newMarketing ManagerCAM AestheticsMississauga, ON$60,000 a year Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. *Managing the marketing budget and ensuring that all… 8 days ago·More…View all CAM Aesthetics jobs – Mississauga jobsSalary Search: Marketing Manager salaries in Mississauga, ON

Wish your pay was based on your work ethic? Apply to TA today!

We’re looking for a determined, versatile and experienced Marketing manager to join our team.

Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing and performance analysis
  • Produce valuable and engaging content for our MailChimp and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Create blog content for our website, that includes information pertaining to our two clinics as well as the aesthetic school
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Work closely with the Operations Manager and Director to analyze consumer behavior and adjust email and advertising cam tracking and analyzing the performance of advertising campaigns,
  • Managing the marketing budget and ensuring that all marketing material is in line with our brand identity. paigns accordingly

Requirements

  • 5+ years of experience in industry related experience
  • Excellent communication skills
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Up-to-date with the latest trends and best practices in online marketing
  • Experience in setting up and optimizing Google campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Knowledge of Medical aesthetics
  • BSc/MSc degree in Marketing and or Business related field

Job Types: Full-time, Permanent

Salary: $60,000.00 per year

Additional pay:

  • Commission pay

Benefits:

  • On-site parking

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 5 years (preferred)

Willingness to travel:

  • 25% (preferred)

Work remotely:

  • No

Marketing Manager


CLICK TO APPLY

newMarketing ManagerCAM AestheticsMississauga, ON$60,000 a year Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. *Managing the marketing budget and ensuring that all… Today

Wish your pay was based on your work ethic? Apply to TA today!

We’re looking for a determined, versatile and experienced Marketing manager to join our team.

Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing and performance analysis
  • Produce valuable and engaging content for our MailChimp and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Create blog content for our website, that includes information pertaining to our two clinics as well as the aesthetic school
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Work closely with the Operations Manager and Director to analyze consumer behavior and adjust email and advertising cam tracking and analyzing the performance of advertising campaigns,
  • Managing the marketing budget and ensuring that all marketing material is in line with our brand identity. paigns accordingly

Requirements

  • 5+ years of experience in industry related experience
  • Excellent communication skills
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Up-to-date with the latest trends and best practices in online marketing
  • Experience in setting up and optimizing Google campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Knowledge of Medical aesthetics
  • BSc/MSc degree in Marketing and or Business related field

Job Types: Full-time, Permanent

Salary: $60,000.00 per year

Additional pay:

  • Commission pay

Benefits:

  • On-site parking

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 5 years (preferred)

Willingness to travel:

  • 25% (preferred)

Work remotely:

  • No

Marketing Manager


CLICK TO APPLY

Data and Analytics, Managing Director

Job title: Data and Analytics, Managing Director

Company: PwC

Job description: Line of Service Internal Firm Services

Industry/Sector Not Applicable

Specialism IFS – Finance

Management Level Managing Director

Job Description & Summary A career in our Data and Analytics Hub (“D&A Hub”) within PwC’s Internal Firm Services, will provide you with the opportunity to combine consulting and industry expertise with data science capabilities. We use descriptive and predictive analytical techniques to incorporate internal, third-party, and proprietary data to help answer questions and design solutions to our most pressing business issues.

This is a newly formed team that will leverage data to rapidly discover, quantify, and deliver through intelligent analytics and scalable end-to-end business solutions. Working initially across the domains of Finance, Sales & Marketing, and Human Capital, the group will help drive analytics adoption across the Firm, accelerating value delivery, developing in-house talent, and building solutions and trust in data-driven decision making.

Important points to consider

Putting the safety of our people and clients first as we look to a hybrid future: The health, well-being and safety of our colleagues, clients, and communities is our number one priority. Vaccinations have proven to reduce the risk of COVID-19. Effective Friday, October 1, 2021, PwC Canada requires all partners, staff, contractors and visitors to be fully-vaccinated when entering a PwC location, subject to applicable legal exemptions. At PwC, the future ways of work will be a hybrid of in-person and virtual, allowing choice and flexibility to explore new ways of working and collaborating. .

To really stand out and make us fit for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future.

