https://logoimg.careerjet.net/8302bd2b43dd991cc9dcc27f17813691_mobile.png
Company: eBay
Location: Toronto, ON
Job description: About the team and the role:
We are seeking a dedicated Marketing Campaign Specialist to craft and implement our global App Download strategy. You will be responsible for launching and driving day-to-day operations, reporting, budgeting, and optimization of eBay’s App Download Campaigns within Apple Search Ads & Google App campaigns within the Global Marketing team. App Download is an emerging part of eBay’s broader Performance Marketing organization and stands as one of the key potential growth drivers for the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes substantial marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a phenomenal opportunity for an individual who is diligent, enjoys working in an result-driven team, is methodical, assumes responsibility, and can quickly synthesize critical metrics.
What you will accomplish:
- Campaign execution, optimization, and ongoing monitoring
- Define/manage campaign objectives in a fast paced, constantly evolving environment
- Analyze campaign performance, contextualize trends, spot outliers, opportunities for improvement
- Influence campaign strategy – staying aligned and working towards achievable outcomes
- Work with cross-functional teams to tap into expertise, decipher technical requirements and inform solutions
- Collaborate with business partners to establish clear marketing goals and deliverables
- Ad hoc issue investigation and quantification of business impact
- Communicate results consistently and clearly
- Contribute to test ideation – hypothesis, measurement, design
- Create and organize regular reporting documents and status updates
Top 3 Skills Required
- Data analytics — Strong data mining skills, proficient with Excel, SQL, adept at data visualization
- Project management — Experience with planning and leading projects end-to-end
- Campaign Management – Experience with setup and day to management of marketing campaigns within AdWords, Apple Search Ads, or other comparable platforms
What you will bring:
- Bachelor’s degree in business, finance, applied mathematics or related field preferred
- 2-5 years professional experience
- General knowledge of App Download Marketing a plus
- Ability to conceptualize business problems and solving them through data analysis
- Curious in nature and enjoys sleuthing data to identify insights
- Works well independently while maintaining collaborative relationships with team
- Strong oral and written communication skills – comfortable presenting to groups
- Strong personal work ethic, including personal initiative and ownership
- Ability to manage multiple projects simultaneously and balance priorities
- Experience with SQL scripting and self-serving on data from multiple data platforms
- Solid understanding of analysis techniques — regression, clustering, prediction
- Hands on experience with R, Scala, Python or equivalent tools a plus
- AdWords, Apple Search Ads & other online marketing platform experience a plus
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.
Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/
#LI-LH1
#LI-Hybrid
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at . We will make every effort to respond to your request for accommodation as soon as possible. View our to learn more about eBay’s commitment to ensuring digital accessibility for people with disabilities.
Jobs posted with location as “Remote – United States (Excludes: HI, NM)” excludes residents of Hawaii and New Mexico.
This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our for more information.
EBay is seeking a Marketing Campaign Specialist to lead their global App Download strategy. The role involves campaign execution, optimization, and ongoing monitoring, as well as data analytics, project management, and campaign management skills. The ideal candidate should have 2-5 years of professional experience, a bachelor’s degree in a related field, and knowledge of App Download Marketing. The company offers comprehensive and competitive benefit programs and is committed to diversity and inclusion. The position is remote and open to applicants from the United States (excluding Hawaii and New Mexico).
I’m sorry, but I cannot access external websites or their content. If you could provide me with the specific job description details, I would be happy to help with writing a job description based on the information given.
Expected salary:
Job date: Sun, 28 Jan 2024 08:34:06 GMT