Marketing Content WriterDatameerToronto, ON Leveraging product marketing messaging to create marketing campaigns, blogs. Work cross functionally with global teams in product marketing, sales, and. 30+ days ago·More…View all Datameer jobs – Toronto jobsSalary Search: Marketing Content Writer salaries in Toronto, ON

ABOUT US:

We are a well-funded, global software company headquartered in San Francisco with global offices across Europe backed by top tier investors including KPCB, Redpoint Ventures, and Next World Capital among others. Our customers include who’s who of the fortune 100 and the list is growing!

We have a history of continued innovation since 2010, serving the fortune 100 providing an enterprise grade platform enabling trusted data-driven insights anywhere. Datameer’s advanced data preparation, exploration and governance functionality makes it easy to transform big data into curated data sets to feed any analytics initiative. Using a hybrid architecture that spans on-premise and the cloud, Datameer helps organizations deliver new insights in days and operationalize them immediately, increasing agility and responsiveness of the analytics that drive the business.

We are looking for a Content Writer who has experience writing high-quality content. The successful candidate will be required to demonstrate the ability to own and lead multiple projects simultaneously and will be able to develop powerful content and communicate the right information at the right time.

RESPONSIBILITIES:

  • Creating the copy for email nurture flows that convert leads into customers
  • Writing copy for paid campaigns and website landing pages
  • Leveraging product marketing messaging to create marketing campaigns, blogs
  • Work cross functionally with global teams in product marketing, sales, and
  • customer experience to leverage customers feedback into the materials
  • produced

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES:

  • 3+ years of copywriting experience
  • Strong understanding of direct response copywriting frameworks
  • Experience writing landing pages, websites, PPC copy, cold emails, and email
  • Nurture flows
  • Incredible writing skills
  • Experience with Hubspot and other CRM tools

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Marketing Content Writer


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Jr. Digital Marketing Specialist, New Graduate, 1 year Contr…Siemens Canada Limited4.0Oakville, ON•Remote You will support in leveraging the Eloqua Marketing Automation solution to build email and digital marketing campaigns. Transcripts to be provided upon request. 21 days ago·More…View all Siemens Canada Limited jobs – Oakville jobsSalary Search: Jr. Digital Marketing Specialist, New Graduate, 1 year Contract salaries in Oakville, ONSee popular questions & answers about Siemens Canada Limited

Kick start your career journey!

The pandemic has impacted many people, creating additional employment challenges, especially for our new College and University graduates of 2020. We at Siemens, want to help.


Experience@Siemens is an exciting opportunity for new Graduates from college or university to transition from academic to the workplace. Siemens Canada will provide you with practical and meaningful work experience as you start your career journey and help you build business skills.

We are passionate about innovations that mean real progress. We are excited about technologies that still need to be developed. What about you? Do you want to use your curiosity, passion, and creativity to make the lives of millions of people easier and better? Join us as a recent graduate –by beginning your early career through Experience@Siemens New Graduate Program. Whichever path you take, we’re looking forward to seeing your perspective.

Recent graduates enrolled in this program will be partnered with a mentor and receive one on one coaching and guidance in support of their development and to help navigate their early career. In addition, this program will help students establish contacts and widen their network to excel in their career journey. Experience@Siemens offers experiential learning and the flexibility to work part-time up to 100 hours per month, allowing you to balance your personal life and career goals.


Why you’ll love working for Siemens.

  • Freedom and a healthy work- life balance– Embrace our flexible work environment with flex hours, telecommuting and digital workspaces.
  • Solve the world’s most significant problems – Be part of exciting and innovative projects.
  • Engaging, challenging, and fast evolving, cutting edge technological environment.
  • Opportunities to advance your career and mentorship programs on a local and global scale.
  • Contribute to our social responsibility initiatives focused on access to education, access to technology and sustaining communities and make a positive impact on the community.
  • Opportunities to contribute your innovative ideas and get paid for them!
  • Diversity and inclusivity focused.

Siemens is proud to be an eight-time award winner of Canada’s Top 100 Employers, Canada’s Greenest Employers 2018, Canada’s Top Employers for Young People 2020 and Greater Toronto’s Top Employers 2021.


What will you do?

  • As a Jr. Digital Marketing Specialist, you possess a combination of business and technical skills to help support Siemens Canada’s digital transformation.
  • Working within Corporate Communications you will:
    • Support the Digital Infrastructure Consultant with building, editing and quality checking Siemens Canada web pages and intranet pages, using Adobe Experience Manager and Microsoft SharePoint, respectively, adhering to branding and design specifications. You will support in leveraging the Eloqua Marketing Automation solution to build email and digital marketing campaigns. You will understand and interpret data and analytics to implement enhancements.
    • Support the Social Media Manager with the creation and management of organic and paid content on Siemens social media channels. including Twitter, LinkedIn, Facebook and Instagram. You will help manage and schedule content via CRM tool Sprinklr.
    • You will create and edit video and audio files, manage digital assets using Adobe Digital Asset Management tool.
  • You may be asked to participate in special projects based on business requirements
  • Work with Canadian and global team and project members

What will you need to succeed?

  • Certificate/Degree in Digital Graphic Arts or Digital Marketing and Communications would be considered an asset
  • Graduated from post-secondary within the last 12 months.
  • Above average study performance (Accumulative average > 2.5 (B-)). Transcripts to be provided upon request.
  • Demonstrable experience with Adobe Experience Manager or Microsoft Share Point would be an asset
  • Demonstrable experience planning, creating and scheduling content for Twitter, LinkedIn, Instagram, Facebook
  • Demonstrable experience with Google Ads, including YouTube, display ads and Search would be an asset.
  • Experience creating social media reports and campaign analytics.
  • Great passion and aptitude for the convergence of marketing/communications with technology
  • Experience with Adobe Creative Suite products is highly desirable
  • Experience with HTML and graphic editing tools
  • Proficiency in Microsoft Word, Excel, PowerPoint, and working knowledge of web analytics tools
  • Bilingual is an asset
  • Excellent project management and time management skills
  • Strong problem solving and analytical skills with high attention to details
  • Excellent written and verbal communications skills
  • Ability to adapt to change, take initiative, be resourceful and dependable
  • Must be able to work independently and in a confidential and ethical manner
  • A terrific team player willing to step in and help

About us.


We share our ideas and champion the people behind them.

For over 110 years, Siemens Canada has stood for engineering excellence, innovation, quality and reliability. Active across Canada, the company focuses on intelligent infrastructure for buildings and distributed energy systems and on automation and digitalization in the process and manufacturing industries. Siemens brings together the digital and physical worlds to benefit customers and society. Through Mobility, a leading supplier of intelligent mobility solutions for rail and road transport, Siemens is helping to shape Canada’s passenger rail services. Via its majority stake in the publicly listed company Siemens Healthineers, Siemens is also a leading supplier of medical technology and digital health services. In addition, Siemens holds a minority stake in Siemens Energy, a global leader in the transmission and generation of electrical power.

Making a difference together we raised $757,000 towards charitable contributions, support over 23 non-profit organizations and planted 1,100 trees in our local communities. Siemens Canada has 2,500 employees from coast-to-coast and 24 office and production facilities across Canada. Join our team of approximately 293,000 talented professionals in more than 190 countries/regions and help us tackle the most exciting challenges to build a successful future together.

To learn more about Siemens Canada, visit our website at www.siemens.ca

While we appreciate all applications we receive, we advise that only candidates under consideration will be contacted.

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Organization: Communications


Company: Siemens Canada Limited


Experience Level: Recent College Graduate


Job Type: Part-time temporary

Siemens is committed to creating a diverse environment and is proud to be an equal opportunity employer. Upon request, Siemens Canada will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process. All qualified applicants will receive consideration for employment.

By submitting personal information to Siemens Canada Limited or its affiliates, service providers and agents, you consent to our collection, use and disclosure of such information for the purposes described in our Privacy Code available at www.siemens.ca.

Siemens s’engage à créer un environnement diversifié et est fière d’être un employeur souscrivant au principe de l’égalité d’accès à l’emploi. Tous les candidats qualifiés seront pris en considération pour ce poste.

En transmettant des renseignements personnels à Siemens Canada limitée ou à ses sociétés affiliées, à ses fournisseurs de services ou à ses agents, vous nous autorisez à recueillir, à utiliser et à divulguer ces renseignements aux fins prévues dans notre Code de protection de la confidentialité, que vous pouvez consulter au www.siemens.ca.

Jr. Digital Marketing Specialist, New Graduate, 1 year Contract


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Director Marketing-GCX CanadaStanley Black & Decker3.6Mississauga, ON 12+ years of experience in digital marketing, omnichannel execution, end-user CRM, performance marketing optimization, leveraging digital media content… 30+ days ago·More…View all Stanley Black & Decker jobs – Mississauga jobsSalary Search: Director Marketing-GCX Canada salaries in Mississauga, ONSee popular questions & answers about Stanley Black & Decker

POSITION: Director Marketing – GCX Canada
REPORTS TO: Monica Lopez, VP Brand Marketing


LOCATION: Flexible – Ontario

ROLE SUMMARY

As the Director Marketing GCX Canada, your mission is to accelerate the growth of the brand portfolio and enhance brand equity across the Canadian region; you will develop and execute an omnichannel marketing strategy; and be the voice of the consumer for Canada. In this role you will drive the Stanley Black & Decker portfolio working to maximize the effectiveness of overall content strategy and creation, brand positioning, digital marketing, insights, merchandising, enterprise storytelling and creative execution while preparing the sales and commercial teams for compelling customer interactions. Lead the digital strategy across the entire digital marketing playbook of paid, owned, and earned channels including SEO/SEM, paid and organic social, influencer, retargeting and beyond. You will sit at the leadership table for the Canadian Region as well as the Global Customer Experience function. You will develop and communicate our digital marketing investment strategy and coordinate the evolution of our ad technology platform and tools to deliver on business goals.

In the first year, you will grow top line revenue across the business by building compelling and engaging experiences for end users, while keeping customer top of mind and appreciating the buyer’s role. Concrete deliverables include working with regional commercial, sales and eCommerce partners to drive winning customer plans with priority retailers such as The Home Depot, Lowes Canada, Canadian Tire and Amazon. You should expect to drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams to ensure country level marketing plans are focused on the key regional business priorities.

Reporting to the Vice President Brand, you will collaborate closely with Region Leaders, and Business Unit Leadership. You will bring your digital first and creative approach; high EQ and passion; and work collaboratively with the global marketing organization and international teams to drive efficiencies and ensure Canadian regional needs are integrated in global initiatives to drive local relevancy. Other key responsibilities:

  • Build a robust marketing strategy that supports new product launches in the go-forward strategy, as well as maintaining momentum with evergreen products
  • Disciplined management of the marketing budget; develop and deliver against recommendations and build sound business cases to secure additional resources from the executive leadership team to support strategies
  • Drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams to ensure country level marketing plans are focused on the key regional business priorities
  • Present and communicate paid digital strategy to executive level decision makers as well as regional stakeholders
  • Lead regional team to drive superior end user understanding that results in stronger, more relevant engagement with Canadian target audiences and increases conversion and loyalty
  • Establish a measurement mindset for the organization by instituting and tracking measurable approaches and Key Performance Indicators for performance and agency spend
  • Collaborate easily in a matrixed organization; bring together and hone cross-functional working relationships across brand management, digital marketing, insights, packaging, graphic design, content creation, product marketing, commercial and eCommerce; leverage strengths of the group while holding it accountable for seamless execution that defies silos

QUALIFICATIONS

  • Minimum Bachelor’s degree in any discipline; MBA preferred)
  • 10+ years of experience with marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio with revenues of $300+ million
  • Demonstrated expertise working and leading business teams in Canada
  • Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
  • Referenceable track record of influence across a global company, matrix environment

Preferences

  • 12+ years of experience in digital marketing, omnichannel execution, end-user CRM, performance marketing optimization, leveraging digital media content platforms; leading digital marketing teams running global campaigns in multiple languages (English & French)
  • Entrepreneurial spirit and propensity for being self-directed
  • Outstanding leadership and people management skills with the ability to successfully motivate, challenge, and integrate a team of 10+
  • Strategic thinker who can drive an effective go-to-market vision, while also being a strong personal contributor with a desire to “roll-up sleeves” and make it happen
  • Demonstrated agility to quickly respond to changing market needs
  • Acts as the voice of the end consumer throughout the organization; understands where they live and work each day

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

#LI-RD1

Requisition Number

83606BR

Business

Canada – GTS

No. of Positions

1

Function

Marketing

Featured Category on SBD Careers

Marketing & Communications

Region

CANADA

Director Marketing-GCX Canada


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Head of Marketing and CommunicationsBlack Professionals in Tech NetworkToronto, ON•Remote Develop persona-based user journeys to deliver relevant experiences across digital properties, leveraging marketing automation to move visitors through the… 30+ days ago·More…View all Black Professionals in Tech Network jobs – Toronto jobsSalary Search: Head of Marketing and Communications salaries in Toronto, ON

Title: Head of Marketing and Communications

Employment Type: Full-time

Reports to: Founder and CEO

Application Deadline: Until filled

About BPTN

Black Professionals in Tech Network (BPTN) is the largest Black professional tech network in North America. We bridge the “network gap” in the tech industry by providing Black tech and business professionals with access to senior executive sponsorship, skill-building, and a strong peer network to support professional growth and advancement. BPTN introduces partner companies to a network of Black tech talent to help them recruit, hire, and create a culture that will retain Black professionals.

Position Description

We are looking for a marketing and communications leader to lead our marketing and communications team. We are committed to building a global network, and this leader will be key in helping us meet our goal. This is an opportunity to play a critical role in changing the face of technology and lead a passionate team of marketing and communications professionals.

This is a strategic, yet tactical leadership role that oversees the marketing department of BPTN. In this role you will be responsible for the overall development, integration, and implementation of the company’s marketing strategy, along with a broad range of marketing programs that support strategic organizational initiatives, including launch plans for products and strategic initiatives, stewardship over BPTN’s corporate website and community platform, PR & communications and fostering relationships with key stakeholders to ensure global reach. This leader will provide strategic oversight for marketing communications through the development of our member growth strategy, membership engagement and customer acquisition.

Core responsibilities

– Design, develop and execute the marketing and communications strategy for the organization.
– Manage, coach, and develop a high-performing marketing team, including managing the day-to-day activities of the department including the development and monitoring of team KPIs.
– Establish a web strategy that creates cohesion among our web properties and a consistent brand experience
– Oversee BPTN’s growth marketing acquisition to deliver growth at scale leveraging paid and organic channels such as: partnerships, social media, website, SEO/SEM and new uncharted territories.
– Monitoring and analyzing all online metrics for performance data, as well as provide actionable plans for Conversion Rate Optimization (CRO).
– Develop a multi-channel strategy that encompasses both inbound and outbound marketing to drive member and client (partner) acquisition
– Develop persona-based user journeys to deliver relevant experiences across digital properties, leveraging marketing automation to move visitors through the funnel and drive engagement depending on the audience segment
– Ensure there is a carefully thought-out launch plan, flawlessly executed, for all major product releases and events
– Bring best practices in B2B, B2C, and SaaS marketing to the table.
– Use data to analyze our marketing efforts and prepare regular reports and presentations on marketing metrics for the Executive Leadership Team.
– Design, research, and lead execution of growth strategy for new user acquisition, activation, engagement, and retention in a scalable and efficient way.
– Partner closely with the Head of Sales to build campaigns and solutions that drive business growth.
– Lead rapid, iterative experimentation of new channels, campaigns, creative, incentives, and approaches for the purpose of building scalable programs
– Leverage data analytics and insights from current user data to continually improve the ways we think about marketing attribution, segmentation, experimentation (A/B testing) and marketing strategies.
– Creating advertising campaigns through affiliate websites and online advertising tools.
– Be an internal thought leader; taking part in shaping the future of performance marketing roles.
– Perform analysis and craft clear narratives about how digital marketing’s efforts tie to improving business drivers.
– Lead all media engagement activities.
– Manage agency relationships

Required Skills:

You are a talented, creative and data driven marketing leader, someone who thrives in fast-paced environments with a laser focus on results. You are a collaborative leader who can pull out the strengthens of your team. An all-round marketer who is deeply passionate about member and client experience, you can see the big picture and develop strategy while also being able to ensure the execution of such.

– 10+ years of progressive marketing experience, 6+ years in a leadership role, developing high performing talent
– Experienced Marketer in tech-start-up environments; with a keen ability to take risks and learn
– First-hand experience with digital media planning and buying across digital and social
– Experienced building robust marketing and communications strategies with emphasis in software company.
– Intermediate to advanced experience with HubSpot Marketing Hub and CRM
– Proven experience with marketing automation tools, preferably the Hubspot Marketing Hub, CMS Hub and Sales Hub.
– Intermediate to advanced experience in LinkedIn Marketing, Instagram Ads, Facebook Business Manager, Double Click, Google Ad tools (AdSense, AdWords, Analytics) and more
– Hands on experience and knowledge of SEO ranking factors, guidelines, analytics, algorithms, techniques and tracking tools
– A highly analytical mindset, including developing executive dashboard reporting skills and the ability to pull data from disparate sources uncover insights and translate into easily consumable reports
– Strong project management skills, ability to multi-task in a busy startup environment
– Agency, vendor and freelance management experience
– Equal parts strategic thinker and hands-on builder
– Bachelor’s degree (or higher) in Business, Marketing, or a related field preferred.
– You can foster healthy relationships and manage stakeholder expectations, communicating effectively across teams

Benefits:

– Competitive salaries
– Health Benefits
– Lifestyle & Wellness spending account
– 15 days of paid vacation
– Group retirement savings, employer matched RRSP contributions
– Work from home
– Flexible work hours

This is an exciting opportunity to join a fast-paced Startup with a dream team. At BPTN, we embrace differences. We create a space where all voices can be heard so that we can all do our life’s best work. We’re committed to openness, curiosity and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Job Type: Full-time

Head of Marketing and Communications


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Marketing Senior SpecialistBDO3.7Toronto, ON•Remote Review and evaluate campaigns across digital channels and platforms, leveraging your knowledge on marketing and digital tools with the goal of identifying best… 15 days ago·More…View all BDO jobs – Toronto jobsSalary Search: Marketing Senior Specialist salaries in Toronto, ONSee popular questions & answers about BDO

Putting people first, every day:

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, we rely on our professionals to provide exceptional service, and help our clients by providing advice and insight they can trust. In turn, we offer an environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your opportunity:

We are looking for a Senior Specialist, Marketing to join our Markets team. Focused principally on digital marketing, you will be able to work remotely within any of our offices across Canada while owning the following responsibilities:

  • Support marketing, branding, and go-to-market efforts nationwide
  • Develop and execute strategies for designated Markets campaigns, including prospecting and cultivation initiatives, strategic partnerships and sponsorships; and actively participates in the adoption of digital marketing technologies
  • Conduct research and analysis on potential marketing campaigns
  • Strong communicator and problem solver who is organized and can develop and execute digital strategy on campaigns
  • Review and evaluate campaigns across digital channels and platforms, leveraging your knowledge on marketing and digital tools with the goal of identifying best practices/trends and recommending opportunities to enhance user experience
  • Assist in performing SEO analyses to provide recommendations for targeted groups and categorizations
  • Contribute to marketing campaign strategies by monitoring digital performance to capture analytics benchmarks and key insights/learnings for future campaigns
  • Develop and track project plans including budgets, approvals, key dates and milestones to ensure deadlines and deliverables
  • Work closely with our Markets team and provide support as necessary
  • Develop an understanding of a fast moving business and marketplace. Application of marketing acumen and market knowledge to decisions and actions.
  • Oversee and track project deliverables track approvals, key dates and milestones to ensure deadlines and deliverables
  • Day-to-day liaison with the internal marketing teams
  • Coordinate the production of content for websites, collateral and on social media channels as well as scheduling and creating email marketing plans
  • Provide Event support, Virtual and In-Person, on an as needed basis, including set-up and onsite support for events, manage all pre, during, and post-event logistics from beginning to end.
  • Provide list management support for events, email marketing campaigns, through leadership, industry programs, etc.
  • Assure BDO corporate visual identity standards
  • Periodically travel to other locations

How do we define success for your role?

  • You demonstrate BDO’s core values through all aspect of your work: Integrity, Respect and Collaboration
  • You understand your client’s industry, challenges, and opportunities; client’s describe you as positive, professional, and delivering high quality work
  • You identify, recommend, and are focused on effective service delivery to your clients
  • You share in an inclusive and engaging work environment that develops, retains and attracts talent
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace
  • You grow your expertise through learning and professional development


Your experience and education

  • You have a University Degree in Communications, Marketing, Business or related discipline
  • You have 5–7 post-graduation, years of B2B working experience in a marketing role
  • If you have experience with Professional Services firms, it is an advantage
  • You have strong experience with Microsoft Word, Excel and PowerPoint
  • If you have experience of marketing technology tools, it will be considered a strong asset
  • You possess experience with branding, digital and display advertising, events/project management, collateral development, tactical and execution level marketing planning, and administrative skills
  • You have the capacity to meet tight deadlines, steer several projects simultaneously and manage priorities
  • You have the ability to undertake projects and task autonomously and with creativity
  • You have strong communication and presentation skills, both in written and verbal correspondence, while being detail-oriented
  • You have excellent interpersonal skills, capacity to build strong relations with demanding professionals and ability to communicate confidently with all levels of the organization
  • You are a disciplined, driven, self-starter with a commitment to continuous development and application of skills learned


Why BDO?

Our firm is committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with the firm’s strategic plan, and be a key contributor to the success and growth of the firm.
  • We help you be the best professional you can be in our services, industries and markets.
  • Achieve your personal goals outside of the office and make an impact on your community.


Giving back, it adds up: Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter: We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market leading personal time off policy. We are committed to supporting your overall wellness beyond working hours, and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts: We believe every employee should have the opportunity to participate and succeed. Through leadership by our Chief Inclusion and Diversity Officer, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Ready to make your mark at BDO? Click “Apply now” to send your up-to-date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.
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Marketing Senior Specialist


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