Digital Marketing SpecialistHearingLife Ltd.2.9Toronto, ON You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and… 30+ days ago·More…View all HearingLife Ltd. jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ONSee popular questions & answers about HearingLife Ltd.

Digital Marketing Specialist – Marketing & Digital

HearingLife Canada Ltd. – Toronto, Canada Area


Job Description

HearingLife Canada Ltd., the largest hearing aid provider in Canada, is currently hiring for the position of Digital Marketing Specialist at our head office in Toronto.

Working within the Marketing Team and reporting to the Senior Marketing Managers, your main goal is to create digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will be instrumental in creating digital marketing strategies and implement solutions based on knowledge of digital trends, web development, analytics, and targeted communications. You will help manage the website development and content updates, online ad campaigns, and SEO and SEM strategies. You will execute on lead and customer activities, including demand generation, CRM marketing, content marketing, search engine marketing, social media, and paid ads. The successful candidate will combine analytical skills, writing skills and project management skills.


Primary responsibilities generally include, but are not limited to the following:

  • Assist with the development of digital marketing campaigns to support lead generation and customer nurturing to fuel revenue growth
  • Create and optimize website landing pages and implement SEO practices for best organic and paid results
  • Analyze key metrics on collected data and offer insight for solutions to improve traffic, conversions, and leads
  • Understand, evaluate, and maintain customer segmentation profiles
  • Engaging with vendors and partners
  • Pull client lists for targeted ad campaigns and email marketing initiatives
  • Help with the planning and implementation of promotional campaigns
  • Set goals, establish, and track key metrics across all digital channels and prepare reports on our performance
  • Be able to manage multiple projects without constant supervision and deliver to established deadlines
  • Be resourceful and organized in reaching deadlines and quickly identifying and communicate obstacles
  • Be a dedicated, assertive, team player who is detail-oriented
  • Coordinating digital marketing activities on a daily basis


The successful candidate will possess the following skills:

  • A minimum of 4 to 5 years of prior experience in a marketing or digital role
  • Strong analytical skills
  • Strong writing skills
  • Organization skills
  • Meticulous attention to detail
  • Ability to work independently and prioritize
  • Ability to take direction and absorb information quickly
  • Strong team player with excellent work ethic


The successful candidate will have a solid experience using the following tools:

  • Google Analytics, Google Tag Manager, Google AdWords
  • Facebook, Twitter, LinkedIn, Instagram, YouTube (and their business tools)
  • Native platforms, Display Networks
  • Microsoft Office
  • CRM platforms
  • Marketing Automation Tools
  • CMS tools (Sitecore a plus)


Additional Information

  • Type: Full -Time
  • Experience: Intermediate
  • Functions: Digital Marketing
  • Industries: Hospital & Health Care, Retail


Company Description

HearingLife Canada Ltd. is the largest group of hearing centers in Canada with over 300 locations across the country. We provide access to the most advanced hearing aid technology, expert clinical support and the most up-to-date diagnostic equipment. All of our clinics are staffed by highly trained and certified healthcare professionals who provide expert care and on-the-spot results.


Why working with us?

We provide a modern and dynamic working environment in the heart of the city easily accessible through public transportation.

HearingLife offers a comprehensive benefit package, 2 weeks vacation time and flexible working hours.

Digital Marketing Specialist


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Digital Marketing Manager

Job title: Digital Marketing Manager

Company: Emburse

Job description: At Emburse our mission is to help make our users’ lives — and their businesses – better. We are dramatically transforming how organizations manage corporate expenses and invoices. We humanize work by automating manual tasks and saving users’ time, so they can focus on what matters most — their family, community, or more rewarding work. We help CFO’s give their employees a simple and amazing experience while ensuring compliance and reducing costs. Our solutions are tailored for companies from start-ups to enterprises. We have more than 16,000 clients and 9 million users globally.

Emburse has offices across North America, including Los Angeles, Montreal, Portland (ME), San Diego, San Francisco, and Toronto, as well as locations in the UK, Germany, Spain, and Australia.

Our core values – Sincerity, Empathy, Empowerment, Individuality, and Teamwork – reflect who we are as a company. They are central to the decisions we make and the interactions we have with our teams, customers, and partners. As a people-focused company, we are seeking candidates who align with our values.

Emburse is a proud recipient of a 2020 Tech Cares Award from TrustRadius and a 2020 IDC SaaS CSAT Award for Travel and Expense. These awards celebrate companies that have gone above and beyond to provide their communities, clients, and front-line workers with support during the COVID-19 pandemic. We are a people-first company, and this award is a testament to our mission to humanize work.

Follow us to stay updated on news and job openings!

We are looking for a strategic, driven, and creative marketing mind to join our team and own all of our prospect-facing digital marketing efforts through the buyer’s journey. Reporting to the sr. director, marketing, the digital marketing manager will be responsible for overseeing all online demand generation programs for Emburse in North America. This includes, but is not limited to, channels and tactics such as SEO, CRO, landing page optimization, SEM (AdWords), paid social, third-party review sites, and more. This position will play a lead role in expanding our paid landscape, regularly optimizing our existing and upcoming channels, and evolving our brand outreach. In this role, you will be working closely with other marketing managers on events and webinars, email marketing, BDR outreach, content marketing, and business partnerships.

What You’ll Do:

  • Lead digital marketing planning and execution for three business segments (SMB, Corporate, and Enterprise) against specific MQL, MQA, pipeline, and revenue goals
  • Strategize, execute, and measure all paid search, search ads, social ads, banner and display ads, etc.
  • Own the strategy for all on-page SEO, landing page optimization, and conversion-rate optimization
  • Work collaboratively with other marketing team members and the BD team on evolving our email nurture strategy and full-funnel prospect outreach
  • Be the co-point person for paid vendors to create and facilitate marketing initiatives, including partner webinars, email blasts, and online ads
  • Create and organize calendars, deliverables, and program documentation
  • Play a role in evolving our technology stack, discovering new opportunities for us to reach prospective customers
  • Work closely with Sales on feedback, collaboration, and education

What We’re Looking For:

  • Have 5+ years of experience in marketing
  • Have proven experience creating, managing, and optimizing marketing programs resulting in new business and positive ROI
  • Have a strong history of B2B (preferably SaaS) marketing experience
  • Have working knowledge of all Google platforms, including AdWords and Analytics
  • Have working knowledge of Salesforce and marketing automation (Marketo preferred)
  • Demonstrated ability to shift marketing messaging, tactics, and strategy for small, medium, and enterprise-sized companies
  • Have strong analytical and critical thinking skills
  • Work collaboratively and respectfully with other team members, regardless of position
  • Have strong oral and written communications skills
  • Enjoy learning and growing in new environments
  • Be open to learning through failure
  • Experience working directly with Sales

Emburse provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Emburse complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment.

Expected salary:

Location: Toronto, ON

Job date: Thu, 08 Jul 2021 22:53:20 GMT

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Digital Marketing Specialist

Job title: Digital Marketing Specialist

Company: Lannick

Job description: Job Highlights

City Toronto

Type Permanent

Salary $60,000

Apply Now!

About the Company

Our client is Canada’s premier, athletic, recreation and social club, and they are looking for a Full-Time Digital Marketing Specialist.

About the Opportunity

  • Maintains highest level of quality, accuracy, consistency and appropriateness in all Club communications
  • Creates and maintains web content and processes, using a content management system and following web design, development and usability best practices to keep Club website up to date, consistent and accurate for all promotions and events; prepares and sends email campaigns as needed
  • Acts as primary contact with website vendor, assists with development, management and maintenance of optimal website information architecture, and drives exceptional Member experience and engagement
  • Writes and designs web content for digital promotions and business materials
  • Follows corporate brand guidelines and works with the Communications Team to create output that follows Club format and standards, and protects brand identity
  • Acts as department liaison for technology and application requests; identifies new strategies to keep Club communication methods current by analyzing trends, and developing updated approaches designed to drive Members of all ages to the website for easy access to accurate and engaging information that is easy to navigate
  • Selects and edits photos and other media, develops interactive scheduling, and creates digital business solutions as required
  • Provides professional and friendly customer service and technical support to Members and departments
  • Builds measurement systems into all projects and ongoing activities to ensure communications tactics deliver desired results; adopts a test and learn approach to ensure continual improvement and evolution

About You

  • Degree or diploma in digital marketing, media or related field
  • 3-5 years of hand on related professional experience in a communications or marketing environment
  • Web skills: Experience working within web content management and email campaign systems; strong knowledge of web best practices and familiarity with web development and design concepts; HTML and CSS coding
  • Design skills: a keen eye for visual aesthetic and branding; good knowledge of colour systems and artwork preparation for various digital platforms
  • Excellent writing and proofreading skills
  • Computer skills: proficiency in a PC environment
  • Strong understanding of measurement and reporting; data analysis
  • Process-driven, highly accountable with experience in a fast-paced, deadline-driven environment
  • Excellent organizational and time-management skills; project management and multitasking; working independently and as part of a team
  • Meticulous attention to detail
  • Proven ability to adapt and learn; a self-starter
  • Creative and tenacious problem solver
  • Familiarity with skills in Adobe Creative Suite (InDesign, Photoshop, Illustrator), Adobe Lightroom, PDF form creation and optimization, Microsoft Office suite (Word, Excel, Powerpoint) is an asset
  • Video editing; digital screen software; creation of motion graphics; photography

Salary Range

$50,000 – $60,000

How to Apply

Click the “Apply Now” button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats.

When referencing this job, quote # 30465.

You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our client’s requirements for this role.

Expected salary: $60000 per year

Location: Toronto, ON

Job date: Sun, 15 Aug 2021 07:37:34 GMT

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Marketing Communications Manager (Digital Marketing Manager)

Job title: Marketing Communications Manager (Digital Marketing Manager)

Company: Telus

Job description: Join our team

Our team spends our days developing and leading exceptional full-funnel campaigns that deliver on business and communication objectives across the mobility portfolio. In this exciting role, the Digital Marketing Manager will be responsible for contributing to our performance digital portfolio, with a focus on paid search strategy and results. The successful candidate will have a strong working knowledge of performance marketing best practices and platforms, and will be a strong collaborator, capable of managing multiple priority projects.

Here’s the impact you’ll make and what we’ll accomplish together

  • Lead the brand’s paid search planning and execution with our agency partners, laddering to the overarching performance digital strategy and approach
  • Analyze campaign results to recommend optimizations and improvements that drive increased online acquisition and efficiencies
  • Collaborate on budget planning and pacing to ensure they’re spent efficiently and effectively, and necessary optimizations are made regularly
  • Collaborate with internal pricing, product and web teams on go-to-market projects and promos to drive traffic and conversion on telus.com, and ensure a seamless customer journey
  • Collaborate on digital projects including GA360 adoption, SEO, and Adobe dashboard improvements, pixel and tracking implementation, etc.
  • Collaborate on organic search strategy and paid interlock strategies
  • Drive digital reporting with agency partners to deliver regular campaign updates on performance, learnings and optimization recommendations to leadership

You’re a missing piece of the puzzle

  • Outstanding ability to use analytics to distill insights and make thoughtful, strategic recommendations
  • Excellent interpersonal skills; ability to work with diverse groups and cross-functional partners to achieve the best business outcomes
  • Curiosity to dig into insights to better understand our customers and how to connect with them
  • Ownership mentality, coupled with a positive attitude and a sense of urgency and self-direction
  • Ability to thrive in an ambiguous environment, operate independently, and collaborate with a broad cross-functional team

Qualifications

  • Experience in brand marketing with paid digital expertise, specializing in biddable media
  • Experience with the creative development and media process, client or agency-side
  • Strong working knowledge of Google Marketing platforms (GA360, SA360, DV360, Campaign Manager) and Adobe Omniture platforms
  • Strong analytical, critical thinking and organizational skills
  • Action and results oriented personality with strong business acumen

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.

Expected salary:

Location: Toronto, ON

Job date: Sun, 11 Jul 2021 22:24:16 GMT

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Jr. Business Analyst with Finance/Markets experience to support multiple banking initiatives

Job title: Jr. Business Analyst with Finance/Markets experience to support multiple banking initiatives

Company: S.i. Systems

Job description: be from a degree, internship experience, etc but exposure is required Nice-To-Have Skills: – Work experience in agile project… manager / project delivery is an asset – Bilingual in Spanish / English is an asset but not required – Knowledge in Banking…

Expected salary:

Location: Toronto, ON

Job date: Fri, 27 Aug 2021 22:21:03 GMT

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Digital Performance Specialist- Marketing

Vaughan, ON

$70,000 – $75,000 a year

Miele is the world’s largest family owned and operated appliance company with more than 20,000 employees worldwide. Established in 1899 (Gutersloh, Germany), Miele remains committed to its owners, employees, customers, suppliers, the environment and its community.

With a clear focus on manufacturing the highest quality household appliances in cooking, refrigeration, coffee machines, dishwashers, washers and dryers, vacuum cleaners as well as appliances for use in commercial operations (“Miele Professional”), Miele strives to be the World’s Most Trusted And Desirable Premium Brand.

Are you looking to join a trusted, exciting, and premium brand located in Vaughan? Do you have a passion for success, innovation, and continuous improvement? Our philosophy – Immer Besser (Forever Better) reflects not only the passion for our products but also our people.

Reporting to the Head of Digital and online marketing, this individual is responsible for the planning and execution of digital campaigns and direct marketing across Canada, as well as analyzing current activities from performance perspective to identify opportunities to drive growth and return on investments.

This will include the day-to-day management of digital campaigns in different channels, Google Analytics accounts, dashboards and eCRM programs.

  • Tune and edit Google Analytics accounts to set up views for campaigns
  • Lead the conceptualization and development of any new digital campaigns
  • Drive all CRM activities both from strategic and tactical perspective
  • Evaluate our target audience, use our database for development and detailization of consumer insights
  • Analyze competitors ‘ marketing activities
  • Analyze the performance of all online promotion channels
  • Digital campaigns’ optimization, data reports’ collection and presentation
  • Lead agencies in the areas of digital advertising
  • Manage document flow within the area of responsibility
  • Ensure implementation and setup of Google Analytics/Tag Manager on relevant web pages
  • Compile reports and insights utilizing data from analytics tools (Google Analytics / dashboards)
  • Ability to create new content/edit existing product content for accuracy

Requirements:

  • Bachelor degree in Marketing, Business or Commerce, ideally with a focus on digital marketing
  • 3-5 years of experience in digital / e-commerce
  • Exceptional attention to detail and impeccable proofreading ability
  • SEA/SMA expertise and experience, as well as web analytics, specifically Google Analytics (GA Advanced certificate is an asset)
  • 360-degree knowledge of digital tools and formats (XML / CSV, Google Ads / Facebook Adsmanager, digital video formats, SocialBakers etc.)
  • Experience with privacy compliance topics relevant to digital communication
  • Advanced MS Office skills, in particular MS Excel and MS PowerPoint
  • Knowledge and experience in SAP, OpenText, SharePoint, Adobe Photoshop and InDesign are considered an asset
  • Fluent English, French skills are an asset

Job Type: Full-time

Salary: $70,000.00-$75,000.00 per year

Schedule:

  • Monday to Friday

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Digital Experience CoordinatorInforma Canada4.0Toronto, ON Assist the on the day delivery of the digital event. Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.). 13 days ago·More…View all Informa Canada jobs – Toronto jobsSalary Search: Digital Experience Coordinator salaries in Toronto, ON

Company Description

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Global Finance, Life Sciences, and Pharma and in a number of other specialist markets.


Job Description

We are looking for a highly self-motivated, efficient, logical and creative Digital Delivery Team Member (DDT-M) who will work on a digitally focused portfolio within the Informa Connect business.

The portfolio will focus on a growing number of small to large events and digital products that are exclusively online. The role itself will revolve around a comprehensive list of responsibilities that occur pre, during and post each event from a planning and operations perspective.


Administration (75%)

  • Data capture and analytics – Undertake all necessary event admin tasks, including incident response plans, sustainability worksheets, accreditation administration and providing data for post event meetings, uploading Video On Demand onto the virtual event platform, provide Sponsorship (or data delivery team) with post event data reports, circulate final attendee lists, provide accounts with no show/no pay, list of VIP no shows to VIP manager.
  • Prepare and upload FAQ’s onto Connect Me for each Virtual event.
  • Book staffing space in the office (as necessary) during the live virtual event days
  • Continually review processes and practice to eliminate obsolete workflows and tools with little customer value or ROI, validating with Connect’s central leads.

Project Management/Delivery (25%)

  • Assist the on the day delivery of the digital event
  • Manage Slido polls and notifications and send questions to moderator of live room
  • Provide Crisp/helpdesk support on the Connect Me platform
  • Add VIPs to closed door sessions if required (last minute VIP requests)
  • Log video asset numbers for each session and update the agenda.
  • Update platform as required – yesterday’s poll results etc.
  • Create and issue all event notifications.
  • Manage the speaker green room/s and any other sessions (workshops etc.) that need to be hosted/moderated.
  • General event trouble-shooter
  • Share in-event behavioral patterns with wider virtual events team (SPEX, marketing etc.)
  • During the event provide updates as needed on session attendance and engagement for sponsor assets/areas as requested (end of each day)
  • Action IRP plan and process (if required)

Qualifications

  • 1+ years professional experience in the B2B Digital Service and/ or Media Industry or equivalent
  • Candidate must have the ability to effectively manage multiple projects and work in a fast-paced environment.
  • Detail-oriented, excellent written and verbal skills, extremely organized
  • Ability to work with various teams and be able to work under pressure when last-minute tasks arise. Previous webinar experience is very helpful to this individual.
  • An entrepreneurial spirit who is ready to take on an exciting challenge and is willing to take the initiative in the execution of virtual events.

Additional Information


Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

  • Learning and development plan to assist with your career development
  • Competitive Benefits
  • Work with a high quality of specialist products and service
  • Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
  • Regular social events and networking opportunities

If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.

This role may also be available on a flexible working or part time basis – please ask the Talent Acquisition team for more information.

Digital Experience Coordinator


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Digital Marketing Associate Program

Job title: Digital Marketing Associate Program

Company: SaleSpider Media

Job description: The SaleSpider Media and WebHealthNetwork Media Digital Marketing Associate Program

In association with the Federal Government of Canada, this program enables candidates 30 years and under to learn and acquire skills in the Digital Media and Advertising industry in order to advance their careers.

Phase One – Approximately 8 Weeks

The successful candidate starts as a Marketing Associate, with a focus on digital lead generation and coordination for prospective clients in the B2B, Tech and Pharma Industries. The associate will also be introduced to Post-Sales Client Success Campaign Delivery Tactics with current clients, while working in tandem with Account Managers for pre-sales proposal generation.

Phase Two – Approximately 3 – 6 months

The associate graduate from Marketing Associate to Digital Account Coordinator, working with existing accounts to help craft campaigns and solve client issues, or work with the Data Operations Client Success Team to deliver digital media campaigns.

Phase 3 – Full time

The successful associate will become a full-time employee in their chosen area of interest commensurate to their demonstrated skills and performance.

Key Qualifications and Skills

  • Excellent written and oral communication skills
  • Interest in a career in advertising/marketing and data
  • Technical Skills: Microsoft Word, PowerPoint, Outlook and Excel
  • Canadian Citizen or Permanent Resident
  • Age 30 and under
  • Degree or Diploma in Communications, Media, Computer Science or related field

What follows is a general description of the graduated position options:

Marketing Associate – Digital Advertising

Execute lead generation campaigns with the goal of attracting new clientele, particularly for the US export of Digital Marketing Services.

  • Using multiple tools, the candidate will build target lists of digital marketing prospect companies and contacts
  • Choose the proper messaging for the prospect companies and contacts, based on the industry of the company and the ideal titles
  • Perform email marketing, delivering messaging to prospect companies and contacts
  • Organize responses and replies to incoming queries, setting up sales meetings for sales reps to lead to new clients
  • Learn the Digital Marketing sales process, working with the Digital Director or other Sales and Marketing team members
  • Learn how to measure results and optimize the lead nurturing workflows to convert leads into customers.

Client Success Representative – Data Operations

Digital Media Client Lead – Assigned to a client(s) and responsible for ensuring campaign success by closely monitoring the Key Performance Indicators of each client

  • Primary point-of-contact for campaign deliveries and relationship maintenance with clients
  • Perform Data Hygiene to ensure quality control prior to submission of leads to clients
  • Working with engineering and sales teams to ensure all campaigns are setup correctly in accordance with client requirements
  • Managing vendor partnerships to ensure timely delivery and quality of leads
  • Enforcing proper timing and delivery of campaigns– monitoring weekly to ensure campaigns are delivered on a monthly and quarterly basis

Digital Account Coordinator – Digital Advertising

  • Work closely with the Healthcare Display, B2B Account Management and Sales teams to grow and retain current accounts, expand client base and elevate client experience
  • Pre-sales and post-sales: provide solutions-based consultation on campaign execution strategy to clients and internal teams
  • Assist Account Management teams in the creation of client proposals (RFPs)
  • Work closely with the Data Operations and Advertising Operations teams to ensure campaign optimization meets client’s performance needs
  • Assist in the invoicing process

What does SaleSpider Media/WebHealth Network Media Sell?

SaleSpider Media is high-growth digital media company, selling primarily in the US, and now the UK, while headquartered in Toronto. The company more than doubled sales and profits 2 years running with a stellar list of repeat clients. Clients are primarily Media Agency buyers/planners and Marketing Managers/Directors of Fortune 10,000 Companies.

  • B2B – Business to Business digital media. These are our roots with wholly owned business sites and one of the largest and most accurate B2B databases in digital media, which we leverage for Data-Driven Display (banner) campaigns, Video Advertising, Email Marketing, Data Acquisition, Cost per Lead Programs, and Account-Based Marketing. Some of our clients: IBM, Microsoft, Oracle, Lowes etc…
  • Healthcare and Pharma. We own over 15 health resource sites, and partner with over 1,000 health sites, resulting in over 100 million health content webpages to reach 2.6 million Healthcare Professionals in our database (by Specialty and Location), and 90% of US Consumers, Patients, and Caregivers. We sell Digital Display (banner) campaigns, Video Advertising, Email Marketing, and Cost per Lead Programs. Clients include dozens of pharma brands for diabetes, hepatitis, hemophilia, women’s health, etc, and hospitals in LA, San Francisco, Dallas, Chicago, NY, etc.

Expected salary:

Location: Toronto, ON

Job date: Sat, 14 Aug 2021 22:45:18 GMT

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Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Job title: Digital Marketing Senior Associate, Deloitte Global- Tax & Legal , Brand, Marketing & Communications

Company: Deloitte

Job description: Job Type: Permanent
Primary Location: Toronto, Ontario, Canada
All Available Locations: Toronto

Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
Enjoy My Benefit Dollars – a flexible benefit to support your physical, financial and emotional well-being.
Experience a firm where wellness matters.

Do you thrive on developing creative and innovative insights to solve complex challenges? Want to work on next-generation, cuttingedge products and services that deliver outstanding value and that are global in vision and scope? Work with other experts in your field? Work for a world-class organization that provides an exceptional career experience with an inclusive and collaborative culture?

What will your typical day look like?

The Senior Digital Marketing Associate will work closely with international teams, and support stakeholders at all organizational levels. The role offers a good balance between team support responsibilities and independent, project-based work. This role requires a solid understanding of content marketing, digital marketing, and communications fundamentals.

In this diverse role you will assist with:

  • Campaign leadership: Support multiple integrated global marketing campaigns with tasks including the development of market messaging, curation of marketing content (multi-channel digital programs, social media, video, etc.) and materials & communications programs to aid with global adoption
  • Content development: Edit pieces independently and provide content, work with a variety of different types of content, including but not limited to Deloitte.com webpages, digital advertising units, social media activities, writing email marketing copy, and supporting internal communications campaigns or blog content generation off original thought leadership materials.
  • Social media program management: Lead a social media calendar and curate/write social media content for Twitter, LinkedIn, etc., track and analyze metrics, develop best practices to drive traffic to Deloitte.com and increase engagement with Deloitte Tax & Legal content on social platforms.
  • Search engine optimization: Act as a SEO specialist, who understands the fundamentals of keyword research, SEO copywriting and the behaviors of search engines.
  • Lead network-enablement initiatives: Engage and support stakeholder network of local marketers to drive the adoption and effective local execution of global digital campaigns. Help contribute content to a monthly marketing newsletter and Webinars for engagement with the Member Firms around the world. Assist the Global Tax & Legal Communications team with tasks around Deloitte Tax & Legal Marketing presence on the Deloitte Resources Intranet site.
  • Brand support: Develop a complete and thorough knowledge of the Deloitte brand-our visual identity system, our personality, our positioning, and our brand architecture. You’ll master Tax & Legal’s brand positioning and key messages. Infuse our brand into your own work and provide counsel and support to others when necessary. You will lead our digital brand efforts for the Global Tax & Legal group and advise the Deloitte network on how the brand comes to life through our digital channels.
  • Project management: Manage multiple projects with competing timelines and different stakeholders. Own multiple activities―and understand the inter-relationship with these activities and how they contribute to an integrated marketing program. ·
  • Web and digital campaign analytics: Working with digital analysts, you’ll lead, continuously monitor, measure, analyze and recommend ways to improve content marketing performance on corporate-owned properties, channels and/or campaigns; design a primary set of digital metrics and manage a dashboard reflecting progress toward these metrics.
  • Ad-Hoc program support: Manage other assigned global marketing projects as requested.

About the team

Deloitte Global Culture:

At Deloitte, we expect results. Incredible-tangible-results. And Deloitte Global professionals play a unique role in delivering those results. We reach across disciplines and borders to serve our global organization. We are the engine of Deloitte. We develop and implement global strategies and provide programs and services that unite our network. In Deloitte Global, everyone has opportunities. We see the importance of your perspective and your ability to create value. We want you to fit in-with an inclusive culture, focus on work-life fit and well-being, and a supportive, connected environment; but we also want you to stand out-with opportunities to have a strategic impact, innovate, and take the risks necessary to make your mark.

Global Tax & Legal deploys the right team of experts to address the ever-evolving needs of our businesses around the world. Our professionals deliver superior compliance and advisory insights and guidance (local and global) to support our businesses operating in singular or multiple jurisdictions.

Enough about us, let’s talk about you

You are someone with

  • A Bachelor’s degree in Marketing, Communications, or related discipline . Digital marketing certifications is a plus.
  • 4-5 years’ B2B experience in a marketing, communications, or related role with a focus on digital channels.
  • Advanced written and verbal communication skills. Interpersonal, verbal and presentation skills, including ability to interact with professionals at all levels and highly intellectual thinkers.
  • Detail-oriented with strong project management skills.
  • Advanced Microsoft Office suite competency: Outlook, Word/PowerPoint, and Excel.
  • Experience with a web experience platform such as Adobe Experience Manager preferred.
  • Experience with marketing automation systems (Marketo or Eloqua preferred) and how they work in tandem with CRM systems for effective digital demand generation programs required.
  • Experience leading digital account-based marketing programs leveraging marketing segmentation for campaign effectiveness. Writing, copy-editing and meticulous proofreading skills, knowledge of editorial style, ability to be make messaging more concise and to tailor it to different audiences.
  • Creative and digital marketing experience required. Experience using social media platforms (including Twitter, LinkedIn, Facebook, SlideShare, Instagram, and YouTube), Internet engagement and strategic best practices for reader engagement and user experience required.
  • Basic understanding of HTML and CSS required.
  • Familiarity with video/motion design and digital/web applications required.
  • Creative and data-driven, adept at delivering ideas, content, and metrics to recommend and optimize new approaches to digital content marketing programs.

Why Deloitte?

Launch your career with The One Firm where you can make an impact that matters in a way that you never thought possible. With endless opportunities at every turn, and a culture built to support and develop our people to be the very best they can be, Deloitte is The One Firm for you to learn, grow, create, connect, and lead. We do this by making three commitments to you:

  • You will lead at every level: We grow the world’s best leaders so you can achieve the impact you seek, faster.
  • You can work your way: We give you the means to be flexible in how you need and want to work, and we have innovative spaces, arrangements and the mindset to help you be wildly successful.
  • You will feel included and inspired: We create a deep sense of belonging where you can bring your whole self to work.

The next step is yours

Sound like The One Firm. For You?

At Deloitte we are all about doing business inclusively – that starts with having diverse colleagues of all abilities! Deloitte encourages applications from all qualified candidates that represents the full diversity of communities across Canada. This includes candidates from Indigenous communities in support of living our values and our commitments to our Reconciliation Action Plan. We encourage you to connect with us at accessiblecareers@deloitte.ca if you require an accommodation in the recruitment process, or need this job posting in an alternative format. We’d love to hear from you!

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Expected salary:

Location: Toronto, ON

Job date: Thu, 08 Jul 2021 22:05:20 GMT

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Analytics Manager, Digital Marketing

Job title: Analytics Manager, Digital Marketing

Company: Manulife

Job description: Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

In this role, you will be working on the maintenance and analysis of data related to the Manulife Global Wealth and Asset Management marketing analytics segment and have a holistic responsibility to the Direct to Consumer business line.

The Digital Analytics Manager is adept at using large data sets to find opportunities for product and process optimization and using models to test the effectiveness of different courses of action. You will be responsible for building, expanding and maintaining the business intelligence capabilities for various segments like marketing and product across the organization and will collaborate with team members to assess, manage and respond to the ongoing needs for web analytics.

We are looking for someone with experience using a variety of data mining/data analysis methods to build and implement models and a proven ability to drive business results with data-based insights.

Responsibilities:

Responsible for the health of the data and managing upstream/downstream processes of data and linkages

Working closely with internal and external partners to ensure the correct standardization, processes and controls for ingesting data are in place across multiple systems

Making sure any data integrity issues are resolved in a timely manner by taking responsibility for the execution of steps to fix the error

Manage any enhancements to the data infrastructure by ensuring that all key stakeholders are held accountable and delivering on requirements in a timely manner

Assess the effectiveness and accuracy of new data sources and data gathering techniques

Expand our BI footprint for our reporting capabilities

Understanding of data transformation and dataflows to support BI reporting

Use predictive modeling to increase and optimize customer experiences, ad targeting and other business outcomes

Lead initiatives to integrate new data sources/feeds into the BI tool

Drive consistent engagement on data and ensure the data is utilized in all pockets of the business

Develop processes and tools to monitor and analyze model performance and data accuracy

Quickly able to develop enough business insight to connect data sources across multiple diverse and complicated systems

Job Requirements:

Minimum of a bachelor’s degree in statistics, computer science, engineering or related field

5+ years of experience

Experience with managing APIs and building data architecture

Strong knowledge of SQL and JSON expertise

Experience using statistical computer languages (R or Python) to manipulate data and draw insights from large data sets

Comfortable with applying forecasting models in R or Python

Self-motivated team player with a specialist’s mindset on statistical and marketing analysis

Ability to turn large volumes of data into a concise story and generate actionable insights

Working knowledge of data visualization tools such as Domo, Qlik, Tableau

Ability to work under pressure of deadlines

Strong organizational, communications, and time management skills

Competencies:

Creative and innovative thinker with a solution-oriented approach

Ability to build and maintain strong relationships at all levels of the organization

Ability to work independently and collaborate within a team environment

Ability to quickly respond to client requests and proactively anticipate needs

Propose strategic recommendations on data architecture for management approval

#LI-JH

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife

About Manulife Manulife Financial Corporation is a leading international financial services provider that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Canada, Asia, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and our global wealth and asset management segment, Manulife Investment Management, serves individuals, institutions and retirement plan members worldwide. At the end of 2020, we had more than 37,000 employees, over 118,000 agents, and thousands of distribution partners, serving over 30 million customers. As of March 31, 2021, we had CAD$1.3 trillion (US$1.0 trillion) in assets under management and administration, and in the previous 12 months we made $31.3 billion in payments to our customers. Our principal operations are in Asia, Canada and the United States where we have served customers for more than 155 years. We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .

I I I I I

Expected salary:

Location: Toronto, ON

Job date: Thu, 12 Aug 2021 22:15:13 GMT

Apply for the job now!