newDigital Marketing and Creative AssociateGee Beauty3.0Toronto, ON•Temporarily Remote$40,000 – $50,000 a year O Schedule week ahead in social calendar (typically based off email marketing calendar). Copywriting for blog – responsible for creation of 1-2 blog posts per… 4 days ago·More…View all Gee Beauty jobs – Toronto jobsSalary Search: Digital Marketing and Creative Associate salaries in Toronto, ONSee popular questions & answers about Gee Beauty

Gee Beauty Toronto Is Growing!

Gee Beauty is a multigenerational beauty brand founded by the Gee women – with 2 studio locations in Toronto and Miami offering result-driven beauty treatments and world-renown skincare, wellness, and lifestyle brands. A digital destination at geebeauty.com shares tried-and-trusted, expert beauty advice and the best of beauty from around the world.

Gee Beauty offers a modern lifestyle-beauty experience with an exceptional level of personalized service, care and attention. With 15 years of experience (and recognition as one of the best beauty destinations in North America from Allure, Vogue and The Coveteur), and a modern approach to beauty and wellness, Gee Beauty has built a trusted connection with its clients, fans and friends of the brand.

Job Duties are as follows:

E-Commerce:

  • Manage + maintain e-commerce platforms (Shopify + Prismic)
  • Uploading of all online products
  • General website maintenance / combing through site frequently for any errors
  • Optimize site where applicable + maximize website marketing strategy
  • Manage Loyalty Program
  • Create + merchandise collection pages (new arrivals, brand pages etc.)
  • Basic graphic design (i.e. resizing images on Photoshop, adjusting image colors & brightness, etc).

Blog:

· Copywriting for blog – responsible for creation of 1-2 blog posts per week based on content calendar and email marketing

o Consistent formatting (for fonts + images)

o Include shoppable links where applicable

§ Refer to recent blogs as an example of how they are done in terms of formatting of fonts + images, language/tone of the copy etc.

Instagram:

· Planoly

o Using the Planoly app, plan, schedule, post, + copywrite for social assets

o Schedule posts via Planoly

o Consistently search for assets + inspo that can be reposted or reworked for both IG stories + posts

o Communication with digital teams to ensure email marketing content and Instagram content are aligned. Liaise with admin + inventory team, planning weeks out for inventory management.

· Community Engagement

o Morning/mid-day/EOD IG comb through- liking + replying comments on our posts, commenting on tagged posts + saving story mentions

· Stories

o Save (daily)

o Schedule week ahead in social calendar (typically based off email marketing calendar)

o Test stories in @keepinitgeebeauty and receive approval from digital team prior to upload on @geebeauty

o Manage content arcs (via social calendar in Asana): new arrivals, studio highlights/new treatments/news + updates, Gee client love, and assorted categories like Celene Cuisine, Natalie’s makeup videos, Ask The Expert, blog round up “This Week On The Gee Edit Blog” etc.

o Tag team members

  • Reporting
  • Compile, measure + report weekly social analytics + KPIs (including follower growth of social platforms, engagement etc.) to translate findings into actionable recommendations and to guide + optimize overall social platform strategy.
  • Refer to recent examples of Social Analytics Report (in our Google Drive) for an understanding of the information to be reported. All this information can be found under Instagram > Insights.
  • Social Analytics Meeting
  • Social Calendar
  • Manage social calendar (via Asana) utilized by the digital team to deliver assets, complete tasks and meet deadlines.
  • Tag team members in Asana, send reminders + calendar invites for all deliverables

Influencer Strategy + Giveaways:

  • Assist in the coordination of influencer partnership strategy from concept to execution including gifting opportunities and agreements, facilitating outreach, and launching strategy across social media platforms.

o Giveaways (write terms of giveaway – to be approved by Digital Manager, select winner using automatic generator website, close giveaways in the caption once contest is over, coordinate imagery / shooting the giveaway, liaise with Toronto + Miami teams where needed for inventory purposes as well as vendors to ship us giveaway items where applicable).

· Pinterest

o Pin on weekly basis (new products, Instagram images including lifestyle shots, photo shoots etc). Link to sites (to be done on both US + Canadian versions of Pinterest)

Experience needed:

– Shopify

– Klayvio

– Photoshop

– Google Analytics

– Instagram/Pintrest

– Asana

Job Types: Full-time, Permanent

Salary: $40,000.00-$50,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Store discount
  • Wellness program
  • Work from home

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

COVID-19 considerations:
Social distancing in office, PPE provided, Hand sanitizer at each desk, work from home option, continuous training

Experience:

  • Shopify: 1 year (preferred)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing and Creative Associate


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Project Manager – Marketing & CommunicationsMitacs4.0Toronto, ON Establish Marcom and digital project scope. Evaluate and make recommendations on proposed business solutions based on user needs, product research and business… 10 days ago·More…View all Mitacs jobs – Toronto jobsSalary Search: Project Manager – Marketing & Communications salaries in Toronto, ONSee popular questions & answers about Mitacs

Do you want to be part of our innovative and entrepreneurial team?

Mitacs is a not-for-profit organization that fosters growth and innovation in Canada by solving business challenges with research solutions from academic institutions. At Mitacs, we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies, governments, and academia, we support a new economy using Canada’s most valuable resource – its people.

Reporting to the Senior Agile Project Manager, this role is a fit for a passionate, collaborative, and highly-organized project manager to support Mitacs’s Marcom efforts. Your go-getter spirit will be crucial to your success as you work within a dynamic and growing Marketing Communications team and liaise with the IT, Business Development, Partnership and Programs departments to drive the completion of Marcom projects. The role is a permanent position based in Toronto or Montreal.


Responsibilities include but are not limited to:


General

  • Establish Marcom and digital project scope
  • Ensure the development and the management of several projects simultaneously
  • Align processes and solutions with the digital products roadmap and with Marcom operational plan and goals
  • Delegate and schedule tasks across the Marcom team, taking direction from the Senior Project manager
  • Anticipate roadblocks and negotiate clear and transparent project management practices that engage stakeholders to make decisions, and ensuring the team knows what to work on when
  • Ability to establish strong working relationships and a collaborative approach to setting deadlines and keeping team on track
  • Protect the team from external interruptions, separating legitimate emergencies and opportunities from unnecessary derailments
  • Help ensure an ongoing commitment to the client and stakeholders-centric perspective within the team


Project planning

  • Research, plan, and direct projects utilizing established standard project management methodology to ensure scope, schedule, budget, and quality objectives are met
  • Develop a stakeholder analysis and resource plan to identify and gain commitment for all internal and external resources required to achieve the project objectives
  • Monitor project progress, tracking action items, conducting implementation reviews, resolving issues, escalating issues to appropriate authority, and creating project documentation, including but not limited to: project charter, project plan, scope document, etc.
  • Evaluate and make recommendations on proposed business solutions based on user needs, product research and business financial analyses (cost/benefit analysis, return on investment analysis, etc.)


Qualifications:

  • 3+ years’ proven working experience as PM in marketing communications, sales, channel, or digital (not strictly IT development)
  • Experience in Agile project management is an asset
  • Experience analyzing and reporting data in order to identify issues, trends, or exceptions to drive improvement of results and find solutions
  • Ability to strategically prioritize tasks and delegate to the correct resources for successful completion
  • Ability to translate high-level Marcom ideas into defined, detailed, executable tasks, with a clear description of what the end results should be
  • Ability to communicate ideas and concepts to internal stakeholders
  • Experience with creating and adapting processes to ensure an efficient workflow within Marcom and other key departments


Software skills

  • High level of proficiency and technical expertise with project management software (MS Teams, Planner, Project; Asana; or other equivalent PM software and technologies
  • Proficiency in Microsoft Office
  • Great interest for learning and digital marketing software (CRM, CMS, automation systems, Dashboard, etc.)


Communication skills

  • Perfect writing skills in English are required. Bilingualism in English and French is an asset, but not required
  • Excellent verbal, written, presentation and interpersonal skills
  • Exceptional time management and organization skills
  • A desire to collaborate with and motivate others to produce high-quality products, user experiences, and results

At Mitacs, we believe a diverse workforce comprised of individuals with different ideas, strengths, interests, and backgrounds is crucial to our success. We encourage candidates to connect with us and share ways how we may accommodate their needs during the recruitment process.


Mitacs has a COVID-19 policy in place that requires all employees to be fully vaccinated to protect our team and our stakeholders, subject to any accommodations required under applicable human rights legislation. More information about getting vaccinated can be found here.

Project Manager – Marketing & Communications


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Digital Commerce Operations Analyst, Consumer HealthcareGSK4.2Mississauga, ON 3+ years digital commerce, digital marketing, or digital media experience. Lead efforts to analyze and optimize digital shelf efforts and assets. 20 days ago·More…View all GSK jobs – Mississauga jobsSalary Search: Digital Commerce Operations Analyst, Consumer Healthcare salaries in Mississauga, ONSee popular questions & answers about GSK

Site Name: Canada – Ontario – Mississauga
Posted Date: Sep 26 2021


Why Consumer Healthcare?

In GSK Consumer Healthcare, we are on an incredible journey as we prepare to create a new, standalone, world leading company with a 100% single-minded focus on everyday health. We are doing this at a time when the work we do has never mattered more. With the COVID pandemic, people are increasingly looking for ways to manage their own health and wellbeing and to take care of their families.

This is where we come in. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we are uniquely placed to deliver better everyday health to millions of people around the world and grow a strong, successful business. This is an opportunity to be part of something special.


RESPONSIBILITIES:

  • Act as the market’s Digital Shelf manager, overseeing the day-to-day operations of all local Digital Commerce eContent processes and systems
  • Manage syndication of all Digital Commerce content for Amazon and Syndigo, and partner with Omnichannel Sales manager and key retailer account managers for content syndication for their account (E.g., Walmart, Costco)
  • Partner with key local and global Digital Commerce, Marketing, Tech, and external partners to improve local Digital Commerce operations and capabilities, inclusive of product information management (PIM), content management, KPI reporting, automation and emerging technologies
  • Manage relationship with key local Digital Commerce agencies and vendors to support the creation of best-in-class digital shelf content in a timely manner, and ensure they adhere to established best practices
  • Lead efforts to analyze and optimize digital shelf efforts and assets
  • Lead development of portfolio wide Digital Commerce reports and analyses, inclusive of monthly sales & share reports
  • Develop and maintain any reporting templates needed by key team members and/or cross-functional stakeholders using Excel and/or GSK dashboarding tools (Such as PowerBI)
  • Oversee, select, and manage all key enabler technologies and vendors (Existing or new) required to deliver GSK’s Digital Commerce ambitions in Canada; currently, this includes vendors such as Bazaarvoice, PriceSpider, Edge by Ascential, and Syndigo. Develop and deliver any related training sessions for key stakeholders.


