content competition and prevent any potential keyword cannibalization.


  • Best Practice and Content:     Advocate for SEO best practices and adoption by core cross-functional teams, including marketing, communications/content marketing, product and content developing teams. Advise the content team, assist in content creation and participate in content calendar meetings to infuse SEO strategies into decision-making.


  • Reporting:     Create a framework/rubric for measuring SEO progress, performance, and success. Create and deliver quantitative and qualitative SEO performance reports to internal stakeholders. Use various tools including but not limited to SEO tools and web analytics tools (Google Analytics Search Console, SEMRush etc.) to support the compilation of data and develop recommendations.


Your skills:

  • 3 – 5 years of experience in successfully developing and executing SEO campaigns.

  • In depth knowledge of SEO best practices with a holistic approach to strategy and an understanding technical implementation.

  • Strong technical understanding and marketing background.

  • Experience in working with developers to implement technical SEO tactics and editors to produce SEO focused content.

  • Strong knowledge in analyzing data with software tools including Google Analytics, Google Search Console, SERP tools, etc.

  • You are proactive, curious and data driven. You feel comfortable working in cross-functional teams with different stakeholders.

  • Native Language: English – French or German competencies would be appreciated


Vision

To be the driving force behind the world’s most meaningful customer experiences.


Mission

Together, we focus on delivering solutions that create relevant and personalized interactions.


Values

Empowerment, Passion, Inspiration, Community. “Be epic. Together”


Quadient US


The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

SEO Manager


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Senior Analyst, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels. 11 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Analyst, Marketing Productivity salaries in Brampton, ONSee popular questions & answers about Loblaw Companies Limited

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:

The Senior Analyst, Marketing Productivity leads the translation of data and analytics into marketing insights, assets, and tools to advance marketing strategy. This role collaborates with peers within key enabling partners across LCL to leverage, capture and consolidate required data for marketing productivity and measurement needs. They serve as an internal expert on translating data & analytics into marketing insights, and provide support and expertise to Brand teams on leveraging insights to inform marketing plans and briefs.

Core Responsibilities:

  • Insights & Analytics: Works with LCL partners to access and use relevant data, analytics, customer research, and trends, to support the Productivity team in making appropriate recommendations to the Marketing organization. Maintains an in-depth knowledge of LCL’s currently available data, assets, tools and capabilities, and acts as an internal point of contact on the applicability and limitations of these capabilities for Marketing’s priorities, and to gather additional inputs, as needed
  • Marketing Measurement: Conducts research and analyses on recommended KPIs and baseline benchmarks in support of developing a marketing measurement framework for assessing marketing campaign performance. Evaluates the framework against leading practice. Supports the Sr. Manager in disseminating the framework across Marketing Brand teams, Loblaw Agency, and Loblaw Media.
  • Reporting Dashboards & Templates: Supports the development of reporting dashboards and templates based on priorities; gathers inputs, maintains, and updates dashboards and metrics for Marketing team
  • Upskilling & Change Management: Supports the Sr. Manger in developing, coordinating and delivering programs to upskill Marketing teams in productivity, insights and analytics capabilities
  • Optimization, Innovation & Best Practices: Works with partners to compile campaign performance reports with key metrics, highlight trends and areas for optimization, and provide insights to Brand teams for post-mortem discussions. Refine reporting dashboard metrics, as warranted. Proactively suggests opportunities to test & learn, incorporating leading practice and innovative strategies to bring best in class marketing analytics practices to the marketing organization

Outcomes & KPIs:

  • Quality/completeness of marketing productivity dashboard(s) and templates, and measurement framework
  • Delivery of requested productivity analysis and insights to Brand teams
  • Accessibility of data/assets/tools to Marketing team

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis, within a Marketing context
  • Building compelling visualizations to convey key insights
  • Brand marketing, digital marketing
  • Project management

Experience:

  • 3+ years of experience analyzing large datasets and extracting insights with focus on marketing analytics
  • Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

How You’ll Succeed:

At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:

Regular

Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Senior Analyst, Marketing Productivity


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newReporter: Sponsored ContentBuzzBuzzHome4.2Toronto, ON Understanding of the principles and tools that underpin digital content creation and. Past experience working with sponsored content programs and collaborating… 8 days ago·More…View all BuzzBuzzHome jobs – Toronto jobsSalary Search: Reporter: Sponsored Content salaries in Toronto, ON

BuzzBuzzHome by Zonda is looking for a writer to contribute to its real estate news brand Livabl through the development of sponsored content. Launched in 2018 as part of the BuzzBuzzHome network, Livabl has grown into an essential digital resource for homebuyers, real estate investors, industry leaders and urbanists.

BuzzBuzzHome by Zonda is a market leader in new residential construction data across North America. Our mission is to improve how consumers discover and buy brand new homes. We care about the accuracy and organization of our information and providing a best-in-class user experience. We’re advocates for transparency in the new residential construction marketplace.

Livabl is a key piece of our effort to expand our audience, create compelling and informative user experiences and help our home builder clients reach new home buyers through expertly crafted content.

Responsibilities

You’ll be writing and editing important client stories about our real estate partners across North America. You’ll be contributing content on a daily basis, while managing and evolving the site’s relationship with its partners in the real estate community to ensure our sponsored content is the best in the industry. This includes liaising with internal and external teams to build awareness and to support client business objectives.

Requirements

  • Digital media experience.
  • A journalism degree or equivalent professional experience.
  • Exceptional writing and editing skills.
  • A knack for writing compelling headlines.
  • Understanding of the principles and tools that underpin digital content creation and
  • distribution, including social media, SEO and data analytics.
  • Ability to work with outside partners to achieve mutual goals.
  • Top notch organizational skills, with strong attention to detail and ability to manage priorities.

Nice to have

  • A passion for real estate and urbanism and understanding of local and national housing market trends.
  • Past experience working with sponsored content programs and collaborating with client agencies and in-house marketing teams.
  • An understanding of the nuts and bolts of how a digital media site operates and evolves, including the ability to collaborate with a product team on site optimization and new features.

Does this position allow for remote working?

Absolutely, you may work from wherever is most convenient for you – anywhere in Canada. For those who prefer working from an office, our HQ is conveniently located at the corner of University and Dundas in Toronto, steps from St. Patrick Station, surrounded by great restaurants, entertainment, and cultural venues. We stock our pantry with snacks and drinks, and operate a casual but focused work environment.

Reporter: Sponsored Content


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Growth Strategist (Senior Marketing Manager)Six and FlowToronto, ON$63,500 a year Understanding of theory and implementation of Conversational marketing, Account-based marketing, Inbound Marketing and automation processes. Up to $63,500 CAD. 30+ days ago·More…View all Six and Flow jobs – Toronto jobsSalary Search: Growth Strategist (Senior Marketing Manager) salaries in Toronto, ON

We are looking for a Growth Strategist (or senior marketing manager) to join our team. Our expanding base of clients needs more tender loving hands to caress them to sustained greatness.

We are a growth and inbound marketing agency working primarily in digital, with massive ambitions and very exciting plans moving forward. For all of our work, the end goal is always to create positive and sustainable ROI for our clients. We help them grow. And we try to enjoy the process along the way…

We partner with our clients. We don’t just provide services, which is why it’s important the clients are the right fit for us, and us for them. We get involved from beginning to end so for us it’s important to bring on the right clients that fit our business, the way we work and that we feel we can offer some real value to.

Our clients (new and old) all fit the following mould:

  • Clients we love working with (and have a good relationship with)
  • Brands, services and products we believe in
  • Clients we feel we can really add some value to

We believe that when we’re a good fit for our clients and likewise them for us, it makes for a nicer way to work and for nicer projects to be involved with.

The role:

We are looking for a Growth Strategist who has experience in client management, ensuring all our client’s needs are met in line with the agreed strategy, KPIs and goals. In addition to leading a delivery team (consisting of a Growth Consultant and Growth Executive) across inbound marketing, conversational marketing and account-based marketing to name just a few.

The role of a Growth Strategist is responsible for planning and organising activity to be delivered by your pod. You will split your time between leading your team in delivering the strategy and communicating this to the client alongside supporting your team in client delivery. It will be your responsibility to run the sprint process and ensure clear client communication post 90-days, you’ll have ownership over that process for the clients that reside within your delivery pod.

