Banty is bringing the world together through better communication. Banty makes online meetings more personal, accessible and productive with secure, brandable rooms and exceptional virtual events.. Banty has a significant focus in healthcare with service offerings that are highly relevant for the overall business world. As an early stage start up, we are establishing a fast past and proactive rhythm of product enhancements and UX improvements as we work towards our team goal of going public through a traditional IPO.
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Banty is bringing the world together through virtual communications. Our unique video meeting platform is easy to use, secure, and offers brandable waiting rooms. Our virtual events deliver highly engaging experiences and provides turnkey solutions to our clients. Banty has a significant focus in healthcare with service offerings that are highly relevant for the overall business world. As an early stage start up, we are establishing a fast pace and proactive rhythm of product enhancements and UX improvements as we work towards our team goal of going public through a traditional IPO.
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The Role:
Are you a social media expert with expertise in all channels, with a particular focus on business and healthcare focused channels such as LinkedIn, Twitter, Facebook, YouTube? Banty is looking for an entry level Social Media Strategist who can develop Banty’s social media strategy to grow our audience, build brand awareness, drive customer acquisition and engagement, and build an engaged community.
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Responsibilities:
- Working closely with the marketing team, develop Banty’s social media strategy based on the established brand direction
- Develop a deep understanding of Banty’s target customer and recommend the appropriate social media channels that will maximize reach, awareness and engagement
- Grow Banty’s social media presence (grow # of followers, increase engagement)
- Create content strategy and posting schedule based on understanding how best to leverage each social channel
- Work closely with Marketing, Product, Sales and Customer Support teams to develop social campaigns across various formats to drive social engagement
- Create and curate social media posts and work closely with writers on blog content
- Manage all social media campaigns from strategy through to execution
- Analyze campaign and optimize based on predefined KPIs
- Manage customer enquiries via social channels
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Qualifications:
- 1 year experience implementing, managing and executing social media campaigns
- Self-directed, quick learner with deep usage and understanding of social media channels
- Excellent problem solving, project management, and communications skills (written and verbal)
- Ability to analyze social media metrics to target and optimize marketing campaigns
- Experience with 3rd party social media platforms (Hootsuite, Sprout Social or other) an asset
- Experience or familiarity with SaaS and the Healthcare industry an asset
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Job Types: Full-time, Part-time
Experience:
- Social Media Marketing: 1 year (preferred)
Work remotely:
- Yes
Social Media Strategist
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