Digital Marketing ManagerCrowdBlink Technologies Inc.Toronto, ON•Remote Build out of marketing campaigns based on assets created by the Content team; Monitor and report on content marketing metrics and show continuous improvement of… 30+ days ago·More…View all CrowdBlink Technologies Inc. jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

The Opportunity

Are you an innovative, creative and goal driven marketing professional looking for your next big career opportunity? Join an established company as it builds its next-generation technology platform and create and optimize our marketing strategies while directly driving company growth.

CrowdBlink, and its parent company Intellitix, are the leading global provider of RFID access control, cashless payments, and experiential event technology. With clients including Tomorrowland, San Diego Comic-Con, BlizzCon, The Rio Open, MGM, and more across the globe. You will be joining CrowdBlink to help launch its next generation ticketing, access control, and cashless payment technology to the global live event industry.


About You…

You know and understand the tech landscape and want to work on something with a very real-world impact. You’ve probably taken “a few swings” at your own start-up or had experience working in a SaaS B2B company, and now you’re looking for you next challenge where you can work with a team of similarly passionate, smart, and talented people – while having the autonomy and empowerment to make key decisions.

You are a leader and a doer; you are looking for a hands-on challenge as you grow to the next level of your career. You lead your team from the front and are willing to roll up your sleeves and work alongside your team.

You are looking for something “different” – you don’t want to be a cog in a wheel, but rather working on a team as it builds and launches a killer product, in a proven market, and having the chance to create end-to-end funnels, marketing campaigns, and be given the ability to really create something new and special.

You are passionate about personal growth and learning. You want to work with a team where egos and politics aren’t a factor, and you’re encouraged to question, challenge, and contribute.

You’re super-organized and don’t need to be micro-managed. You work best with collaboration and goal setting but then can take work away and make things happen.

You’re equally comfortable creating a PPC campaign, running an A/B experiment on a landing page to optimize for conversions, as well as writing an email nurture sequence or blog post.

You are looking for an opportunity at a company with room for you to grow and advance your career as you show what you can do.


Responsibilities

  • Planning and executing the marketing strategy and campaigns.
  • Driving new traffic and prospects/leads through paid and organic search as well as social and content marketing.
  • Building and optimizing high performing landing pages and crafting offers.
  • Nurturing and engaging prospects (as well as clients) through the newsletter, and various forms of engagement to help increase conversion rates and utilization.
  • Will be responsible for growing the marketing team and creating the hiring plan.
  • Hiring and working with external contractors, freelancers, and other resources as needed.
  • Own the marketing budget and planning of future goals and charting a path for the brand.
  • Own the systems and technology stack used for marketing (marketing automation, CMS, etc.)
  • Create and execute A/B tests on web pages, landing pages, emails, and ads;
  • Build out of marketing campaigns based on assets created by the Content team;
  • Create and send email newsletters and create nurture sequences to turn prospects into leads;
  • Maintain a dashboard of Key Performance Indicators (KPIs) and metrics to measure the impact of the marketing projects being conducted;
  • Manage department budgets;
  • Assist with recruitment of management of in-house and outsourced data analysts, graphic designers, videographers, developers, etc.;
  • Increase marketing qualified leads and sales opportunities;
  • Create landing pages to turn traffic into prospects with compelling design and copy;
  • Craft offers on the website to deliver the best content to visitors;
  • Responsible to organize and run webinars;
  • Drive ad-hoc projects, such as video creation, to completion;
  • Develop and manage a content marketing strategy that supports organizational goals from the top to the bottom of the marketing and sales funnel including: Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining Customers;
  • Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone;
  • Develop and maintain a content calendar that attracts and appeals to the organization’s various customer personas;
  • Development of standard operating procedures (SOPs) for the planning, execution, optimization, distribution and amplification of the organization’s content;
  • Manage in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc.;
  • Ownership and maintenance of the marketing websites.
  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics;
  • Hire and manage in-house and outsourced writers, editors, data analysts, graphic designers, videographers, developers, etc.


Minimum/Basic Qualifications

  • Whether you studied marketing in school, or you dropped out and learned marketing by doing and building your own business, you are a skilled and talented marketer.
  • 3+ years of experience of project management.
  • Experience with HubSpot and marketing automation tools.
  • Experience working in B2B SaaS companies.
  • Strong background in data and reporting, and ability to use data to draw conclusions.
  • Some copywriting experience and the ability to communicate ideas clearly.
  • Ability to work remotely and create and use documentation.
  • Critical thinking skills and the ability to apply reason to problems – just because you don’t have experience with something doesn’t mean you can’t figure it out.
  • Attention to detail and sense of ownership (you care and are not interested in sloppy work).


To Apply

Include a short explanation of what you think makes a great marketing campaign.


Why Choose CrowdBlink/Intellitix?

CrowdBlink, and its parent company Intellitix, have had the opportunity to work with some of the world’s largest events and biggest names in our industry. Our services and software are used at events such as festivals, sporting and esports events, and fan conventions and conferences. We’ve processed over $1 billion in cashless payments and served more than 30 million users’ event experiences.

Be part of a winning global team, where you will thrive in a culture that values collaboration and openness. We offer a fast-paced environment, and the opportunity to contribute significantly and put your fingerprint on the development and direction of our brand. Visit our websites www.crowdblink.com and www.intellitix.com to learn more about our success stories and clients! We have developed industry-leading solutions running on mobile and via RFID in access control, cashless(contactless) payments, and experiential opportunities in the live event industry.

At Intellitix you will join a tight knit team where you are trusted and empowered to make decisions and contribute across the entire company. We believe in hiring the right team and actually trusting them to deliver.

Digital Marketing Manager


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Digital Marketing SpecialistMetro Inc.3.5Toronto, ON 3 -5 years’ relevant digital marketing experience. Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms. 10 days ago·More…View all Metro Inc. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about Metro Inc.

Position Title: Digital Marketing Specialist
Requisition ID: 14421
Career Group (ADSP): Administrative
Department: Marketing and e-Commerce
Position Location: METRO ON – 5559 DUNDAS STREET W (#A-DUND)
Position Type: Temporary (One-Year Contract)


Summary
The Digital Marketing Specialist is responsible delivering integrated strategies and tactical plans that align with the marketing strategies for the Food Basics banner. The Digital Marketing Specialist will plan and execute all omni channel campaigns to reinforce Food Basics’ brand positioning and deliver against shopper metrics.

The Digital Marketing Specialist will oversee the growth of the website, APP, weekly newsletter, Social Media platforms, by activating marketing priorities, themes and promotions on Food Basics’ digital platforms as well as for managing, maintaining and updating of these platforms. This position will contribute to driving overall customer growth and creating a customized grocery planning and shopping experience for our customers.

Specific Responsibilities

  • Execute digital road map and responsible for managing content within Food Basics’ Content Calendar, including animation and amplification of digital content and platform assets. Responsible for monthly scorecard and analytics of Food Basics Digital activities.
  • Maintain, manage and drive traffic to Ontario’s owned and paid digital platforms, including: Foodbasics.ca, the App, e-newsletters, paid and social media platforms.
  • Support content development and distribution process for Food Basics owned and social media channels and track results of key activations for reporting purposes.
  • Support digital campaign development and execution for key brand campaigns and lead secondary campaigns, across all marketing channels.
  • Support Merchandising Content Development Plan.
  • Support the Food Basics banner digital vendor activations. Contribute to the development and project manages multi-faceted integrated shopper marketing campaigns that support brand objectives, commercial business strategies and tactical marketing plans.
  • Work on developing the community by particpating in discussions, finding new customers and engaging to current ones to build relationships. Find new ways to engage the digital community and recruit more community members.
  • Actively participates in user experience optimization and platform evolution.
  • Monitor and optimizes operational processes.
  • Define performance measuring requirements and share results with relevant parties. Responsible for development of Weekly Summary of integration of Merchandising Priorities across Ecosystem Elements.
  • Plan and follow budget allocated to activation of marketing initiatives carried out on digital platforms.

Qualifications

  • University degree or related education in marketing, communications or e-Commerce.
  • 3 -5 years’ relevant digital marketing experience.
  • Advanced computer skills (MS Word, Excel, PowerPoint, and Outlook) and in-depth knowledge of the Internet and current advancements in Web technologies.
  • Good Knowledge of CMS tools and Google Analytics.
  • Good knowledge of social platforms and tools eg. Facebook for Business, Hootsuite, etc.
  • Good knowledge of SEO/SEM principals and email marketing best practices.
  • Strong copy writing and editing skills in English; French proficiency is a plus but not mandatory.
  • Ability to work within budget parameters.
  • Must be comfortable in working within a fast paced dynamic environment.
  • Ability to work effectively with own team and multiple cross-functional teams to build relationships and achieve business goals.
  • An ability to manage several complex priorities with strict deadlines and an attention to detail.
  • Proven problem-solving skills using deductive reasoning and identifying gaps in logic.


Relationships

  • Agency Partners
  • Stores
  • Vendors/Suppliers
  • Customers
  • Head Office

Metro values, respects and leverages the differences and competences of all employees from a variety of different backgrounds. We will consider all qualified applicants for employment.


Metro is committed to accommodating applicants and employees with disabilities. Should you require an accommodation or wish to receive this application in an accessible format, please advise.

Only applicants that meet the qualifications will be contacted.

We respectfully request no calls or unsolicited resumes from agencies.

Digital Marketing Specialist


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newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


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Search Engine Optimization ConsultantPsiphonGreater Toronto Area, ON•Remote$3,500 – $5,500 a month Work with project team to build and execute social media strategies through competitor and audience analysis, platform determination, and targeted messaging. 13 days ago·More…View all Psiphon jobs – Greater Toronto Area jobsSalary Search: Search Engine Optimization Consultant salaries in Greater Toronto Area, ON

Psiphon is looking for a search engine optimization expert to work with the project team to implement media tactics and grow our users through multiple channels in East Asia

We are a leading-edge organization dedicated to the right of an individual to seek, receive and impart information and ideas through any media and regardless of frontiers.

Please note this is a contract, short-term position, expected of 6 – 9 months duration.

Temporarily all staffs are working from home until further notice, and this role does not require one to live in Canada or Ontario to apply.

Responsibilities:

  • Work with project team to build and execute social media strategies through competitor and audience analysis, platform determination, and targeted messaging
  • Generate and edit social media posts to increase user awareness and encourage user engagement across different platforms
  • Monitor and analyze content effectiveness on a regular basis, through appropriate social media metrics and data insights available, and reporting to the project team
  • Implement search engine optimization tactics to increase brand awareness
  • Use social media analytical tools to evaluate campaign performance and improve on platform engagement and messaging

Qualifications:

  • Proven experience in social media management, strategy development and content deliveries
  • Ability to articulate and generate social media strategy for differentiated target audiences
  • Proven success in social media campaigns and search engine optimization
  • Excellent written and verbal communication skills
  • Experience using social media analytics tools (e.g.: Google Analytics)
  • Familiarity with Mandarin/Cantonese is a must; experience in software advertising is also considered a strong asset but not required

Contract length: 6-9 months

Contract length: 6 months

Part-time hours: 25 per week

Job Types: Part-time, Contract

Salary: $3,500.00-$5,500.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • SEO: 3 years (preferred)

Work remotely:

  • Yes

Search Engine Optimization Consultant


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Digital Marketing Consultant – TorontoGannett3.0Toronto, ON Experienced B2B hunter with digital/advertising sales experience. Digital marketing knowledge and experience (e.g. SEM, SEO, Display, Social etc.). 25 days ago·More…View all Gannett jobs – Toronto jobsSalary Search: Digital Marketing Consultant – Toronto salaries in Toronto, ON

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

At REACHLOCAL, A Gannett, Inc. company and part of the USA Today network, we offer a total digital marketing system for local businesses, comprised of web presence solutions digital advertising solutions. Our mission is to help local businesses around the world get more customers. We believe in working hard to deliver results for our clients – and having fun while we build meaningful relationships with everyone around us. That is why we are one of the first digital marketing companies to achieve the Local Search Association (LSA) Certification and have been named a Facebook Marketing Partner, a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook.

