Content and Digital Marketing SpecialistSuperior Propane3.2Mississauga, ON Ability to develop email marketing content and a solid understanding of email marketing best practices. You also excel in developing email marketing copy that… 19 days ago·More…View all Superior Propane jobs – Mississauga jobsSalary Search: Content and Digital Marketing Specialist salaries in Mississauga, ONSee popular questions & answers about Superior Propane

Superior Propane is looking for a digital media and communications expert who is both creative and data-driven. You enjoy measuring and analyzing social media posts and blogs to create or fine-tune content that ranks highly in search and drives quality organic traffic to our website. You also excel in developing email marketing copy that garners high clickthroughs and conversions. You’ll also support the Marketing team to coordinate, create, and manage other content as needed, such as for product marketing and sponsorships. This position is best suited for someone with a strong balance of writing skills and SEO experience, and some experience/familiarity with communications (e.g. media relations, public relations and social media). You’ll play a key role in supporting acquisition and retention goals, and will report to the Sr. Manager, Marketing Communications.


Responsibilities

Content Planning and Development

  • Develop a content strategy and editorial calendar to drive organic traffic to our corporate website
  • Create and publish engaging content to increase organic search rankings and website traffic (e.g. GMB posts, blog posts, product pages, landing pages, videos)
  • Coordinate French translations for website content
  • Develop on-brand and compelling copy to support marketing initiatives such as email marketing campaigns, direct mail, case studies, video scripting, RFPs, etc.
  • Amplify and distribute content across owned and 3rd party channels used by our audiences, and track performance of inbound content initiatives

E-mail Marketing

  • Develop email marketing copy that results in conversions and growth in support of various business goals
  • Analyze open rates, clickthroughs and other email metrics to enhance copy and improve results

SEO

  • Measure performance of website content and apply SEO tactics to improve page traffic, engagement and conversions (e.g. backlinks, keyword densities, titles, meta descriptions, tags, schema, etc.)
  • Monitor, measure and optimize local search listings on Google my Business, Apple Maps, Bing, etc.
  • Gather and analyze keyword research and trends to find opportunities to increase visibility of Superior’s website for discovery searches related to propane and fuels

Social Media

  • Maintain and grow Superior’s social media presence and YouTube video library by creating and publishing content including videos
  • Work with 3rd party agencies to produce videos for YouTube or other social channels

Business Communications

  • Support media and government relations initiatives with writing press releases, key messages, company backgrounders, story pitches, etc.

Education & Experience

  • Bachelor’s Degree (B.A.) or equivalent in Marketing, Digital Marketing, or Communications
  • 3-5 years of digital content or communications experience
  • Strong copywriting and verbal communications skills for writing well-researched content that drives audiences to our website
  • Ability to develop email marketing content and a solid understanding of email marketing best practices
  • Experience with Google local search and Google ads
  • Analytical mindset and familiarity with YouTube and Google Analytics to be able to interpret data and tell stories
  • Solid SEO skills to create web content that’s optimized for Google and SERP features
  • Customer-centric approach to understanding Superior’s audiences and pain points, as well as the stages of their buyer/customer journey
  • Experience coordinating or managing social media platforms, such as Facebook, Twitter, LinkedIn, YouTube or others
  • Strong time management, project management, organization, and prioritization skills
  • Ability to multitask and handle various projects, deadlines and changing priorities
  • Familiarity with a content management system (CMS) such as Sitecore an asset
  • Bilingual in French an asset

“Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at aoda_hr@superiorpropane.com to let us know how we can enhance your experience.”

Content and Digital Marketing Specialist


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Social Media CopywriterSpark GrowthToronto, ON•Temporarily Remote$35,000 – $45,000 a yearUrgently hiring Contribute to client creative briefs and client strategies based on your deep understanding of online content best practices and performance. 22 days ago·More…View all Spark Growth jobs – Toronto jobsSalary Search: Social Media Copywriter salaries in Toronto, ON

About Us:

At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital marketing agency with big ideas, and we’re looking to take things to the next level. We want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

  • Strategic – go beyond checking the boxes
  • Fired Up – do what we do with passion
  • Resourceful – find the possibilities, not the problems
  • Inclusive – be who you are
  • Straightforward – say what you feel
  • Results-driven – set aggressive goals, then measure and achieve them

Perks & Benefits:

We offer a fun, flexible working environment, a fully stocked kitchen with snacks, and frequent team lunches (currently we are working from home)!

  • Our office is located at Dundas and Spadina
  • Music in the office to give you that boost of energy
  • Pet-friendly office
  • Sponsored learning opportunities
  • Health and dental plan

Core Responsibilities:

As the Copywriter /Social Media Coordinator at Spark Growth you are responsible for supporting our social team in creating content across all digital platforms that align with our digital strategy, drives to clear KPIs, and helps clients achieve their business goals. You’ll also be encouraged to pursue a creative development path, proactively infusing creative strategy into ongoing accounts and new business opportunities.

The role offers a significant training and learning component to be able to complete the tasks. You will also have on-the-job support, such as mentoring and coaching.

Strategy and Execution

  • Write copy for social media posting plans, online advertising (social, SEM, native, etc.), long-form (blog) content, and website and landing page copy
  • Stay on top of scheduling posts and receiving content for upcoming posts, live-posting them when necessary (occasionally outside of regular work hours)
  • Daily tracking and reporting in spreadsheets on accounts to engage with
  • Review monthly analytics reporting and social listening intelligence to implement data-backed learnings when drafting copy for clients
  • Contribute to client creative briefs and client strategies based on your deep understanding of online content best practices and performance
  • Participate in creative brainstorms and contribute to activation ideation
  • Develop response matrices for relevant clients, and complete community management and proactive outreach tasks across social platforms in accordance with client scopes
  • Monitor key influencer conversations affecting client business opportunities online, and identify strategies to enter and engage the influencer conversation

New Business Development

  • Research, copy edit and contribute creative ideation to new business proposals
  • Research and identify marketing opportunities for the social media practice, including media interviews and speaking opportunities
  • Research, copy edit and contribute to winning award entries for client work at the direction of senior team members

Role Competencies:

  • Exceptional creative writing skills
  • Ability to adjust writing styles across many different clients and match a specific tone, voice, and expertise
  • Acute attention to detail, highly organized and deadline-oriented
  • Ability to generate creative, results-oriented content and campaign strategies across platforms
  • Excellent time management skills and the ability to remain level-headed under pressure
  • Strong communication skills and a team-oriented attitude

Core Qualifications:

  • Strong writing and grammatical skills
  • Knowledge of social media platforms: Facebook, Twitter, Instagram, LinkedIn, Pinterest
  • Working knowledge of Hootsuite, Mailchimp and other scheduling tools
  • Familiarity with Google programs: Docs, Sheets, Slides, Calendar, Mail etc.
  • Basic understanding of social analytics and content terminology

Additional Requirements:

  • A post-secondary graduate (desired, but not required if experience qualifications are met)
  • A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
  • Legally entitled to work according to the relevant provincial legislation and regulations

Expected start date: 2021-10-11

Job Type: Permanent

Pay: $35,000.00-$45,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
Due to the COVID-19 pandemic, all employees will be working remotely until further government notice. Conditions may change come October 2021.

Work remotely:

  • Temporarily due to COVID-19

Social Media Copywriter


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THE BAY | SPECIALIST, BRAND MARKETINGHudson's Bay3.5Toronto, ON Strong understanding of Canadian retail marketplace including digital led retailers. Strategically minded with an understanding of the marketing function, has… 13 days ago·More…View all Hudson's Bay jobs – Toronto jobsSalary Search: THE BAY | SPECIALIST, BRAND MARKETING salaries in Toronto, ONSee popular questions & answers about Hudson's Bay

JOB DESCRIPTION

Who we are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We’re looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Day in the Life:

The Brand Marketing Specialist at The Bay will support in the development and implementation of the brand and product marketing strategies that are flawless in execution, on time and on budget. They will support the tactical implementation of marketing strategies by collaborating with their direct business partners, agency partners and cross functional team members to drive successful results.

