Digital Marketing ManagerSmart NoraToronto, ON•Remote Leading the weekly brainstorms for the marketing team to create new concepts based on the marketing strategy and customer feedback. 30+ days ago·More…View all Smart Nora jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

About Us

Hello, We are Smart Nora.

Our story started from our bedrooms, solving our problem with snoring. Fast forward 5 years, we have brought our solution to tens of thousands of couples who wake up happier and healthier every single morning. In the process, we have built a fantastic team who take pride in improving the lives of others.

The story that started with snoring, is now continuing with sleep and wellness. With a growing customer base, we are advancing our technology, and diversifying our products and services. If you are ready for your next big challenge, this might be the place for you.

On a day to day basis, we are a fast paced team that enjoys each other’s company. We actively stay in touch and informed in a weekly cadence. As a distributed team, we use modern tools such as Notion, Figma, and Slack to work effectively together.

We value hard work, great judgment, and a can-do attitude. We enjoy learning about each others’ interests, and spending social time together to learn and play. A sense of humour, and a curious mind are always welcome here.

Learn more about us.

Requirements

About You

You approach your work with a growth mindset. You thrive on testing, discovery, and optimization. You draw on your marketing experience and industry best practices, and keep up with the changing trends, tools, and technology.

You are passionate about building a young brand into a household name. You care deeply about your impact and are energized when your work improves the quality of life for others. You want to work in an effective team and see tangible results of your work on a weekly basis.

You are confident in creating campaigns and initiatives that inspire your team and can manage the process to arrive at outcomes. You maintain detailed dashboards and OKRs to help every team member stay on track. You can balance each member’s contribution with the overall team outcome.

About the Role

The Digital Marketing Manager at Smart Nora is at the core of the digital marketing team, with a singular focus on revenue growth.

Responsibilities:
Budgeting and Planning:
Oversee the digital marketing strategy, initiate and execute annual and quarterly marketing plans

Align the sales target with the marketing budget allocation to online marketing channels.

Set up the marketing team’s quarterly OKRs with the C-level management.

Create, manage, and review daily/weekly/monthly marketing tasks and projects timeline and deliverables.

Understand product economics and be responsible for Smart Nora’s new customer acquisition and lead generation with a focus on sustainable growth.

Channel and Partner Management:
Ability to be hands on if needed on managing end-to-end marketing campaigns with the breadth of omni-digital marketing knowledge (eg. Facebook ads, Google ads, SEO, affiliate, email, etc) to uncover new insights and propose optimizations to help improve campaign performance across the funnel.

Manage and maintain relationship with digital marketing partners (eg. Facebook, Google, Yotpo, Affirm, Shareasale, Klaviyo, etc) to keep track on the latest digital products and industry best practices.

Lead Smart Nora’s marketing effort to the new platforms or new growth channels ( eg, TikTok, OTT, Podcast, Influencer marketing, etc)

Evaluate and advise on the use of new technologies (eg. marketing automation tools), benchmarking trends and competitor data to stay at the forefront of digital marketing and improve the marketing work efficiency.

Website and Shopify Management:
Manage all day-to-day Shopify store operations, include but not limited to page creation, order management, product management, promotion management, app management and 3rd party tracking etc.

Conceptualize, execute and measure website A/B testing to improve the conversion throughout the funnels.

Define the strategy for creating and optimizing website content to engage with new and returning customers.

Reporting and Analytics:
Create digital marketing dashboard to reflect the performance with key indicator metrics and share with C-level management.

Analyze the reporting, provide insights and identify next steps to optimize and improve performance.

Team Management and Cross-team Collaboration:
Communicate across teams about marketing performance and opportunities.

Learn from customer feedback provided by CX team to better understand customer’s needs and implement the learnings into marketing efforts.

Interface with the product design team to address any gaps between product and marketing. Surface insights from marketing team to improve product design.

Qualifications:
5+ years experience in digital marketing & B2C online sales, at least 2 years in a managing role.

Excellent expertise in e-commerce, single product brands, multi-product stores, and subscription products.

Proven track record of building and scaling an online brands.

Expert in managing omni-channels including Facebook ads, Google ads, affiliate marketing, SEO, native ads, email marketing and partnerships.

Strong project management skills.

Data-driven and result oriented.

Experience in D2C health/wellness consumer electronic products is a plus.

Strong verbal and written communication skills.

Benefits

Salary

Our salaries are competitive with industry standards. Salary will be commensurate with your work experience.

Remote Work Accommodation

We will ensure you have the right equipment and setup for a functional and healthy work environment.

Health Benefits

We offer health and dental insurance. Our extended benefits package also give you access to an array of services.

Equipment and Tools

All employees have access to the right tools for the job including an Apple computer and software for working efficiently.

If you worked here this past month here are some things you would have been involved in:

Meeting with the marketing team on Monday to plan and prioritize. Later in the day getting together with the entire team for the weekly Kick-off.

Leading the weekly brainstorms for the marketing team to create new concepts based on the marketing strategy and customer feedback.

Catching up the the team on Wednesday ” ️Tea Time” to socialize, celebrate a milestone, play a game, or teach everyone about something you are passionate about.

Creating the detailed digital marketing strategy and budget for the upcoming quarter with CPA and revenue targets and presented to the management team for feedback and approval.

Analyzing the customer survey results, paid marketing performance, campaigns and content pillars, and share insights and updates on progress of digital marketing plans.

Wrapping up the week with the entire team by sharing the accomplishments of the week, watching the latest customer testimonial video together, sharing inspiration, and more.

How to Apply

Follow the link below to submit an application. You will need;

LinkedIn Profile (link)

Portfolio and Case Studies (link)

Cover letter

Resume (attachment)

The Interview Process

Application Review – 1 week: We will carefully review your application. All successful candidates will receive a response within 1 week.

Interview #1 – 40 mins: Introduction + Work Experience review. In a 40 minute video call we will get to know you, and answer any questions you might have. We will dedicate 20 minutes to dive into your most relevant projects and experiences.

Interview #2 – 2 hours: Your Work at Smart Nora. We will dive deeper into the work you will be doing at Smart Nora. Make sure you fully understand how you will be an effective member of the team and how your contributions will fit into our mission. We will discuss real examples of your upcoming projects to get a sense of how you would approach and implement them.

Culture and Talent Assessment – 1 hour We strongly believe in supporting you in finding meaningful work which is aligned with your strengths. This 1 hour activity will give you and us deep insights into your alignment with the team, the position, and your career.

Accommodations are available on request for candidates with special needs throughout the application process. Please let us know of any special needs in the application form.

Digital Marketing Manager


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Senior Marketing Automation ExpertMarketing Automation CanadaToronto, ON$75,000 a year Understanding of fundamental digital marketing concepts and database management. At least 3 years of active experience in digital marketing role; 30+ days ago·More…View all Marketing Automation Canada jobs – Toronto jobsSalary Search: Senior Marketing Automation Expert salaries in Toronto, ON

Marketing Automation Canada invites candidates to apply for the full-time permanent position of Senior Marketing Automation Expert.

We have the good problem of growing rapidly, so are looking to hire a Senior Marketing Automation Expert specializing in Marketo to jump into the mix, settle in and manage their own accounts quickly.

The ideal candidate must have:

· post-secondary education, preferably in relevant field; technical background and training in Marketo (certification preferred)

· at least 3 years of active experience in digital marketing role;

· understanding of fundamental digital marketing concepts and database management.

· Preference will be given to candidates with previous client management experience preferred and those who have an “entrepreneurial mindset” and a can-do attitude — ability to identify problems and find creative solutions independently.

The primary communication language on this position is English.

Duties on the job will include but not be limited to:

  • Owning a client accounts/projects from start to finish. This includes meeting with the client and getting a clear understanding of their pain marketing points, goals and ideas. Consulting them on their path forward, including adding to their ideas, suggesting optimizations/best practices, and/or discussing limitations of their platform, and alternative approaches. Scoping the marketing project. Managing execution from gathering inputs, to architecting the solution, to testing and QA. Managing timelines, ensuring projects are completed within the scoped time.
  • Working on a wide breadth of clients and projects, from startups, to enterprise sized—from nurture programs, scoring models, data management, segmentations, and everything in between!
  • Teaching/mentoring Junior Marketing Solutions Engineers, helping them to gain a foundation of best practices and know-how

Marketing Automation Canada is located at Unit 403, 2333 Dundas St. W. | Toronto, ON M6R 3A6; this will be the work location of the Senior Marketing Automation Expert.

The position is compensated at $75,000 per year, with minimum of 40 work hours per week.

Job Type: Permanent

Salary: $75,000.00 per year

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
COVID-19 precaution(s): Remote interview process

Work remotely:

  • No

Senior Marketing Automation Expert


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Manager, Content StrategyYork University4.2Toronto, ON$92,622 a year Certificate or diploma in marketing, digital marketing or analytics is an asset. Superior knowledge of marketing concepts including research, integrated… 30+ days ago·More…View all York University jobs – Toronto jobsSalary Search: Manager, Content Strategy salaries in Toronto, ONSee popular questions & answers about York University

Purpose:
The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. Supporting the Division, VPS Communications & Marketing (the Unit) creates strategic, timely, targeted and engaging student-centric communications. Under the direction of the Director, Strategic Communications, the Manager, Content Strategy is responsible for the development, management, implementation, evaluation and monitoring of the Division of Students’ content strategy and unit-specific marketing and/or communication plans. The Manager will use their experience with market segmentation to develop tailored SEO-optimized communications to generate heightened ROI and results. Core elements of the position are digital storytelling, cross-platform narrative, student-centred stories and strategic, integrated communications. The Manager provides daily support to the content team, ensures that projects and plans are in line with Divisional strategic goals and objectives, resources are identified and allocated to execute plans, and initiatives are monitored for effectiveness and revised as necessary. To facilitate this, the Manager will have strong budgetary and financial literacy. The Manager will work collaboratively with the Manager, Development & Operations and Manager, Digital Marketing & Special Projects to align student-facing communications across multiple platforms and channels. The Manager ensures the development, implementation and maintenance of effective marketing and communication processes and procedures. The Manager works with Faculties, campus partners and Communications & Public Affairs to co-ordinate content used throughout the student life cycle and ensure adherence to brand standards. This position requires a student-focused professional who shares and lives the Division of Students’ values: Respect, Excellence, Innovation, Collaboration, Accountability, Care and Inclusion. These values are demonstrated through a commitment to service excellence whereby the incumbent treats members of the community with care, values their time, strives for personal best and collaborates to improve service experiences for all.

Education:
Undergraduate degree or equivalent, preferably in English, Marketing or Communications or related area of study. Certificate or diploma in marketing, digital marketing or analytics is an asset. Master’s Degree in related field an asset.

Experience:
Three years (3) related experience developing content strategy and marketing plans, project management, content development and creation including photography and videography, analysis of results against performance, people management experience preferably in a unionized environment.

Skills:

– Demonstrated superior content development skills including copywriting, long- and short-form content development, structural editing, copyediting, interviewing, fact finding.

  • Demonstrated excellent communication, organization, interpersonal and relationship management skills.
  • Advanced attention to detail and demonstrated ability to synthesize and integrate knowledge (i.e., connecting disparate pieces of information).
  • Problem solving and critical thinking skills to creatively meet targets.
  • Ability to balance complex strategic plans as well as execution of day-to-day tasks.
  • Ability to operationalize bilingual or multilingual content using translation services.
  • Demonstrated ability to oversee and deliver multiple projects simultaneously under high volume and time pressure.
  • Well-developed leadership, team-building and coaching skills.
  • Ability to communicate with diverse populations, including staff, students and administrators in varying capacities.
  • Demonstrated budget planning and forecasting skills.
  • Intermediate skills in MS Word, Excel, PPT, Adobe Creative Suite, FinalCutPro, and/or Adobe Premiere (or similar).
  • Production skills including messaging, creative layout and design, pre-press knowledge for print. knowledge of video and photoshoot strategy, planning and execution. superior knowledge of marketing concepts including research, integrated communications, content marketing, social media marketing.


Additional Notes:
This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions.The majority of the responsibilities will be conducted in a normal office environment (physical or virtual), making extensive use of computer, phone and other technologies. The Manager may travel occasionally to conferences and professional meetings. Fast-paced environment requiring some flexibility in hours and days of work.

  • Compensation:

York implemented a revised CPM Compensation Framework in 2019. The Framework is a salary grid consisting of 6 or 8 steps (depending on job grade) which is reviewed annually with possible adjustments, and a lump sum Performance Based Recognition Award. Employees will receive the grid adjustment and depending on performance, eligible permanent employees may move to the next step of the grid and may receive a lump sum Performance Based Recognition Award.Visit the CPM Compensation page on the HR Website to find out more about York’s CPM Compensation Program.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.

York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.

We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.

York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

Manager, Content Strategy


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Ontario NDP – Caucus Assistant – Social Media Content FocusOntario NDP CaucusToronto, ON Background in communications, copy-editing, journalism, marketing a strong asset. Familiarity with digital storytelling concepts like teasers, structure, flow,… 30+ days ago·More…View all Ontario NDP Caucus jobs – Toronto jobsSalary Search: Ontario NDP – Caucus Assistant – Social Media Content Focus salaries in Toronto, ON

Job: Caucus Assistant – Social Media Content Focus


Status: Full-time, Permanent


Department/ Location: Caucus Leader’s Secretariat, Queens Park


Objective: To assist the Leader’s Secretariat and Caucus with the creation and distribution of engaging, high-quality digital content for social media.


