Sr Specialist, Email Marketing & Website

Job title: Sr Specialist, Email Marketing & Website

Company: AutoTrader

Job description: Corporation – the choice digital marketing partner for Canadian automotive retailers and manufacturers as well as the parent… and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, dealership website…

Expected salary:

Location: Toronto, ON

Job date: Sat, 24 Jul 2021 00:33:31 GMT

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Digital Marketing TechnologistSOTI Inc.3.1Mississauga, ON 3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and… 30+ days ago·More…View all SOTI Inc. jobs – Mississauga jobsSalary Search: Digital Marketing Technologist salaries in Mississauga, ONSee popular questions & answers about SOTI Inc.

SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Digital Marketing Technologist

Position Type: Permanent

Location: Mississauga

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

In this role, you will be a critical player driving the marketing organization’s strategic approach to digital communications to achieve our business goals. If you are passionate about how digital marketing management represents the fastest-growing new channel for targeted communication, join us today to shape our strategy around audience interaction, engagement and delivery of SOTI’s branding, communications, product roadmap and services online.

Are you passionate about leading the charge to successfully integrate digital, social and mobile marketing platforms into a strategic business and marketing communications program? To produce superior business results, your duties will include: planning, implementing, and monitoring our digital marketing campaigns and assets across all digital networks.

Our ideal candidate is someone with blended experience in both marketing and UI/UX design and front-end web development. This role involves integrating our marketing technology stack with a focus on designing our marketing automation tools to support increased lead generation and conversion rates. If you understand how building content designed for online can bring a brand to life, we want to hear from you.

In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills. Detail oriented with a mobile-first mindset with demonstrated strong execution experience is a must. This is a global role, so experience working across multiple timezones with colleagues from around the world highly valued.

What’s in it for you?

The People – From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth – Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology – You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and work with Senior Manager, Demand Generation to report on performance based on the insights and key results.
  • Brainstorm new and creative growth strategies.
  • Design, implement and manage corporate website strategy and marketing technology stack.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, instrument conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Able to calmly and eloquently articulate opinions in the presence of executives

Experience You’ll Bring :

  • 3-5 years demonstrated experience working with B2B audiences designing, implementing, and measuring digital marketing programs across: website design and content, social media, email marketing, web analytics, search engine marketing and measurement.
  • Advanced knowledge of: HTML, CSS, JavaScript, PHP, Umbraco, Salesforce, Pardot. Front end development experience a major bonus.
  • Experience using search engine fundamentals for organic and paid search traffic, with proven experience reaching audiences through content strategies with measurable online success.
  • Understand web analytics and key performance metrics and tie them back to the basics around website usability and content management.
  • Experience using leading tools, techniques and best practices designed for online and mobile customer experiences. Experience in e-commerce and e-business a big plus.
  • Graduate in Digital Marketing, Marketing, Digital Strategy & Communications Management.

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at careers@soti.net .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.

Digital Marketing Technologist


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Digital Project ManagerMajor Tom5.0Toronto, ON•Remote For this role, past experience should include managing website projects with proven skills in both digital project management and client service. 30+ days ago·More…View all Major Tom jobs – Toronto jobsSalary Search: Digital Project Manager salaries in Toronto, ON

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. With headquarters in Vancouver, Toronto, and New York, you can find us on Zoom during either Pacific or Eastern Daylight Time.

Our roster of international clients includes NYU, COBS Bread, Holt Renfrew, Orkin, Denny’s, and Cactus Club Cafe.

Who We Are

We’re a group of people who create work we’re proud of for folks we believe in. Our team is made up of industry specialists covering the spectrum of strategy, marketing, development, and creative.

We all share a belief that passion and accountability are critical to delivering exceptional work. Our biggest heroes bring humility, an open mind, and a positive attitude to our team every single day. An informal — yet professional — group, we truly care about one another and you can bet that we’ll care about you, too. For more on our culture, check us out on Glassdoor (https://www.glassdoor.ca/Overview/Working-at-Major-Tom-EI_IE2157894.11,20.htm), Facebook (https://www.facebook.com/ItsMajorTom), and Instagram (https://www.instagram.com/MajorTomAgency/).

