YM Inc. was founded on the strength of a single retail store in the heart of downtown Toronto in 1975, under the name Stitches. Today we are one of North America’s leading apparel retailers operating over 700 stores across Canada and the United States under the following banners: Stitches, Urban Planet, Urban Behavior, Sirens, Urban Kids, Suzy Shier, Bluenotes, West 49, Amnesia, Brooks Brothers, Mandee and Charlotte Russe.
Our goal is to sustain performance that exceeds expectations. We are committed to creating a culture where people feel valued and inspired to achieve results. We give our people the appropriate tools, freedom and authority to make decisions. They are accountable for their actions and we recognize their efforts and reward their results. We attract and nurture the best people by providing leadership opportunities, career development and continuous learning. We are committed to leading by example and with integrity. We treat people with respect and dignity, promote the benefits of diversity and address challenges in a direct and compassionate manner. We engage people in our goals and objectives; we listen and act on new ideas where possible. That is our Philosophy.
Position Description
The Digital Media Specialist is responsible for conceptualizing, designing, presenting and supporting the Company’s social media consumer engagement strategy and execution. As a native of the digital and pop cultural landscape, the Digital Media Specialist has an intimate knowledge of the latest and greatest in social media and emerging technologies.
Duties and Responsibilities
Duties and responsibilities include, but are not limited to, the following:
· Leverage historical data, community feedback, and upcoming trends to develop social media strategy that drives positive engagement and audience development across social media platforms
· Produce social media content (photo, video, advertisement) to highlight key products and promotions, across all social channels (Instagram, TikTok, Facebook, Pinterest, YouTube)
· Develop and maintain the social media contributors’ program, including user-generated content and influencer activations (vetting profiles, outlining guidelines, managing content and reviewing performance)
· Plan content schedule in-line with e-Commerce and in-store marketing strategy (email campaigns & e-Commerce site updates)
· Manage paid digital marketing campaigns across social platforms, including content generation, campaign set-up and execution, budget proposals and performance analysis
· Continuously observe the marketing activities of competitors, checking for effectiveness of measures and chosen media channels. Consistently assesses the marketing landscape, analyze new possibilities and adapt your marketing mix to best support channel development
· Maintain a metrics-focused orientation, analyzing reports and identifying actionable insights to drive new opportunities, as well as reviewing performance and actioning change to increase KPIs including reach, traffic & conversions.
· Monitor budgets and track spending between gifting, affiliate and paid media programs
· Support additional projects and initiatives on the ecommerce team as needed
Qualifications
· Post-secondary education in Marketing or other related field
· Minimum 3 years of experience in social media, influencer marketing
· Extensive understanding of Facebook Business Manager, Facebook Ad Campaign Program, and Social Planning Tools, as well as Social Media Platforms including Instagram, TikTok, Facebook, Pinterest & YouTube.
· Working knowledge of Adobe Creative Suite (Including Adobe Illustrator, Photoshop, InDesign, Lightroom, AfterEffects) and Microsoft Office (Word, Excel & PowerPoint)
· Proficient in Microsoft Office
Related Work Skills
· Strong copyrighting and written communication skills, with a focus on cultural and demographic understanding to build tone of voice across social channels
· Experience negotiating partnership agreements and existing relationships with Canadian influencers is a plus
· Exceptional time management skills, with the ability to prioritize, manage and meet multiple deadlines
· Creative problem-solver and strategic thinker in the face of challenge or pressure, who thrives in a fast-paced, performance-driven environment
· Excellent Interpersonal skills with a natural ability to build relationships; maturity, discretion, discipline, and professionalism, as well as the ability to tactfully negotiate
· Knowledge of the fashion media landscape
As a result of Covid-19, most of our employees presently work remotely. This position will be required to attend the office, during which time strict safety protocols are in place. We are currently utilizing a virtual hiring process and interview candidates by phone or Zoom/Teams.
YM Inc. is an equal opportunity employer. If chosen to participate in the selection process, accommodations are available upon request. We will consult with the applicant to provide or arrange suitable accommodation in a manner that takes into account the applicant’s accessibility needs.
Job Types: Full-time, Permanent
Schedule:
Experience:
- social media, influencer marketing: 3 years (preferred)
- Adobe Creative Suite: 2 years (preferred)
- copyrighting: 1 year (preferred)
Work remotely:
