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Company: Sun Life Financial
Location: Toronto, ON – York, ON
Job description: You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.
Job Description:
Role Summary
Job Description:
The Growth & Performance Marketing team within Sun Life’s Client Experience Office has embarked on a major transformation. As part of this transformation, we are rapidly modernizing our client acquisition and lead generation capabilities, continuously launching and testing new ideas, platforms, and solutions. This role will head up marketing and communications for Prospr by Sun Life – our direct-to-consumer hybrid sales and advice channel. We are looking for individuals who have extensive direct to consumer experience and are passionate about doing what’s right for our customers and brand. We a seeking an individual who can bring a proven track-record of brand building, A/B testing, optimizing for MROI/ROAS, and analyzing campaign performance for a new and growing business.
Success in this role requires critical thinkers with a passion for solving business problems, highly effective communicators with experience working with senior leaders, and team players that want to be part of fast-paced teams that can quickly foster relationships with peers in the organization.
What will you do?
Manage and coach a high-performing team of motivated marketers responsible for client acquisition through paid digital ads, affiliate, partnerships, SEO, SEM
Lead development and execution of annual marketing plans, inclusive of brand building, acquisition, engagement and x-sell strategies inclusive of ongoing monitoring and reporting of budgets and portfolio performance
Operationalize the strategic plan by creating and managing the KPIS and goals of your team
Develop and own attribution models and framework that align with Prospr by Sun Life’s business and product priorities
Monitor, report on and produce executive level insights on brand, paid media and x-sell performance
Partner cross-functionally with Media agency, Creative Studio, Operations, Analytics, Strategy, UX, IT and BU teams to craft high-performing marketing campaigns that add value to broad and targeted audiences
Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Work closely with agencies and in-house teams to optimize media buying in effort to hit aggressive growth targets in a cost-effective manner
Manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and spend scaling tests
Flex your communication, negotiation, and influencing skills, working with a broad set of multidisciplinary stakeholders, executives and external partners
What do you need to succeed?
Relevant experience – Brings 8+ years of experience leading a growth and performance marketing team at a B2C/D2C company with a proven track record in brand building. digital advertising and x-sell strategies
People leadership – Ability to motivate, coach and manage a strong team; possess a warm, direct and growth-mindset leadership approach
Organization and planning – Plans, organizes, schedules and budgets in a productive manner, with a rigorous focus on prioritization
Strong written and verbal communication – Speaks plainly and communicates complex ideas in a simple & easy-to-understand way for any audience
Collaboration – Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams
Focuses on the most important things – knows where to go deep, where to delegate and where to go fast, to make the biggest impact
Expert understanding of optimization requirements at the different stages of the funnel; including deep familiarity with CPA, CPC, CPM, and LTV
Highly proficient in Adobe Analytics, Google Analytics and excel, as well as a strong grasp of funnel analytics, A/B testing, and metrics-driven performance marketing
Experience with Web & App Tracking/Attribution
Deep understanding of organic and paid marketing channels
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to synthesize complex ideas into actionable recommendations for senior executives
Reasons why should you join us under the sun?
We’re honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work® Canada
We’re proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work® Canada
Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights’ 2023
A caring, supportive, and inclusive culture
Time off giving you the flexibility to focus on the moments that matter. 20 days vacation per year
Unique sabbatical program and care Days available for self care and care of others
Flexible Benefits from the day you join to meet the needs of you and your family.
Wellness programs that support the three pillars of your health – mental, physical, and financial
The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.
Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.
Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .
At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.
We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.
Salary Range: 105,000/105 000 – 175,000/175 000
Job Category: Communications
Posting End Date: 11/02/2024
Sun Life’s Client Experience Office has a job available in marketing and communications for a direct-to-consumer hybrid sales and advice channel. The role requires experience leading growth and performance marketing teams, brand building, digital advertising, and x-sell strategies. The successful candidate will manage a team of marketers, develop and execute marketing plans, and work with a variety of cross-functional teams and stakeholders. The job offers competitive compensation, benefits, and flexible work options. Sun Life values diversity and inclusion and welcomes applications from qualified individuals from all backgrounds.
– Assisting with the setup of equipment for events and productions
– Operating and maintaining audio and visual equipment
– Assisting with the coordination of live broadcasts and recordings
– Assisting with the creation and editing of video and audio content
– Providing technical support during events and productions
– Assisting with the management of media libraries and archives
– Collaborating with team members to ensure smooth and successful events and productions.
– Assisting with the setup and operation of lighting equipment
– Setting up and operating live sound equipment
– Assisting with the coordination and management of live streams and webcasts
– Providing technical support for clients and guests
– Assisting with the setup and operation of video projection equipment
– Monitoring and controlling audio and visual feeds during live events and productions
– Assisting with the coordination and execution of technical rehearsals
– Assisting with the maintenance and troubleshooting of technical equipment.
Expected salary: $105000 – 175000 per year
Job date: Sun, 28 Jan 2024 06:01:23 GMT
