newMarketing and Analytics Manager (Canada)Just Energy3.1Mississauga, ON Responsible for managing the annual digital and marketing budget and monthly reconciliations. Mange the digital contract renewal journey for customers by… 3 days ago·More…View all Just Energy jobs – Mississauga jobsSalary Search: Marketing and Analytics Manager (Canada) salaries in Mississauga, ONSee popular questions & answers about Just Energy

Marketing and Analytics Manager (Canada) – (211704332)

Description


Marketing & Analytics Manager (Canada)

Is Just Energy Group the place for you?

Just Energy Group is a leader in the energy sector offering green energy, retail and commercial energy, and home services solutions. We value integrity, innovation, customer-centricity, responsibility, enrichment, and excellence.

Your Opportunity:

As an essential member of the customer retention & profitability team, the Manager Marketing and Analytics will be responsible for leading strategic campaigns within the digital and content marketing space to increase customer engagement and identify opportunities to add new revenue streams.

Your key accountabilities:

  • Lead the development and execution of digital marketing and engagement strategy across multiple platforms with the goal of creating customer stickiness and expanding gross margin
  • Utilize advanced analytics to study behavioral trends of the existing customer base and identify creative retention, up-sell, cross-sell, and reacquisition opportunities
  • Constantly perform quantitative analysis of current digital platforms, identify opportunities for improvements, and maximize every digital customer interaction to elevate engagement levels
  • Mange the digital contract renewal journey for customers by utilizing Marketing cloud to segment prospects, devise tailored offers based on attributes and create a plug and play offer system to maximize conversions and gross margin
  • Lead a cross-functional team to prepare campaign material and content, identify target segments, seek legal approval, load into digital platform, and report on campaign success
  • Adapt campaign strategies/processes with urgency based on performance, market changes, and updated internal priorities
  • Develop, organize and automate digital marketing & promotion campaigns and fully maximize the capabilities of SalesForce and Marketing Cloud
  • Continually pursue internal promotional opportunities to raise awareness and adoption of the campaigns, extending applications into new channels and audiences
  • Make data backed recommendations with actionable items that result in campaign optimization and improved conversion rates
  • Conduct deep dives into each market segment to identify churn indicators and devise proactive campaigns for at-risk customers to reduce attrition
  • Analyze market data to identify key marketing opportunities including consumer insights, competitive analysis and new audience acquisition
  • Responsible for managing the annual digital and marketing budget and monthly reconciliations
  • Collaborate with internal and external stakeholders to effectively measure the productivity of various campaign initiatives
  • Query and create reports and dashboards to monitor success of campaigns and present to stakeholders on a weekly / monthly basis
  • Study current customer segments and look for opportunities for cross-sell, upsell, proactive retention campaigns, renewal, and re-acquisition campaigns by fully utilizing digital capabilities of SF / Marketing Cloud
  • Manage weekly usage email marketing content
    • Recent green drive plan added ~$15K in revenue through this platform
    • Huge opportunity to boost Terrapass, home water, incremental renewals, improve customer experience
    • Own content, segmentation, loading campaigns into MarketingCloud
  • Mange ebill marketing content
    • Work with ESG to update content and review opportunities to add $$
  • Assist in building and managing a tailored renewal platform in SF / Marketing Cloud
    • Plug and play system that assists a business user add offers real-time based on current customer attributes
    • Offers could be sent through multiple mediums such as email, text, portal, letter, SF
  • Manage and own all engagement on portal

You’ll gain exposure to core business functions and be part of a wider team making decisions to add revenue for the Company. The role has been created to support our next phase of growth and offers a fantastic opportunity for the right candidate.

Your background includes:

  • Candidate will have 3-5 years of experience in customer centric roles such as sales, marketing, retention, and / or Business analytics
  • Prior experience in utilizing customer engagement platforms such as Marketing Cloud preferred
  • Bachelor’s Degree in a business, marketing, analytics, or communications required; MBA preferred
  • 2-3 years of experience in web and google analytics preferred
  • Strong Excel skills and prior experience/knowledge of SQL and relational databases
  • Familiarity developing campaign strategies, preferably in an industry involving subscription-based services
  • Excellent written and verbal communication skills along with ability to communicate complex ideas to a variety of audiences
  • Effective at managing multiple projects/tasks of varying complexities, meeting deadlines
  • Strong business acumen and data-driven decision-making capabilities

Benefits:

Just Energy offers a robust benefits plan for staff members, as well as Employee Assistance Programs that offer a wealth of tools and resources to enrich the employee experience. The company also provides a number of cost-free, self-development courses for those that wish to build on their skills and competencies. In addition, a variety of awards offer another opportunity to recognize and reward employees.

We offer:

  • Work from home (WFH) Model
  • Competitive compensation
  • Comprehensive benefits package
  • Employee discount opportunities
  • Retirement Options
  • Personal development resources
  • Health and wellbeing tools and resources and more

#L1-NU


Primary Location: CA-ON-Mississauga

Job: Sales

Schedule: Regular

Shift: Standard

Employee Status: Manager

Job Type: Full-time

Job Level: Day Job

Travel: Yes, 10 % of the Time

Job Posting: Oct 13, 2021, 9:07:57 AM

Marketing and Analytics Manager (Canada)


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Email Marketing ManagerGolf Town Limited3.7Vaughan, ON Responsible for developing and executing a customized communication strategy based on data. Initiate the creative direction of the email marketing strategy… 16 days ago·More…View all Golf Town Limited jobs – Vaughan jobsSalary Search: Email Marketing Manager salaries in Vaughan, ONSee popular questions & answers about Golf Town Limited

Job Title: Email Marketing Manager

Reports To: Marketing Manager, Brand & Content

Reporting to the Brand & Content Manager, the Email Marketing Manager will lead our journey towards mass personalization via our digital marketing activities in the following channels: eMail, SMS, and Messaging Apps.

The candidate will collaborate with various cross-functional divisions at Golf Town including marketing, e-commerce, operations and merchandising groups. Crucial to this role is a project management background, a strategic lens, and the ability to develop, advise and execute the completion of creative email and SMS campaigns.

This position is responsible for executing strategic initiatives in a fast-paced, results-oriented environment and dedicated to driving email acquisition and engagement through the process of strategic planning, campaign testing and results analysis.

Description of Job Responsibilities:

  • Grow our Leaderboard audiences through a robust and ambitious acquisition strategy of our databases
  • Responsible for developing and executing a customized communication strategy based on data
  • Manage various email campaigns, including the template designs, calls-to-action, and content planning
  • Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Develop documentation and road maps for processes, A/B tests in email strategy including brand and behavioral activations
  • Design and implement Golf Town’s SMS program
  • Jointly with the e-Commerce team, initiate conversational commerce through messaging apps
  • Initiate the creative direction of the email marketing strategy around a unicast approach (i.e. personalization, trigger marketing, journey builders etc.)
  • Build and automate templates, deploy dynamic content, and support the content creation workflow
  • Maintain daily contact with internal stakeholders for weekly campaigns
  • Provide reporting and post campaign analysis for all campaigns

Essential Requirements and Qualifications:

  • 3-5 years’ experience working in a similar position with email marketing
  • Bachelor’s degree or equivalent experience is required
  • Background in eCommerce and retail is ideal
  • Experience with web analytics, and knowledge of online campaign management and measurement are important for success in this role
  • Solid experience with the Salesforce Marketing Cloud platform (Formerly Exact Target)
  • Skilled at HTML / CSS and responsive web and email design.
  • Proficiency in email, web analytics and web metrics
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization
  • Excellent writer and communicator (in both the written and verbal form)

Email Marketing Manager


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Web Content SpecialistHUB International3.2Toronto, ON The Web Content Specialist is responsible for the contributions to the overall business and product strategy, requirements, prioritization and delivery of… 30+ days ago·More…View all HUB International jobs – Toronto jobsSalary Search: Web Content Specialist salaries in Toronto, ONSee popular questions & answers about HUB International

The Web Content Specialist is responsible for the contributions to the overall business and product strategy, requirements, prioritization and delivery of Hubinternational.com and other HUB-owned digital properties using a Content Management System (CMS i.e. Sitecore). The ideal candidate will have extensive knowledge of CMS functionality and have utilized an enterprise-level CMS to author, edit and maintain a consumer-facing website such as Hubinternational.com.

