Director, B2B Marketing – Lumino HealthSun Life Financial3.9Toronto, ON Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of… 19 days ago·More…View all Sun Life Financial jobs – Toronto jobsSalary Search: Director, B2B Marketing – Lumino Health salaries in Toronto, ONSee popular questions & answers about Sun Life Financial

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues – experts in their fields – who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients – who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.


Job Description:

To support the vision of helping Canadians live healthier lives, Sun Life created the largest network of health resources in Canada – Lumino Heath. The vision behind this two-sided network is to allow Canadians complete access to easily searchable healthcare resources and providers including dentists, physiotherapists, massage therapists, chiropractors, and more. Through this, we’ve developed a marketing solution that helps these providers grow their practice, retain patients, and simplify their marketing efforts. An innovative new way for providers to market their practice and connect with more patients on a trusted and wide-reaching health network. The network is available to our 6 million Sun Life clients and now to all Canadians on LuminoHealth.ca.

We are looking for a passionate and energetic Director, B2B Marketing to join Lumino Health to lead the development and implementation of a full-funnel B2B marketing plan to health-care providers in Canada.

Reporting to the AVP, Strategy, Provider Relationships, and Operations, you will work collaboratively with sales, product, marketing, and analytics teams to define our value proposition to health-care providers and build out a comprehensive marketing strategy that supports our program KPI’s. You will have the opportunity to advance Lumino Health’s profile within the health-care community and shape our provider marketing function.

The ideal candidate will have extensive marketing experience and the ability to lead a team, including writers, campaign managers and email automation specialists. Please note, this is a 12 month contract opportunity.


What you will do:

  • Develop, manage, and execute a strategic multi-channel marketing and communications program for Lumino Health’s B2B business that drives ongoing adoption of SaaS subscriptions to health-care providers based upon program KPI’s within key market segments.

This includes:

  • Ownership of the value proposition of Lumino Health in the B2B space and all associated messaging

  • Addressing all aspects of the marketing journey – awareness, consideration, purchase, retention and advocacy

  • Use of a variety of delivery mediums such as email, digital, social media marketing, video and live events, webinars, advertisements, sales tools, case studies, white papers, etc.

  • Lead a team of marketing professionals and oversee the end to end process of campaign development including research and analytics, brief creation, writing, graphic design, coding, and campaign deployment through marketing automation (Adobe)

  • Monitor, evaluate and report on the success of marketing campaigns and implement recommendations for improvement

  • Develop a deep understanding of our customers through qualitative and quantitative research and behavioral analysis; represent the voice of customers by conducting competitive analyses and gather research/feedback

  • Maximize brand value through research, development, and implementation of marketing campaigns designed to create return on investment.

  • Keep a pulse on market trends and the competitive landscape, reporting on competitor marketing campaigns, communications, and positioning

  • Stay up to date on current best practices, trends and technology and make recommendations to drive efficiencies, improvement, and innovation

  • Develop and promote initiatives consistent with company goals and objectives and ensure all products, services, and other offerings conform to brand identity and conduct ongoing brand management

  • Ensure that all materials including client facing platforms are developed and distributed according to an appropriate brand standards, align with program value prop, and on time


What do you need to succeed?

  • A high achiever that is goal orientated with an exceptional track record of success in marketing execution while leading and mobilizing people and building relationships

  • Strategic thinker that also that can also operate at the tactical level very efficiently

  • Decisive and focused—understands what needs to be done and moves quickly to that end; a hands-on executor who leads by example that can multi-task and prioritize to achieve timelines and outcomes

  • Confident, transparent and comfortable sharing perspectives and guidance

  • Innovative, creative, and resourceful; focused on driving a leading market position

  • Customer focus – a tireless drive to understand the customer and the competition

Qualifications:

  • University or College degree in business, marketing, or equivalent

  • 5-7 years of experience in B2B marketing with expertise in lifecycle marketing & customer relationship management

  • Experience using marketing platforms including CRM (ie Salesforce.com), marketing execution (ie. Adobe), and analytics (ie. Tableau)

  • Strong working knowledge of SEO, SEM, and digital advertising

  • Strong content marketing skills from conception to execution

  • In-depth knowledge of PIPEDA and CASL requirements


What’s in it for you?