Key Responsibilities:

  • Understand client needs, translating client business objectives into Growth marketing tactics and deliver consistently high quality inbound, conversational and account-based marketing
  • Liaise with clients and ensure project deliverables and timeframes are outlined to them effectively (post 90days)
  • Develop and deliver growth marketing strategies including ABM, conversational and inbound marketing
  • Launch and manage Growth Marketing Campaigns
  • Ensure quality control is in place for work produced by the pod
  • Deliver Client Training (across all areas)
  • Creation of marketing automation processes for HubSpot & Drift

Ideally, you will have:

  • 3+ years agency experience
  • A passion for inbound marketing (content, social, SEO)
  • Understanding of theory and implementation of Conversational marketing, Account-based marketing, Inbound Marketing and automation processes
  • Ability to analyse, diagnose and solve problems or issues
  • Plan and prioritise based on predicted outcomes
  • An understanding of Biddable Media and other paid methods
  • An excellent understanding of lead generation and customer acquisition
  • Experience with direct mail and other non-digital marketing
  • Excellent verbal and written communication skills with the ability to work with clients, prospects and partners by telephone, email and in person
  • Proactivity in searching for new opportunities to improve the client’s campaigns
  • Organisational skill and proficiency in project management
  • A keen eye for detail and aptitude for quality assurance
  • Good energy
  • Positive attitude
  • Ability to multi-task, prioritise, and manage time effectively
  • Motivation, drive and a self-starting attitude
  • Degree educated (or relative training e.g. apprenticeship)
  • HubSpot certified (as a nice to have)
  • Google certified (as a nice to have)
  • Design skills a la Photoshop (as a nice to have)
  • An understanding of HTML and CSS would definitely stand you in good stead

Benefits:

  • Working in a rapidly growing, playful business
  • Working within a team-first agency
  • Yearly conference budget
  • Yearly training budget
  • Gym membership
  • Flexi-time
  • Quarterly company performance-based team commission
  • There’s normally beer, dogs and cake.

Salary:

up to $63,500 CAD

Job Types: Full-time, Permanent

Salary: Up to $63,500.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Employee assistance program
  • Flexible schedule
  • Paid time off
  • Wellness program
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • agency: 3 years (required)

Growth Strategist (Senior Marketing Manager)


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Senior Digital ProducerHavas GroupToronto, ON Proven understanding of product development and digital and creative methodologies and practices. We help organizations improve the human experience using Data,… 30+ days ago·More…View all Havas Group jobs – Toronto jobsSalary Search: Senior Digital Producer salaries in Toronto, ON

Agency :

Havas Health & You

Job Description Summary :

About HHCX

We help organizations improve the human experience using Data, Technology, and Artistry.

HHCX is a small, but fast growing digital and Customer Experience agency. We were created as a joint venture between Havas Health & You, a unique health and wellness network focused on promoting healthy living decisions across the entire health ecosystem; and HHCX, a specialist in delivering omnichannel communication, customer experience and technology services and solutions with 700 digital experts globally.

We’re dedicated to generating real and meaningful value for people and the brands they connect with through the creative and intelligent use of technology, data and content. We develop ideas, design solutions, build applications and manage campaigns in order to solve business problems and deliver measurable success for our clients.

We are hungry for the future and both the opportunity and transformation that it brings. We are growing rapidly, have big ambitions and are working with the other teams and agencies within Havas to tap into new skills and specialisms that will enable us to further expand our offering. We are a small and entrepreneurial team, driven to deliverer and determined to build a business we can be proud of.