BASIC QUALIFICATIONS

  • Bachelor’s degree
  • 3+ years digital commerce, digital marketing, or digital media experience
  • 1+ years managing sales, content or media programs with Amazon, Walmart.ca, or similar retailers
  • Demonstrated ability to analyze sales and marketing data, mine for insights and develop conclusions/strategy
  • 2+ years of experience in using the Microsoft Office suite with very strong Excel skills
  • Excellent communication skills and ability to interact with all levels of business users and technical resources
  • Ability to independently learn new tools/technology, leveraging trends to support the business
  • Highly organized, solution-oriented, quick learner, proactive and have a positive attitude
  • Must be detail oriented with a bias towards action (self- starter) and comfortable with ambiguity


PREFERRED QUALIFICATIONS

  • 1+ years ‘hands on’ experience using established digital shelf tools or PIMs (Examples include Edge Digital Shelf, Profitero or Salsify)
  • 1+ years of experience with Amazon Vendor Central or Amazon sales/share reporting software (Such as Edge Market Share)
  • 1+ years of ‘hands-on’ experience building reports using data visualization/dashboarding tools such as PowerBI or Tableau
  • 1+ years producing and optimizing product content for digital commerce retailers including Amazon.ca or Walmart.ca
  • LI-GSK

GSK is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals to apply to our career opportunities. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at canada-recruitment@gsk.com. Please do not send resumes to this e-mail and instead apply through the online application process of this posting.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Digital Commerce Operations Analyst, Consumer Healthcare


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newMarketing and Analytics Manager (Canada)Just Energy3.1Mississauga, ON Responsible for managing the annual digital and marketing budget and monthly reconciliations. Mange the digital contract renewal journey for customers by… 3 days ago·More…View all Just Energy jobs – Mississauga jobsSalary Search: Marketing and Analytics Manager (Canada) salaries in Mississauga, ONSee popular questions & answers about Just Energy

Marketing and Analytics Manager (Canada) – (211704332)

Description


Marketing & Analytics Manager (Canada)

Is Just Energy Group the place for you?

Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.

Your Opportunity:

As an essential member of the customer retention & profitability team, the Manager Marketing and Analytics will be responsible for leading strategic campaigns within the digital and content marketing space to increase customer engagement and identify opportunities to add new revenue streams.

Your key accountabilities:

  • Lead the development and execution of digital marketing and engagement strategy across multiple platforms with the goal of creating customer stickiness and expanding gross margin
  • Utilize advanced analytics to study behavioral trends of the existing customer base and identify creative retention, up-sell, cross-sell, and reacquisition opportunities
  • Constantly perform quantitative analysis of current digital platforms, identify opportunities for improvements, and maximize every digital customer interaction to elevate engagement levels
  • Mange the digital contract renewal journey for customers by utilizing Marketing cloud to segment prospects, devise tailored offers based on attributes and create a plug and play offer system to maximize conversions and gross margin
  • Lead a cross-functional team to prepare campaign material and content, identify target segments, seek legal approval, load into digital platform, and report on campaign success
  • Adapt campaign strategies/processes with urgency based on performance, market changes, and updated internal priorities
  • Develop, organize and automate digital marketing & promotion campaigns and fully maximize the capabilities of SalesForce and Marketing Cloud
  • Continually pursue internal promotional opportunities to raise awareness and adoption of the campaigns, extending applications into new channels and audiences
  • Make data backed recommendations with actionable items that result in campaign optimization and improved conversion rates
  • Conduct deep dives into each market segment to identify churn indicators and devise proactive campaigns for at-risk customers to reduce attrition
  • Analyze market data to identify key marketing opportunities including consumer insights, competitive analysis and new audience acquisition
  • Responsible for managing the annual digital and marketing budget and monthly reconciliations
  • Collaborate with internal and external stakeholders to effectively measure the productivity of various campaign initiatives
  • Query and create reports and dashboards to monitor success of campaigns and present to stakeholders on a weekly / monthly basis
  • Study current customer segments and look for opportunities for cross-sell, upsell, proactive retention campaigns, renewal, and re-acquisition campaigns by fully utilizing digital capabilities of SF / Marketing Cloud
  • Manage weekly usage email marketing content
    • Recent green drive plan added ~$15K in revenue through this platform
    • Huge opportunity to boost Terrapass, home water, incremental renewals, improve customer experience
    • Own content, segmentation, loading campaigns into MarketingCloud
  • Mange ebill marketing content
    • Work with ESG to update content and review opportunities to add $$
  • Assist in building and managing a tailored renewal platform in SF / Marketing Cloud
    • Plug and play system that assists a business user add offers real-time based on current customer attributes
    • Offers could be sent through multiple mediums such as email, text, portal, letter, SF
  • Manage and own all engagement on portal

You’ll gain exposure to core business functions and be part of a wider team making decisions to add revenue for the Company. The role has been created to support our next phase of growth and offers a fantastic opportunity for the right candidate.

Your background includes:

  • Candidate will have 3-5 years of experience in customer centric roles such as sales, marketing, retention, and / or Business analytics
  • Prior experience in utilizing customer engagement platforms such as Marketing Cloud preferred
  • Bachelor’s Degree in a business, marketing, analytics, or communications required; MBA preferred
  • 2-3 years of experience in web and google analytics preferred
  • Strong Excel skills and prior experience/knowledge of SQL and relational databases
  • Familiarity developing campaign strategies, preferably in an industry involving subscription-based services
  • Excellent written and verbal communication skills along with ability to communicate complex ideas to a variety of audiences
  • Effective at managing multiple projects/tasks of varying complexities, meeting deadlines
  • Strong business acumen and data-driven decision-making capabilities

Benefits:

Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We offer:

  • Work from home (WFH) Model
  • Competitive compensation
  • Comprehensive benefits package
  • Employee discount opportunities
  • Retirement Options
  • Personal development resources
  • Health and wellbeing tools and resources and more

#L1-NU


Primary Location: CA-ON-Mississauga

Job: Sales

Schedule: Regular

Shift: Standard

Employee Status: Manager

Job Type: Full-time

Job Level: Day Job

Travel: Yes, 10 % of the Time

Job Posting: Oct 13, 2021, 9:07:57 AM

Marketing and Analytics Manager (Canada)


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THE BAY | CONTENT LEAD SOCIAL MEDIAHudson's Bay3.5Toronto, ON 5+ years of experience in social media, digital marketing, journalism/editorial, or another relevant field. Experience working with talent and influencers and… 19 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | CONTENT LEAD SOCIAL MEDIA salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Social Creative Manager is a seasoned social media expert who is deeply familiar with all relevant platforms and their best practices while at the same time deeply engaged with and passionate about style, fashion and home goods. A Social Creative Manager understands how to both integrate into the community while at the same time drawing insights and strategic decisions from its members. The person in this role will work alongside their team members to maintain editorial oversight of content published across The Bay’s official social channels (including all reactive content); pivot tactics according to reports and conversations with the Social Account team; and manage a network of creative and strategic partners (including freelancers, contractors, and agencies). Social Creative Managers align closely with cross-functional partners from the Marketing, Communications, Content, Partnerships, and other organizations to produce best-in-class always on stories, campaigns and initiatives.

  • Develop, produce and publish best-in-class editorial content that aligns with The Bay’s overarching social strategy

  • Be the steward of The Bay’s voice and identity on the internet

  • Align closely with The Bay’s web team to develop an ecosystem to promote The Bay’s original digital editorial content

  • Collaborate with the rest of the Brand, Marketing and Content orgs to launch brand and content campaigns and initiatives

  • Work closely with The Bay’s Partnerships team to identify meaningful external partnership opportunities and produce best-in-class social strategies to accompany them

  • Work with the Social Accounts team to support a social reporting strategy and be prepared to pivot their team quickly based on new findings, data trends and cultural conversations.

What You Will Do:

  • Lead creative cross-channel storytelling, brand-building initiatives and editorial pitches

  • Guide brand tone and voice across all social media

  • Collaborate with cross-channel stakeholders to create a consistent tone framework across all consumer-facing touchpoints

  • Pitch and develop creative ideas for branded social media series that are seasonally relevant and reflect research in human behavioural insights

  • Support in translating business priorities and creative briefs into compelling content

  • Act as a proactive self-motivator who can diagnose areas of opportunity to accelerate teams

  • Closely collaborate and brainstorm with social design and art teams to create concepts and ideas, both big and small

  • Adapt content to be as compelling and successful as possible across a variety of media channels; think differently and influence stakeholders to try new ways of storytelling

What You Will Need:

  • 5+ years of experience in social media, digital marketing, journalism/editorial, or another relevant field

  • Comprehensive understanding of and fluency in all relevant social media platforms, as well as accordant social-related tools

  • Demonstrated ability to identify and manage diverse networks of contractors, freelancers, and agency partners

  • Experience working with talent and influencers and managing influencer-based campaigns

  • Exceptional cross-functionally collaboration skills

  • Fluency in interpreting and reacting to digital/social analytics

  • Impeccable copywriting and copy editing abilities

  • Confident when it comes to taking risks, trying new things, and learning from failure

  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects at once

  • Proven understanding of bringing campaign narratives to life across traditional and digital mediums; experience working for an ecommerce retailer is preferred

Who You Are

  • A curious, critical thinker and big ideas person who can be depended on for a unique perspective

  • An inspiring team player who exudes enthusiasm and a can-do attitude while pursuing goals relentlessly

  • Someone who thrives in a fast-paced, ever-changing environment and is eager to implement new creative processes to drive the brand forward

  • A master of brand tone and voice across all platforms

  • A natural communicator with exceptional presentation skills

  • Fluent in digital best practices and content trends;

  • Passionate about transforming an iconic Canadian brand

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | CONTENT LEAD SOCIAL MEDIA


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Director, Content DistributionMLSE4.2Toronto, ON Ability to define processes, make decisions based on data (provided) and set quantitative goals. MLSE produces linear and digital content to which they retain… 10 days ago·More…View all MLSE jobs – Toronto jobsSalary Search: Director, Content Distribution salaries in Toronto, ONSee popular questions & answers about MLSE

Company Description

Maple Leaf Sports & Entertainment (MLSE) one of the world’s premier sports and entertainment companies, owns the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL), Toronto Marlies (AHL), Raptors 905 (NBA D-League), TFC II (USL) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League. Its charitable arm, MLSE Foundation, focuses on funding initiatives to support youth through sport and recreational programs. In 2017 MLSE Foundation, with support of community and corporate partners, built MLSE LaunchPad, a 42,000-sq. ft. space dedicated to programming that support its four Pillars: Healthy Body, Healthy Mind, Ready For School and Ready For Work.

