newSearch SpecialistTVO Ontario Educational Comms. AuthorityToronto, ON$68,123 – $75,876 a year Design and oversee a full-funnel marketing strategy. With a mix of paid search marketing and strategic SEO, this position combines the technical and creative. 2 days ago·More…View all TVO Ontario Educational Comms. Authority jobs – Toronto jobsSalary Search: Search Specialist salaries in Toronto, ON

Position Title: Search Specialist

Division: Programming & Content


Department: Marketing


Reports To: Manager, Audience Development


Salary Range: $68,122.60 – $75,875.80


Location: Toronto, Yonge & Eglinton (on the Yonge subway line)


TVO is at a unique intersection of education, journalism, digital technology, broadcast, and philanthropy. As creators of award-winning content, we’ve been inspiring learning that changes lives and enriches communities since 1970. Our vision is to be a globally recognized digital learning organization.


What’s in it for you

When it comes to learning, we walk the talk: it’s the cornerstone of everything we do, and each one of us invests deeply in our own learning while elevating each other’s knowledge – whether through peer-to-peer learning, workshops or lunch & learns. You’ll work with folks who are thrilled and driven by the digital learning and media landscapes. Roll up your sleeves and work cross-functionally with great teams where collaboration is the beating heart of all that we do. We’re a tight-knit community and we’re just the right size, meaning that you’ll get to meet and work with people from across our organization, at all levels – the ones who have been here for 10 months, 10 years, and well beyond. Maybe you’ll even get to meet Polkaroo.


Who we are

TVO is poised for its next chapter as we embark on the next phase of strategic planning. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better, together.

However you jump in with us, you’ll join a team of good people who are constantly inspired and challenged to do great work. Join us on our journey as we go from great to greater.


TVO is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: YouTube (@TVO), Twitter (@TVO), Facebook (@TVO), and Instagram (@WeAreTVO).


The opportunity

Join TVO’s nimble and exciting Audience Development team, a collaborative and forward-thinking group who loves to try new things in digital marketing. The Search Specialist plays a key role in ensuring TVO’s journalism, kids programming, documentaries, educational resources and more reach their audience. With a mix of paid search marketing and strategic SEO, this position combines the technical and creative. We are seeking a strong writer and analytical mind with big ideas who can plan, deploy and evaluate search marketing and SEO initiatives.


How you will make an impact

  • Drive audience growth by designing and executing creative solutions to attract, engage and retain visitors, users and donors through organic and paid search
  • Develop, manage and execute SEO and SEM efforts
  • Design and oversee a full-funnel marketing strategy
  • Write and evolve search ad and SEO copy
  • Track and report on SEO/SEM progress
  • Collaborate with analytics, brand, content and product teams to drive user growth and engagement
  • Understand and interpret the behaviour of potential audiences
  • Identify emerging SEO/SEM trends and platforms
  • Coordinate budgets and process invoices


What you will bring to TVO

  • 5+ years of experience in SEO, SEM or related fields, including a proven track record in delivering audience growth
  • Undergraduate degree in a relevant field or equivalent relevant experience
  • Strong experience working in cross-functional teams and designing and managing projects to completion
  • Strong working experience using a range of SEO and SEM tools to manage multiple products and campaigns simultaneously
  • Working familiarity with Google Ads, Google Analytics and Google Data Studio
  • Search-related site optimization techniques
  • A data-driven approach with a willingness to experiment and adapt to fast-paced environments
  • Demonstrated desire for action with a positive energy and can-do attitude
  • Proven ability to build relationships to achieve results
  • Strong written and verbal communication skills
  • You live our values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect


We invite you to submit your application by November 8, 2021 at 5:00 p.m. Not sure you have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.

To learn more about us and our culture, please visit us at https://www.tvo.org/about/work-at-tvo.

TVO is an equal opportunity employer and is committed to an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We believe that the diversity of our team strengthens our ability to develop creative solutions and products that are reflective of the communities in which we serve across Ontario. At TVO, we recognize the importance of using anti-oppression practices, both within our organization and in our content.

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.

Search Specialist


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Marketing Campaign ManagerIntelex Technologies3.6Toronto, ON Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics. 30+ days ago·More…View all Intelex Technologies jobs – Toronto jobsSalary Search: Marketing Campaign Manager salaries in Toronto, ONSee popular questions & answers about Intelex Technologies

Position Overview

We’re on a mission to eliminate death on the job by 2050. Are you ready to join an organization that is making a difference? Intelex knows how Environment/Sustainability, Health & Safety, and Quality (EHSQ) can preserve lives and protect the planet by helping our customers deliver safer, cleaner and more efficient operations using our integrated cloud-based SaaS solution. Join our team and work with purpose every day as we help to change the world for the better.

The Marketing Campaign Manager is a high impact member of the Intelex marketing team responsible for designing, implementing, and managing awareness, consideration and preference/intent demand gen initiatives to successfully drive brand engagement – generating lots of leads, and ultimately pipeline/revenue. If you are the person for this role, you have experience building integrated campaigns designed to engage prospects throughout the buyer journey from awareness to purchase by applying compelling storytelling and delivering programs that drive pipeline, pipeline, and more pipeline.

You know that marketing is about more than just quantity of leads and you take a data-driven approach to everything you do, analyze campaigns and programs every step of the way. You live for a fast-paced work environment and consistently go above and beyond to get the job done each and every time.

This role sits within the Marketing department, reporting to the Director, Demand Generation.


Responsibilities and Deliverables

  • Drive innovative programs that stand out in the B2B EHSQ (Environment/ESG, Health & Safety and Quality) marketplace with laser focus on driving quality leads that generate a steady flow into the pipeline
  • Manage multiple campaigns at once, while keeping all of your stakeholders updated and informed
  • Work hand-in-hand with sales, product marketing, digital marketing, and the content team to create alignment and gather requirements to build marketing campaign plans to support pipeline targets
  • Develop multi-channel integrated campaigns including 3rd party programs, field or virtual events, vertical programs, webinars, etc.
  • Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process.
  • Maintain and communicate a calendar of demand generation programs to provide transparency for and create alignment with key stakeholders
  • Closely align with sales to communicate demand gen goals and tactics to measure lead quality and track marketing’s contribution to pipeline
  • Work with Product Marketing to accurately target personas, bringing the right message to market to drive brand and engagement
  • Manage day-to-day communication with extended marketing team to drive projects to completion, following up with post mortem results on an ongoing basis
  • Keep abreast of the daily pacing and performance of your campaigns and make data-driven decisions to optimize campaign effectiveness and meet expected KPIs
  • Track and scrutinize pipeline sources from your marketing campaigns from lead creation to revenue and analyze information to improve decision making
  • Improve results through continuous testing and refinement strategies
  • Track the ROI on campaigns to make informed recommendations for future initiatives/planning
  • Manage vendor / third party relationships

Organizational Alignment

  • Reports to the Director, Demand Generation

Qualifications


Skills & Work Traits


Required

  • Understanding of demand gen best practices, including mapping programs to the prospect and customer journey
  • Solid background in lead and demand generation, and full-funnel marketing – inbound marketing, search engine marketing, content marketing and analytics
  • Firm understanding of lead and demand gen tactics across marketing channels
  • Strong storytelling with exceptional writing capabilities to create compelling copy for e-mails, landing pages, and other communication vehicles
  • Thrive in a fast-paced environment with a proven ability to handle multiple projects and multiple stakeholders
  • Technical skills and understanding of the pieces that make up a successful demand gen campaigns and how that process is executed
  • Ability to manage and prioritize projects, budgets, continuously problem solve, and be highly accountable while focused on results
  • Highly organized and have a strong, yet flexible personality to keep everything on track for ongoing success
  • Team player who can think big picture but still able to focus on the details

Preferred

  • Experience in the Environmental/ESG, Health & Safety and Quality is not required but is a huge asset
  • Love data, and being driven by the numbers to do bigger and better
  • Knowledge of writing styles and content that is appropriate for both print and digital applications.
  • Self-motivated and proactive in understanding Intelex’s business needs

Technical Competencies

  • Strong expertise working with Pardot/Marketo, Salesforce, and Asana (or other similar project management tool)

Experience

  • A minimum of 5 years’ experience in demand generation /campaign marketing with solid project/campaign experience
  • Demand generation experience in cloud-based B2B enterprise software (SaaS) is preferred
  • Experience in the Environmental/ESG, Health & Safety and Quality is an asset

Education

  • Bachelor’s Degree in Marketing is preferred

Other Requirements

  • Please note that this role requires a satisfactory Criminal Background Check and Public Safety Verification

Company Overview

With more than 1,300 clients and 1.6 million users, Intelex Technologies ULC. is a global leader in environmental, health, safety and quality (EHSQ) management software. Since 1992 its scalable, web-based platform and applications have helped clients across all industries improve business performance, mitigate organization-wide risk, and ensure sustained compliance with internationally accepted standards (e.g., ISO 9001, ISO 14001, ISO 45001 and OHSAS 18001) and regulatory requirements. Intelex is one of North America’s fastest-growing tech companies who has recently been recognized as a Great Place to Work for over 7 years, Best Workplace in Technology, Best Workplace for Millennials and Canadian HR Team for fewer than 500 employees and has been recipient of Waterstone’s Most Admired Corporate Cultures award, and Deloitte’s Best Managed Companies award. For more information, visit https://www.intelex.com/careers or see what our employees are saying by following our #ProudIntelexian hashtag.

Marketing Campaign Manager


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Content Marketing ManagerLaneToronto, ON You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO. 30+ days ago·More…View all Lane jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

About Lane
Lane is the world’s leading workplace experience platform. Founded in 2014 to transform and connect the workplace, our award-winning web and mobile software streamlines all aspects of day-to-day office life—from room bookings and access management, to communications and commerce, to events, data, and beyond. Powering 300+ properties around the world, Lane clients include Brookfield Properties, Oxford, Colliers, Dream, Nuveen, Studio by Tishman Speyer, and more. Putting all of the pieces together, Lane turns any workplace into a place that works.

Who you are:

    • You have created content like blog posts, ebooks, infographics, guides, templates, videos, and more to increase brand awareness, generate leads, and drive revenue
    • You have collaborated with growth, content and product marketing teams to build full-funnel and integrated marketing programs using paid, social, and SEO
    • You thrive at coming up with new and effective ways to engage B2B audiences through content, including ABM campaigns, custom content, and message testing
    • You use data to identify the most effective marketing messages, value propositions, materials, channels, and calls to action for audiences and personas in key accounts
    • You have experience creating content in multiple formats: video, podcasts, webinars, infographics, web/landing pages, and articles
    • You move seamlessly between strategy and execution
    • You are interested in and have a strong affinity for progressive, SaaS technology
    • You have strong attention to detail
    • You’re a self-starter who knows how to prioritize and problem solve
    • Familiarity with CMS tools (e.g. WordPress) required; knowledge of SEO keyword best practices a plus
    • You have experience working across teams in a fast-paced startup environment where there is rapid change and we are constantly pivoting to meet marketing demands
    • Familiarity with B2B-specific content strategy and execution a strong asset
    • Creating content in an ABM environment a plus Experience working in SaaS/tech environments a plus

We’re counting on you to:

    • Work with our content marketing team to develop content that generates brand awareness, drives demand, and converts intent among target audiences
    • Create content and campaigns that nurture existing prospects and customers by pushing them down the purchase or upsell path
    • Support the needs of our growth marketing team by helping strategize and execute on new ways of reaching our audiences, including ABM
    • Create and edit content across various mediums and channels to support our organizational goals, including content for sales, client services, and more
    • Keep tabs on the industry, our prospects, and clients, and use those insights to fuel and optimize content
    • Be goal and results oriented and prioritize what matters mostBe a strong communicator, writer, and editor

You will:

    • Own: Ideating, creating, iterating and publishing content for every stage of the journey, with the goal of helping us meet our campaign and ABM goals.
    • Teach: Lane’s offerings and impact to the commercial real estate world and to all office goers.
    • Learn: The entire commercial real estate landscape, developing a firm grasp on trends and advancements and competition.
    • Improve: Lane’s content to support acquisition marketing and ABM goals.

What you’ll enjoy about Lane:


    • Home Office Stipend:       $400 to improve your home office set up. Desks, lighting – we got you covered.

    • Education Credit:       Level up your skills with $500/year. Books, classes, you name it.

    • Company Equity:       Stock option package allowing employees to purchase discounted company shares.

    • 3 Weeks Vacation:       Plus end-of-year office shutdown (and plenty of sick days and personal leave).

    • Generous Parental Leave:       80% salary for the first 15 weeks, with 2 weeks paid leave for supporting partners.

    • Snacks:       Healthy snack boxes delivered to your door each and every quarter.

    • Canadian Benefits from Day 1:       Medical, vision, and extended dental plus a health spending account of $1,500/year.

    • Medical & Therapy Sessions:       Get virtually connected with a therapist or medical professional in minutes via Maple (Canada) or MeMD (US).

    • Beautiful Office:       Enjoy our beautiful headquarters in downtown Toronto and satellite offices around the world.

    • Flex Office Options:       Work from home, from the office, or both.

    • Referral Bonus:       Refer a friend or former colleague and receive $2,000–$4,000.

    • Phased Return to Office for New Parents:       New parents get to work 70% of the week at 100% pay for their first 4 weeks back.

    • Lane Perks Membership:       Exclusive access to discounts on restaurants, movies, hotels, and more.

    • Summer Hours:       Hit the sunshine early on Fridays for all of July and August.

    • Volunteer Days:       3 paid days a year to volunteer with an organization of their choice.

    • Donation Matching:       Dollar-for-dollar donation matching to a list of verified organizations each quarter.

    • Bike Pass:       Up to $99/year reimbursement for any shared bike memberships in your city.

    • Virtual Wellness Classes:       Online yoga, meditation, and exercise offered each week.
At Lane, we are committed to cultivating a diverse workforce, inclusive culture, and investing in equity in all areas of the business. If you require any assistance throughout the interview process please do not hesitate to contact us so we can work with your needs.

Content Marketing Manager


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