Location

Whilst this posting location states Toronto, we are open to applicants across North America ! We are working remotely and don’t have plans to mandate a return to office policy. For applicants based in Vancouver, we do have office downtown for those who prefer to work in the office or work a hybrid model.

Who We’re Looking For

We are looking for an Intermediate Project Manager with 3-5 years of professional experience. For this role, past experience should include managing website projects with proven skills in both digital project management and client service.

The ideal candidate is highly organized with a demonstrated ability to manage a variety of project types, from eCommerce websites to branding and design projects. Being an articulate communicator with an ability to adapt is key. This role involves navigating questions and challenging situations on the spot, while providing solid rationales for recommendations made throughout a project.

What We’re Looking For

The must-haves:

  • 3-years minimum experience in project management
  • A familiarity with common best practices in relation to website design and development
  • Confidence in following project management best practices, well-versed in project management methodologies, and a whiz at creating project plans
  • Ability to take ownership of increasingly complex projects with minimal guidance
  • Experience briefing and working with design, SEO, and development teams
  • Knowledge web CMS like WordPress (Shopify is a plus!)
  • High proficiency with Google Suite, particularly Sheets and Slides

What We’re Looking For

Not deal-breakers, but assets:

  • Agency experience
  • Proficiency with Google Analytics
  • eCommerce experience

What You’ll Get To Do

  • You will be the linchpin for the creative and development teams, managing all the moving parts in the process for end-to-end website builds and branding projects
  • As a member of our account services team, you will work closely with a variety of people across the agency, including designers, developers, marketing experts, SEO strategists, and account managers
  • Participate in workshops to get to the crux of client needs, while keeping the project process, client expectations, and team capabilities in mind
  • Conscientiously manage project budgets and timelines while meeting objectives and producing quality deliverables
  • Stay up-to-date on current trends and technologies in project management, marketing, design, and development

Some of the Benefits & Perks You’ll Get

  • Paid time off and bonus time off during the holiday season to spend time with your loved ones without thinking about work.
  • Flexible working hours and work-from-home options. You know how and when you work best, and we trust you to do it.
  • Comprehensive medical benefits, including a healthcare spending account, so you can take care of yourself and your family.
  • Access to LinkedIn Learning and support in your professional development because we want to help you achieve your goals.
  • A wellness program including weekly meditation so you can take care of your mind.
  • Regular Lunch and Learns covering a vast array of topics all designed to keep you informed on the industry and our agency.
  • Access to internal committees led by subject matter experts that are designed to tackle plans or solve problems. These committees ensure that everyone within our agency has the opportunity to learn about the different facets of our organization. Are you a project manager fascinated by work in the creative department? No problem, sign up and see how it’s done.

Major Tom is committed to equal opportunity and fair treatment for all. The company prohibits discrimination on the basis of age, race, disability, ethnicity, marital or family status, national origin, religion, gender, sexual orientation, veteran status, genetic information, gender identity, medical condition or any other characteristic protected by law.

Major Tom welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Should you require accommodations, please let us know and we’ll work with you to ensure that you have a positive experience.

Digital Project Manager




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Senior Website Support Project Manager / Producer – Remote (US & Canada) – Vancouver, BC


Company: Kanopi Studios

Location: Vancouver, BC

Job description: Project Manager. ABOUT THE JOB As a Senior Support Project Manager, your typical day may include: Working with developers…, demonstrating new features and functionality, and proactively identifying needs Curating a backlog of work for each project…

Expected salary: $85000 – 100000 per year

Job date: Wed, 07 Jul 2021 22:38:07 GMT

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Website Marketing Coordinator – Vancouver, BC


Company: Scenic Tours Pty Ltd

Location: Vancouver, BC

Job description: agency. Reporting to the Digital Marketing Manager, the position will collaborate and work closely with the marketing team… opportunity for the successful candidate to join a luxury travel company and support the growing digital needs of the marketing…

Expected salary:

Job date: Sun, 05 Sep 2021 05:42:26 GMT

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Email Marketing Associate TORONTO, ONMARKETING – MARKETINGTonal4.0Toronto, ON Identify and create prospective customer segments based on website and email behavior. 3-5+ years of experience in email marketing. 15 days ago·More…View all Tonal jobs – Toronto jobsSalary Search: Email Marketing Associate TORONTO, ONMARKETING – MARKETING salaries in Toronto, ON

Who We Are
Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvented strength training, making it more efficient, more effective, and more engaging.
With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest.