MLSE’s common purpose is to unite and empower employees to deliver extraordinary moments to our fans and each other.


Who We Are

We celebrate the diversity, individuality, and personality of our peers, striving to be the best in class, in every class. We believe in Respect, Resilience, Commitment, and Ambition. We work for, with, and around the people that inspire us to try, persist, and achieve more.

Our work goes beyond games, seasons, trophies, and tours. Our success is measured by more than a scoreboard. Our team is stronger when we stand united. We create, we celebrate, we build, and we become better!

What we choose to do next, means everything! It defines greatness, builds character, makes history, and brings the world to its feet.

So, Are You In?

Job Description


POSITION OVERVIEW

MLSE distributes a vast amount of content that includes live sporting events, team coverage, media scrums and pressers, branded content, commercial content, promotional assets and more. This content is distributed to multiple channels and platforms, including our owned and operated linear channels, our partner channels, team social channels and websites, team apps, every screen in all our venues and out-of-home billboards. Underscoring all this content is a complex set of league and broadcast rights.

This role is central the management of these sophisticated rights. You will need to be able to understand, interpret, communicate and provide clarity to the fine details of the rights to cross company departments and key partners as it pertains to content and creative IP. This role also leads negotiating and communicating content distribution opportunities with third party platforms/channels/distributors for MLSE’s linear and digital content. As an experienced, big-picture, process-driven, diligent, adaptable leader, you will lead the teams responsible for content programming across linear channels, publishing workflows, content planning tools (linear and traffic, and media/digital asset management).

You are not a creative director or content creator, nor do you desire to be one. But you can work well alongside creatives, editors, curators and content producers, digital and brand strategists, and digital product specialists.

You possess excellent soft skills and can comfortably discuss contractual details and positions on contract negotiations with others, at peer and/or senior levels.

The Director of Distribution’s scope is centered around the following key functions.

  • Management of league rights and broadcast rights and related agreements:

The complexity of our rights, by virtue of the league rights agreements and broadcast distribution rights granted, requires an individual who can understand, interpret and communicate the nuanced details of rights, holdbacks, exclusivity and means of distribution. You will know and understand all the details of our broadcast and content rights agreements, and league rights as it pertains to game and non-game content. Furthermore you will be a central figure in providing clarity and as a consultant in conversations with multiple partners about said rights, including but not limited to: MLSE executive leadership team, legal team, finance, Global Partnerships, plus key league contacts and our the broadcast rights holders themselves.

  • Content Distribution:

MLSE produces linear and digital content to which they retain ownership. In some cases the rights are complicated by league restrictions. You will need to have a good understanding of rights management and use this knowledge to lead sourcing, pitching, negotiating and contracting content distribution deals with third parties. Provide input on new digital product innovation (e.g. content placement in emerging or customized platforms) to extend our reach and optimize fan engagement with our content.

  • Content Calendarization:

With such a vast array of content being pushed to multiple platforms for several teams, there can be upwards of 100 pieces of pieces of content published each day. This role is critical in the organization and calendarization of content and systems data architecture. Using new technology to provide better visualization of events and activations across the Marketing group is a key responsibility.

  • Programming:

MLSE is the owner of two linear sports channels: NBA TV Canada (NBA TV) and Leafs Nation Network (LNN). Working hand-in-hand with the Manager of Programming, this role oversees scheduling strategies, live game programming, technology upgrades, vendor relationships, ratings and channel analytics, CRTC compliance, VOD strategy.

  • Media Asset Management:

MLSE has a vast library and collection of digital and media assets (video, image, motion graphics and related elements across game and non-game content). This role works closely with the Manager of Media Asset Management and is responsible for the workflows, technology tools and storage strategy of all video and photo assets across the organization.

  • Traffic:

MLSE traffics ad units to various destinations such as commercial ad load within broadcast, out-of-home billboards, in-arena commercial assets and on-line digital platforms. This role leads all aspects of the delivery of these various assets to the disparate platforms for all teams and for all live and non-live events.

  • Channel Distribution:

NBA TV Canada and Leafs Nation Network (LNN) are distributed across various BDU platforms in Canada. This role is directly responsible for the negotiation of affiliate distribution agreements and maintenance of BDU relationships. In addition, responsibility includes a clear and consolidated channel distribution strategy and implementation of distribution on emerging platforms. This includes presentations to senior leadership with financial overviews.


