Digital Marketing SpecialistRC DesignNewmarket, ON Minimum of 3 years of relevant digital marketing experience. Create, define and manage various elements of a client’s direct marketing strategy. 30+ days ago·More…View all RC Design jobs – Newmarket jobsSalary Search: Digital Marketing Specialist salaries in Newmarket, ON

The Digital Marketing Specialist will assist with creating, building and managing all Digital Marketing Campaigns on behalf of our clients on all relevant channels. Responsible for supporting all client organic SEO activities such as writing content to assist with marketing strategy, link building and keyword strategy to increase rankings on all major search networks. As well this role is responsible for supporting all agency and client concept, theme development and copywriting across all platforms and communications.

All aspects of this role to be conducted with active consideration of RC Design
“Core Values” (Care, Creativity, Collaboration, Positivity)

Key Responsibilities

Participate and assist in new client pitches

Manage relationships directly with clients

Create, define and manage various elements of a client’s direct marketing strategy

Develop strategies and processes directly linked with DM Campaigns

Discussing the client’s core message and target audience

Brainstorming visual and copy ideas with other members of the creative team

Setup, track, analyze and report directly to the client on website analytics and PPC initiatives and campaigns in accordance with client goals

Participate in client calls during campaign kick-off and as necessary thereafter

Responsible for documenting all processes and creating SOP’s for each project

Recommending solutions/tools for Best Practices for efficiencies and project roll-out for RC Design business

Assist with scoping relevant project requirements

Brainstorm and develop concepts for advertising campaigns

Define target audiences and write user personas

Analyze client sites for areas that can be improved and optimized

Conduct keyword research to identify powerful keywords that drive valuable traffic

Write and optimize effective SEO content for blogs, websites and social media accounts (page titles, meta descriptions, h1s, alt tags, etc.)

Create and post social media content for clients, as required

Write powerful calls-to-action to convert visitors

Fill websites and other content with effective keywords

Develop and implement link building strategies

Analyze keywords and SEO techniques used by competitors

Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Be skilled in writing clear, effective, relevant, concise and grammatically correct copy for a multitude of platforms and medium
Understand and deliver copy that reflects different language styles for various target markets


Bachelor’s Degree, Communications, Marketing, or related field a plus

Minimum of 3 years of relevant digital marketing experience

Google certification a plus


A solid understanding of SEO/SEM

Proficient with Digital Marketing tools to assist with manage campaigns

SEM Rush

Google Analytics

Google Tag Manager

Google Search Console

Google Data Studio

Google Ads

Facebook Business Manager

LinkedIn Campaign Manager

Understanding of keyword/keyphrase strategy


Competitive salary, commensurate with experience

Position Type – Salaried Full-Time


Shared benefits package – 100% coverage

Flexible Hours (within a typical working day)

Remote work opportunities

Open collaborative working culture


Principals only. Recruiters, please don’t contact this job poster.

  • Please do not contact job poster about other services, products or commercial interests.
  • Please send resume and link to digital portfolio
  • Only chosen applicants will be contacted
  • No calls

Digital Marketing Specialist