Overview
Tonal is looking for an experienced and passionate email associate to scale our acquisition and retention initiatives. As an email associate you will be an integral member of our CRM marketing team, and larger marketing team, and pivotal in building Tonal’s communication strategy for existing customers and future customers. To be successful in this role, you should be an experienced email expert who can manage both the analytics and reporting of email, as well as recommend testing and efficiencies for scaling Tonal’s acquisition and retention marketing efforts.
As an associate you will be responsible for analyzing email metrics on prospect and member email campaigns and journeys. You will be responsible for building out the testing strategy for email campaigns and journeys and provide deep analysis reporting of your testing findings. You will be able to find meaningful insights from performance metrics and share your recommended strategies with the team. You will be key in driving acquisition and retention at Tonal through rigorous testing and implementing new strategies to keep improving our email efforts.


What You Will Do

    • Manage the email engagement strategy, including email setup, testing, QA, and deployment of email campaigns
    • Collaborate with cross-functional stakeholders to create and execute data-driven, dynamic email campaigns and deliver highly-targeted/segmented marketing campaigns
    • Build out sophisticated email reporting and analysis on our acquisition and retention email journeys
    • Identify and create prospective customer segments based on website and email behavior
    • Keep our full library of acquisition and retention emails up to date and improving our brand efforts where possible
    • Purge non-deliverable email addresses and opt-outs


Who You Are

    • Bachelors degree in Marketing/Communications or related
    • 3-5+ years of experience in email marketing
    • Critical thinker with strong problem-solving proficiencies
    • Expert knowledge of Email System Provider (ESP) SFMC, Klaviyo or others
    • Proficient in HTML, content builder
    • Ability to gather large amounts of data and convert it into meaningful analysis
    • Solid organizational skills and detail oriented
    • Ability to work under pressure and meet strict deadlines
    • Creative mind with superb written and verbal communication skills
    • Ability to simplify complex information into a user-friendly format
    • Ability to comprehend and interpret competitor strategies and consumer behavior


Extra Credit

    • Salesforce Marketing Cloud Email Specialist Certification
    • An interest or passion for fitness, health, or wellness is a plus
Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.

Email Marketing Associate TORONTO, ONMARKETING – MARKETING


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eCommerce Site Merchandising CoordinatorDyson3.5Toronto, ON Work closely with creative and marketing teams to develop digital creative for website. 1-2 years work experience in site merchandising, digital marketing, or… 13 days ago·More…View all Dyson jobs – Toronto jobsSalary Search: eCommerce Site Merchandising Coordinator salaries in Toronto, ONSee popular questions & answers about Dyson

About us:

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.


About the Role:

The eCommerce Content Coordinator will be working on the Canadian eCommerce team, driving a best-in-class customer experience and contributing to plans which deliver business results. Responsibilities include supporting the launches of product and promotional campaigns, optimizing user journeys and contributing to analysis, insight and recommendations to drive digital KPIs.

Site Merchandising

  • Support eCommerce team and cross-functional stakeholders to ensure assortments, product launches, promotional activity and customer communications lead to desired business results – driving sales and conversion rates through DysonCanada.ca.
  • Responsible for the merchandising of the Dyson Outlet on dysoncanada.ca. Including, content briefing, launch and maintenance of product content, as well as use data to identify merchandising opportunities.

Digital Creative Support

  • Work closely with creative and marketing teams to develop digital creative for website
  • Set-up and manage creative assets across the site, including Homepage, Category Pages and Promotional pages.

Site Maintenance & Optimizations

  • Monitor data in collaboration with eCommerce analyst to understand web performance and customer interaction with site content, to identify business opportunities and risks. Execute content optimizations based on data analysis.
  • Ensure accuracy of all creative assets, linking, promotions and product attribution for the site and within areas of focus.
  • Contribute to site health projects such as accessibility, SEO hygiene, site search optimizations, and optimize performance through content updates.