We’re looking to build our teams with B2B hunters for our DIGITAL MARKETING SALES CONSULTANT role in Toronto Canada. Bring your talent and we’ll equip you with exceptional sales tools, technology and world class products. With our 6-week training program and 90-day onboarding plan you will have the tools and skills to succeed in your new role

A bit about us…

REACHLOCAL is a refreshingly agile, vibrant, and fast-paced100% digital marketing company focused on small and medium sized business. We attract and bring together like-minded talented, passionate, and ambitious people who like to collaborate, have fun, and learn together. We keep it ‘real’ and will encourage you to think ‘outside the box’ and do what’s right for our customers.

Helping local businesses grow through online marketing is our mission, and our people know they’re here for a good cause, bringing this to life every day by providing exceptional solutions and services to partner with SMBs. Our client first approach coupled with a genuine desire to understand our clients’ needs, expectations, and goals is the driving force behind who we are, what we do, how and why we do it.

As a Digital Marketing Sales Consultant, you’ll have an opportunity to sell a broad set of solutions from our extensive market-leading portfolio such as SEM, SEO, Social Media, YouTube, OTT/CTV, Targeted Display, Websites, Live chat and much more.

What we’re looking for…

  • A sales professional who builds trust and likes to share in your clients’ success
  • Experienced B2B hunter with digital/advertising sales experience
  • Well-crafted sales process/methodology
  • Outstanding communication, influencing, and negotiation skills
  • No fear approach to new business development through cold-calling and networking
  • Proven ability to build rapport and develop strong business relationships
  • CRM experience (e.g. Salesforce.com or similar)
  • Ethical with a high level of personal integrity and initiative
  • Digital marketing knowledge and experience (e.g. SEM, SEO, Display, Social etc.)

What’s in it for you…

  • Competitive salary coupled with uncapped residual commissions and quarterly bonuses
  • Fast paced industry that keeps it exciting
  • Award winning products and service that give you confidence you can deliver for our clients

A great work environment that allows you to build your own schedule

Full benefit package including Medical, Dental, Vision, 401K & more

Unlimited Vacation Days subject to performance

Monthly business expenses

What you will bring…

  • B2B solution sales, new business development and cold-calling experience
  • A well-crafted sales process/methodology
  • Outstanding communication, influencing, and negotiation skills
  • No fear approach to new business development through cold-calling and networking
  • Proven ability to build rapport and develop strong business relationships
  • CRM experience (e.g. Salesforce.com or similar)
  • Ethical with a high level of personal integrity and initiative
  • Digital marketing knowledge and experience (e.g. SEM, SEO, Display, Social etc.)

You can find out more about our awesome products at https://www.reachlocal.com/us/en/digital-marketing-services.

If you think you tick all the boxes, have the right attitude, able to work autonomously, manage your own day and be part of a winning team – this is the opportunity you’ve been waiting for! Send us your application today so you too can be part of our success story.

About REACHLOCAL, Inc. REACHLOCAL is headquartered in Woodland Hills, CA, with over 35 locations throughout the United States, Canada, India, Australia, New Zealand and Brazil. ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.

#Sales

#REACHLOCAL

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

Digital Marketing Consultant – Toronto


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newPaid Media Buyer InternSerotina MediaToronto, ON•Remote$1,980 a month Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and… 5 days ago·More…View all Serotina Media jobs – Toronto jobsSalary Search: Paid Media Buyer Intern salaries in Toronto, ON

At Serotina Media, we are looking for a Paid Media Buyer Intern to help manage our day to day digital media operations by supporting the Sr. Strategist & Digital Media team on campaign and strategy development.

Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and analytics, all under the supervision of your digital manager. You will enable our clients to maximize the impact of their advertising campaigns by supporting the development of media plans, platform buying, and campaign implementation based on the clients’ objectives and targets. You will apply your knowledge of media to identify the most appropriate vehicle for achieving goals based on the clients’ needs.

Role Responsibilities:

  • Work to understand a client’s business objectives and marketing strategy
  • Support internal team and client communications to develop media strategies and effective campaigns
  • Undertake media research
  • Recommend the most appropriate types of media to use, as well as effective tactics
  • Support the Digital Manager on daily monitoring and implementation of active campaigns
  • Monthly, quarterly and end-of-campaign report development
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, and traffic growth

Necessary Skills & Requirements:

  • Experience with E-commerce (shopify preferred) GDN, Google Search & Facebook Business
  • Clearly understand media terminology and formulas like, CPM, CPP, CPC etc.(a plus)
  • Ability to work remotely (we are a “bring your own device” agency)
  • Familiar with the timelines, processes and implementation of all media
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • A positive attitude and thirst for knowledge is a bonus

**Only selected candidates will be contacted.

Job Type: Contract / Part-time

Compensation: Starting at $1,980 CAD per month, based on experience and candidate expertise level

Career level: Entry-level

Reference ID: Paid Media Buyer Intern

Contract length: 3 months

Part-time hours: 20-30 per week

Job Types: Full-time, Part-time, Internship

Salary: From $1,980.00 per month

Benefits:

  • Casual dress
  • Flexible schedule
  • Paid time off
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
WFH

Experience:

  • Media Buying: 1 year (preferred)

Language:

  • English (required)
  • French (preferred)
  • Spanish (preferred)

Work remotely:

  • Yes

Paid Media Buyer Intern


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SENIOR DIGITAL COMMUNICATIONS ADVISORMinistry of Economic Development, Job Creation and…Toronto, ON$68,738 – $99,046 a year Develop corporate policies, processes and standards for emerging digital communications. Provide technical leadership and advice on digital issues and options. 11 days ago·More…View all Ministry of Economic Development, Job Creation and Trade jobs – Toronto jobsSalary Search: SENIOR DIGITAL COMMUNICATIONS ADVISOR salaries in Toronto, ON

If you are results oriented, strategic and skilled in digital communications, this opportunity at the Ministry of Economic Development and Job Creation and Trade would be of interest to you!


What can I expect to do in this role?

In this role, you will:

  • Design, develop, implement, and manage digital communications including videography, animation and social media, to meet strategic ministry communication objectives.
  • Shoot and edit video.
  • Create creative social media content, including post copy and creative assets.
  • Create animated content.
  • Lead and manage digital projects; identify and resolve project issues; and ensure assignment deadlines and project objectives are met.
  • Provide technical leadership and advice on digital issues and options.
  • Recommend and introduce emerging technologies for the ministry’s digital/social media content.
  • Recommend new digital media strategies, and develop and implement these strategies.
  • Develop corporate policies, processes and standards for emerging digital communications.
  • Ensure the accuracy of content and design, functionality of technology, standards compliance and client satisfaction for digital products.
  • Ensure social media/digital services and products meet accessibility standards, The Freedom of Information and Protection of Privacy Act (FIPPA) and French Language Services Act (FLSA).
  • Participate in ministry and inter-ministerial committees and project teams related to digital initiatives.
  • Manage external service contracts related to video and social media projects.
  • Research industry developments in digital technology, and anticipate new and changing client needs and systems expansion requirements.
  • Liaise with Cabinet Office, senior management and divisional staff to provide advice and seek direction on the design, development and deployment of the ministry’s digital communications products and services.
  • Participate in the Cabinet Office social media community of best practice.
  • Provide strategic digital communications advice to staff and senior management, and staff in the Deputy’s and Minister’s offices.


How do I qualify?


Mandatory:

The duties of the job will require the successful candidate to travel within the region/throughout the province to perform the duties of the position.


Technical Knowledge:

  • You have experience with social media platforms (e.g. Twitter, Facebook, LinkedIn, Instagram) to reach the right people with the right messages.
  • You have experience creating creative social media content, including post copy and creative assets.
  • You have experience working in Adobe Creative Cloud design and video editing software.
  • You can shoot broadcast-quality video.
  • You can edit video using software such as Adobe Premier.
  • You can animate creative content for social media.
  • You have experience with digital and social media strategies for promotion, distribution of information, social networking and communications trends.
  • You have experience with accessibility standards.
  • You can make recommendations for and apply new digital technologies, services and products to the ministry’s communications.
  • You can lead the development, implementation, and ongoing management of digital products.


Business Knowledge:

  • You have knowledge of communications theory and experience providing strategic communications advice related to new digital media products and services.
  • You can ensure timely integration of digital products with strategic communications support.
  • You have the ability to interpret and apply The Freedom of Information and Protection of Privacy Act (FIPPA) and French Language Services Act, to ensure social media/digital services and products meet requirements.


Project Management and Planning Skills:

  • You have experience providing project management and can manage concurrent projects.
  • You have problem-solving skills to identify, address and resolve issues.
  • You can allocate resources, balance priorities and deadlines, manage and monitor projects, and report on status and deliverables to ensure quality and deliverables.
  • You have strategic planning skills to develop a vision for the ministries’ digital communications and social media using innovative technology and creative programs and services.
  • You have experience researching and assessing potential platforms, products and services to propose the most cost-effective and state-of-the-art products.
  • You are able to work with unexpected changes or modifications to deadlines on short notice.
  • You are able to work under tight time pressures and demands, and conflicting priorities with limited control over pace of work.


Communication and Interpersonal Skills:

  • You have interpersonal skills to lead collaboratively with colleagues, technology specialists and stakeholders
  • You have oral and written communication skills to provide strategic information and advice, and to provide explanations of digital communications/social media strategies to senior ministry officials and staff.
  • You can give speeches and deliver presentations.
  • You have experience reviewing, editing and ensuring social media content is accurate, concise and grammatically correct.
  • You utilize your political acuity to ensure communications going out on the ministry’s public-facing channels are correct and do not cause embarrassment to the ministries, ministers or Ontario government.


OPS Commitment to diversity, inclusion, accessibility, and anti-racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario’s Human Rights Code. Refer to the application instructions below if you require a disability-related accommodation.

Additional Information:

Address:
  • 1 Temporary, duration up to 9 months, 777 Bay St, Toronto, Toronto Region

Compensation Group:
Association of Management, Administrative and Professional Crown Employees of Ontario

Understanding the job ad – definitions

Schedule:

6

Category:
Communications; Marketing and Creative Services

Posted on:
Friday, August 27, 2021

Note:

  • Less qualified applicants may be considered on an underfill basis.
  • C-EM-167972/21

    The information that you provide for the purpose of this competition and the results from this competition may be used to fill other positions. These positions may be of various tenures including short-term assignments. Your information and the results from this competition will be retained for the purpose of filling vacancies in accordance with the applicable collective agreement or policy provisions.

SENIOR DIGITAL COMMUNICATIONS ADVISOR


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newSalesforce Marketing Cloud / Exact Target AdministratorMarketing Automation CanadaToronto, ON$90,000 a year Understanding of fundamental digital marketing concepts and database management. At least 3 years of active experience in digital marketing role; 5 days ago·More…View all Marketing Automation Canada jobs – Toronto jobsSalary Search: Salesforce Marketing Cloud / Exact Target Administrator salaries in Toronto, ON

Marketing Automation Canada invites candidates to apply for the full-time permanent position of Salesforce Marketing Cloud / Exact Target Administrator.

We have the good problem of growing rapidly, so are looking to hire a Salesforce Marketing Cloud / Exact Target Administrator specializing in Marketing Cloud, Marketo, Pardot, Hubspot and Eloqua software.

The ideal candidate must have:

· post-secondary education, preferably in relevant field; technical background and training in marketing software and HTML skills

· at least 3 years of active experience in digital marketing role;

· understanding of fundamental digital marketing concepts and database management.

· Ability to “own” projects and be able to “fill in the blanks” in briefs and build complete series with a minimum of supervision (once they’re trained)

· AMAZING attention to detail

· “Entrepreneurial” mindset.

The primary communication language on this position is English.

Duties on the job will include but not be limited to:

  • Manage Marketing Automation efforts with Multi-Channel Lead nurture campaigns on SalesForce Marketing Cloud and Adobe Marketo Engage.
  • Create and maintain customer data segments and target audiences for Marketing efforts on channels such as Email, social media, Tele-Marketing, In-App notification, and others
  • Create automated data management programs ensuring clean, complete, and accurate customer database
  • Work with database and set up emails and webpages.
  • Position will need to work with clients directly on some projects, so the ability to work with clients is a must.

Marketing Automation Canada is located at Unit 403, 2333 Dundas St. W. | Toronto, ON M6R 3A6; this will be the work location of the Salesforce Marketing Cloud / Exact Target Administrator.
The position is compensated at $90,000 per year, with minimum of 40 work hours per week.

Job Types: Full-time, Permanent

Salary: $90,000.00 per year

Schedule:

  • 8 hour shift

Work remotely:

  • No

Salesforce Marketing Cloud / Exact Target Administrator


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newSenior Associate, Digital MarketingMaRS Discovery DistrictToronto, ON You have 3 or more years of experience in digital marketing. Develop marketing plans by working with internal teams and partners to uncover key objectives and… 5 days ago·More…View all MaRS Discovery District jobs – Toronto jobsSalary Search: Senior Associate, Digital Marketing salaries in Toronto, ON

About MaRS
MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs.
MaRS supports promising high-growth companies to scale their businesses globally, while tackling key societal challenges in areas such as Health, Cleantech, Finance, Transportation, AI, and others. In addition to helping start-ups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries, and driving ideas to impact.

About The Position:
The Senior Associate, Digital Marketing, is responsible for managing and executing MaRS-led marketing campaigns that support our brand, ventures, partners and ecosystem, as well as leading and demonstrating results of these efforts. Through collaborating with internal and external teams, the Senior Associate, Digital Marketing, develops digital assets, ensures that all deliverables are on brand and writes social media copy to support marketing campaigns. The role also includes exploring creative and experiential marketing tactics to increase MaRS’ brand awareness and reach new audiences in innovative ways. In this role, you must have a firm understanding of design, content marketing and corporate social media best practices.
Key Responsibilities:

  • Digital Marketing:
  • Manage MaRS social media accounts (Twitter, Facebook, LinkedIn, Instagram, YouTube) and engage with members of the community.
  • Produce accurate, well-written and grammatically correct copy for all content channels.
  • Develop marketing plans by working with internal teams and partners to uncover key objectives and audiences for integrated marketing campaigns.
  • Manage various email marketing campaigns, including designing templates, choosing/optimizing images and sending emails to targeted audiences.
  • Review external digital content such as web pages and marketing emails (links, spelling, design, etc.) to ensure they meet corporate standards; fixes errors and verifies fixes, and reports detailed bugs.
  • Use Asana and project management best practices to ensure deliverables are completed on time and within budget.
  • Identify any key issues or risks that impact the meeting of pre-established targets and propose and implement solutions and improvements.
  • Digital Content Development
  • Design assets for MaRS digital channels, including social, email, web, paid ads and video, incorporating best practices and following brand guidelines.
  • Provide art direction to creative agencies, artists and photographers to create best-in-class and on-brand content for MaRS channels.
  • Collaborate with other teammates to support the creation, editing and optimization of content, including selecting appropriate images/videos for websites, blogs, social media platforms, PowerPoint presentations and other MaRS marketing assets as required.

About You:
You are proactively in-the-know about the latest trends in brand marketing, which competitors are doing it best, industry affairs and trends to ensure content is performing its best. You hold a University degree or college diploma/certificate with a focus on digital communications and/or marketing. You have 3 or more years of experience in digital marketing.
Key Competencies:

  • Excellent communicator and creative thinker, with an ability to use data to optimize/scale marketing strategies and tactics.
  • Understanding and experience of corporate social media and digital campaigns.
  • Maintains an interest in current affairs and has a finger on the industry pulse.
  • Past experience with email marketing, social media (organic and paid) and analytics.
  • Attention to detail and a keen eye for aesthetics and visual hierarchy.
  • The ability to work and thrive in a fast-paced, rapidly changing work environment.
  • Exceptional organizational skills; ability to manage multiple projects with tightly prescribed timelines; an understanding of project management best practices and collaboration.
  • Excellent computer skills, and the ability to learn and use software programs and online applications.
  • Knowledge of design best practices.
  • Ability to work with multiple stakeholders to translate their objectives into marketing plans.
  • Can anticipate requirements – thinks three steps ahead.

Tools:

  • Social media platforms (Facebook, Instagram, Twitter, LinkedIn, Google, YouTube), Google Analytics, Asana, MailChimp, Salesforce, Eventbrite, Microsoft Office
  • Highly skilled in Adobe Photoshop and InDesign.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Familiarity with WordPress, including HTML/CSS.
  • Familiarity with video editing software (Adobe Premiere Pro) and motion graphics programs like Adobe After Effects.

Along with your resume, you are required to either upload or paste a link of a portfolio of completed digital projects to qualify for this role.
Applications are due on September 17, 2021 at 11:59 PM, eastern standard time.
Applicants must be legally eligible to work in Canada and reside in Ontario.
We are a purpose-driven organization on a mission to make the world a better place through inclusive innovation. This commitment to inclusion, equity and diversity are core to who we are and what we believe and, as such, encourage applications from members of diverse identity groups, including those who have been historically excluded and marginalized. You are welcome at MaRS.
We want you to be as successful throughout our recruitment process as possible. Please get in touch with us if there’s anything we can do to make your experience more accessible and inclusive, including accommodations for differing (dis)abilities.
Applications are due by 11:59 PM on the closing date stated above.
Applications received after this time will not be considered.

Job Type: Full-time

Senior Associate, Digital Marketing


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Digital Marketing SpecialistBDO3.7Toronto, ON Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content… 21 days ago·More…View all BDO jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about BDO

Putting people first, every day:

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, we rely on our professionals to provide exceptional service, and help our clients by providing advice and insight they can trust. In turn, we offer an environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your opportunity:

Our Toronto office is looking for a Digital Marketing Specialist to join our Marketing team and own the following responsibilities:

  • Responsible for the execution of digital strategy and maintenance of systems, technologies and processes to support the Firm’s digital marketing programs and initiatives.
  • Develop and support processes to develop and execute digital paid media campaigns
  • Develop, monitor and analyze campaign results and provide recommendations for optimization
  • Collaborate with other marketing teams to track, monitor and report key KPI performance and trends at regular intervals for ongoing optimizations and data driven decision-making.
  • Provide analytics and dashboards that provide insights and help guide future decisions
  • Actively track industry trends, best practices and innovation.
  • Manage and support the firm’s digital marketing systems and processes, including content management systems, email marketing tools, CRM, and event management tools
  • Support execution of digital marketing campaigns and initiatives related to the firm’s national website, social media channels, email campaigns and content marketing plans
  • Optimize marketing spend and forecasting for all acquisition programs
  • Collaborate with business development team on automation enhancement and improving lead scoring models to improve MQLs and SQLs

How do we define success for your role?

  • You demonstrate BDO’s core values through all aspect of your work: Integrity, Respect and Collaboration
  • You understand your client’s industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains & attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development.


Your experience and education

  • You have a University degree in marketing, or a related field
  • You have 4 – 5 years of related experience, preferably in a B2B environment
  • You have prior paid media and reporting experience, are a strong collaborator with the ability to build and maintain collaborative relationships with internal and external stakeholders
  • You have a passion, performance driven mindset and well-rounded understanding of digital marketing technologies (e.g. content management systems, marketing automation tools, analytics platform, CRM, and event management tools), with demonstrated experience implementing, training, trouble-shooting, and enhancing these tools and processes.
  • You have experience with Google analytics and any marketing automation platform is a must (preferably Marketo)
  • You have proven expertise in digital media platforms and performance driven campaigns on Facebook, Google Ads and other third party ad servers.
  • You have demonstrated understanding of digital marketing, including websites, email marketing, social media, SEO, SEM and related technologies
  • You have superior problem-solving and analytics skills in order to inform and make data-driven decisions
  • If you have experience with HTML, SQL, and Python, it is considered an asset
  • You have strong knowledge with PowerBI, Tableau or other data visualization


Why BDO?

Our firm is committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with the firm’s strategic plan, and be a key contributor to the success and growth of the firm.
  • We help you be the best professional you can be in our services, industries and markets.
  • Achieve your personal goals outside of the office and make an impact on your community.


Giving back, it adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.
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Digital Marketing Specialist


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