What you’ll create and do

As the Managing Director D&A Hub Lead, you’ll lead a team of problem solvers, helping to use data and analytics to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to

Work with senior Firm leadership to define, develop and implement the strategic direction and focus for PwC’s D&A Hub

Oversee operations for the D&A Hub practice

Create and drive a data-centric environment where data is at the forefront of decision making and planning decisions across the various business units

Lead initiatives identified to shape the foundation required for the hub, refine resource requirements, project workflow, budgets

Build and manage a highly capable analytics team, providing feedback and creating an environment where data and analytics professionals can develop their skills and grow their careers through taking on increased responsibility and adding value to the organization

Develop new and existing internal client relationships working with innovative methodologies, practices, tools and assets in addressing key client/market challenges

Represent and advocate for the value of the group among senior leadership

What you’ll bring to this role

An interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work

A demonstrated commitment to valuing differences, developing and coaching diverse teams, and ensuring diverse perspectives are heard

Demonstrated experience in Data & Analytics, project execution, practice management and development

Extensive experience in development and execution of data programs working across functional teams including Enterprise Architecture, Data Technology, Business / Corporate data owners and stewards, Data Governance and Management CoEs

Experience in a leadership capacity to develop analytics projects that can and should include data strategies and roadmaps (including linked business cases) with a specific focus on the following:

Data architecture leading practices and options, the development of data architectures in achieving strategic objectives of clients linked to digital transformation initiatives. Strategies include: BI, Analytics, AI, Open Data and Data Exchange

Data technology architectures and solution options aligned to technology strategy and priority data use cases, including Cloud / Hybrid cloud and deployment options (PaaS, IaaS, etc)

Data governance practices including organizational models, roles / responsibilities and technology

Leading practices in data management including master, reference, metadata, data quality, data protection, data life cycle management aligned to data governance model deployed

Data transformation plans and roadmaps including data migrations

Why you’ll love working for PwC

At PwC, we support you through a range of financial and non-financial rewards and benefits. Discover a life that works for you with our diverse, inclusive and flexible culture. To learn how you can grow and shine in your career at PwC, please visit:

Check out our careers blog to hear what our people have to say and discover a place where you can bring your passions and whole self to work.

At PwC, we embrace new technology where you will learn to innovate and deliver differently. For Administrative, Specialist, Associate, Senior Associate, and Manager roles you may have the opportunity to participate in an on-demand video interview. To learn more about our innovative cloud-based online application interview process click here:

Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements Not Specified

Available for Work Visa Sponsorship? No

Government Clearance Required? No

Job Posting End Date

PwC is committed to building a diverse workforce representative of the communities we serve. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.

Every day we see how people make businesses great. But it’s not only about skills. If your experience is close to what we’re looking for, please consider applying. We recognize that experience comes in many forms, and passionate teams reimagine the possible. Create your future at PwC.

PwC s’engage à bâtir une équipe diversifiée et représentative des collectivités qu’il sert. Nous invitons toutes les personnes qualifiées, sans égard à leur appartenance ethnique, leur race, leur religion, leur sexe, leur orientation sexuelle, leur identité sexuelle, leur statut d’autochtone, leur âge, leur handicap ou leurs besoins en matière d’adaptation du milieu de travail, à présenter leur candidature, qu’il nous fera plaisir d’examiner.

Chaque jour, nous voyons des personnes participer à l’essor des entreprises. Ce n’est pas seulement une question de compétences. Si votre expérience se rapproche de ce que nous recherchons, n’hésitez pas à postuler. Nous sommes conscients que l’expérience peut prendre diverses formes et que des équipes de passionnés peuvent réinventer le possible. Créez votre avenir chez PwC.

Expected salary:

Location: Toronto, ON

Job date: Sun, 26 Sep 2021 02:50:14 GMT

Apply for the job now!

newCreative Producer – Digital Marketing – 320815Procom3.6Toronto, ON•Remote Project managing the production of marketing campaign assets working closely with marketing managers and studio team members. 2 days ago

Creative Producer – Digital Marketing

On behalf of our client in the Consulting Sector, PROCOM is looking for Creative Producer – Digital Marketing.

Creative Producer – Digital Marketing – Job Description

  • Collaborating with a variety of internal stakeholders as well as external agencies to ensure all project briefs are turned into deliverables
  • The Junior Creative Producer is the first point of contact for project requestors and possesses an ability to deliver a high level of customer service
  • Project managing the production of marketing campaign assets working closely with marketing managers and studio team members
  • Ensuring project specs are communicated to team members and managing the day-to-day workflow once resources are assigned to projects
  • Reviewing the accuracy and completeness of all requests before delivery
  • Creating and sourcing digital assets including illustrations, infographics, email banners, social ads, digital display advertising, etc.
  • Working from existing design templates, building out formats, versions and iterations to complete deliverable sets for campaign delivery
  • Reviewing and approving creative assets ensuring they meet brand guidelines prior to delivery

Creative Producer – Digital Marketing – Mandatory Skills

  • 2+ years of digital creative production experience
  • Strong project management skills and ability to meet deadlines
  • Strong knowledge of design and production for marketing, campaigns, advertising and events
  • Experience with Adobe Creative Suite (Illustrator/Photoshop/InDesign)
  • An understanding of creative and digital workflow
  • Strong digital design skills
  • This role is fully remote in the Eastern time zone
  • Understands ethical behavior and business practices and ensures own behavior and the behavior of others are consistent with these standards and align with the values of the organization

Creative Producer – Digital Marketing – Assignment Start Date

ASAP – 3 months to start

Creative Producer – Digital Marketing – Assignment Location

Toronto, ON – Work Remotely

Creative Producer – Digital Marketing – 320815


CLICK TO APPLY

Marketing Communications Manager, Campaigns & ProgramsENERCARE3.8Markham, ON Solid understanding & experience of the strategy, planning and tactical execution phases of marketing communications and managing integrated marketing campaigns… 30+ days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Marketing Communications Manager, Campaigns & Programs salaries in Markham, ONSee popular questions & answers about ENERCARE

Role: Marketing Communications Manager, Campaigns & Programs

Status: Regular, Full-Time

Department: Marketing

Location: Markham

Summary

The Marketing Communications Manager, Campaigns & Programs will play a key role in developing and executing customer growth and retention strategies through various advertising campaigns and marketing-programs. The manager will build and oversee initiatives that support Enercare’s marketing communications strategy, building the brand, engaging consumers, and providing exceptional customer experiences.

This position is based out of our Birchmount Avenue office. Moving forward, it is our goal to offer as much flexibility as possible to support individual work styles, while balancing business needs and ensuring we live our culture.

The chosen candidate will not only be an advocate for above-the-line advertising initiatives, but they will also work on non-advertising campaigns that generate demand, increase share of household and retain customers. Specific to advertising campaigns, they will be responsible for the execution of integrated marketing campaigns including traditional advertising (broadcast/print/out-of-home) and digital

advertising.

This position focuses on the Home Services portfolio across all lines of business including HVAC, Hot Water, Maintenance and Protection Plans, Electrical and Plumbing Services, and Air and Water Treatment. As an industry undergoing massive shifts in technology and competition, a desire to learn, lead and win is a must.

This is a great opportunity for a customer-centric, digital-minded, data-driven, process-obsessed, demand-generating communications professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America.

Key Responsibilities

  • Plan, manage and influence the implementation of marketing communications strategies and programs to deliver against short- and long-term business plans
  • Build relationships with external vendors and agencies such as advertising, media buying, digital, and social media to develop and execute integrated marketing campaigns
  • Work closely with the Marketing, Product, Legal, Sales and Channel partners to ensure consistency and seamless integration of all marketing material and messaging
  • Help stakeholders understand the Enercare brand guidelines, including visual standards, and apply them to all customer-facing initiatives
  • Monitor budget plan to spend Work with accounting team to manage and process vendor invoices
  • Complete postmortems and analyze and comprehend program ROI and benefits
  • Contribute to building annual and quarterly marketing plans

Qualifications

  • At least 5 years’ experience in a marketing communications role leading campaigns or large-scaled projects
  • Solid understanding & experience of the strategy, planning and tactical execution phases of marketing communications and managing integrated marketing campaigns
  • A clear understanding of brand marketing strategy and above-the-line advertising tactics
  • Experience managing working relationship and project execution/analysis with multiple agencies
  • Ability to collaborate effectively with various stakeholders and build business partnerships
  • Strong analytical skills and the ability to formulate a course of action from results uncovered.
  • Thorough understanding of established and emerging advertising mediums including traditional (broadcast/print/out-of-home), online (paid/earned/owned), social media, partnership & and content marketing
  • Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
  • Organized with structured processes, maintains attention to detail, and has a positive, results-oriented attitude
  • Ability to think through issues from an end-to-end perspective
  • Proven excellence in written and verbal communications specifically in delivering project briefings and reports, working in .ppt and managing project communications effectively

