Company: Questrade
Location: Toronto, ON
Expected salary:
Job date: Sat, 21 Sep 2024 07:47:55 GMT
Job description: Associate Manager, MarTech Program EnablementToronto, ON, Canada Req #2814Thursday, September 19, 2024Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.We’re looking for our next Associate Manager, MarTech Program Enablement. Could It Be You?As an Associate Manager, MarTech Program Enablement, you will lead the design and implementation of seamless customer journeys that drive business growth and enhance the customer experience. Leveraging data analytics, market trends, and our MarTech stack, you will craft personalized journeys that guide customers through their lifecycle, from anonymous to engaged and loyal.Working collaboratively with cross-functional teams, you will be responsible for launching personalized journeys and audience solutions that meet the evolving needs of our customers.Your deep understanding of our mission to empower financial success will fuel your passion for creating exceptional experiences that drive business results.Join our team and be a part of our mission to revolutionize the customer experience, one journey at a timeNeed more details? Keep reading…Orchestrates macro and micro journeys using AEP based on real-time behaviour, contextual changes, or business signalsParticipate in the analysis and lead the team in producing audience segmentation and definitions, journey design, and implementation of use casesCreates corresponding business requirements and marketing use cases to nurture existing and new customers with personalized touchpointsDeep understanding of Questrade’s full audience, define subsets of the audience and segment into logical, actionalable groups. Ensure consistency of audience creation across all activations.Deep understanding of customer behaviour to ensure consistent audience segments are thoughtfully managed across channels, campaigns, platforms, partners, etc.Create timely and targeted triggered behavioural communications aligning to customer actions, needs and expectations across products and lines of business.Leverage AEP to its full potential to build innovative and seamless experiences, providing suggestions and recommendations as SME on current and future stateLeverages the use of data for content creation and customer segmentation while recognizing how technical and systems integrations are interconnectedProactively consults cross-functional team members and external partners to collaborate, design creative workarounds, implement solutions, and manage stakeholder relationshipsWork with technology teams to establish data integration strategy and validate that the proper and accurate data is available for audience creation and event-based triggersLead and manage communication plans including tactics, criteria, timelines in partnership with various groups including product, sales, customer service center, customer experience team, analytics, content, analytics, and other internal stakeholdersManage existing audience activations, and leverage audiences across multiple activations to maintain consistency, governance, standardsExplore new tools and programs within the online and offline technology space in an effort to innovate the field and one-to-one marketingUnderstand and draw insights from journey performance reports and customer research to optimize and provide recommendations for communication improvementGenuine advocate to create the best possible customer experienceSo are YOU our next Associate Manager, MarTech Program Enablement? You are, if you have…3+ years of experience with digital marketing and experience solutions such as Adobe Experience Cloud, CDP or a comparable platforms5+ years of experience in developing strategic initiatives, tactical plans, marketing ecosystemsMarketing:Strong understanding of digital marketing channels and strategiesAbility to map customer journeys and identify key touchpointsKnowledge of personalization techniques and how to apply them to different audience segmentsExperience in Marketing Journeys, or Customer Experience or CRM rolesDemonstrated experience in developing and implementing audience segmentation strategiesDemonstrated success in defining strategies, developing effective and personalized customer experience journeys and communicationsStrong balance of business acumen and technical knowledge understanding data requirements and integrationsTechnology:Proficiency in data analysis tools such as R, Python, SASFamiliarity with analytics platforms like Google Analytics, Adobe Analytics or similar toolsExperience with data visualization tools like Tableau, Power BI or LookerExperience with CDPs such as Segment, Tealium, Salesforce CDP or Adobe RT CDPFamiliarity with CRM platforms like Salesforce, HubSpot or Microsoft DynamicsKnowledge of A/B testing tools to validate segmentation strategiesAnalyticalStrong understanding of statistical methods and how to apply them to audience segmentationAbility to interpret data to identify patterns and insightsExperience in creating and managing customer segments based on various criteria (demographics, behaviour, etc.)Skills in conducting and analyzing market research to inform segmentation strategiesSoft SkillsExcellent written and verbal communication skills to effectively present insights and recommendationsAbility to work with cross-functional teams, including marketing, sales, and ITResourceful problem solver who can navigate through ambiguity and has a keen attention to detailStrong organizational skills and able to effectively balance and prioritize multiple projectsPrecision in handling and analyzing data to ensure accuracy#LI-GT1At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
Questrade Financial Group is looking for an Associate Manager, MarTech Program Enablement to lead the design and implementation of customer journeys using data analytics and market trends to enhance customer experience. The ideal candidate will have experience with digital marketing, audience segmentation, and data analysis tools. Questrade values diversity and inclusion and offers a collaborative work environment with opportunities for growth. Candidates selected for an interview will be contacted directly. If accommodation is needed during the recruitment process, it will be provided.