JOB DESCRIPTION

Who We Are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day In the Life

The Brand Marketing Manager is a results-driven marketer, with a passion for bringing style and quality to consumers everyday. The Marketing Manager brings our private label long-term strategy to life executing in-year campaigns with excellence in a fast-paced and quickly transforming omnichannel retail environment.

As the Brand Marketing Manager, you will be responsible for implementing and executing strategic marketing plans for The Bay’s private labels including the launch of an exciting new fashion brand across Canada. With a strong understanding of the consumer, you will develop seasonal strategies and initiatives aligned to the master brand vision, with the goal to build awareness and drive our private label business. Through collaboration with key brand and business partners you leverage the go to market process ensuring the brand makes relevant connections with consumers. You are proficient in writing effective creative briefs for campaigns and marketing initiatives to turn innovative plans into strong results and deliver on brand objectives & KPIs. Additionally, you have a passion for creating digital media campaigns and can effectively develop and analyze a media plan with support from agency partners. You will track and optimize plans in-flight to change as necessary with robust post campaign evaluation and learnings to continually improve.

What you will do:

• Drive brand vision and strategy for The Bay’s private labels including detailed annual and seasonal brand plan
• Lead brand process seasonally including integrated strategic brief development for creative and media stakeholders including clear desired results
• Collaborate with internal and external stakeholders on business development and strategy driving profitable growth
• Leverage external and internal agency relationships to drive game-changing creative executions that re-imagine our private labels while complementing The Bay master brand
• Use consumer, market, cultural, and competitive insights to drive the brand plans & KPIS
• Presents strategy and concepts to leaders across the marketing organization and cross-functionally to drive shared understanding and direction
• Led by a consumer first mindset, continually seeking to better connect and serve They Bay’s consumers

What you will need:

• 4+ years of experience in a marketing role, with proven experience in developing and bringing integrated campaigns to life, while leading team(s)
• Strong understanding and a passion for the fashion industry, brands and products
• Canadian retail marketplace knowledge – focused on omnichannel brands and retailers
• Experience driving success in on-line business (digital retail space)
• Proven success in bringing new products or brands to market
• A natural communicator with exceptional presentation skills and the ability to communicate clearly and effectively to stakeholders both internally and externally
• Proven collaborator across brand and business teams to deliver results
• Innovative thinking – looking for new and better ways to connect with consumers
• Ability to create and evaluate effective media plans driving key results
• A results oriented marketer who knows how to get things done
• Excellent relationship manager, skilled at navigating a highly matrixed organization
• Ability to work through ambiguity, in a fast-paced environment
• A self-starter with tenacity and a predisposition to action
• Experienced developer of integrated campaign strategy & execution
• Able to influence across all levels of the organization, including executives

What You Can Expect:

• Competitive salary and benefits package
• Associate discount up to 40% including top brands
• Flexible work environment that allows for work-life balance

About The Bay:

The digital-first transformation of The Bay takes us to the next level, with significant focus on technology investment and innovation – including the creation of Technology Hubs, increased fulfillment capabilities, expanded marketing and extended vendor partnerships for a highly-curated assortment.

Since the introduction of Marketplace in April 2021, The Bay has introduced more than 1,500 new or expanded brands and more than 25,000 new products through the new Marketplace Technology platform, and continues to grow and innovate on thebay.com — currently the 6th largest e-commerce business in Canada.

The Bay and Hudson’s Bay will work collaboratively to continue delivering an enhanced and seamless customer experience.

We are proud to share our tenured commitment to Diversity, Equity and Inclusion. Learn more about our commitment at HBC Foundation & HBC Heritage.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

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Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.