JOB TITLE: Marketing Content Creator

DEPARTMENT: Corporate, Marketing

REPORT TO: Senior Manager, Marketing Communications

Job Summary

Unilock is looking for a talented Marketing Content Creator to join our team on a full time basis to develop and curate video content for various marketing channels.

The ideal candidate is prepared to jump right in and take on the bulk of our post-production needs, as well as occasional on site video capture. This position reports to the Senior Manager, Marketing Communications and is an integral part of our content development team, creating materials for multiple websites, digital advertising campaigns, social media feeds, training events, and more.

The candidate must have a solid marketing communications background and be experienced in all aspects of video production with a keen understanding of purpose, messaging and channels. The ideal candidate will be a self-starter who is comfortable working independently as well as in collaboration with others, and is energized by the opportunity to work on multiple projects at once for a variety of target audiences. They must also possess problem-solving skills, be comfortable with quick turnaround deliverables and capable of juggling many projects on an ongoing basis.

About Unilock

• Unilock is a fast paced, entrepreneurial environment where formal process is kept to a minimum in order to enable employees to quickly move forward with great new ideas.
• Unilock was the first company to introduce the concept of interlocking segmental paving stones to North America in 1972 and continues to lead the industry with proprietary manufacturing technologies and designs for outdoor pavers and walls.
• A family-owned company, the Unilock corporate headquarters is located in Toronto Ontario with six regional operations located in New York, Boston, Chicago, Cleveland, Detroit, and Georgetown Ontario.
• The corporate marketing group operates as a shared service that provides strategic marketing leadership, supporting the business efforts of each regional operation.

Conditions

• Full-time, can be based either in US or Canada.
• Hybrid in-office / remote work arrangement with a requirement to spend two days each week working in a local Unilock office.
• Candidate must be willing and able to travel occasionally between the U.S. and Canada

Responsibilities

• Work with the Senior Manager, Marketing Communications, and cross functional stakeholders in the U.S. and Canada, to gather input to develop persuasive video content
• Create video ads for digital platforms such as Facebook, Instagram and YouTube
• Create stories, including social cuts, from junket interviews and red carpets based on overall goals and projects
• Creatively and accurately storyboard, edit, package and post longer form content such as training videos and promotional launch videos
• Work with external agencies and freelance videographers when needed
• Occasionally travel with our photography team on photo shoots to capture video
• Source sound, imagery and content that will cost-effectively connect with audiences across various content platforms, exercising excellent editorial and technical judgment in a fast-paced, deadline-driven environment.
• Perform post-production activities such as design titles, lower thirds and graphic elements, sound mix, colour correction, transitions, graphic overlays, as well as special effects
• Create an organizational system for all new and existing video footage to improve the efficiency of pulling selects
• Assess video production needs and proactively identify ways in which video can be leveraged to contribute to broader marketing initiatives and achieve strategic objectives.
• Keep up with the latest trends in storytelling, video production, social media and seize opportunities to improve video viewing, engagement and conversion

Qualifications

• A post-secondary degree in marketing and a minimum of 18 months experience working for an ad agency or within a client-side marketing department
• Advanced knowledge in Adobe Premiere Pro, After Effects and much of the Adobe CS programs
• Thorough knowledge of continuity editing, pacing, and storytelling skills and how these elements are put to use to effectively communicate strategic brand messages forward
• Strong knowledge of all video-based social media platforms (I.e. TikTok, Instagram, YouTube)
• Proven ability to keep organized and maintain high quality control
• Familiarity with visual effects, and compositing
• Fluent in online storage platforms and file conversion software
• Basic understanding of camera operation, lighting and sound recording equipment, as well as sound editing skills
• Spanish and/or French language skills in addition to English is a distinct asset

Along with your resume, please submit a link to a portfolio/demo reel.

Compensation

• Competitive salary
• 3 weeks paid vacation, plus December holiday closure
• Escalating employer-match pension contributions after one year of service
• Corporate profit sharing program
• Comprehensive benefits package including Health, Dental, and Life Insurance coverage.
• Employee discount on Unilock products

EMPLOYMENT STATUS: Full time; Permanent

EQUITY: Unilock is an equal opportunity employer.