HR Social Media & Communications SpecialistQUESTRADE INC3.4Toronto, ON Have hands-on experience as a specialist in digital social media. Work closely with marketing to implement changes to the careers page, as needed. 26 days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: HR Social Media & Communications Specialist salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next HR Social Media & Communications Specialist. Could It Be You?

The HR Social Media & Communications Specialist will be responsible for developing, implementing, and managing the online representation of Questrade Financial Group’s (QFG) externally as it relates to our Talent Attraction Strategy. Working closely with our Marketing department in executing the Employer Brand strategy in addition to internal communications as it relates to our culture and employee engagement. This role will report into the People & Culture team with a dotted line into Marketing.
This position will increase employer brand awareness Nationally and Globally to attract Top Talent, increase awareness for early development (interns/new grads), Tech talent and attract talent for all areas of our business. Working in partnership with QFG’s Marketing team and People and Culture (P&C) they will ensure alignment across the business strategy, QFG’s Talent Strategy and Marketing strategy. They will explore and build a strong supporting network to communicate specialized job vacancies into the appropriate niche presence in online media.

Need more details? Keep reading…
Responsibilities will include but are not limited to:
  • Develop and implement a Talent Acquisition social media strategy, which is aligned with QFG’s brand strategy
  • Create content for social media channels to promote QFG’s Employer Brand
  • Work with key internal stakeholders to brainstorm content ideas, in line with QFG’s Brand & Talent Attraction strategy
  • Engages the organization into the social media communications
  • Measures social media performance in relation to Talent Acquisition
  • Support and evaluates results of social media campaigns with the Marketing and P&C team
  • Adheres to QFG’s brand style guide, ensuring that we produce a high-quality and error-free copy
  • Promote QFG’s employer value proposition through social channels
  • Create and manage a content calendar and provide talent branding strategies
  • Work with the marketing team to leverage best practices, cross-promote, and streamline QFG’s initiatives from both the client and employer perspective
  • Continuously research social media for emerging trends and best practices; make recommendations to improve our employer brand social position
  • Manages external employer branding profiles to keep them updated, accurate, and engaging
  • Monitors and respond to external comments related to the employer brand, summarize key themes and share feedback with department leaders
  • Work closely with marketing to implement changes to the careers page, as needed
  • Supports internal communications using robust content and a variety of methods (emails, video, Google Site, print, etc.) to increase engagement and support our culture
  • Ensures all internal communications reflect our “we care” mission and are timely, accurate, and compelling.
  • Support employer awards applications

So are YOU our next HR Social Media & Communications Specialist? You are if you…
  • Have 3+ years of experience in communications strategy development
  • Have excellent verbal and written communication skills
  • Work well under pressure and meets deadlines
  • Have content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed etc.)
  • Have knowledge of SEO and web design development
  • Have proven social media and networking experience (internal and external)
  • Have hands-on experience as a specialist in digital social media
  • Are familiar with social analytics tools
  • Have strategic and creative mindset
  • Are meticulous and have strong attention to detail

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-Remote | #LI-KS2

HR Social Media & Communications Specialist


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 6 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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newDigital Marketing ManagerPurpose Investments4.7Toronto, ON Minimum of 8-10 years of experience in marketing, with 3+ years in performance marketing. Hands-on knowledge of core digital marketing tools including Google… 8 days ago·More…View all Purpose Investments jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Company Description


Purpose Financial is an independent financial services company with an unrelenting focus on customer-centric innovation, delivered through technology-driven solutions. Led by entrepreneur Som Seif, the company is developing a diversified product platform aimed at addressing historically underserved segments of the market. Purpose Financial’s businesses include Purpose Investments, Purpose Advisor Solutions and Thinking Capital.


Who is Purpose Investments?

Purpose Investments is an innovation-driven asset management company with over $11 billion under management, offering both managed and quantitative investment products. In 2021, we’ve launched an exciting new set of funds to the market that includes the World’s First Bitcoin ETF, the World’s First Ether ETF, a Globe Climate Fund and an innovative Retirement Pension Fund called Longevity. This is just the beginning for us, with lots more opportunities to grow in the near future.

Job Description

Purpose Investments is seeking an extraordinary Performance Marketing Manager to drive new customer growth for the Longevity Retirement platform and its core product, the Longevity Pension Fund. With Longevity, Purpose is building a retirement stability platform enabling retirees to create and maintain a stable, lifelong financial foundation for the pursuit of their post-work goals. Retirewithlongevity.com

As a key member of the core Longevity team, you’ll be responsible for helping to build and manage campaigns across a variety of digital channels, working closely with the Purpose Customer Experience team. You’ll take ownership for building a powerful customer acquisition machine, helping us drive broad awareness of this novel product, and grow our investor base.


What will you do?