Fulfill other duties as required

  • Relish the opportunity to pick up new activities that fall broadly in the purpose of the role.
  • Think creatively, identifying opportunities for improvement.
  • Identify problems and create solutions.


About You:

  • 1-2 years work experience in site merchandising, digital marketing, or working on a transactional ecommerce website.
  • Experience using Adobe Experience Manager, or other content management system as well as promotional content management systems preferred
  • Aptitude for using data and metrics to measure performance and determine improvements
  • Is motivated by learning new skills, systems and confident in taking on a variety of different tasks
  • Good knowledge of Microsoft Office products
  • Strong communication skills
  • Strong attention to detail and accuracy
  • Strong organizational and planning skills
  • Ability to build relationships quickly, and work well with many different teams and personalities
  • Ability to work in a fast-paced environment where priorities change often
  • Properly manage time and priorities to deliver projects effectively and within set deadlines


Benefits:

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

Financial benefits:

  • Dyson Matching RSP contributions
  • Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
  • Short-Term and Long-Term Disability
  • Employee Referral Program
  • Generous Dyson Product Discounts

Lifestyle benefits:

  • Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
  • Generous Maternity Leave Program
  • Employee Assistance Program

Health benefits:

  • Medical, Dental and Vision Coverage Options

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

At Dyson, it’s about more than our machines. We recognise that our success comes from our inventive people. We believe in including everybody and supporting you on your journey with us

Interview guidance

We are following the government guidelines regarding COVID19. At this time all interviews will be conducted via video or telephone. We’re taking these precautionary measures to protect both our employee and candidate wellbeing. Our Talent Acquisition team will work with you and provide further information as appropriate.

Closing date: 31 December 2021

eCommerce Site Merchandising Coordinator


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Digital Marketing SpecialistGraphic InnGreater Toronto Area, ON Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions. Domain set-ups and management. 30+ days ago·More…View all Graphic Inn jobs – Greater Toronto Area jobsSalary Search: Digital Marketing Specialist salaries in Greater Toronto Area, ON

Digital Marketing Specialist – 1 Position

Reporting to the Director Digital Media, the Digital Marketing Specialist is responsible for planning, optimizing, implementing and analyzing all SEO and paid search engine marketing activities, including: Google AdWords and Bing PPC marketing platforms, Facebook, Twitter, Instagram and being on the forefront of new search technologies. This role is also involved in as programming eblasts, landing pages and managing domains for various clients. The ideal candidate must possess a solid understanding of all facets of paid search, SEM, SEO and be extremely driven by digital analytics and the analysis that fuels optimization. You also posses the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, content creation, bidding strategies, creative testing, and integration with social media. The candidate should also have a strong working knowledge of HTML, PHP, CSS and Javascript and be able to work in WordPress.

RESPONSIBILITIES:

  • Manage the day-to-day search marketing activities for multiple clients across various search engines (Google, Bing/Yahoo) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns
  • Manage bids and campaign budgets on a daily basis to meet/exceed client KPIs
  • Optimize copy and landing pages for search engine marketing
  • Stay current on SEM/SEO tools, social media, and digital best practices and communicate them to internal teams
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Monitor all website analytics and make solid recommendations based on data regarding campaign flow, SEO, UX, and conversions
  • Manage PPC campaign expenses for multiple clients, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Work with the digital team to facilitate the growth of paid search accounts and ensure that the expectations of the clients are met
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers
  • Communicate key findings from reports and report on data analyses to the digital team and account managers on a regular basis
  • Research and analyze competitor advertising links
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords

Web/Interactive Programming:

  • Create conversion focused landing pages and track results
  • Managing website content and making updates
  • Program and deploy client eblasts and provide reporting
  • Domain set-ups and management

QUALIFICATIONS:

  • 1-3 years related experience in digital environment, preferably within an agency
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing using Google Adwords, GDN and WordStream
  • Working knowledge of WordPress and PHP
  • Excellent understanding of HTML, CSS & Javascript
  • Knowledge in setting up/manipulating MySQL Databases
  • Experience in email marketing programs such as Mailchimp, SmartTouch, iTrac and Campaign Monitor
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Ability to turn design into web-friendly code
  • Great attention to detail and organization will be crucial to success
  • Flexible – Easily adapt to change and evolution in a growing office
  • Comfortable working in a fast paced, multi-client environment

Please submit your resume, cover letter and portfolio along with answers to the following questions to jobs@graphicinn.com

  • Where did you see this ad?
  • What is your salary expectation?
  • What are 3 skills that set you apart from other candidates?

Please note that only applicants who submit a portfolio and answer the questions will be considered for this position.

Please note a criminal record check will be required.

Last updated on March 26th, 2018

Digital Marketing Specialist


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newDigital Marketing ManagerEmond Publishing4.5Toronto, ON•Temporarily Remote 5+ years' experience working in digital marketing. Create monthly marketing reports that summarize the performance of our website, ad placements, marketing… 1 day ago·More…View all Emond Publishing jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

Digital Marketing Manager

Emond Publishing, Toronto, ON

Full-time, Permanent

Emond Publishing, one of Canada’s leading educational and legal publishers, is looking for an experienced digital marketing professional to join our team with the goal of enhancing our marketing efforts and delivering an exceptional user experience across all our platforms. We are located at the intersection of Yonge and Eglinton in Toronto, and enjoy a uniquely creative, supportive, and innovative workplace culture that sets us apart in the publishing industry.

Our office is working remotely to ensure the safety of our employees, until such time as it is deemed safe to return to an office environment.

Responsibilities:

Digital Marketing (40%)

  • Develop, execute, and manage digital strategies and marketing campaigns such as Facebook ads, Google ads (remarketing, shopping, video, etc.), SEM, display, social media, cross-media/3rd party advertising, and SEO (Search Engine Optimization).
  • Monitor campaign budget and performance across all the digital marketing channels.
  • Lead digital content marketing initiatives, including the development of collateral, maintenance of the website blog, and upkeep of existing content marketing assets.
  • Manage the entirety of the website experience, ensuring promotions, products, and content are added to the site as required.
  • Seek opportunities to increase engagement and conversion rates with enhanced website content/design. Use methodical A/B testing to test and validate ideas.
  • Liaise with other team members and departments to brainstorm, develop, and implement digital marketing strategies.

Website Management (40%)

  • Support in the final stages in the development, testing, and launch of a new website that integrates content, e-commerce, and LMS functionalities. The new website is being built on the Kentico CMS, with integrations to Moodle LMS and Microsoft Dynamics NAV.
  • Build and manage marketing funnels, personas, automation, and A/B testing on the new website. Assist with populating products, content, and other digital assets.
  • Build and create product/content website landing pages and optimize the user experience
  • Set up performance tracking in Google Analytics and Google Tag Manager to facilitate easy management of website analytics and accurate tracking of key goals and conversions.

Analytics and Reporting (20%)

  • Monitor website analytics to understand site and user behaviour and identify opportunities to improve the experience.
  • Create monthly marketing reports that summarize the performance of our website, ad placements, marketing initiatives, email campaigns, and social campaigns, and share suggestions for how we can adapt and optimize based on the data.

Applicant Requirements

Skills:

  • Logical and analytical problem-solver who is constantly seeking opportunities to optimize
  • Data-driven, highly organized, and attentive to detail
  • Proven project management and data manipulation skills
  • Great communicator with strong interpersonal, written, and verbal communication skills
  • Solid work ethic, a sense of initiative, and a positive attitude

Experience:

  • 5+ years’ experience working in digital marketing
  • Expertise with digital marketing platforms including Google Ads, Facebook Ads, etc.
  • In-depth knowledge of Google Analytics (website analytics tools) and Google Tag Manager.
  • Solid understanding of digital analytics, website metrics with the ability to generate, analyze and interpret data.
  • Demonstrated experience participating in or leading the development/launch of a new website.
  • Experience managing various aspects of a website, including content, eCommerce, design, and marketing funnels/automation (preference given to candidates with experience working with Kentico CMS and Moodle LMS).
  • Experience using product/user experience insights tools (Hotjar, CrazyEgg, etc).
  • Experience in optimizing landing pages and user funnels.
  • Experience examining and assessing web performance, conversion rate optimization (A/B or multivariate testing), and SEO optimization (on-page and off-page).
  • Proficient with HTML, CSS
  • Proficient with Microsoft Office (Word, PowerPoint, Excel – macros and VBA, reporting, VLOOKUP)
  • Database management principles and knowledge of SQL query for reporting is preferred
  • Familiarity with BI technologies (e.g., Power BI, Tableau, Data Studio) for reporting and dashboard building is preferred

Commitment & Compensation:

  • Start date: Immediate
  • Commitment: Permanent salaried role
  • Hours: Monday to Friday, 9am–5pm
  • Location: Currently work from home, until such time as it is safe to return to the office (located at Yonge and Eglinton in Toronto)
  • Compensation: Commensurate to experience

Application deadline: 2021-09-21

Expected start date: 2021-09-22

Job Types: Full-time, Permanent

Benefits:

  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Digital Marketing: 5 years (preferred)

Language:

  • English (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Manager


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newAssistant Vice President, MarketingCanada Protection Plan3.1Toronto, ON Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing… 1 day ago·More…View all Canada Protection Plan jobs – Toronto jobsSalary Search: Assistant Vice President, Marketing salaries in Toronto, ONSee popular questions & answers about Canada Protection Plan

About us:
Discover the advantages of working with a dynamic, growing entrepreneurial organization. Canada Protection Plan, A Foresters Financial Company, is a leading provider of no medical life insurance in Canada. We design innovative insurance plans as well as distribute other life and health insurance products.

Our mission is to quickly and compassionately ensure our clients receive the services and benefits they deserve.

Your future is waiting

Canada Protection Plan is looking for an Assistant Vice President, Marketing, Canadian Division to lead the Marketing function and oversee the strategic direction for the development, implementation and management of innovative marketing programs to drive Customer and Distribution Partner education, awareness and engagement. Create demand for products and services, increase website traffic and conversions and help meet sales targets and other business goals and objectives through various digital and traditional (TV and print) channels. The incumbent will forge close partnerships with business leaders across the organization.

Key Responsibilities:

  • Lead the annual strategic review and planning cycle for marketing as part of the overall strategic planning process
  • Provide leadership to the department for strategic planning and plan implementation
  • Provide leadership and direction to the retail and distribution marketing teams
  • Improve consumer and financial advisor experience by evaluating the end-to-end experiences across multiple channels (digital, radio, television, and print)
  • Establish measurement framework (ROI and KPIs) and develop best-practice analytics and reporting capability to measure and report marketing campaign performance and optimize marketing strategies and media mix
  • Make recommendations based on quantitative analysis of website usage, consumer behaviour, activities, engagement, and conversions across various marketing channels
  • Oversee the implementation of strategies to drive online traffic and enhance usability, design and content
  • Develop, plan and optimize all web, SEO/SEM, email and social media campaigns
  • Enhance strategic online brand and product campaigns to raise brand awareness
  • Oversee the review of marketing collateral and website content
  • Be accountable for brand guidelines
  • Build and manage relationships with third party and agency partners
  • Promote marketing best practices across the organization for all stakeholders

Knowledge/Experience/Skills:

  • Completion of a University degree (Business or Marketing) or equivalent experience; MBA is an asset
  • 7+ years of experience in a digital marketing and strategy role preferably in the financial services sector
  • Senior management experience working with marketing teams
  • Experience as part of a sales team an asset
  • Life and health insurance experience is an asset
  • Demonstrated success in driving business results in a B2B and B2C, corporate or professional services company, with particular emphasis on digital marketing, content marketing, social media and analytics
  • Thorough understanding of digital technology, website and mobile development, including methods to leverage social networking to achieve business results
  • Knowledge and experience with CRM (Salesforce) and marketing automation platforms (Marketing Cloud)
  • Experience using analytics platforms: Google Analytics, social analytics and web/data analytics, mobile technology implementation and email marketing
  • Experience executing search engine optimization (SEO), search engine marketing (SEM) and online (paid search and display) advertising campaigns
  • Excellent written verbal and oral communication and presentation skills
  • CFP, CLU, RHU, designation an asset
  • Bilingualism (English and French) an asset

At Canada Protection Plan, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a diverse workforce and we are an equal opportunity employer. If you require an accommodation, we will work with you to meet your needs.

Assistant Vice President, Marketing


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