In addition to the technical skills required to author within a CMS, the ideal candidate will have extensive experience contributing to all phases of new feature development including, discovery, UX/UI design, visual design, user stories and requirements definition, and QA and user testing.

Responsibilities:
Manages the display of content on our website, including content design, development, and production.

Creates web pages that engage users and provide a positive user experience.

Ensures that website content has a look and feel consistent with HUB’s brand guidelines.

Works with developers to solve technical issues in displaying content and website functionality.

Ensures that project/department milestones/goals are met and adhere to approved budgets.

Performs QA/usability testing on multiple sites.

Communicates well with all divisions within our company.

Requirements:
Bachelor’s Degree (Marketing or related field preferred, but not required)

2+ years of related experience. Experience with multi-lingual websites a plus.

Strong interpersonal skills, outgoing personality, and desire to provide outstanding service.

Passion for accuracy and detail, including written and oral communications.

Ability to work independently as well as part of a team in a collaborative environment.

Proactive and self-motivated.

Flexible, able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment.

Mastery of CMS editing and publishing (Sitecore preferred, but not mandatory. Other CMS platforms include WordPress, Adobe Experience Manager, Drupal, Joomla, DotNetNuke)

Basic HTML, XML and CSS skills preferred, but not required

Mastery of UX/UI best practices to make recommendations

#LI-CE1

#LI-REMOTE

Detail oriented and comfortable managing projects and initiatives to tight deadlines

Proficiency in SEO

Proficiency in Google Analytics

Strong proofreading and copy editing skills

Department Marketing

Required Experience: 1-2 years of relevant experience

Required Travel: Negligible

Required Education: High school or equivalent

Hi, we’re HUB.

In a rapidly changing world, we advise businesses and individuals on how to prepare for the unexpected.

When you partner with us, you’re at the center of a vast network of experts who will help you reach your goals through risk services, claims management, and compliance support.

And this gives you the peace of mind that what matters most to you will be protected — through unrelenting advocacy and tailored insurance solutions that put you in control.

About HUB International

Headquartered in Chicago, Illinois, HUB International Limited (HUB) is a leading full-service global insurance broker providing property and casualty, life and health, employee benefits, investment and risk management products and services. From offices located throughout North America, HUB’s vast network of specialists provides peace of mind on what matters most by protecting clients through unrelenting advocacy and tailored insurance solutions. For more information, please visit hubinternational.com.

Web Content Specialist


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newSEO Manager (FT)Maropost.com3.5Toronto, ON•Temporarily Remote As our SEO champion, you'll be responsible for keeping the marketing team informed on the latest in SEO. Own the SEO strategy: design and implement SEO programs… 4 days ago·More…View all Maropost.com jobs – Toronto jobsSalary Search: SEO Manager (FT) salaries in Toronto, ON

Interested in working for Canada’s 4th fastest growing tech company as named by Profit 500? Maropost is looking for an SEO Manager to join our team in Toronto. If you want to work with other brilliant people in extraordinary work culture and are eager to learn (and have fun) along the way, then Maropost is the place for you.

The Opportunity
Reporting to the Head of Marketing, the SEO Manager will play an essential role in building, leading and refining our global SEO strategy. Your primary objective is to take Maropost to the forefront in a very competitive search-driven category, and increase traffic, conversions and ultimately revenue from organic search.

Job Responsibilities:
  • Own the SEO strategy: design and implement SEO programs (technical, on-page, off-page) and report on results.
  • Set strategy and then put the strategy into action. You are an expert when it comes to getting into content, code, software, analytics.
  • Execute SEO audits, backlink audits and cleanup, metadata optimization, content analysis and upgrades, location analysis and landing pages, Google Search Console audit and optimization recommendations, keyword analysis, prospecting and link building outreach
  • Create and manage the SEO roadmap and ensure projects are delivered on time and achieve desired results.
  • Conduct keyword research and write SEO content briefs to guide the content team and writers
  • Optimize on-page content including the website, landing pages, blog + execute off-page optimization projects (e.g., link-building) and build relationships with other companies, brands, and bloggers when it comes to pitching contributed content
  • Collect data and report on traffic, rankings, and other SEO KPIs (click rate, bounce rate, etc.) and build reports indicating KPI performance and results as they pertain to SEO campaigns
  • Stay on top of the latest SEO trends such as algorithms and best practices change. As our SEO champion, you’ll be responsible for keeping the marketing team informed on the latest in SEO.

Qualifications and Skills:
  • 5+ years of experience designing and delivering SEO plans and strategies in fast-paced businesses, building projects to rank for highly competitive keywords.
  • Experience with relevant tools (e.g., Semrush), web analytics tools (e.g., Google Analytics, Search Console) and CMS (WordPress).
  • Proven experience designing and implementing a Youtube SEO strategy.
  • Fundamental understanding of underlying product technologies (HTML, CSS, JS).
  • Deep knowledge of SEO best practices, and experience working with SEO teams.
  • Experience with content writing and editing, and keen attention to detail.
  • Understanding of crawling, rendering, indexation and structured data.
  • Ability to work independently and complete assigned tasks within identified timeframes.

Equal Employment Opportunist:
Maropost is deeply committed to promoting diversity, advancing equity and fostering a culture of inclusion. Therefore, we invite applications from marginalized and equity-seeking groups. Individuals seeking employment at Maropost are considered without regard to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status. Accommodations are available on request for candidates taking part in all aspects of the selection process.

COVID Notice:
Due to COVID-19, most of our employees are working from home. We’ve implemented a virtual hiring process and continue to interview candidates by phone or video and are onboarding new hires remotely. We value the safety of each member of our community because we know we’re all in this together.

SEO Manager (FT)


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newManager, Growth MarketingPoints International3.6Toronto, ON Bachelor’s degree in marketing or related field. The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on… 7 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Manager, Media Demand Generation to join our team for a permanent position in our downtown Toronto office.

The Manager, Media Demand Generation will be responsible for all paid media buying and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

Reporting to Senior Manager, MDG, the person will be responsible for:

  • Prepare MDG campaign media plan and briefs, leveraging experience across Partners for optimal channel selection, targeting strategy and maximize overall effectiveness
  • Media Buying: Hands on media campaign setup across multiple digital paid media channels (including social, display, native, programmatic, video) and working with agencies (SEM, Affiliate) to ensure media is delivered on time with high quality, and campaign performance targets are met or exceeded. Use of first and third-party data and segmentation to reach desired target audiences is an important part of this function.
  • Frequent monitoring & optimization and post-campaign analysis of MDG campaign media performance to maximize campaign revenue and improve MDG campaign budget efficiency.
  • Ongoing review of additional demand generation activities and channels, plus responsibility identifying media and targeting growth opportunities across new/existing channels for Partners under management.
  • Financial Management: Responsibility for day-to-day budget and financial management activity for MDG campaigns across multiple media channels for Partners under management.
  • Ongoing communication with internal and external creative and account teams to align to larger Marketing campaign goals, and ensure creation of required media ad units and copy.

Qualifications

  • 3-4 years hands-on experience with paid digital media channel campaign buying and planning, setup, ongoing optimization, measurement & testing. Candidates should have experience with a selection of programmatic display, social, affiliate, and Search media channels.
  • Bachelor’s degree in marketing or related field.
  • Experience leveraging first and/or third-party data sets to effectively target media audiences, combined with broader media targeting sets.
  • A demonstrated ability to develop, track and improve key performance metrics, including cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI.
  • Proven experience with campaign budgets, departmental/group budgets, and working with Financial/Accounting teams.
  • Strong attention to detail in overseeing complex projects and time-sensitive deliverables.

Additional Information


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Manager, Growth Marketing


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Ecommerce Customer Care SpecialistShiseido3.9Markham, ON•Temporarily Remote Genuine passion for beauty and digital marketing. The Ecommerce Customer Care Specialist is responsible for 2nd level customer resolution support, coaching the… 22 days ago·More…View all Shiseido jobs – Markham jobsSalary Search: Ecommerce Customer Care Specialist salaries in Markham, ONSee popular questions & answers about Shiseido

Company overview

Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.

At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.

Job purpose

The Ecommerce Customer Care Specialist is responsible for 2nd level customer resolution support, coaching the customer care team, performance reporting, answering questions on the website, script writing, working with technical teams to resolve issues, lead customer care enhancements, and other special projects with the Digital Shared Services team. The role will require daily interaction across multiple functional teams including Marketing, Education, IT and Finance. This position demands efficient time management skills, communication skills, as well as an understanding of warehouse/fulfillment operations. This is a full-time contract position, ending December 31, 2021.

Duties and responsibilities

Key Tasks:

  • Works with Customer Care team to ensure they are consistently delivering best in class customer service
  • Resolves level 2 customer escalations promptly and accurately
  • Develops and maintains customer care scripts, Shiseido policies and procedures
  • Works closely with IT and Warehouse personnel to ensure eCommerce orders are fulfilled
  • Coordinates seasonal training for Customer Care agents and informs them of new promotions, launches, and website issues or enhancements
  • Works with software applications such as Salesforce Service Cloud, Sterling, Application console, Relate and Touchpoint (prior knowledge of these tools is not required)
  • Leads new Customer Care enhancements and troubleshoots technical issues with IT team
  • Support Virtual Consultations through Salesforce Service Cloud / SightCall scheduling, troubleshooting and discount code maintenance
  • Provides testing support for website initiatives and uses JIRA to log issues
  • Manages reviews and responds to questions asked on Ecommerce websites and Facebook warehouse sale page
  • Works closely with Canada Post and finance to investigate lost orders and fraud
  • Creates a monthly report that includes feedback about customer complaint trends and recommends corrective actions or programs to better service our customers
  • During peak periods, the Specialist will be expected to assist with high volumes on phones, live chat and email
  • Create monthly Voice of Consumer reports outlining customer care center volume, issue types, identifying key issues and action items
  • Works on other special projects with the Digital Shared Services team as needed

Upholding the Shiseido Corporate and Brand Values

  • Representing the brand image and upholding the brand values and standards in corporate and public settings
  • Communicating the Shiseido story and corporate culture
  • Positive and cooperative attitude to be proactive, reactive and creative problem-solving abilities to evolve with market conditions

Qualifications

  • At least 5 years of experience in customer service
  • Flexibility with respect to working hours – Including occasional evenings and/or weekends during peak holiday/promotional periods
  • Strong conflict resolution skills to resolve customer issues
  • Strong interpersonal, leadership and communication skills
  • Ability to work in a fast-paced environment with a sense of urgency and strong prioritization skills
  • Proficiency with software applications, including Microsoft Word, Excel and Powerpoint
  • Strong written & verbal communication skills
  • Ability to multi-task, set priorities and manage time effectively
  • Genuine passion for beauty and digital marketing
  • College diploma or equivalent required

Direct reports

  • None

We thank all applicants for their interest, however, only candidates selected for an interview will be contacted.

Contract length: 3 months

Job Type: Contract

Schedule:

  • Monday to Friday

Experience:

  • customer service: 5 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

Ecommerce Customer Care Specialist


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Marketing CoordinatorHomeEquity Bank2.3Toronto, ON The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities. 22 days ago·More…View all HomeEquity Bank jobs – Toronto jobsSalary Search: Marketing Coordinator salaries in Toronto, ON

Job Title: Marketing Coordinator

Department: Marketing

COMPANY DESCRIPTION:
HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank is passionate about serving this demographic and helping Canadian homeowners live retirement on their terms. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under theCHIP Reverse Mortgage brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with major banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) Positive demographic trends in the 55 years and over segment, 2) Wider awareness and growing demand of reverse mortgages in the market, and 3) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY:
The Marketing Coordinator will assist in the development, management and execution of

marketing programs aimed at driving funding volumes and enhancing funnel efficiencies for both prospects and customers.The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities.

MAJOR ELEMENTS OF THE ROLE:
Key Competencies of the Successful Candidate Include:

  • Content development experience
  • Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
  • Passionate marketer, looking to grow and develop marketing acumen
  • Ability to analyze and interpret campaign, market, and financial data
  • Strong project management skills able to work across groups to move projects from inception to successful execution
  • Excellent communication skills – written and oral
  • Ability to develop and maintain solid working relationships

Major Functions of the role:

  • Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including email marketing, SEO content creation and Direct Mail
  • Work with website development team on delivery of website features that enable us to meet targeted objectives (SEO, Usability, Traffic, CRO Testing, Product and Promotion Announcements)
  • Perform end to end user testing across modern devices & browsers
  • Ensure the team delivers sites that are accessible and forward-compatible through the use of web standards
  • Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
  • Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, and blog content
  • Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
  • Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
  • Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces
  • Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
  • Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend
  • Prepare business cases for new initiatives, forecasting expected response rates and downstream originations

SKILLS AND EXPERIENCE REQUIRED:
Ideal Experience

  • Experience in financial industry marketing and campaign management
  • University Degree, Master’s Degree in Business or Marketing preferred
  • Experience managing marketing campaigns
  • Ability to write/edit/proofread copy
  • Strong analytical skills
  • Demonstrated oral and written communication skills
  • Self-driven character
  • Ability to collaborate with multiple stakeholders internally and externally
  • Innate curiosity and desire to learn

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.

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Marketing CoordinatorHomeEquity Bank2.3Toronto, ON The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities. 21 days ago·More…View all HomeEquity Bank jobs – Toronto jobsSalary Search: Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about HomeEquity Bank

Job Title: Marketing Coordinator

Department: Marketing

COMPANY DESCRIPTION:
HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank is passionate about serving this demographic and helping Canadian homeowners live retirement on their terms. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under theCHIP Reverse Mortgage brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with major banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) Positive demographic trends in the 55 years and over segment, 2) Wider awareness and growing demand of reverse mortgages in the market, and 3) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY:
The Marketing Coordinator will assist in the development, management and execution of

marketing programs aimed at driving funding volumes and enhancing funnel efficiencies for both prospects and customers.The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities.

MAJOR ELEMENTS OF THE ROLE:
Key Competencies of the Successful Candidate Include:

  • Content development experience
  • Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
  • Passionate marketer, looking to grow and develop marketing acumen
  • Ability to analyze and interpret campaign, market, and financial data
  • Strong project management skills able to work across groups to move projects from inception to successful execution
  • Excellent communication skills – written and oral
  • Ability to develop and maintain solid working relationships

Major Functions of the role:

  • Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including email marketing, SEO content creation and Direct Mail
  • Work with website development team on delivery of website features that enable us to meet targeted objectives (SEO, Usability, Traffic, CRO Testing, Product and Promotion Announcements)
  • Perform end to end user testing across modern devices & browsers
  • Ensure the team delivers sites that are accessible and forward-compatible through the use of web standards
  • Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
  • Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, and blog content
  • Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
  • Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
  • Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces
  • Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
  • Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend
  • Prepare business cases for new initiatives, forecasting expected response rates and downstream originations

SKILLS AND EXPERIENCE REQUIRED:
Ideal Experience

  • Experience in financial industry marketing and campaign management
  • University Degree, Master’s Degree in Business or Marketing preferred
  • Experience managing marketing campaigns
  • Ability to write/edit/proofread copy
  • Strong analytical skills
  • Demonstrated oral and written communication skills
  • Self-driven character
  • Ability to collaborate with multiple stakeholders internally and externally
  • Innate curiosity and desire to learn

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.

Marketing Coordinator


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Digital Marketing SpecialistHumberview Group4.0Mississauga, ON Monthly digital marketing strategy planning and execution; You will be working with 4-6 automotive dealerships and will be responsible for a full spectrum of… 27 days ago·More…View all Humberview Group jobs – Mississauga jobsSalary Search: Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Humberview Group

The Humberview Group is looking for a Digital Marketing Specialist to join our Mississauga-based digital marketing team.

This is an excellent opportunity for an experienced Digital Marketer who wants to continue developing in the Digital Marketing field. You will be working with 4-6 automotive dealerships and will be responsible for a full spectrum of digital marketing tasks: account management, strategic planning and digital marketing plan execution that includes but not limited to paid advertising and search engine optimization (SEO), website and other digital assets management, email marketing and conversion rate optimization.

The Humberview Group – one of Canada’s largest automotive groups with 17 brands and 20 stores, we believe, “our vehicles are great, but our people are exceptional”.


Job Duties

  • Monthly digital marketing strategy planning and execution;
  • Communication with dealerships’ management and with 3rd party advertising vendors;
  • SEO: content marketing; on-site, off-site and local search optimization;
  • Website structure planning; content publishing and optimization;
  • Paid advertising: launching and optimizing Facebook, Google and Bing Ads campaigns;
  • On-site issues tracking, bug reporting, collaboration with website support team;
  • Reporting and analytics.

