Marketing & Community Manager
This position reports jointly to The General Manager and liaises with Marketing at Atelier NYC. They will work as an extension of the Marketing team. This position is focused both on social community management and events support. He/she will interface with a wide range of cultural practitioners and partners, and act as an ambassador of the Ace Hotel Toronto and Ace brand.
A successful manager is revenue and customer-focused, proactive and self-driven. He/she successfully operates with a high degree of autonomy, collaborates well, and has proven experience creating, launching and driving brand awareness initiatives to conversion. He/she is skilled at working both strategically (setting big picture goals, using customer data to present strong ideas for growth) and tactically (optimizing campaigns, analyzing traffic, and problem solving).
Roles & Responsibilities:
- Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars with a focus on expanding brand awareness and audience reach, driving community engagement, and increasing room bookings
- Curate and manage local programming and strategic brand partnerships focused on engaging and increasing brand awareness with our target audiences
- Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, email communications, and live content capture on property
- Curate an event marketing strategy mapped to quarterly goals
- Work closely with F&B teams to drive traffic to the property’s outlets through programming, social and paid channels
- Leverage data to optimize touch points throughout the customer journey, supporting guest acquisition and loyalty
- Own reporting on marketing plans, key campaigns and KPIs to leadership and broader organization
- Work with the Atelier team to field media requests and on-property media tours and photo shoots
Qualifications:
- Passion for the Ace Hotel brand
- 5+ years of marketing experience, ideally with brand building experience
- Experience with digital advertising, email marketing, event marketing, social media, content marketing and SEO
- Excellent verbal and written communication skills
- Strong project manager. Able to motivate teams, multitask and prioritize against competing deadlines, evaluate tradeoffs, flag concerns, and ensure goals are met
- Optimistic, proactive, self-driven and results-oriented
Comfortable with ambiguity; thrives in a fast-paced environment with shifting priorities
Job Types: Full-time, Permanent
Schedule:
- Holidays
- Monday to Friday
- On call
- Weekend availability
Work remotely:
