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Requirements:
3 interviews 1 hour with Bessie – half hour each with 2 others.
GROUP/PROJECT INFO:
Reporting to the Director, EDB Acquisition & Customer Growth Marketing, the Marketing Manager will help execute against short term deliverables while helping define strategy for key growth segments that drive the long-term growth for the bank.
The Marketing Manager will lead the development of new strategic marketing initiatives in support of growth objectives and differentiation for Personal Banking. This individual will be a subject matter expert on core segments and will activate them as force multipliers for overall bank growth.
60%: Marketing Campaign Execution
25%: Strategy & Marketing Intelligence Analysis
10%: Risk Management & Control
5%: Budget Planning & Management
CULTURE:
Very high performing and high result oriented.
Tight knit group but very welcoming
Team of 5
EVP (Employee Value proposition):
Opportunity of becoming full time
If interest is in marketing, great opportunity to build your resume
Manager is really focused on developmental building
RESPONSIBILITIES INCLUDE (but are not limited to):
Marketing Campaign Planning, Key Initiatives & Execution
Provide support and input into defining the strategy of individual campaigns, including establishing a learning agenda and testing plan
Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, developing targeting/segmentation & data requirements, managing agencies to develop creative & media plans, managing stakeholder reviews/approvals & translation, incentive fulfillment
Develop and manage internal communications plans to drive employee engagement and manage change support of campaigns, particularly with front-line branch & sales teams
Partner in key initiatives and capabilities (collaborating with Lines of Business, Vendors, T&O, etc.)
Track results and outcomes of initiatives to reporting to partners, executives and executive councils
Critically review assets and provide feedback
Superb stakeholder management skills
Strategy & Marketing Intelligence
Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
Monitor best practices and competitor activities, both locally & globally as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation
Budget Planning & Management:
Clear understanding of basic accounting principles
Experience managing annual marketing budget, including tracking and forecasting of all expenditures and invoices
Risk Management & Control
Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
Manage audit requirements: ensure appropriate approvals are documented
Qualifications:
TOP SKILLS / EXPERIENCE:
4+ years of experience in managing marketing campaigns
Experience in developing marketing or customer strategies, managing strategic initiatives from concept to execution
Knowledge or experience of a variety of marketing disciplines, including brand strategy, acquisition & loyalty marketing, customer relationship management programs, digital marketing, data-driven or direct marketing, marketing analytics, advertising, and market research
Experience effectively managing internal and external partners, following up on performance and making effective decisions on value of tactics
highly proficient in Excel
NICE TO HAVE SKILLS/EXPERIENCE:
Financial industry knowledge/experience also beneficial
Previous telecommunication experience
SOFT SKILLS:
Interpersonal skills and ability to develop strong relationships at every level of the organization
Strong written and oral presentation skills and presence
Strong technical ability with PowerPoint, Excel and Word
Well-developed project & time management skills
Razor sharp analytical and problem-solving skills
Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities
why this role is for you:
You’re curious and are willing to challenge the status quo
You’re comfortable with being uncomfortable and can effectively manage ambiguity, creating structure for yourself and your teams to push forward
You’ve got razor sharp analytical and problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions
You’re a customer champion with the innate practice of thinking through the full customer journey coupled with a strong will to fight for the best customer experience
You’re a proven change agent with demonstrated ability to influence and collaborate effectively with stakeholders & partners across levels of seniority and business groups
You’re on the ball, all the time, with well-developed project & time management skills. You can keep teams and partners on track to deliver, with the ability to prioritize effectively.
You’re a strong communicator (in person and in writing) and are highly effective at articulating strategy & presenting results to influence decisions and optimizations; familiarity with building and sharing regular KPI reports and experience with data visualization tools are a must
You’re outcome-oriented and want to see your work have an impact. You love numbers and financial calculations don’t faze you.
You care about your team and define your success by the success of others
EDUCATION/CERTIFICATIONS:
Minimum of undergraduate degree in marketing, business, commerce, or a related discipline
Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!
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THE EMPLOYER OF RECORD FOR THIS ROLE WILL BE TEAM RECRUITER / SE.
Accommodations are available upon request for all individuals with disabilities taking part in the recruitment and selection process.
Expected salary:
Location: Toronto, ON
Job date: Fri, 06 Aug 2021 23:49:37 GMT
Apply for the job now!
Digital Account Director
At MediaCom, we believe in People First, Better Results!
We help people, brands and businesses unlock their growth potential.
Our success is underpinned by our belief that if we invest in our people, we’ll deliver better results not only for our teams but for our clients. We’re a global company, so you’ll be working with teams and time zones from around the world. And we’ve won every international award and then some. There’s never been a more exciting time to be in marketing communications, with infinite choices and endless ways to communicate.
So, what are you waiting for?
Purpose of Job:
The Digital Account Director will institutionalize the digital offering within MediaCom Canada focusing on digital development and strategy. They are responsible for providing thought leadership and strategic guidance for all existing and emerging digital media efforts/initiatives.
Balancing client, company and team needs, they will effectively leverage experience, knowledge/skills to push innovative thinking and set/achieve a set of challenging goals and objectives.
Playing a key role in developing a culture of digital thinking and innovation across the entire organisation, the incumbent will be expected to bring and apply a ‘workshop’ culture to fuel collaboration, innovation and creativity in applying strategic digital best practices into the way we work.
Key Accountabilities:
Business:
People Responsibilities:
Marketing and New Business:
Skills and Behaviours:
Education and Experience:
We are MediaCom. We believe in People First, Better Results. Visit us at www.mediacom.com to learn more.
MediaCom is an equal opportunity employer and values diversity in its workforce. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.
MediaCom thanks all applicants, however only those selected for an interview will be contacted.
GroupM is the #1 global media investment management group. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes. It serves as the parent company to WPP media agencies including Mindshare, Wavemaker, MediaCom, and Essence. For more information on the company, please visit www.groupm.com.