Job Description :
Overview of the role
The Senior Digital Producers at HHCX are self-motivated, well-organized, solution-oriented strategic thinkers who are intrigued by the constantly changing digital and social landscape. They have passion for creative work which allows them to embrace the challenges and formulate solutions in collaboration with the team without sacrificing the quality of the end product.
The Senior Digital Producers are responsible for managing large-scale client engagement by coordinating project workflows across multidisciplinary teams including Strategy, Experience Design, Content, SEO, Analytics and Technology. This is a pivotal role that brings all the teams together to ensure the project deliverables meet required goals and specifications and are delivered within scope and budget. They have experience managing projects from inception through launch for variety of projects including omnichannel solutions, website design/development, application design/development and video production social media content development. They understand the risks but through collaboration with the department leads can provide solutions that brings project success.
Havas Health CX is growing rapidly, we have huge ambitions and the opportunities for energetic, passionate individuals are limitless.
Responsibilities
  • Works with Account Management (AM) team to organize and coordinate work on large-scale project and/or a few small projects within larger engagement
  • Partners with AM to determine project goals, deliverables and assumptions and works with the discipline leads to create project proposals, staff plans and project plans.
  • Uses Waterflow approach or selects Agile Project Management methodology to promote rapid delivery of high-quality materials. Is adept at fast tracking, parallel pathing, and otherwise developing alternate means of achieving ever-changing goals
  • Communicates clear direction and information across practices and departments to ensure delivery teams understand project plans and requirements
  • Conducts scrums and internal project status meetings with cross-functional internal teams; participates in weekly client status meetings with account manager
  • Prepares daily project status and resource reports and keeps management, clients, and others informed of project status and related issues
  • Manages and communicates through regular stand up meetings, provides issue resolution and develop mitigation and contingency plans where required
  • Escalates project issues and risks to the Operations Lead and department leads
  • Ensures all deliverables are reviewed for quality internally
  • Directs, coordinates, motivates, and follows up with account managers, delivery team members, and client staff to ensure project progresses on schedule and goals and requirements are met
  • Develops and maintains harmonious internal and client relationships
  • Confers with project team to resolve project- and delivery-related issues
  • Performs other duties as assigned by supervisor
  • Identifies resource needs for projects and works with the Resource Manager on resource allocations anf forecasting
  • Reviews and approves timesheets
  • Prepares accurate and timely estimates and project requirements, builds project plans, discusses contingencies, and aligns to SOW
  • Manages project scope and prepares change orders
  • Generates monthly output forecasts and makes suggestions on revenue/work escalations, change orders, and transfers, where appropriate
  • Obtains vendor costs and timing when developing and finalizing client estimates
  • Clearly defines project assumptions and scope parameters
  • Works with account manager to address SOW/estimate constraints and monitors scope/assumptions
  • Alert steams when financial issues arise and discusses ways to address changes in scope
  • Stays abreast of industry trends
Qualifications:
  • 6+ years of experience in a creative agency
  • A bachelor’s degree from an accredited college/university
  • Strong attention to detail and excellent writing skills
  • Ability to work under deadline pressure / Negotiation skills
  • Proven understanding of product development and digital and creative methodologies and practices
  • Ability to be agile, flexible, and effectively manage complex situations
  • Proficiency with the following programs is required: Microsoft Office Suite (Word, Excel, PowerPoint, MS Project), Smartsheet, Microsoft Teams and Jira
  • Nice to have: Trello, Miro, (Kanban tools)
  • Excellent planning and organization skills
  • Excellent verbal/written communication skills
  • Pharma experience a benefit but not essential
Skills :
Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Due to high volume of applications, only eligible or matching candidates will be contacted by us.

Senior Digital Producer


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Brand & Content Marketing LeadBrainriderToronto, ON•Temporarily Remote Our understanding of B2B and digital marketing earns our clients’ trust. Experience allocating and managing annual marketing budgets. 28 days ago·More…View all Brainrider jobs – Toronto jobsSalary Search: Brand & Content Marketing Lead salaries in Toronto, ON

Company Description

Brainrider is a B2B marketing and creative services agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with in-house marketing teams, creative teams, and internal agencies to fill capability and capacity gaps, enabling them to execute their brand and growth marketing programs at scale.

We are a team of craftspeople. Our understanding of B2B and digital marketing earns our clients’ trust. We are successful when our clients value the work we produce and the expertise we share. We hold ourselves accountable. We are driven to become better. We do our best when we work as a team.

Are you our next team member?

Job Description

As the Brand and Content Marketing Lead for Brainrider, you will join our own Marketing team, reporting to the Marketing Director.

The Brainrider Marketing team has a mandate of building targeted brand awareness and loyalty in our target market, and driving top-line growth of the company by creating and capturing demand for our services.

You have a deep understanding of how to bring a brand story to life for B2B buyers who are marketers themselves. Your experience in content and campaign ideation, planning, and execution management shines through in the projects and budgets you’ve managed throughout your career. You know what a great plan looks like, you are comfortable creating briefs and managing execution of the work to bring those projects to life, and you’re always focused on measuring the impact of your work for the business.

Now you’re ready to embrace full accountability for building brand awareness, engagement, and loyalty for a relatively new brand story in a well-established company. You will lead us on our journey as we create a marketing industry brand that marketers love to work with, and a client community they’re proud to be a part of.

Qualifications


What you’ll do

  • Based on corporate and marketing objectives, you will create brand and content marketing plans that are focused on building the awareness, engagement, and connection with our brand and our clients — past, present, and future.
  • You will also manage all of the execution elements of your marketing plans, from beginning to end, including design, copywriting, digital, production, QA, and reporting.
  • To successfully manage all of that execution, you’ll be orchestrating a variety of resources both internal and external, local and remote. Your leadership and collaboration instincts are a critical success factor in this role.
  • As you bring your work to life, you’ll ensure we are learning from all of the successes AND failures in equal measure, and reinvesting what we learn in our future plans and growth. This is a scale-up business, so rapid incremental improvement wins the day.


What you’ll bring

  • Innovative approach to testing, learning, and continuous improvement
  • Passion about B2B marketing
  • Preference for and experience in a high-growth B2B tech or SaaS company
  • Proven experience planning and managing execution of brand and content marketing projects, complete with concrete examples of both successes and failures
  • Experience allocating and managing annual marketing budgets
  • Experience coaching execution resources to deliver on project requirements
  • High level of aptitude using current marketing technologies, including marketing automation, CRM, CMS, ABM, ad platforms, SMM tools like Salesforce, Pardot, and Google Analytics

Additional Information


This position is remote until further notice, following COVID-19 recommended SIP guidelines.

We also offer competitive salaries, paid vacation, WFH support and set-up assistance, 401K options, and a wide variety of other great perks!


The fine print:

  • Please include current resume and cover letter, as we would like to learn more about you and your experience
  • Candidates selected for next steps will be contacted
  • You can learn more about working with us at Brainrider Careers

Brainrider is a place where everyone can do their best work and be themselves. We work as a team, plain and simple. We respect and value the unique characteristics, skills, and experiences of everyone, and support and champion each other to be the best we can be — for ourselves, our team, and our clients. We recognize that a diverse and inclusive workplace leads to better ideas, better solutions, and better results. And we’re here for that — and for you. We #ridetogether.

Relocation and sponsorship are not provided.

Brand & Content Marketing Lead


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newContent and Social Media SpecialistSUNPANScarborough, ON Possess strong understanding of B2B marketing. 3+ years of experience in copywriting or content marketing. Post-secondary degree in Business or Journalism, with… 2 days ago·More…View all SUNPAN jobs – Scarborough jobsSalary Search: Content and Social Media Specialist salaries in Scarborough, ON

The Content & Social Media Specialist, reporting to the Digital Communication Manager, is a highly motivated, creative and passionate member of the Marketing team. They will assist the Digital Communication manager in engaging people, conversations and developing leads and sales while communicating the company’s brand in a positive, authentic way.

PRINCIPAL FUNCTIONS & OBJECTIVES

Copy and Content Development

  • Write compelling product descriptions by incorporating brand storytelling and creative elements
  • Maintain an editorial calendar and contribute ideas to overall content and social media strategy; you will be a strong advocate for deadlines
  • Perform regular content audits to optimize copy for SEO keywords; incorporate site analytics to determine top performing content and provide insight on how to improve low performing content
  • Regularly monitor, maintain, and implement new strategies to improve SEO performance
  • Maintain landing pages on website, ensuring accurate product information and imagery is uploaded
  • Work with Digital Communications Manager to plan and produce engaging blogs and press releases
  • Collaborate with internal and external creative teams (photographers, graphic designers) on content creation
  • Organize and manage content into a user-friendly library for Marketing department
  • Work with all members of Marketing department to maintain internal documents, including but not limited to Standard Operating Procedures, policies, contracts
  • Other ad hoc duties as assigned