Key responsibilities

  • Work closely with leagues, in particular the NBA, to manage MLSE’s broadcast rights and other rights for all game and non-game content.
  • Work closely with internal partners, including legal and finance, to ensure league rights are maximized and all shareholders are considered.
  • Lead all aspects of the consolidation, organization, infrastructure of all content (including sponsored content) across all channels to ensure flawless distribution of various channel-specific strategies
  • Establish guidelines and governance to content inventory oversight/management, content merchandising, distribution workflow and trafficking.
  • Identify inventory within our distribution channels eg sellable (sponsor) and revenue generating inventory, vs brand content.
  • Negotiate agreements for carriage, distribution and rates for linear channels NBATV Canada and Leafs Nation Network
  • Identify opportunities on current and new distribution tactics and platforms and provide analysis, research and arguments to support positions.
  • Oversee content sales opportunities (when within MLSE’s rights) on third party platforms and negotiate deals.
  • Review and execute legal documents from various leagues.
  • Oversee programming strategies to increase reach and minutes viewed on linear channels.
  • Ensures linear and broadcast results are captured and distributed and that programming strategy across various levels of the organization.
  • Oversee the storage and archival solutions and workflows for MLSE.
  • Overseeing the trafficking of all media across all MLSE owned/operated channels: linear, out-of-home, in-venue, web, app and emerging platforms.
  • Act as project leader to source technology vendors, negotiate vendor agreements and implement new technology across MLSE programming, traffic and MAM teams.
  • Able to present workflow and distribution strategies to executive leadership teams.
  • Provide coaching and mentorship to direct reports and their teams.
  • Work collaboratively with other both internal and external stakeholders.

Qualifications

  • 8-10+ years’ experience (Director level or up) in the media industry overseeing content delivery/programming/distribution across multiple linear and digital channels
  • Excellent negotiation skills with a minimum of 4 years’ experience contributing to revenue generating deals.
  • Ability to define processes, make decisions based on data (provided) and set quantitative goals
  • Experience working with technology vendors and negotiating vendor agreements
  • Working knowledge of Airtable software
  • Experience inspiring, motivating and leading an impactful team
  • Determined and test-and-learn oriented
  • Experience analyzing and summarizing contracts and legal documents
  • Experience creating or reviewing financial models
  • Proven leadership ability
  • A spirit of collaboration and accountability
  • Empowering a strong team of leaders while improving process and establishing critical metrics and clear scope of work and role clarity
  • Establishing strong relationships with direct reports and deliver coaching, mentoring and strategic guidance where and when needed
  • Demonstrates respect for peers and team members experience and knowledge while able to challenge the status quo
  • Excellent oral and written communication skills in advocating and presenting big picture business activity to senior level management (Powerpoint)
  • Must enjoy a fast-paced environment that is based on team and individual effort
  • Excellent ability to communicate workflow, guidelines and governance for all types of content touchpoints
  • Has a working style that demonstrates empathy, transparency and visibility (i.e. breaks down silos)

Additional Information


Please apply by: October 19, 2021


We thank all applicants for their interest, however, only those selected for an interview will be contacted.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Maple Leaf Sports & Entertainment Partnership will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.

Director, Content Distribution


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Senior Analyst, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels. 11 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Analyst, Marketing Productivity salaries in Brampton, ONSee popular questions & answers about Loblaw Companies Limited

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:

The Senior Analyst, Marketing Productivity leads the translation of data and analytics into marketing insights, assets, and tools to advance marketing strategy. This role collaborates with peers within key enabling partners across LCL to leverage, capture and consolidate required data for marketing productivity and measurement needs. They serve as an internal expert on translating data & analytics into marketing insights, and provide support and expertise to Brand teams on leveraging insights to inform marketing plans and briefs.

Core Responsibilities:

  • Insights & Analytics: Works with LCL partners to access and use relevant data, analytics, customer research, and trends, to support the Productivity team in making appropriate recommendations to the Marketing organization. Maintains an in-depth knowledge of LCL’s currently available data, assets, tools and capabilities, and acts as an internal point of contact on the applicability and limitations of these capabilities for Marketing’s priorities, and to gather additional inputs, as needed
  • Marketing Measurement: Conducts research and analyses on recommended KPIs and baseline benchmarks in support of developing a marketing measurement framework for assessing marketing campaign performance. Evaluates the framework against leading practice. Supports the Sr. Manager in disseminating the framework across Marketing Brand teams, Loblaw Agency, and Loblaw Media.
  • Reporting Dashboards & Templates: Supports the development of reporting dashboards and templates based on priorities; gathers inputs, maintains, and updates dashboards and metrics for Marketing team
  • Upskilling & Change Management: Supports the Sr. Manger in developing, coordinating and delivering programs to upskill Marketing teams in productivity, insights and analytics capabilities
  • Optimization, Innovation & Best Practices: Works with partners to compile campaign performance reports with key metrics, highlight trends and areas for optimization, and provide insights to Brand teams for post-mortem discussions. Refine reporting dashboard metrics, as warranted. Proactively suggests opportunities to test & learn, incorporating leading practice and innovative strategies to bring best in class marketing analytics practices to the marketing organization

Outcomes & KPIs:

  • Quality/completeness of marketing productivity dashboard(s) and templates, and measurement framework
  • Delivery of requested productivity analysis and insights to Brand teams
  • Accessibility of data/assets/tools to Marketing team

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis, within a Marketing context
  • Building compelling visualizations to convey key insights
  • Brand marketing, digital marketing
  • Project management

Experience:

  • 3+ years of experience analyzing large datasets and extracting insights with focus on marketing analytics
  • Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

How You’ll Succeed:

At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:

Regular

Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Senior Analyst, Marketing Productivity


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Content Marketing ManagerThe Cadillac Fairview Corporation Limited3.8Toronto, ON Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side. 30+ days ago·More…View all The Cadillac Fairview Corporation Limited jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ONSee popular questions & answers about The Cadillac Fairview Corporation Limited

Role impact:

The Content Marketing Manager will bring experience and expertise in developing and managing our digital content across all direct to consumer digital platforms at Cadillac Fairview. They will play a key role in ensuring CF is changing shopper behaviour and driving engagement and relevance throughout the shopping journey.