  • Being a member of the Sun Life family, a group of people united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives

  • A friendly, collaborative and inclusive culture

  • Joining a reputable organization with over 150 years of history

  • Being part of an organization that offers the best experience by doing what is right and caring for our Clients


This is a 12 month contract position.

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to thebrightside@sunlife.com.

At Sun Life we strive to create a flexible work environment where our employees are empowered to do their best work. Several flexible work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.


Salary Range:

93,800/93 800 – 153,200/153 200


Job Category:

Communications


Posting End Date:

15/10/2021

Director, B2B Marketing – Lumino Health


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Digital Media Buyer & Analyst (Full-Time)Spark GrowthToronto, ON•Temporarily Remote$45,000 – $75,000 a yearUrgently hiring Support other digital marketing analytics, including social listening and research for blog posts. Curiosity that drives continued learning and the sharing of… 29 days ago·More…View all Spark Growth jobs – Toronto jobsSalary Search: Digital Media Buyer & Analyst (Full-Time) salaries in Toronto, ON

About Us:

At Spark Growth, we’re a growing team, passionate about helping clients create meaningful, human connections that inspire action. We’re a small digital agency with big ideas, and we’re looking to take things to the next level and we want your help as we grow. Our company has 6 core values that we look for in all our new recruits:

  • Strategic – go beyond checking the boxes
  • Fired Up – do what we do with passion
  • Resourceful – find the possibilities, not the problems
  • Inclusive – be who you are
  • Straightforward – say what you feel
  • Results-driven – set aggressive goals, then measure and achieve them

COVID Protocols:

Due to the COVID-19 pandemic, all employees will be working remotely until further notice.

Perks & Benefits:

We offer a fun, flexible working environment, and a fully-stocked kitchen with snacks!

  • Our office is located at Dundas and Spadina, right near Kensington Market
  • Music in the office to give you that boost of energy!
  • Team lunches every other Friday to bond as a team!

Your Mission:

Achieve clients’ goals by maximizing digital and social media campaign RoAS using strategic testing, analytics and insights.

Role Competencies:

  • Strategic in your approach to Paid Media (aligning tactics to a strategy that delivers on client goals), with a focus on programmatic ads, as well as Facebook/Instagram and LinkedIn ads
  • Strong analytics capability. Ability to draw insights from the data being analyzed, and translate it into actionable recommendations and present it to clients
  • Resourceful and creative in developing strategies for clients with limited resources (budgets are not necessarily small, but there is still a need to prioritize and optimize the spend, given the multitude of possibilities)
  • Collaborative with other team members (e.g., Social Media, Analytics, Design team), working towards the best solutions and campaigns for our clients
  • Strong attention to detail, organized and deadline-oriented
  • Business-impact focused, ensuring we are constantly driving strong results
  • Ability to accurately estimate scope and effort required to meet client paid media objectives
  • Ability to work efficiently in Excel spreadsheets at an intermediate or advanced level
  • Ability to effectively communicate ideas, both within the team and to the client
  • Organized and deadline-oriented
  • Ability to complete tasks in a timely and efficient manner
  • Curiosity that drives continued learning and the sharing of insights related to digital marketing strategies and optimization tactics

Core Responsibilities:

Responsible for supporting analytics and strategy surrounding social media and various advertising platforms.

  • Develop and articulate strategies to achieve the client’s objectives, through appropriate digital paid media types and platforms
  • Launch, monitor and optimize paid media campaigns on several platforms (including Programmatic Ad Platform(s), Google Ads, Facebook and Instagram Ad Manager, LinkedIn Ad Manager, Twitter Ad Manager, Pinterest Ad Manager, YouTube Ad Manager, and TikTok Ad Manager)
  • Help clients set goals, KPIs, and budgets that optimize available ad spend across ad types, campaigns and platforms
  • Create analytics and insights reporting for paid media showing our campaigns’ real business impact
  • Support other digital marketing analytics, including social listening and research for blog posts

Core Qualifications:

  • Client-facing digital advertising campaigns on a range of platforms, including programmatic management platforms and social media advertising platforms (agency background preferred)
  • Experience managing $100k-1M+ ad spend budgets (per year)
  • 2+ years of experience creating and managing Paid Media campaigns that exceed client expectations across paid media channels including Facebook, Instagram, Pinterest and YouTube ads.
  • 2+ years of experience with Google Analytics
  • Experienced in developing an A/B testing plan for paid campaigns
  • Experienced in managing and optimizing campaigns directly using paid platforms (e.g., Facebook Business Manager), from strategy development to conversion tracking setup to day-to-day execution to deriving insight from the data
  • Experienced in using Excel and Powerpoint to present Paid Media strategies and campaign reports for clients and sharing with clients in a results-focused, compelling way
  • Experienced in working with a cross-functional team to develop strong client campaigns and strategies

Expected start date: 2021-09-13

Job Types: Full-time, Permanent

Pay: $45,000.00-$75,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
COVID Protocols:
Due to the COVID-19 pandemic, all employees will be working remotely until further notice.

Work remotely:

  • Temporarily due to COVID-19

Digital Media Buyer & Analyst (Full-Time)


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Intermediate Marketing Communications Specialist to lead various campaigns and drives customer engagement for Home Solution team – Vancouver, BC


Company: S.i. Systems

Location: Vancouver, BC

Job description: Specialization and Skills: Digital Media and Innovation Marketing Manager 2 – 4 years Corporate Professional MKTG – Marketing…Our Vancouver Client is looking for an Intermediate Marketing Communications Specialist to lead various campaigns…

Expected salary:

Job date: Thu, 30 Sep 2021 03:01:19 GMT

Apply for the job now!

Audience Development Specialist (Social Media)TVO3.4Toronto, ON Joining a dynamic Audience Development team which drives audience and user growth for TVO’s full breadth of digital learning, current affairs and documentary… 9 days ago·More…View all TVO jobs – Toronto jobsSalary Search: Audience Development Specialist (Social Media) salaries in Toronto, ONSee popular questions & answers about TVO

Position Title: Audience Development Specialist
_ (One permanent & one 12-month contract)_
Division: Programming & Content
Department: Marketing
Reports To: Manager, Audience Development
Salary: $60,314.80 – $70,707.00
Location: Toronto, Yonge & Eglinton (on the Yonge subway line)
TVO is at a unique intersection of education, journalism, digital technology, broadcast, and philanthropy. As creators of award-winning content, we’ve been inspiring learning that changes lives and enriches communities since 1970. Our vision is to be a globally recognized digital learning organization.
What’s in it for you
When it comes to learning, we walk the talk: it’s the cornerstone of everything we do, and each one of us invests deeply in our own learning while elevating each other’s knowledge – whether through peer-to-peer learning, workshops or lunch & learns. You’ll work with folks who are thrilled and driven by the digital learning and media landscapes. Roll up your sleeves and work cross-functionally with great teams where collaboration is the beating heart of all that we do. We’re a tight-knit community and we’re just the right size, meaning that you’ll get to meet and work with people from across our organization, at all levels – the ones who have been here for 10 months, 10 years, and well beyond. Maybe you’ll even get to meet Polkaroo.
Who we are
TVO is poised for its next chapter as we embark on the next phase of strategic planning. We know we are a better organization when we honour our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change. We understand and celebrate that we are better, together.
However you jump in with us, you’ll join a team of good people who are constantly inspired and challenged to do great work. Join us on our journey as we go from great to greater.
TVO is funded primarily by the Province of Ontario, and is a registered charity supported by thousands of sponsors and donors. Find and follow us on: YouTube (@TVO), Twitter (@TVO), Facebook (@TVO), and Instagram (@WeAreTVO).

  • *The opportunity

Are you passionate about using social media to drive growth? Do you understand how paid and organic social media work together to build audience, acquisition and engagement? Is it second nature for you to use analytics and insights to drive meaningful audience and user growth through social channels? Do you enjoy finding new ways to grow – both tried-and-true and innovative? Do you enjoy working in a collaborative, cross-functional environment? If so, we’d love to have a conversation.
Joining a dynamic Audience Development team which drives audience and user growth for TVO’s full breadth of digital learning, current affairs and documentary offerings, and reporting to the Manager of Audience Development, this person will be responsible for a portfolio of social media channels, involved in planning as well as day-to-day technical and executional implementation and reporting.
How you will make an impact

  • Contribute to the achievement of organizational performance goals and audience growth by designing and executing creative social media solutions to attract, engage and retain more visitors, users, and donors to TVO and the TVO portfolio of products.
  • Develop, plan, manage and evolve a select portfolio of TVO social media channels, including ongoing monitoring, response, posting, and paid campaigns. Channels may include a mix of Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and others.
  • Set up and use data to spot opportunities and optimize results, including ongoing tracking of social media progress in weekly reports linked to audience growth.
  • Collaborate with content, data, and product stakeholders; and design teams; to prepare and optimize posts and campaigns which drive user growth and engagement.
  • Author/Create posts with the objective of building audience and increasing conversion, while establishing a consistent voice and tone for channels.
  • Work alone (and sometimes with a media agency) to plan, execute, optimize and report on campaigns.
  • Act as subject matter expert on the topic of social media, social media channels, and best practices.
  • Identify emerging social media trends and platforms.
  • Coordinate budgets and process invoices related to audience growth and acquisition.

What you will bring to TVO

  • 3+ years experience in social media management, including a track record in delivering audience growth in multiple channels;
  • Strong understanding of various social media platforms and the different strategies they require. Experience with YouTube, Facebook/Instagram, Twitter, Pinterest, and/or LinkedIn preferred.
  • Proven experience in planning, setting up, optimizing, and reporting on paid social campaigns, including paid audience targeting and conversion tracking.
  • Experienced and comfortable using a range of social media & social media analytics tools like Meltwater, Hootsuite, Buffer or similar.
  • Strong experience working in cross-functional teams and designing and managing projects to completion
  • Undergraduate degree or equivalent relevant experience
  • A proven and effective community manager
  • A data-driven approach with a willingness to experiment and adapt to fast-paced environments
  • Demonstrated desire for action with a positive energy and can-do attitude
  • Proven ability to build relationships to achieve results
  • Strong writing and communication skills
  • Demonstrates TVO’s values of Excellence & Innovation; Ownership; Collaboration; Diversity, Equity & Inclusion; Trust and Respect

We invite you to submit your application by Thursday, October 7, 2021 at 5:00 p.m. Think you don’t have everything we’re asking for, but know you can make a big impact? Tell us your story and we will be happy to consider you.
To learn more about us and our culture, please visit us at https://www.tvo.org/about/work-at-tvo.
TVO is an equal opportunity employer and is committed to an inclusive, equitable, and accessible workplace where all employees feel valued, respected, and supported. We believe that the diversity of our team strengthens our ability to develop creative solutions and products that are reflective of the communities in which we serve across Ontario. At TVO, we recognize the importance ofusing anti-oppression practices, both within our organization and in our content.
Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g., including alternate formats of materials, accessible meeting rooms). If you are seeking accommodations during the application or interview process, please advise us as soon as possible so that appropriate arrangements can be made by sending your request to accommodations@tvo.org.

Job Type: Full-time

Work Location: Multiple Locations

Audience Development Specialist (Social Media)


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newDigital Marketing ManagerStikeman Elliott LLP4.1Toronto, ON Drives the planning and budget management for digital marketing initiatives. University/college degree in marketing or digital communication preferred. 1 day ago·More…View all Stikeman Elliott LLP jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ONSee popular questions & answers about Stikeman Elliott LLP

Join the ranks of a dynamic marketing communications team in the B2B world. Stikeman Elliott is one of the most vibrant and respected corporate law firms in Canada. Voted one of the Best Employers in Canada for the past 12 years, and winner of the Venngo Award of Excellence for Financial, Physical & Mental Wellness at the 2019 Canadian HR Awards, Stikeman Elliott is always seeking to recruit the best and the brightest talents.

This role oversees the firm’s website, including the technological requirements, processes, governance and especially the user experience. Is responsible for the evaluation of digital marketing tools and technologies required for the website/content optimization. Is responsible for all digital platforms including social media and other multi-media initiatives (podcasts and videos) in how they are produced and amplified. Brings digital marketing perspective to the Firm’s initiatives and oversees campaign development, implementation and effective measurement and reporting.


Principal Duties & Responsibilities:


1. Manages website/digital media initiatives including:

  • Drives the planning and budget management for digital marketing initiatives
  • Develops and manages marketing campaigns (paid and organic) from initiation to reporting, including but not limited to social media campaigns, SEO strategies and SEM
  • Leads website enhancement/digital initiatives: including proposing/managing personalization, multimedia production, channel mapping, etc.
  • Leads vendors through projects from strategy and discovery to completion (i.e., 3rd party web partner, Mondaq, Lexology, etc.)
  • Firm microsites: researching/selecting technology and leading implementation from testing to launch, working closely with internal teams and external vendors where necessary (i.e., Alumni Portal)
  • Leverages best practices and up-to-date trends to develop strategies to ensure the Firm’s message and brand is amplified across appropriate digital channels
  • Contributes to the development of process and policy guidelines for the website, Stella, social media and digital tools, ensuring compliance


2. Manages and maintains the firm’s corporate website including:

  • User experience and content optimization: execute backend workflow to support content changes, page content and technical design updates (i.e., page templates, code updates)
  • Website development: technological/solutions framework and process management
  • Testing and Implementation: design, formatting and navigation enhancements to corporate website, as applicable
  • Ensure website is optimized for SEO and best practices


3. Supports & Manages National and office-specific initiatives with key stakeholders and firm members:

  • Creates digital media tools and supporting documentation for Knowledge Management, Lawyers and Business Development teams
  • Manages the facilitation/development and amplification of digital media assets (i.e., digital videos, podcasts – including external platforms e.g., Apple podcasts, Spotify, etc.)
  • Consults on various initiatives including content amplification by selecting the best digital channels, formats, and strategies
  • Contributes to the maintenance and upgrades of the firm’s intranet (Stella)


4. Social Media Management:

  • Creates custom social media campaigns (paid and organic) including network-specific messaging, multimedia formats and tracking
  • Actively manages all social networks (LinkedIn, Twitter, YouTube, etc.) and provides guidance/best practices for Marketing and Communications initiatives
  • Provides one-on-one training and support for various firm members (i.e., Lawyers and staff)


5. Data Analytics and Reporting:

  • Responsible for designing data analytics based on the performance of a variety of digital initiatives including: social media content, blogs, print (vanity URLs), custom campaigns, etc., leveraging the Google marketing platform (Google Analytics, Search Console, Ads and Tag Manager) and reporting/visualization tools (Google Data Studio)
  • Develops website analytics processes, reporting and dashboarding, ensuring adherence to updated best practices


6. May perform other duties, as assigned, within the nature and level of the job


Job Specifications:


Knowledge & Experience:

  • University/college degree in marketing or digital communication preferred
  • 7-10 years related work experience (preferably in a professional services environment)
  • Proficient in the Microsoft Office suite and Content Management Systems (including Sitecore)
  • Experience with and knowledge of the Google Marketing Platform (Analytics, Tag Manager, Data Studio), experience in Data/Analytics visualization
  • Solid experience in social media platforms, paid/organic content development, management and reporting, knowledge of search engine optimization (SEO) strategies and best practices
  • Knowledge of Video production, editing and file management
  • HTML experience
  • French an asset


Skills & Abilities:

  • Creative problem solving
  • Strong leadership and project management skills
  • Collaborative and proactive mindset to work effectively with cross-functional teams
  • Excellent writing and communication skills
  • Strong analytical skills
  • Multi-tasking, organization and time management skills


Physical Effort:

  • Minimal physical effort required


Please Note: Our firm has a COVID-19 Vaccination Policy which requires all firm members to be fully vaccinated with a Health Canada approved COVID-19 vaccine. You will not be asked to disclose your vaccination status during the interview process. If you are offered employment, you will find a vaccination clause in your offer of employment providing that prior to commencing any employment with the Firm, you must be fully vaccinated for COVID-19 and provide proof of a Health Canada approved COVID-19 vaccination. The Firm will make reasonable accommodation efforts if you cannot be vaccinated due to medical, religious, or other grounds to the extent protected by applicable human rights legislation.


Stikeman Elliott is committed to accommodating people with disabilities as part of our hiring process. If you have special requirements, please advise Human Resources during the recruitment process.

Digital Marketing Manager


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Digital Marketing ManagerRadius FinancialToronto, ON•Temporarily Remote The ideal candidate will possess deep experience in data-driven digital marketing strategy, analysis, and digital campaign execution that drives brand awareness… 15 days ago

We are currently seeking a Digital Marketing Manager to join Radius Financials’ Marketing and Communications team to lead, shape and execute the digital marketing strategy for Radius’s various areas of business. The ideal candidate will possess deep experience in data-driven digital marketing strategy, analysis, and digital campaign execution that drives brand awareness and conversion. A Minimum of 2 Years of Experience in leadership role is required.

Some of Responsibilities are:

  • Manage and execute our social media and Internet marketing strategy on all major channels including messaging and creative.
  • Manage our PPC and social advertising strategy. Measure KPIs such as cost per lead, lifetime value, and ROI to direct our advertising tactics and strategies.
  • Setup, manage and optimize advertising campaigns on Facebook, TikTok, Google & Instagram.
  • Provide weekly reports on paid campaign performance and Google Analytics.
  • Ability to Create websites and landing pages from scratch. SEO for websites, including Keywords, Google Analytics, Google Search Console.
  • Managing company’s Twitter, Instagram and Facebook accounts.
  • Design and support the development of reports, brochures and ads (digital and print).
  • Lead the marketing creative team to develop brand collateral and develop graphics and copy for marketing assets.
  • Website content management and content development

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Dental care
  • Extended health care
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • Digital marketing: 2 years (required)

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Manager


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Digital Marketing Analyst (Full-Time)Spark GrowthToronto, ON•Temporarily Remote$45,000 – $60,000 a yearUrgently hiring Exporting and entering data from various digital marketing platforms. Curiosity that drives continued learning and the sharing of insights related to digital… 12 days ago·More…View all Spark Growth jobs – Toronto jobsSalary Search: Digital Marketing Analyst (Full-Time) salaries in Toronto, ON

About Us:

At Spark Growth, we’re a growing team, passionate about digital marketing in a way that doesn’t just look pretty, but that focuses on driving real business results, primarily through paid social media strategy and growth marketing. Our company has 6 core values that we look for in all our new recruits:

  • Strategic – go beyond checking the boxes
  • Fired Up – do what we do with passion
  • Resourceful – find the possibilities, not the problems
  • Inclusive – be who you are
  • Straightforward – say what you feel
  • Results-driven – set aggressive goals, then measure and achieve them

Perks & Benefits:

We offer a fun, flexible working environment, a fully-stocked kitchen with snacks, and frequent team lunches (currently we are working from home)!

  • Our office is located at Dundas and Spadina
  • Music in the office to give you that boost of energy
  • Pet-friendly office
  • Sponsored learning opportunities
  • Health and dental plan

Your Mission:

Help the team achieve clients’ goals by managing and improving their social media campaigns using analytics and insights.

Role Competencies:

  • Attention to detail
  • Strong analytics capability
  • Ability to draw insights from the data being analyzed, and translate it into actionable recommendations for a client
  • Ability to work efficiently in Excel spreadsheets at an intermediate or advanced level
  • Ability to effectively communicate ideas, both within the team and to the client
  • Organized and deadline-oriented
  • Ability to complete tasks in a timely and efficient manner
  • Curiosity that drives continued learning and the sharing of insights related to digital marketing strategies and optimization tactics

Core Responsibilities:

  • Responsible for supporting analytics and strategy surrounding social media and various advertising platforms.
  • Creating analytics and insights reporting for social media programs, advertising and acquisition programs
  • Exporting and entering data from various digital marketing platforms
  • Work closely with our Paid Strategist to launch, monitor and optimize paid social media campaigns on several platforms (including Facebook and Instagram Ad Manager, LinkedIn Ad Manager, Twitter Ad Manager, Pinterest Ad Manager)
  • Helping develop and execute customer acquisition strategies, including implementing, optimizing, managing and reporting on social media advertising programs
  • Conduct keyword research and develop SEO strategies
  • Conduct research for blog posts and articles for ourselves and our clients, across a range of industries

Core Qualifications:

  • Knowledge of Excel and Google Sheets
  • Presentation development in PowerPoint and Google Slides
  • Experience with social platform insights (Facebook Insights, Twitter Analytics, Facebook Analytics) and other analytics tools are an asset
  • Familiarity with Google Analytics and Google Adwords is an asset
  • Familiarity with any social media ad platform is an asset
  • Various marketing/business education or equivalent experience

Additional Requirements:

  • A post-secondary graduate (desired, but not required if experience qualifications are met)
  • A Canadian citizen, permanent resident of Canada or person granted refugee status in Canada
  • Legally entitled to work according to the relevant provincial legislation and regulations

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Pay: $45,000.00-$60,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
Due to the COVID-19 pandemic, all employees will be working remotely until further government notice. Conditions may change come October 2021.

Work remotely:

  • Temporarily due to COVID-19

Digital Marketing Analyst (Full-Time)


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Digital Strategy Lead – Rare FranchiseSanofi4.1Mississauga, ON Drives organizational excellence in digital and social media planning, digital marketing, digital content management and production, digital analytics and… 30+ days ago·More…View all Sanofi jobs – Mississauga jobsSee popular questions & answers about Sanofi

Reference No. R2594519


Position Title: Digital Strategy Lead – Rare Franchise


Department: Rare Diseases & Rare Blood Disorders CA

Location: Sanofi Genzyme, Mississauga, Ontario


About Sanofi Genzyme

Sanofi Genzyme has pioneered the development and delivery of transformative therapies for patients affected by rare and debilitating diseases for over 30 years. We accomplish our goals through world-class research and with the compassion and commitment of our employees. With a focus on immunology, rare diseases/rare blood disorders, neurology/multiple sclerosis and oncology, we are dedicated to making a positive impact on the lives of the patients and families we serve. That goal guides and inspires us every day. Sanofi Genzyme’s portfolio of transformative therapies, which are marketed in countries around the world, represents groundbreaking and life-saving advances in medicine. As a Sanofi company, Sanofi Genzyme benefits from the reach and resources of one of the world’s largest pharmaceutical companies, with a shared commitment to improving the lives of patients. Learn more at www.sanofigenzyme.com.

Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions. With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.


We have an exciting opportunity available for a dynamic Digital Strategy Lead to join our collaborative team! Digital Strategy Lead – Rare Franchise


Position Summary:

Reporting into the Franchise Head, the Digital Strategy Lead works across the Rare Franchise (commercial and medical) to ensure a new level of customer-centricity and customer engagement in the development and implementation of integrated customer brand plans (ICBPs) and campaigns with a focus on the use of digital and social media communication channels and technology for the Rare Franchise. Establish a customer centered connected ecosystem (prescribing tools, patient support & educational resources) designed to deliver an exceptional customer experience translating to brand performance targets. Drives organizational excellence in digital and social media planning, digital marketing, digital content management and production, digital analytics and channel mix/content optimization.