TASK, DUTIES, AND EXPECTATIONS:


Objective: To assist the Leader’s Secretariat and Caucus with the creation and distribution of engaging, high-quality digital content for social media.


Responsible to the Director of the Leader’s Secretariat for:

  • Social Media
  • Assist with the preparation of high-quality, accurate, proof-read social media content on behalf of the Leader’s Secretariat and Caucus.
  • Assist with developing overall look and feel goals of the Leader’s Secretariat.
  • Help manage competing demands ensure they are achieved.
  • Monitor and adapt to evolving social media best practices.
  • Assist with creatively and strategically shooting video and still footage.
  • Edit video and still footage as directed for distribution across various platforms.
  • Working closely with other departments – Digital, Communications, Community Engagement and Issues Management – to ensure social media posts are timely, appropriate and in line with NDP policy and the message box of the day.
  • Have key posts reviewed and approved by relevant departments, on behalf of the Leader’s Secretariat.
  • Managing follow-up and responses, as required.

2. Administration

  • Respond to day-to-day events and incorporate them into a dynamic online presence on multiple coordinated social media channels.
  • Electronically track metrics and engagement on Leader’s social media.
  • Build stocks of relevant content (photos, videos) that align with look and feel.

3. Public Relations

  • Contacting and working with validators, constituents and the general public as required.

4. Advisory/Research Duties

  • Remain informed of NDP policy and the Caucus’ position on topics of current interest and concern
  • Performing specialized research at the Director’s request

5. Event Preparation

  • Provide input on tour planning to ensure best possible social media content is created.

QUALIFICATIONS:

  • Demonstrated knowledge appropriate to the position of the NDP and/or Canadian Labour movement, and of the Ontario Government and public affairs.
  • Background in communications, copy-editing, journalism, marketing a strong asset
  • Excellent communication skills and exceptional writing skills
  • Strong understanding of social media platforms including hands-on skills and experience
  • Familiarity with digital storytelling concepts like teasers, structure, flow, and identifying target audience
  • Experience in capturing broadcast-quality photo and video content
  • Experience as a content creator, video editor or writer
  • Experience writing for broadcast or video content and/or editorial an asset
  • Ability to work with the public
  • Ability to work with minimal supervision
  • Ability to work under pressure and with tight deadlines
  • Ability to conduct research
  • Good political judgment and discretion is essential
  • Proven experience working with confidential information is an asset
  • Strong office organization skills and attention to detail are essential
  • Excellent computer skills including electronic list management and record-keeping
  • Experience in the Labour movement or NDP organization and election campaigns is an asset
  • Second language skills is an asset
  • Familiarity with equity, anti-racism and anti-oppression policy frameworks

The NDP Caucus is an equal opportunity employer. Accommodations for job applicants with disabilities are available on request.

Please apply on this link https://ndp.bamboohr.com/jobs/view.php?id=104

Please provide examples of previous work alongside resume. Thank you for your application. Please note, only those selected for an interview will be contacted.

Ontario NDP – Caucus Assistant – Social Media Content Focus


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newSocial Media ManagerThe Crump Group Inc.Brampton, ON$55,000 – $70,000 a year Work with sales and marketing teams to build concepts and manage organic social content creation that support the established marketing plan. Today·More…View all The Crump Group Inc. jobs – Brampton jobsSalary Search: Social Media Manager salaries in Brampton, ON

Job Title – Social Media Manager

Department– Sales/ Marketing

Years of experience – Minimum 2-3 yrs.

Position Type– Permanent

The Crump Group is a family founded company specializing in the creation of premium pet treats and foods based in Brampton, Ontario. Our mission is to improve the lives of our pets through the creation of products aimed at protective and preventative health. We are leaders in the Canadian market because of our commitment to offering safe, superior quality, diverse and innovative products. Join The Crump Group team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Job Overview and Responsibilities

We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.