Social

  • Assist in the development of a content calendar and daily social media execution
  • Work closely with the Digital Communications Manager to manage influencer program
  • Monitor and understand competitor social media and communication strategies; provide reports of trending tactics

REQUIREMENTS

  • Communication skills: Must exhibit exemplary writing and editing skills. Please include a link to your portfolio.
  • 3+ years of experience in copywriting or content marketing
  • Post-secondary degree in Business or Journalism, with preference for marketing, communications, public relations, fashion management or equivalent
  • Organization and time management skills are a must: This role will be responsible for a series of projects and will require strong attention to detail.
  • Must display professionalism and collaborative attitude: This role will be working with cross-functional departments and external business partners.
  • Experience with digital analytics
  • Possess strong understanding of B2B marketing
  • Paid Social Ads experience is an asset

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Content and Social Media Specialist


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SEO ManagerSaatchi & SaatchiToronto, ON Translate client’s marketing goals into a successful organic strategy. Review all relevant material or attend meetings to gain a full understanding of our… 11 days ago·More…View all Saatchi & Saatchi jobs – Toronto jobsSalary Search: SEO Manager salaries in Toronto, ON

Company Description
Saatchi & Saatchi is an advertising agency with the belief that creativity, data, media and technology should all work together, and we use that to influence human behavior and drive success for clients. S&S is one of the world’s largest agency networks with 114 offices and more than 6000 employees globally. Here in our Toronto office we work with some of the countries most valued brands including Toyota, Lexus, Quesada and Mondelez just to name a few. We’re an award winning agency in both creativity and effectiveness, so it’s really important for us here to convert that innovation and the great ideas into real tangible business results for the organization.

Job Description
Saatchi & Saatchi Toronto is looking for a SEO Manager to join our team!
Key Responsibilities:

  • Create, execute & manage organic search strategies for client.
  • Translate client’s marketing goals into a successful organic strategy.
  • Review all relevant material or attend meetings to gain a full understanding of our client’s marketing/site goals and objectives.
  • Develop keyword targeting strategy.
  • Audit client websites to ensure SEO best practice compliance.
  • Dev consulting to troubleshoot technical SEO issues.
  • Develop ongoing link building strategies and implement said strategies.
  • On-page optimizations on a page-by-page basis; perform regular SEO audits.
  • Report on web KPIs with a focus on keyword/page ranking and new natural search traffic opportunities.
  • Research and monitor competitor SEO activities.
  • Knowledge of tools including BrightEdge or Stat, Google Keyword Planner, Majestic, Google Search Console, Google Analytics & Screaming Frog.
  • Programming Languages: JavaScript, HTML, CSS.
  • Knowledge of Google’s algorithm updates and penalties On-page SEO and technical (site crawlability).
  • Regex Matching (Regular Expressions).
  • Google Site Operators.
  • Linkbuilding Keyword research and strategy.

Qualifications

  • 3 + years Search Engine Optimization (SEO) experience, preferably in agency setting.
  • Strong technical background & proven track record in paid search engine optimization.
  • Strong background within HTML & CSS, Google Analytics, Google Search Console and more.
  • Strong presentation skills, including the ability to communicate complex data in simple terms.
  • Strong leadership, organizational and project management skills.
  • Ability to identify growth opportunities.
  • Keen eye for details & excellent organizational skills.
  • Experience working with web development teams.
  • Web development background is considered an asset.

Additional Information*
We will review all applications, however due to the high volume of applicants only successful candidates will be contacted. Thanks to all for applying, we look forward to connecting!*
Saatchi & Saatchi Toronto is an equal opportunity employer with a strong commitment to diversity and inclusion. Drawing on valuable perspectives and insights from our unique workforce allows us to continue sharing our best work with the world. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.

Location: 175 Bloor Street East, Toronto, ON

Job Type: Full-time

Work Location: Multiple Locations

SEO Manager


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