What you will deliver:

  • Responsible for creating, planning and managing the digital content strategy, content marketing process and master content marketing calendar.
  • Responsible for developing highly engaging content across our direct to consumer digital platforms that is aligned with business objectives and integrates shopper insights.
  • Responsible for working closely with the MarCom team to bring to life creative campaigns with an integrated content approach across the omnichannel.
  • Demonstrate innovative thinking and best practice knowledge in the development of content for digital channels that will improve delivery against KPI’s.
  • Work closely with Digital Team to understand the paid and owned digital channel content requirements for campaigns and collaborate with the MarCom team to write content briefs for creation and manage production of required content.
  • Work closely with the Digital team and Marketing Intelligence team to integrate email and digital community building activations into the content calendar.
  • Use data to track and evaluate the effectiveness of content and then optimize performance for continuous improvement.
  • Develop testing strategies for communication to ensure the most effective approach and to ensure constant learning and optimizing.
  • Collaborate closely with cross functional teams to ensure consistent and effective brand messaging.
  • Manage external relationships with agency partners. Strong relationship management capabilities are required.

What your strengths are:

  • Aim Higher – you always strive to exceed expectations
  • Own Your Expertise – you are self-driven and empower yourself to succeed. You demonstrates strong experience in content strategy and data driven marketing communications
  • Collaborate Effectively – you are a team player who can build strong relationships with cross functional teams and agency partners
  • Engage with Empathy – you objectively consider the needs of others
  • Embrace Change – you don’t shy away from trying something different and approach your work with a positive, can-do attitude

What you need to succeed:

  • Minimum 5 years of progressive marketing experience with 3-5 years in data driven digital content marketing on either the Marketing Client or Agency side
  • Post-secondary education preferably in Business, Marketing, Communications or Digital Marketing.
  • Background in customer acquisition, re-engagement and retention strategies
  • Knowledge of digital platforms (egs: Facebook, Instagram, YouTube, Twitter)
  • Knowledge of content management systems (ie Hey Orca, Hootsuite etc)
  • Knowledge of Google Suite.

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

CF currently has a vaccination policy that is a condition of employment.

Content Marketing Manager


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Social Media & Marketing LeaderBargains Group3.8Toronto, ON Maintain existing marketing functions on time too. Other marketing and creative tasks as required. Oversee and manage/mentor all marketing interns. 30+ days ago·More…View all Bargains Group jobs – Toronto jobsSalary Search: Social Media & Marketing Leader salaries in Toronto, ONSee popular questions & answers about Bargains Group

The Bargains Group Ltd

890 Caledonia Road

Toronto, Ontario M6B 3Y1

Tel: 416-785-5655, 1-877-868-5655

Fax: 416-785-1647

Email: info@bargainsgroup.com

Title: Marketing & Social Media Leader

Classification: Full-Time 12 month renewable contract

Department: Marketing

Reports to: VP of Operations and President

Location: Toronto – in house

Salary Range: Negotiable

The Bargains Group is an award winning entrepreneurial Canadian, owned and operated company, which has been growing constantly

for over 25 years. We like to think of ourselves as Bargain Idea Generators. Our dedicated and caring BG family provides retailers,

companies, individuals, schools, organizations, associations and non-profits with quality merchandise and custom logoed promotional

products at wholesale bargain prices. We are innovative and love making our clients happy at a bargain, and believe in being socially

responsible.

Learn more about the Bargains Group at: www.bargainsgroup.com

We are currently seeking a Marketing & Social Media Leader to join our growing BG family on a 12 month renewable contract

The successful candidate will work closely with our entrepreneurial multi award winning President and have an appetite to learn and

grow. The Bargains Group is known as a well-kept secret amongst its thousands of clients and we need a Marketing & Social Media

Leader to make everyone in Canada aware of us and how we can help all businesses and organizations at a bargain. Who doesn’t

love saving money? Awareness is what is needed as we do what we do well and have been since 1988. A person that thrives in an

entrepreneurial environment where there are never enough hours to implement new ideas, would be referred to as an incredible multi

tasker and is well versed across the many marketing mediums would be a great fit. Helping to grow and nurture our existing clients as

well as finding new and innovative ways to increase our awareness both online and offline is what we strive to always accomplish. We

are truly a unique company and a great marketer will understand the value we bring to so many and proactively look at new ways to

increase our audience. We need you to leverage technology in a cost-effective manner that accomplishes what our goals are but

maintain existing marketing functions on time too. Bringing great ideas to the table are always welcomed and encouraged!

Key Responsibilities

  • Planning, designing, and developing email, blogging and other marketing campaigns to a varied client base.
  • Overseeing all Social Media channels (be the voice of the Company, President, Charity founded by President): including but not

limited to: Marketing pieces for clients and prospects, active and attentive participating and listening online, producing blogs,

creating and posting content for multiple channels and more.