Marketing Communications Manager, Campaigns & Programs


CLICK TO APPLY

SEO AnalystBloom3.5Toronto, ON•Temporarily Remote Helping create the marketing strategy which supports and extends marketing initiatives. Responsible for managing SEO activities such as content relevancy plan,… 30+ days ago·More…View all Bloom jobs – Toronto jobsSalary Search: SEO Analyst salaries in Toronto, ON

We’re looking for a creative individual who shares our passion for search engine marketing and is driven to provide exceptional service and results to clients.

Is your Google Analytics game on point? Want to join a creative content marketing team? Are you a team player who can confidently collaborate with multiple teams and dazzle clients with PowerPoint presentations and SEO results?

If the answer is yes, we’re looking forward to meeting you!

Due to Covid-19 Crisis, Bloom is currently operating in a Remote-First approach until further notice, all interviews will be conducted over video-conference.


Key Responsibilities

  • Responsible for managing SEO activities such as content relevancy plan, sources mapping, keywords optimization, link building, user research.
  • Conduct keyword research and create lists of targeted search terms that are relevant to the client’s websites and business.
  • SEO Audits, recommendations, and execution.
  • Communicate with clients on a regular basis to discuss client’s expectations/goals, provide consulting, and deliver reports.
  • Monitor and report on SEO campaign performance through the use of SEO platforms and software.
  • Developing a campaign that drives traffic, improves customer engagement, leads and sales.
  • Helping create the marketing strategy which supports and extends marketing initiatives
  • Demonstrate measurable success through the achievement of client Goals & Metrics: Increase in client sales and profitability.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritize tasks.
  • Possesses the requisite Project Management skills required to ensure seamless standards of service and delivery.
  • Proven track record of building, running and managing successful high ROI Organic Search strategies and tactics.


Knowledge & Skill Requirements

  • Excellent powerpoint and excel skills
  • Strong communication skills written and oral
  • Creative content writing skills and enjoys working on strategy
  • Intermediate knowledge of SEO is a must
  • Experience with Google Console, Google My Business, Google Analytics
  • Bonus: Google Analytics certified.
  • Mandatory: Fluent in English and French, both written and spoken.
  • Accepting local applicants in Montreal only.


Why You Should Apply

Bloom offers you one of the best places to work in Canada where you can accelerate your career in Digital Marketing. You’ll get to work alongside some of the most talented, dedicated and supportive people in the industry. Join a team that cares about your growth, managers that treat people as people and seek out your ideas and suggestions.

Bloom was founded in 2007 in Montréal and hasn’t stopped growing since. After growing our reputation and our team in Montréal and its surroundings, we felt like taking on a new challenge. We decided to invest and grow in Toronto, a fast-paced city centered around innovation and home to some of the biggest brands in Canada.

Joining our team in Toronto means you’ll get to play a crucial role in developing the Toronto market and witnessing our growth first hand. Bloom cares about your personal health! Due to COVID-19 we are currently operating 100% remotely. While working from home you can benefit of:

  • Health and Dental Insurance
  • Flexible schedules
  • E-coffee with the team
  • Computer equipment delivered to your home

Our Toronto workspace is currently closed, but here are the things you will love once it re-opens:

  • Unlimited remote work
  • Healthy snacks, coffee & tea
  • Collaborative workspace
  • Lounge
  • Great location in the Riverside/Leslieville area

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.


Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

sQ8qOxuAtF

SEO Analyst


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Digital Marketing Client Success ManagerPatient NewsToronto, ON+2 locations$50,000 – $70,000 a year Main contact for your assigned clients for digital marketing program management. 2 years+ experience with a digital agency, managing client success with an… 11 days ago·More…View all Patient News jobs – Toronto jobsSalary Search: Digital Marketing Client Success Manager salaries in Toronto, ON

For over 28 years, Patient NEWS has helped dentists and dental groups stand out in their communities and grow their revenues by providing a full suite of marketing solutions, business intelligence tools, leading dental software technology, and business support. If you are looking for a fast-paced and fun place to work, with a positive and supportive culture, that values hard work AND play, this position could be for you.