· Produce and execute an organic social media strategy and editorial calendars to grow the brands, drive traffic and engage our audiences on various social media channels such as: Instagram, Facebook, LinkedIn, Pinterest and Tik Tok

· Work with sales and marketing teams to build concepts and manage organic social content creation that support the established marketing plan

· Publish and create short product videos. Imagine concepts for campaigns as well as execute them

· Monitor activity on respective social media platforms, engage in conversation and encourage interactions, including collaborating with influencers as needed

· Manage customer inquiries, comments or complaints in a timely manner

· Develop brand awareness and increase social fan base through an active network of brand ambassadors, influencers and loyal customers

· Identify opportunities in user-generated content and exploit them to increase the relativity and authenticity of the brand

· Analyze and present the performance of social media content and make adjustments / recommendations based on the data

· Create monthly and quarterly reports on social media, as well as by campaign

· Build and maintain media lists, research key media and influencers, and develop press kits

· Manage the planning of public relations and influencer events, as well as new product and campaign launches

· Track and manage budget for all social media and PR initiatives (content creation, influencer relations, advertising)

Recipe for Success:

  • University degree or college diploma in a field related to Marketing, social media, or Communications
  • Minimum of two (2) years of experience in community management or in a similar position
  • Social media expertise and excellent technical and strategic knowledge of emerging platforms (Facebook, Instagram, LinkedIn, Tik Tok …)
  • Fluency in French and English, both oral and written

· Basic knowledge of computer graphics, photo and video editing (proficiency with Adobe Creative Suite an asset)

  • Autonomy and ability to work in a fast-paced changing work environment
  • Analytical spirit, rigor and discipline
  • Sense of initiative, creativity and attention to detail
  • Social media experience managing campaigns, editorial calendars, online communities, influencer and media relations, and brand channels
  • Always up to date with the latest social media features, news and trends
  • Strong understanding of best practices for different social media platforms
  • Creativity, originality and resourcefulness in finding solutions

A Few Extra Ingredients:

· Strong organizational skills, priority management and attention to detail; direct experience using social media management tools (Hootsuite, Sprinklr)

· Team player with strong interpersonal skills

· Self-motivated and excellent problem-solving skills

· Ability to thrive in a rapidly changing environment

The Crump Group is committed to equity in employment and diversity. The Crump Group will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform The Crump Group of your requirements.

Job Types: Full-time, Permanent

Salary: $55,000.00-$70,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Vision care

Schedule:

  • 8 hour shift

Experience:

  • Social Media Marketing: 2 years (preferred)
  • Food Manufacturing: 2 years (preferred)

Work remotely:

  • No

Social Media Manager


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newSalesforce Marketing Cloud / Exact Target AdministratorMarketing Automation CanadaToronto, ON$90,000 a year Understanding of fundamental digital marketing concepts and database management. At least 3 years of active experience in digital marketing role; 5 days ago·More…View all Marketing Automation Canada jobs – Toronto jobsSalary Search: Salesforce Marketing Cloud / Exact Target Administrator salaries in Toronto, ON

Marketing Automation Canada invites candidates to apply for the full-time permanent position of Salesforce Marketing Cloud / Exact Target Administrator.

We have the good problem of growing rapidly, so are looking to hire a Salesforce Marketing Cloud / Exact Target Administrator specializing in Marketing Cloud, Marketo, Pardot, Hubspot and Eloqua software.

The ideal candidate must have:

· post-secondary education, preferably in relevant field; technical background and training in marketing software and HTML skills

· at least 3 years of active experience in digital marketing role;

· understanding of fundamental digital marketing concepts and database management.

· Ability to “own” projects and be able to “fill in the blanks” in briefs and build complete series with a minimum of supervision (once they’re trained)

· AMAZING attention to detail

· “Entrepreneurial” mindset.

The primary communication language on this position is English.

Duties on the job will include but not be limited to:

  • Manage Marketing Automation efforts with Multi-Channel Lead nurture campaigns on SalesForce Marketing Cloud and Adobe Marketo Engage.
  • Create and maintain customer data segments and target audiences for Marketing efforts on channels such as Email, social media, Tele-Marketing, In-App notification, and others
  • Create automated data management programs ensuring clean, complete, and accurate customer database
  • Work with database and set up emails and webpages.
  • Position will need to work with clients directly on some projects, so the ability to work with clients is a must.

Marketing Automation Canada is located at Unit 403, 2333 Dundas St. W. | Toronto, ON M6R 3A6; this will be the work location of the Salesforce Marketing Cloud / Exact Target Administrator.
The position is compensated at $90,000 per year, with minimum of 40 work hours per week.

Job Types: Full-time, Permanent

Salary: $90,000.00 per year

Schedule:

  • 8 hour shift

Work remotely:

  • No

Salesforce Marketing Cloud / Exact Target Administrator


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