The Humberview Group is looking for a Digital Marketing Specialist to join our Mississauga-based digital marketing team.

This is an excellent opportunity for an experienced Digital Marketer who wants to continue developing in the Digital Marketing field. You will be working with 4-6 automotive dealerships and will be responsible for a full spectrum of digital marketing tasks: account management, strategic planning and digital marketing plan execution that includes but not limited to paid advertising and search engine optimization (SEO), website and other digital assets management, email marketing and conversion rate optimization.

The Humberview Group – one of Canada’s largest automotive groups with 17 brands and 20 stores, we believe, “our vehicles are great, but our people are exceptional”.

Job Duties

• Monthly digital marketing strategy planning and execution;
• Communication with dealerships’ management and with 3rd party advertising vendors;
• SEO: content marketing; on-site, off-site and local search optimization;
• Website structure planning; content publishing and optimization;
• Paid advertising: launching and optimizing Facebook, Google and Bing Ads campaigns;
• On-site issues tracking, bug reporting, collaboration with website support team;
• Reporting and analytics.

What We’re Looking For:

• Minimum 2 years of hands-on SEO experience and clear understanding of on-site, off-site, technical SEO and performance optimization techniques;
• Strong familiarity with SEO software (SEMrush, Screaming Frog, Ahrefs, etc.) and marketing and reporting platforms (Google Search Console, Google Analytics, Google Tag Manager, Google My Business, Google Data Studio);
• Good writing and verbal communication skills, ability to prepare and present monthly reports;
• Experience with landing page creation and optimization for organic and paid traffic;
• Experience installing pixels and tags, setting up and configuring GA, GTM, Facebook Ads accounts;
• Analytical mindset;
• Responsible, punctual and accurate;
• A team player who can build collaborative relationships and bring new ideas to the table.

Assets:

• Knowledge of HTML, CSS and JavaScript;
• Previous experience or passion for the automotive industry;
• Working experience launching and running Facebook and Google Ads campaigns;
• Understanding of conversion rate optimization best practices.

What We Offer:

• A solid foundation of customers from over 60 years of selling.
• Competitive compensation plan, great perks & benefits and amazing friends and family program for car discounts.
• A leadership team that trains and mentors its staff to ensure success for new team members.
• No weekend or holiday work, meaning more time for your family.
• A fun and casual place to work!

Please note that you will be required to work three days per week from our Mississauga office (in-person) and two days from home.

We are an equal opportunity employer and welcome applications from all candidates, including persons with disabilities. Accommodations are available upon request for candidates taking part in any stage of the selection process.