What You Will Do:

  • Work with the Brand Team to execute integrated Brand campaigns and partnership activations. Based on results, develop and implement optimization plans to ensure the achievement of goals
  • Analyze and research industry trends and consumer preferences in support of developing the 360 marketing strategies for the designated businesses.
  • Prepare and present marketing plan review decks for key business partners
  • Under direction of the Senior Manager, Brand Marketing, support the conceptualization, prioritization and calendarization of digital content and email strategy for The Bay.
  • Populate creative briefs for weekly site content, social and email
  • Works with internal teams to secure vendor assets or samples, as required, for campaign productions. Tracks assets against creative briefs to ensure all are delivered complete and on time
  • Partners and solicits feedback from eComm Category Management team
  • Other duties as required in support of the marketing team

What You Will Need:

  • Bachelor’s Degree in Marketing or Commerce preferred
  • 2+ years of demonstrated and progressive success in marketing, advertising and/or product management roles
  • Strong understanding of Canadian retail marketplace including digital led retailers
  • Experience working with brand or corporate partnerships strengthening brand awareness and affinity
  • Strategically minded with an understanding of the marketing function, has had exposure and/or worked on brand, communications, creative & media strategy (traditional and digital media)
  • Excellent verbal and written communication skills with internal and external partners
  • Excellent multi-tasking/time management skills
  • Proactive decision maker who can work as part of a team by forming partnerships with appropriate internal and external resources and accomplishes goals using these relationships
  • Innovative mindset – willingness to initiate change as the company grows in order to streamline processes and improve efficiencies
  • Attention to detail to ensure flawless execution
  • Project management skills – able to see a project through from strategy to execution

What You Can Expect:

  • Competitive salary and benefits package
  • Associate discount up to 40% including top brands
  • Flexible work environment that allows for work-life balance

About The Bay:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colourful life. If you believe in the power of our iconic brand and thrive on problem solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity and vision every day.

Our Commitment to Building a Winning Culture:

As One Team we have re-established our internal behaviours and culture to ensure we all succeed. One Team provides the tools needed to shift our ways of working and creates change to become a purpose-driven, digital first business. Our 4 pillars for embracing One Team are: Always be Customer Champions, Performance and Purpose Driven, Keep it Simple & Change Agents.

Interested in Social Media?

Follow us on LinkedIn & Instagram

Thank you for your interest with HBC. We look forward to reviewing your application.

HBC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing non discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,compensation and training.

HBC welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.

THE BAY | SPECIALIST, BRAND MARKETING


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newIntegrated Marketing ManagerUniversity of Toronto4.4Toronto, ON Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects… Today·More…View all University of Toronto jobs – Toronto jobsSalary Search: Integrated Marketing Manager salaries in Toronto, ONSee popular questions & answers about University of Toronto

Date Posted: 10/04/2021
Req ID: 4005
Faculty/Division: Office of the President
Department: Office of Vice President, Communications
Campus: St. George (Downtown Toronto)


Description:


About us:

University of Toronto Communications (UTC) is the University’s central resource for communications expertise. We are a group of strategists, planners, marketing specialists, editors, writers, designers and visual artists. Our job is to work with partners throughout the U of T community as we all tell the University’s great story. The Brand Marketing team provides strategic planning, creative development and production support for reputation building activities.