  • Research, develop and implement third-party online platforms: eg. Amazon, Craig’s List, etc.
  • Supervising and assisting our online catalogue, including copy writing, product photography, and implementing SEO elements.
  • Graphic design for various marketing initiatives; ensuring all visuals meet our brand standards.
  • Outreach marketing growing BG presence through but not limited to: Facebook, Twitter, LinkedIn, Instagram, etc.
  • Oversee and manage/mentor all marketing interns.
  • Working closely with Purchasing and Sales departments to maintain an up-to-date physical and online inventory.
  • Monitoring and improving our web presence using Google Analytics and by developing content through our CMS.
  • Ability to develop and monitor link building.
  • Other marketing and creative tasks as required.
  • Creating marketing and other ideas & concepts to drive and increase sales.
  • Overall increase sales through all above initiatives and produce results.

Desired Skills & Expertise

  • Post-secondary education in Marketing or Communications or two to five (2-5) years’ related experience.
  • Proficient in MS Office and Adobe Creative Suite with an understanding of design best practices.
  • Exceptional electronic talent with the ability to learn and adapt to new programs and software on the fly.
  • Fantastic organizational skills, attention to detail, and able to multitask in a fast-paced environment with shifting priorities.
  • Strong written and verbal communication skills. We love over communicators!
  • Social media presence with strong understanding of all channels with regards to both posting and listening!
  • Intermediate photography knowledge and skills.
  • Experience in E-Commerce an asset.
  • Experience with creating and executing videos an asset.
  • Experience with online CMS systems, such as CS-Cart, Word Press an asset.
  • Experience with any CRM software preferably Infusionsoft an asset.
  • Experience with email lead generation software preferably Click back
  • The desire to learn and grow at a high paced, forward thinking company
  • Experience with HTML and CSS an asset.

All interested candidates should email their resume and cover letter to info@bargainsgroup.com. Bargains Group is an equal

opportunity employer committed to providing accommodations for applicants upon request at any stage of the recruitment process in

accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

While we thank all candidates for their interest, only those individuals selected for an interview will be contacted.

We will only be reviewing cover letters that contain the following:

1) We’re always looking for great innovative people to help grow our business. If we hired you, what are the three areas in our

company that you think need the most attention from a marketing perspective, or three ideas that you feel could help grow our

sales in the company. Explain in detail how you would do this if we hired you

2) What is your vision of Social Media and how do you see it changing the business world of today and tomorrow in relation to

the Bargains Group and how it can increase our sales if we hired you.

3) We want to make sure that we don’t waste your time, or ours, so we would ask your expected annual compensation. (A range

is OK.)

Social Media & Marketing Leader


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Marketing Campaign ManagerIntelex Technologies3.6Toronto, ON Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics. 30+ days ago·More…View all Intelex Technologies jobs – Toronto jobsSalary Search: Marketing Campaign Manager salaries in Toronto, ONSee popular questions & answers about Intelex Technologies

Position Overview

We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.

The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.

You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.

This role sits within the Marketing department, reporting to the Director, Demand Generation.


Responsibilities and Deliverables

  • Drive innovative programs that stand out in the B2B EHSQ (Environment/ESG, Health & Safety and Quality) marketplace with laser focus on driving quality leads that generate a steady flow into the pipeline
  • Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
  • Work hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets
  • Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
  • Maintain and communicate a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders
  • Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
  • Work with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement
  • Manage day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis
  • Keep abreast of the daily pacing and performance of your campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs
  • Track and scrutinize pipeline sources from your marketing campaigns from lead creation to revenue and analyze information to improve decision making
  • Improve results through continuous testing and refinement strategies
  • Track the ROI on campaigns to make informed recommendations for future initiatives/planning
  • Manage vendor / third party relationships

Organizational Alignment

  • Reports to the Director, Demand Generation

Qualifications


Skills & Work Traits


Required

  • Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
  • Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics
  • Firm understanding of lead and demand gen tactics across marketing channels
  • Strong storytelling with exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
  • Thrive in a fast-paced environment with a proven ability to handle multiple projects and multiple stakeholders
  • Technical skills and understanding of the pieces that make up a successful demand gen campaigns and how that process is executed
  • Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
  • Highly organized and have a strong, yet flexible personality to keep everything on track for ongoing success
  • Team player who can think big picture but still able to focus on the details

Preferred

  • Experience in the Environmental/ESG, Health & Safety and Quality is not required but is a huge asset
  • Love data, and being driven by the numbers to do bigger and better
  • Knowledge of writing styles and content that is appropriate for both print and digital applications.
  • Self-motivated and proactive in understanding Intelex’s business needs

Technical Competencies

  • Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)

Experience

  • A minimum of 5 years’ experience in demand generation /campaign marketing with solid project/campaign experience
  • Demand generation experience in cloud-based B2B enterprise software (SaaS) is preferred
  • Experience in the Environmental/ESG, Health & Safety and Quality is an asset

Education

  • Bachelor’s Degree in Marketing is preferred

Other Requirements

  • Please note that this role requires a satisfactory Criminal Background Check and Public Safety Verification

Company Overview

With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.

Marketing Campaign Manager


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