LOCATION: Virtual – Ontario
SUMMARY:
Reporting directly to the Director Marketing, GCX Canada the Group Digital Marketing Manager your mission is to drive digital transformation across the Canadian region aligned with global digital strategy. You will lead the team in the creation of personalized experiences while gathering, enriching, and activating data across all digital media channels. You will develop the digital team across the region in developing in-house capabilities as well as manage external, digital, and social media vendors and agencies. You will be a part of strategic conversations about the most effective ways to deliver our messaging to the online users and identify online mediums that are best served to meet overall marketing objectives and bring to life real change.
You will collaborate closely with Region Leaders, and Business Unit Leadership. You will bring your exceptional analytical skills with a passion for testing and measuring results; distributed team leadership capabilities and growth mindset; and work collaboratively with the global marketing organization and international teams. Other key responsibilities:
QUALIFICATIONS
Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.
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As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.
More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.
Click here to learn more about Points!
Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.
You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.
In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.
Reporting to the Director of Performance Marketing, the responsibilities of the role include:
Additional Information
Points is an equal opportunity employer and is committed to providing an accessible recruitment process.
We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.
All your information will be kept confidential.