  • Campaign leadership: Drive marketing campaigns from planning to execution, to meet key performance metrics
  • Measurement: Understand campaign performance and communicate incredibly clearly the strategic, actionable insights
  • Optimization: Continually optimize & rebalance marketing activities to drive the highest overall ROI possible; having “a nose for value” is critical
  • Testing mentality: Run A/B creative tests, incrementality tests, and spend-scaling tests on campaigns to identify and double down on what is working best
  • Innovation: Experiment with new concepts, platforms, and strategies so we are benefiting from the latest tools and opportunities
  • System Builder: Engineer an efficient and scalable customer acquisition machine
  • Collaboration: Partner closely with the Customer Experience team on all these programs, leveraging their deep domain expertise
  • Versatility: As a small team, we all stretch at times, and so this role will get into elements of growth marketing, marketing strategist, product marketing, field marketing, etc. from time to time. A great opportunity for someone with range/breadth to their skillset.

Qualifications


What you bring?

  • Bachelor’s degree is required, preferably in business, marketing , economics, engineering, etc.
  • Minimum of 8-10 years of experience in marketing, with 3+ years in performance marketing
  • Hands-on knowledge of core digital marketing tools including Google Analytics, Hubspot, Facebook AdsManager, LinkedIn Campaign Manager, Adwords, SiteImprove, etc.
  • Must be an adaptable team player who thrives in a fast-paced work environment
  • Highly organized, ability to take initiative and be independent
  • A genuine desire to help retired Canadians achieve their life goals in retirement
  • Ability to balance fun with a high personal bar for performance

Additional Information

Purpose Financial is an equal employer and we are dedicated to fostering an inclusive and barrier-free work environment for all employees and candidates. We encourage all qualified candidates to apply and if accommodation is required during any stage of the recruitment process, please contact any member of the People & Culture team. We thank all applicants for their interest; however, only those selected for interviews will be contacted.

Digital Marketing Manager


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Digital Marketing Team LeadAugust MediaToronto, ON$60,000 – $75,000 a yearResponsive employer You are a true social maven with practical, hands-on experience in the realm of digital marketing and are comfortable working across social media platforms. 19 days ago·More…View all August Media jobs – Toronto jobsSalary Search: Digital Marketing Team Lead salaries in Toronto, ON

WHO YOU ARE:

We are searching for a full time Senior Digital Team Lead who is social-obsessed and has a passion for digital marketing, creative content, and analytics. Our ideal candidate has a wide range of interests, excellent client-facing and team management skills, and proven experience in the field.

You are a true social maven with practical, hands-on experience in the realm of digital marketing and are comfortable working across social media platforms. You have a solid understanding of the current algorithms and best-practices for social media success. You have team management experience and love working collaboratively to deliver best in class results.

DUTIES:

Act as the Team Lead for our Digital Marketing and Social Media Management department, working closely with our Director of Digital Strategy to manage our team of talented account managers.

Be client-facing and represent the department as the point person for all key interactions, presentations, and escalations. Regular phone and email correspondence, troubleshooting and in-person meetings are a part of your day-to-day routine, and a professional demeanour to represent our company is a must.

Manage 2-3 of our highest profile accounts, using creativity and innovation to implement and plan content for Instagram and Facebook that delights, inspires and converts.

Contribute to the overall digital strategy and direction of the department, working closely with our Digital Marketing Specialist, Client Relations Manager, Account Manager and executive team to refine current practices, introduce new platforms and processes, and expand our signature service offerings. This role has immediate opportunities to grow within the company and potential to lead the department.

Assistance out of studio, including working on set during photoshoots, will be a frequent requirement for this role, as we manage both content creation and social media management for our clients.

PREFERRED EDUCATION AND EXPERIENCE:

  • Up-to-date with the latest trends and best practices in social media management and online marketing and measurement.
  • Excellent verbal & communication skills are a must. You can lead a client presentation with ease, speaking confidently and convincingly.
  • 3-5 years experience with in-depth understanding of Facebook, Facebook Ads Manager, Instagram, Pinterest, LinkedIn and beyond.
  • Experience using social media planning, listening & monitoring tools like Hootsuite, Later, Sprout Social, Buffer, Planoly, etc. Comfortability with social media reporting and able to recommend preferred platforms and implement new processes.
  • Strong time management and organizational skills. You have the ability to work with minimal supervision and prioritize projects accordingly
  • Work experience with WordPress, Canva and Adobe Creative Suite (particularly Photoshop and Lightroom). Must be comfortable doing minor copywriting and graphic design projects when required.
  • A team player who is comfortable toggling between various tasks and projects with ease. Our team is made up of adaptable and agile people who love to experiment and try new things, and having the ability to wear multiple hats and be flexible is key.
  • Company culture is at the heart of everything we do, so a team-focused attitude is important. This role will manage a number of account managers, and mentoring and supporting them to achieve their personal best will also be a major measure of success for this role.

We are looking for someone to start ASAP. Please contact our Creative Director, Elizabeth, with a cover letter detailing why you’d be the right fit (& expressing yourself creatively and authentically – no template cover letters, please!), as well as a copy of your CV and any relevant work experience.

Expected Start Date: 2021-09-27

Job Types: Full-time, Permanent

Salary: $60,000.00-$75,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:

  • Facebook Advertising: 3 years (required)
  • Digital marketing: 3 years (required)

Work remotely:

  • No

Digital Marketing Team Lead


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 1 day ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


CLICK TO APPLY