What We’re Looking For:

  • Minimum 2 years of hands-on SEO experience and clear understanding of on-site, off-site, technical SEO and performance optimization techniques;
  • Strong familiarity with SEO software (SEMrush, Screaming Frog, Ahrefs, etc.) and marketing and reporting platforms (Google Search Console, Google Analytics, Google Tag Manager, Google My Business, Google Data Studio);
  • Good writing and verbal communication skills, ability to prepare and present monthly reports;
  • Experience with landing page creation and optimization for organic and paid traffic;
  • Experience installing pixels and tags, setting up and configuring GA, GTM, Facebook Ads accounts;
  • Analytical mindset;
  • Responsible, punctual and accurate;
  • A team player who can build collaborative relationships and bring new ideas to the table.

Assets:

  • Knowledge of HTML, CSS and JavaScript;
  • Previous experience or passion for the automotive industry;
  • Working experience launching and running Facebook and Google Ads campaigns;
  • Understanding of conversion rate optimization best practices.

What We Offer:

  • A solid foundation of customers from over 60 years of selling.
  • Competitive compensation plan, great perks & benefits and amazing friends and family program for car discounts.
  • A leadership team that trains and mentors its staff to ensure success for new team members.
  • No weekend or holiday work, meaning more time for your family.
  • A fun and casual place to work!

Please note that you will be required to work three days per week from our Mississauga office (in-person) and two days from home.

We are an equal opportunity employer and welcome applications from all candidates, including persons with disabilities. Accommodations are available upon request for candidates taking part in any stage of the selection process.

Digital Marketing Specialist


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Social Media ManagerDECIEM3.3Toronto, ON Collaborate with other teams such as, marketing, sales, and customer service to ensure brand consistency. Responsible for the development, implementation, and… 13 days ago·More…View all DECIEM jobs – Toronto jobsSalary Search: Social Media Manager salaries in Toronto, ONSee popular questions & answers about DECIEM

What we are looking for.

We are looking for Social Media Manager to lead and manager a team in social media strategy, social media content and increase brand awareness.

What you would be doing.

  • Responsible for the development, implementation, and management our social media strategy in order to grow traffic and increase brand awareness
  • Establish and define most important social media KPIs
  • Communicate with social media followers, respond to queries in a timely manner and monitor customer reviews
  • Manage and oversee content, postings, comments, and reviews on our social media platform
  • Supervise, mentor, and support the social media associates
  • Champion and measure the success of all social media campaigns
  • Research and stay up to date with current technologies and trends in social media, design tools and applications
  • Work closely with our copywriter and designers to ensure content is informative and appealing
  • Ensure all work and content is of highest quality and reflects brand standards
  • Collaborate with other teams such as, marketing, sales, and customer service to ensure brand consistency
  • Monitor search engine optimization and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create and build a strong network
  • Adhere to company polices and social media rules and regulation
  • Present to Senior Management and Stakeholders
  • Be a supportive mentor to the communications and brands team and contribute to ongoing team support
  • Perform other duties as assigned

What skills and qualifications do you need?

  • Undergraduate, College, University or equivalent Degree in Marketing, communication or related field is required
  • 5 + years of work experience in social media or similar work experience is required
  • 2 + years of leadership experience is required
  • Strong understanding of the beauty industry and consumer sentiment with extensive branding knowledge as related to other industries such as fashion, lifestyle etc.
  • Social Media Strategist using social media for brand awareness and impressions
  • Understanding of search engine optimization and web traffic metrics
  • Experience with audience and buyer persona research
  • Good understanding of social media KPIs
  • Solid organization and time management skills, detail oriented and ability to focus and work efficiently in a demanding, fast-paced team environment
  • Excellent interpersonal, communication skills both written and oral and ability to work with all levels of staff and management
Still interested?

Kindly send us your resume to careers@deciem.com. We really appreciate your effort in applying for this position. However, only those candidates who have been shortlisted for interviews will be contacted. By emailing us your resume you agree to accept the Job Applicant Policy.

And the serious stuff:

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation during it, please let us know.

Social Media Manager


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