Since 1940, Dairy Queen® has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the U.S., Canada and in more than 21 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We’re looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.
We have an exciting opportunity for a Digital & Direct Marketing Coordinator located in our corporate office in Burlington, Ontario. The Digital & Direct Marketing Coordinator supports the Digital & Direct Marketing Manager in day to day coordination of digital and direct mail marketing initiatives. Primary areas of responsibility include assisting with digital & direct marketing communications in addition to supporting all aspects of the DQ Mobile App and Loyalty Reward Program, in addition to assisting in the development of annual store grand opening programs. The ideal candidate will have excellent organization, communication, analytical, and project management skills. They will enjoy working in a fast-paced environment where they will be required to effectively manage multiple tasks simultaneously and accomplish these tasks with high level of detail and accuracy.
Key Accountabilities Include:
Digital Marketing
- Support Digital & Direct Marketing Manager to ensure flawless execution of all digital campaigns and programs
- Play a supporting role on Mobile App & Loyalty Program goals, including acquisition, development, and retention
- Monitor and analyze mobile app deals and reward redemption data and make recommendations based on performance
- Stay current on all digital trends and monitor the competitive landscape to determine opportunities to optimize and test new features/initiatives
- Contribute to program retrospectives, pulling and analyzing data and building franchisee facing presentations
- Coordinate the tactical elements of all deals, rewards and events related to the mobile app & loyalty program
Direct Marketing
- Support Digital & Direct Marketing Manager to ensure flawless execution of all direct mail campaigns
- Stay current on trends and monitor the competitive landscape to determine opportunities to optimize and test new offers, formats and messaging
- Contribute to program retrospectives, pulling and analyzing data, and building franchisee facing presentations
- Coordinate the tactical elements and tasks related to the campaign, working with cross functional team and agency partners
Administrative Support
- Attend meetings and capture key decisions and follow ups
- Track and document daily app account registrations & deal redemptions
- Support with invoicing and other administrative tasks as requested including managing digital BCR
- Provide status updates/reports/data where applicable
Required Skills
- Creative thinker with the potential to develop marketing-related innovative ideas.
- Excellent written and verbal communication skills.
- Proficient in Microsoft Office.
- Knowledge of Asana and Azure Dev-ops an asset
- Demonstrated ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment.
- Well organized with a high attention to detail and accuracy.
- Ability to work quickly in a fast-paced environment with frequent interruptions.
- Strong knowledge and familiarity with the Restaurant Industry, and of restaurant operations, preferred.
- Start-up mentality, eager to move quickly, act autonomously, and work with a lean team.
- Highly curious, always looking to learn and stay ahead of trends.
Required Experience
- Degree in Marketing or related field, or equivalent combination of work experience and education.
- Digital experience preferred.
Benefit package includes medical, dental and vision insurance coverage, employer paid basic life insurance, short and long-term disability, paid sick and vacation, 401(k) match, tuition reimbursement, wellness challenges and more!
IDQ is an Equal Opportunity Employer that values the strength diversity brings to the workplace.