Your opportunity:

Under the direction of the Director, Marketing Strategy and Stakeholder Relations, the Integrated Marketing Manager is responsible for building, executing and delivering integrated marketing projects for senior University stakeholders, including the President’s Office, Vice President portfolios, divisions and faculties, fostering a culture of collaborative and effective brand building. In executing integrated marketing plans, the incumbent ensures that all omni-channel marketing and communication efforts are working in-sync strategically supporting the overarching business objective. The incumbent is responsible for competitive analysis, tactical planning, production of a variety of marketing and communications materials (including print, video & audio ads and particularly digital and social media), stakeholder management, project management and applicable budget management.

Your responsibilities will include:

Working with stakeholders, vendors and the brand marketing team to deliver on integrated marketing communication plans, ensuring consistency with project timelines and approved strategy plans for integration across all messaging platforms. As a project manager, this role monitors workflows with creative teams, provides strategic recommendations to stakeholders, as well as ongoing status updates for proactive and effective stakeholder management across multiple portfolios. The Manager will be expected to prepare competitive reviews and summary reports, conduct target market analysis, identify competitive advantage and/or unique attributes, assess media plans and opportunities as well as consult on research needs and deliver post-campaign performance reports.


Essential Qualifications:

  • Bachelor’s Degree in marketing or an acceptable combination of equivalent experience.
  • Five (5) years of progressively responsible professional experience in integrated marketing with at least three (3) years working at an agency or consulting firm.
  • Omni channel project management experience: managing integration of all physical channels (offline) and digital channels (online) offering a seamless and unified customer experience.
  • Experience in the creation, development and ideation of communication and marketing strategies and tactics (traditional and digital).
  • Experience with performing analysis and research for identifying and assessing marketing and communications solutions (traditional and digital) and developing recommendations from these insights.
  • Experience in developing strong client relationships based on trust and mutual respect.
  • Experience in executing integrated marketing or communications programs.
  • Experience in successfully operating within complex, multi-tiered organization with multiple stakeholders.
  • Strong in-depth understanding of digital and social media.
  • Knowledge and understanding of Integrated Marketing Campaign strategies and tactics.
  • Strong understanding of omni channel approach to communications including social and digital marketing and ability to effectively manage multiple projects simultaneously is a must.
  • Proficient in the development and execution of integrated digital and social media campaign plans, monitoring the campaign in market, providing recommendations for optimization, analysing the results and preparing comprehensive results decks.
  • Familiarity with various forms of media to include print, video and digital production.
  • Experience in evaluating and assessing paid media opportunities and providing recommendations.
  • Strong understanding of brand management with experience in its application and providing guidance.
  • Proven track record of enhancing, fostering and managing strong relationships both internal and external to the organization.
  • Strong creative and innovative thinker, able to leverage the power of technology to communicate a variety of messages to internal and external audiences; entrepreneurial and energetic.
  • Strong communication skills utilizing strong listening skills and a logical, systematic approach to assimilating and sharing information in all areas.
  • Creative thinker that has the ability to bring new ideas to the table.


To be successful in this role you will be:

  • Cooperative
  • Diligent
  • Multi-tasker
  • Organized
  • Collaborative


Closing Date: 10/28/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time. Overtime on weekdays. Occasional overtime on weekends.
Pay Scale Group & Hiring Zone:
USW Pay Band 15 – $84,316 with an annual step progression to a maximum of $107,826. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Administrative / Managerial
Recruiter: Sharon McBean

Integrated Marketing Manager


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newDigital Marketing AssociateIntuity PerformanceToronto, ON•Remote$45,000 – $47,000 a year Understanding established budgets, provide updates on marketing expenses. The Digital Marketing Associate is professional, with dynamic communication and… 2 days ago

Our client, a software company that builds member portals for associations, is looking for a Digital Marketing Associate extraordinaire to join their team! They are a highly motivated bunch who balance fun with deadlines while working in a fast paced, rapidly changing environment. This new team member will be joining a remote team that is an understanding, supportive team that offers mentorship and flexible working hours.

With a blend of motivation and skill, our client is passionate about working to change lives by supporting the work their customers do. Our client improves user experiences and member onboarding to association platforms. Your work will directly contribute to our client’s accomplishment of organizational goals and performance.

Focusing on promoting services and products, with a balance of marketing and sales, this role would host webinars, produce podcasts, and handle social media management and web content creation. This position is a remote position, and follows core working hours within the Eastern time zone.

The Digital Marketing Associate is professional, with dynamic communication and presentation skills, has knowledge of web content development, online marketing, and has incredible organizational skills.

Who We Are Looking For

  • Customer service and sales oriented
  • Organizational, and able to self manage and prioritize
  • Presentation and public relations skills
  • Superior verbal and written communication skills
  • Basic level of web content and design skills
  • Critical thinking with a proactive approach to projects and daily tasks.
  • Demonstrated credibility, reliability, and trustworthiness.
  • Professionalism and solid judgement in decision making and problem solving
  • Ability to work well under stress in a fast paced and changing environment
  • Learns and grows from mistakes
  • Strong attention to detail

Education & Experience

  • College Diploma in Marketing or related area, (or equivalent in work experience)
  • Minimum 1-3 years relevant experience
  • Customer service and/or sales experience
  • Networking, presentation and or public speaking experience

What is the Job?

  • Online Marketing and Content Development
  • Applying your understanding of insights and tools, manage social media accounts; develop a social media calendar, content and reports.
  • Monitor professional forums, updating team on public perceptions, and any posts of significance (when applicable)
  • Exhibiting written communication skills and SEO knowledge, create content including social media posts, blogs, and lead magnets.
  • Applying web design skills with user ease in mind, create web pages, webforms and email automations.
  • Regularly, create on brand graphics and clips in applications such as Canva
  • Build and maintain open communication with graphic designers.

Podcast and Webinars

  • With professionalism and resourcefulness, source high-profile podcast guests on brand with Grype.
  • Using facilitation skills, present webinars with professionalism and charisma, answering questions and providing information with confidence.
  • Proactively seek out partnerships and innovative ways to market our services and products.
  • Using best customer service skills, take discovery calls with prospective clients

Reporting & Administration

  • With a solid understanding of processes create and update SOPs as needed
  • Using a data-driven approach, develop analytics,tracking and reporting on content, webinar and prospect metrics.
  • Understanding established budgets, provide updates on marketing expenses.

Other

  • Other duties as operationally required

What We Offer!

  • Remote position, where aside from meetings you make your own schedule
  • A respectful workplace
  • Medical benefits
  • A super supportive team and Manager
  • Encouragement for continuous development
  • Opportunities for creative freedom and skills development
  • Mentorship for personal and professional growth

Providing equal opportunity for all applicants and encouraging diverse applications, we thank all applicants for your interest; however, only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: $45,000.00-$47,000.00 per year

Application question(s):

  • Are you comfortable working in a remote environment?
  • Are you able to juggle many tasks and deadlines?
  • What city would you be working from?
  • Are you legally able to work in Canada?
  • On a scale of 1-10, how comfortable are you with hosting live webinars?
  • Are you willing to complete online assessments, provide work samples, and attend virtual interviews in application for this position?

Education:

  • AEC / DEP or Skilled Trade Certificate (preferred)

Experience:

  • Marketing: 2 years (required)

Digital Marketing Associate


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Marketing Manager CRM and Digital ExperienceWeber Stephen CanadaVaughan, ON 5+ years’ work experience in CRM, email and digital marketing. Strong understanding of segmentation and targeted marketing strategies. 15 days ago·More…View all Weber Stephen Canada jobs – Vaughan jobsSalary Search: Marketing Manager CRM and Digital Experience salaries in Vaughan, ON

Position Summary

The Marketing Manager – CRM and Digital Experience will develop and execute Weber’s CRM strategy to drive lifetime value by enhancing multiple digital channels and touchpoints throughout the consumer journey and brand experience. This role will take responsibility for strategic planning, building processes, and will execute CRM initiatives following global guidelines to nurture and retain our existing consumers, and find, attract and win new consumers. They will tailor and localize programs for registration, email, apps as well as cart abandonment, life-cycle marketing and loyalty program efforts, creating stronger consumer engagement, reaching key performance indicators and driving incremental revenue from these closer relationships. This role will also maintain and fine tune our website experience, including SEO, CMS, reviews and pricing/promotional calendar to ensure consistency in our acquisition strategy and consumer digital experience. The Marketing Manager – CRM and Digital Experience reports to the Vice President of Marketing, located at our Canadian head office in Vaughan, Ontario.

Essential Duties and Responsibilities

  • Define and implement CRM strategy and initiatives that maximize and grow data capture and Opt-ins while driving loyalty, revenue and consumer engagement.
  • Manage the onboarding and lifetime relationship with our consumers, keeping them informed, inspired and connected to the brand and all its activities and products.
  • Develop and execute against all Registration, Opt-ins, CRM, Email strategies and Digital Journeys, ultimately driving brand affinity, engagement and awareness across all platforms, following global CRM guidelines and best practices.
  • Ongoing management and optimization of segmentation of opt-in database.
  • Work with key partners across the global organization to leverage and implement content strategy and apply SEO learnings.
  • Manage and maintain weber.com content including CMS, Reviews, PIM and pricing/promotional calendar platforms to deliver on eCommerce and Direct To Consumer strategies.
  • Plan and maintain a content calendar for top-level pages, including website home page.
  • Partner with other members of the Marketing team to ensure consistent messaging and brand engagement with consumers who are interacting directly with Weber.
  • Measure and report key CRM and website performance metrics, analyzing the data to understand wider trends and areas of opportunity or concern.

Essential Duties and Responsibilities
  • 5+ years’ work experience in CRM, email and digital marketing.
  • Bachelor’s degree required; master’s degree preferred.
  • Experience developing a CRM program, managing life stage/email marketing, fine-tuning website experience to increase sales/engagement, managing a consumer database, consumer loyalty clubs are required.
  • Experience working with e-Commerce, various digital platforms (including apps) & tools such as Salesforce CC, Emarsys, and Google Analytics.
  • Firm Search Engine Optimization (SEO) skills.
  • Practical experience with enterprise Web Content Management systems.
  • Strong understanding of segmentation and targeted marketing strategies.
  • French is an asset.


If you have the desire to work for a company that is recognized for exceptional quality products and high customer satisfaction, then employment with Weber-Stephen Canada may be right for you.


Thank you in advance for your interest. Weber-Stephen Canada is an equal opportunity employer. However, due to the volume of resumes received, only those candidates selected for interviews will be contacted.

Marketing Manager CRM and Digital Experience


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SEO ManagerQuadientMarkham, ON•Remote Strong technical understanding and marketing background. Best Practice and Content: Advocate for SEO best practices and adoption by core cross-functional teams,… 30+ days ago·More…View all Quadient jobs – Markham jobsSalary Search: SEO Manager salaries in Markham, ON

We’re constantly adapting to a business world that’s constantly evolving. So we’re looking for agile minds that can keep us tuned in and on track with trends and expectations. Join our international team and shape the SEO transformation of Quadient. We are looking for an English speaking SEO Manager (m/f/d) to support our four business solutions Mailing Related Solutions (MRS), Business Process Automation (BPA), Customer Experience Management (CXM) and Parcel Locker Solutions (PLS). You will be responsible for identifying and implementing all SEO driven initiatives (strategy and implementation, content, link building and reporting) in all English spoken countries. You will directly report to the Digital Marketing Director and work closely with cross-functional marketing and product teams. The role can be filled anywhere in the US or Canada (Eastern Zone) and is fully remote.


Your tasks:


  • SEO Strategy:     Develop, manage, and execute SEO strategy for your assigned language across all solutions and corporate content. Outline recommendations, goals, and timelines which include experiments and initiatives to drive awareness, organic traffic, leads, and engagement. Collaborate on identifying content gaps to drive awareness, engagement, and link-building opportunities.


  • Keyword Strategy:     Establish a keyword strategy and portfolio through research and analysis. Focus on optimizing existing content and uncovering new opportunities of untapped search space for both high volume core business terms and broad match, long-tail keywords. Own actions plans for identified keywords, monitoring results over time and providing feedback on ranking to campaigns and content team. Oversee internal content competition and prevent any potential keyword cannibalization.


  • Best Practice and Content:     Advocate for SEO best practices and adoption by core cross-functional teams, including marketing, communications/content marketing, product and content developing teams. Advise the content team, assist in content creation and participate in content calendar meetings to infuse SEO strategies into decision-making.


  • Reporting:     Create a framework/rubric for measuring SEO progress, performance, and success. Create and deliver quantitative and qualitative SEO performance reports to internal stakeholders. Use various tools including but not limited to SEO tools and web analytics tools (Google Analytics Search Console, SEMRush etc.) to support the compilation of data and develop recommendations.


Your skills:

  • 3 – 5 years of experience in successfully developing and executing SEO campaigns.

  • In depth knowledge of SEO best practices with a holistic approach to strategy and an understanding technical implementation.

  • Strong technical understanding and marketing background.

  • Experience in working with developers to implement technical SEO tactics and editors to produce SEO focused content.

  • Strong knowledge in analyzing data with software tools including Google Analytics, Google Search Console, SERP tools, etc.

  • You are proactive, curious and data driven. You feel comfortable working in cross-functional teams with different stakeholders.

  • Native Language: English – French or German competencies would be appreciated


Vision

To be the driving force behind the world’s most meaningful customer experiences.


Mission

Together, we focus on delivering solutions that create relevant and personalized interactions.


Values

Empowerment, Passion, Inspiration, Community. “Be epic. Together”


Quadient US


The above statements are intended to describe the general nature and levels of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Quadient is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

SEO Manager


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Senior Analyst, Marketing ProductivityLoblaw Companies Limited3.5Brampton, ON Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels. 11 days ago·More…View all Loblaw Companies Limited jobs – Brampton jobsSalary Search: Senior Analyst, Marketing Productivity salaries in Brampton, ONSee popular questions & answers about Loblaw Companies Limited

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location:

1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

Role Mandate:

The Senior Analyst, Marketing Productivity leads the translation of data and analytics into marketing insights, assets, and tools to advance marketing strategy. This role collaborates with peers within key enabling partners across LCL to leverage, capture and consolidate required data for marketing productivity and measurement needs. They serve as an internal expert on translating data & analytics into marketing insights, and provide support and expertise to Brand teams on leveraging insights to inform marketing plans and briefs.

Core Responsibilities:

  • Insights & Analytics: Works with LCL partners to access and use relevant data, analytics, customer research, and trends, to support the Productivity team in making appropriate recommendations to the Marketing organization. Maintains an in-depth knowledge of LCL’s currently available data, assets, tools and capabilities, and acts as an internal point of contact on the applicability and limitations of these capabilities for Marketing’s priorities, and to gather additional inputs, as needed
  • Marketing Measurement: Conducts research and analyses on recommended KPIs and baseline benchmarks in support of developing a marketing measurement framework for assessing marketing campaign performance. Evaluates the framework against leading practice. Supports the Sr. Manager in disseminating the framework across Marketing Brand teams, Loblaw Agency, and Loblaw Media.
  • Reporting Dashboards & Templates: Supports the development of reporting dashboards and templates based on priorities; gathers inputs, maintains, and updates dashboards and metrics for Marketing team
  • Upskilling & Change Management: Supports the Sr. Manger in developing, coordinating and delivering programs to upskill Marketing teams in productivity, insights and analytics capabilities
  • Optimization, Innovation & Best Practices: Works with partners to compile campaign performance reports with key metrics, highlight trends and areas for optimization, and provide insights to Brand teams for post-mortem discussions. Refine reporting dashboard metrics, as warranted. Proactively suggests opportunities to test & learn, incorporating leading practice and innovative strategies to bring best in class marketing analytics practices to the marketing organization

Outcomes & KPIs:

  • Quality/completeness of marketing productivity dashboard(s) and templates, and measurement framework
  • Delivery of requested productivity analysis and insights to Brand teams
  • Accessibility of data/assets/tools to Marketing team

Key Skills & Capabilities:

  • Developing marketing insights from data & analytics
  • Seasoned experience with Data Management Platforms, and data analytics tools
  • Experience with statistical reporting, modeling and quantitative analysis, within a Marketing context
  • Building compelling visualizations to convey key insights
  • Brand marketing, digital marketing
  • Project management

Experience:

  • 3+ years of experience analyzing large datasets and extracting insights with focus on marketing analytics
  • Understanding of marketing strategies and digital marketing channels, and how to evaluate or measure their marketing performance across multiple channels

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians “Live Life Well”.

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

How You’ll Succeed:

At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:

Full time

Type of Role:

Regular

Loblaw recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.

Senior Analyst, Marketing Productivity


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newReporter: Sponsored ContentBuzzBuzzHome4.2Toronto, ON Understanding of the principles and tools that underpin digital content creation and. Past experience working with sponsored content programs and collaborating… 8 days ago·More…View all BuzzBuzzHome jobs – Toronto jobsSalary Search: Reporter: Sponsored Content salaries in Toronto, ON

BuzzBuzzHome by Zonda is looking for a writer to contribute to its real estate news brand Livabl through the development of sponsored content. Launched in 2018 as part of the BuzzBuzzHome network, Livabl has grown into an essential digital resource for homebuyers, real estate investors, industry leaders and urbanists.

BuzzBuzzHome by Zonda is a market leader in new residential construction data across North America. Our mission is to improve how consumers discover and buy brand new homes. We care about the accuracy and organization of our information and providing a best-in-class user experience. We’re advocates for transparency in the new residential construction marketplace.

Livabl is a key piece of our effort to expand our audience, create compelling and informative user experiences and help our home builder clients reach new home buyers through expertly crafted content.

Responsibilities

You’ll be writing and editing important client stories about our real estate partners across North America. You’ll be contributing content on a daily basis, while managing and evolving the site’s relationship with its partners in the real estate community to ensure our sponsored content is the best in the industry. This includes liaising with internal and external teams to build awareness and to support client business objectives.

Requirements

  • Digital media experience.
  • A journalism degree or equivalent professional experience.
  • Exceptional writing and editing skills.
  • A knack for writing compelling headlines.
  • Understanding of the principles and tools that underpin digital content creation and
  • distribution, including social media, SEO and data analytics.
  • Ability to work with outside partners to achieve mutual goals.
  • Top notch organizational skills, with strong attention to detail and ability to manage priorities.

Nice to have

  • A passion for real estate and urbanism and understanding of local and national housing market trends.
  • Past experience working with sponsored content programs and collaborating with client agencies and in-house marketing teams.
  • An understanding of the nuts and bolts of how a digital media site operates and evolves, including the ability to collaborate with a product team on site optimization and new features.

Does this position allow for remote working?

Absolutely, you may work from wherever is most convenient for you – anywhere in Canada. For those who prefer working from an office, our HQ is conveniently located at the corner of University and Dundas in Toronto, steps from St. Patrick Station, surrounded by great restaurants, entertainment, and cultural venues. We stock our pantry with snacks and drinks, and operate a casual but focused work environment.

Reporter: Sponsored Content


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