Key Responsibilities and Duties:

  • Leads the development of digital strategies, solutions and channels mix options aligned to customer plans for both commercial and medical initiatives leveraging marketing intelligence and existing market benchmarks. Drive digital innovation transformation in a matrix environment.

  • Leads all phases of digital production and User Acceptance Testing (UAT) testing of digital assets in campaigns.

  • Leads campaign automation flow mapping and documentation for digital campaigns as well as ensures the integration of digital as a component of commercial and medical omni-channel customer campaigns.

  • Accountable to set and surpass campaign analytic targets in order to optimize activities post campaign launch.

  • Manage digital 3rd party agencies to develop compliant customer specific tools and resources.

  • Sets KPIs and partners with assigned franchise brand teams in the development of customer plans, campaigns, content/editorial plans, and measurement plans to achieve customer engagement and sales and performance brand goals.

  • Is responsible for collaborating with key departments (Marketing, Medical, Legal, Compliance, Market Access Analytics/BO&I) to support the successful measurement plan for each asset and digital campaign.

  • Harnesses SGZ current and future digital platforms to facilitate the delivery, testing and analysis of personalized content, to foster data collection for better journey customization.

  • Works with Digital Platforms Manager across the broader Sanofi Genzyme TAs to identify and incorporate best practices in digital marketing processes and use of tools into daily work. This includes adopting various processes and guidance’s regarding digital campaign design and automation workflows in addition to applying measurement and content tagging strategies across digital platforms to ensure our ability to measure programs.

  • Operates consistently in a manner that adheres to all company and industry compliance and legal requirements.


Key Requirements:

Education:

  • University degree, preferably in Marketing, Business or Computer Sciences

  • MBA, MBA Digital Transformation (an asset)

  • Certification in Digital marketing (i.e. Google Ad Words/Analytics, User Experience Design, Content Marketing, Social Media, Digital Media, Digital Marketing, AI)

Experience:

  • Minimum of 10 years of professional experience inclusive of 5+ years in digital marketing leading digital transformation stretching the organization through innovation and continuous improvement

  • Experience work in highly regulated industries (healthcare, CPG, financial services, etc.) continuously delivering the best for the organization while prioritizing resources to meet customer needs.

  • Expertise in acting for patients and customers to build integrated strategic customer centric plans, customer journeys, digital communication plans and tactical programs for diverse customer groups (ex. physicians, patients, pharmacists, government etc.) executed with excellence.

  • Demonstrated strength in taking action to drive customer centricity and cross-functional project team leadership while leading without authority for multiple brands defining digital customer strategies and processes

  • Experience in leading agencies in developing, producing, tagging and promoting digital assets including websites, HO/3rd party email programs, Apps, Podcasts, Chatbots, and other digital assets as required.

  • Experience in digital and social media buying and reporting.

  • Experience embracing AI and other data drivers as tools to continuously learn and drive improvement

  • Experience in working with content management and marketing automation systems/solutions

  • Expertise in User Experience (UX) Design and Development

Languages:

  • English

  • French: an asset

Travel:

  • 10-20% (National & International)

Computer Knowledge:

  • Strong knowledge and proficiency in the use of various marketing Omi-channel marketing campaign implementation platforms (including but not limited to Adobe, Salesforce, HCL Unica, Marketo)

  • Competency using business intelligence software (i.e. Tableau, Qlik Sense)

  • Competency translating and facilitating operational and user needs cross various digital transformational platforms and tools (ie data management platforms, customer data platforms, ML, CRM tools & Data Asset management tools

  • Proficiency in virtual engagement platforms (including but not limited to VEEVA Engage, Zoom, MS Teams, Skype)

HSE Responsibilities:

  • Show support for the protection of health, safety and the environment by presenting exemplary behavior and by contributing to the HSE objectives achievement.


Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants. Accommodations for persons with disabilities required during the recruitment process are available upon request.


Thank you in advance for your interest.

Only those candidates selected for interviews will be contacted.

Sanofi, Empowering Life

#GD-SG #LI-GZ

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

Digital Strategy Lead – Rare Franchise


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