We are excited to welcome an experienced Digital Client Success Manager with marketing agency experience to join our growing team. You are a self-starter who takes pride in going above and beyond to ensure client satisfaction. You are detail-oriented, analytical and tech-savvy and can confidently analyze and communicate digital marketing campaign results. You are analytical by nature and will monitor the health of your client’s digital campaigns to ensure they are on track to meet their goals. You are a strong communicator and collaborator and take pride in and ownership of your client’s success. You are confident in identifying and realizing upselling/cross-selling opportunities, in collaboration with our sales team.

What you will be doing:

  • Quickly learn and understand Patient News’ unique value proposition, products, and services.
  • Main contact for your assigned clients for digital marketing program management.
  • Regular client reviews for performance updates providing support and recommendations.
  • Facilitate client changes to Website, SEO & PPC campaigns
  • Monitor the health of digital media campaigns and collaborate with Digital Specialist for optimization.
  • Exceed expectations on client communication and response time.
  • Analyze and report on digital campaign(s) success.
  • Maintain accurate, complete, and timely records within the CRM.
  • Eager to learn, and with our support, you will stay current with the latest digital technology and marketing trends.

The Ideal Candidate:

  • 2 years+ experience with a digital agency, managing client success with an understanding of digital marketing, Website Development, SEO & PPC.
  • Experience overseeing and discussing Google AdWords campaigns, Google Analytics results, Social Media Ads, SEO programs, and web development projects.
  • You have amazing communication skills – you are articulate and get to the point quickly and clearly.
  • Good organizational skills including time management, prioritizing, meeting deadlines, detail-oriented.
  • You are a great listener. You know how to control a conversation to receive and share information expertly.
  • Tech-savvy
  • Ability to collaborate effectively with team members and cross-functionally.
  • Quick thinker and problem solver – you learn fast and can think quickly on your feet.
  • Strong analytical skills
  • You embrace, adapt, and contribute positively to an ever-changing environment.
  • Excellent knowledge of MS Office/Google Suite.
  • Google Analytics Certified a benefit.
  • Post-secondary education in business or marketing an asset.

Position compensation range is $50,000 to $70,000 – a combination of salary, commissions, quarterly/annual bonus opportunities.

After COVID restrictions, you will be required to attend meetings and events at our Haliburton head office and some business travel may be required.

Patient News has been the recipient of many awards including Top 100 Employer – as compared to more than 70,000 companies across the country – for four consecutive years. We have received multiple awards for graphic design, direct marketing, and our environmental efforts. Our clients give us a Net Promoter Score (NPS) of 86, putting us at the same extraordinary level of service as Zappos and Amazon. We’re in good company!

Expected start date: September 2021

Job Types: Full-time, Permanent

Salary: $50,000.00-$70,000.00 per year

Application question(s):

  • Are you within a reasonable distance from Haliburton, Ontario Head Office and willing to attend on-site meetings, training and company events (after COVID restrictions lift)?
  • Would you be willing to relocate to a commutable distance from Haliburton, Ontario Head Office?

Experience:

  • Digital Marketing: 2 years (preferred)

Digital Marketing Client Success Manager


CLICK TO APPLY

Senior Manager – DigitalENERCARE3.8Markham, ON 10+ years managing digital marketing and digital experiences. Lead and support a growing digital marketing team. Manage digital vendors and agencies. 30+ days ago·More…View all ENERCARE jobs – Markham jobsSalary Search: Senior Manager – Digital salaries in Markham, ONSee popular questions & answers about ENERCARE

Come and join one of North America’s largest home and commercial services and energy solutions companies! We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Role: Senior Manager, Digital

Status: Regular, Full Time

Reports to: Director, Marketing Communications

Department: Marketing

Division: Enercare Home and Commercial Services

Location: Birchmount (Markham)

Summary

The Senior Manager, Digital will be required to identify digital marketing opportunities to support business growth while working in partnership with our digital agencies across Enercare’s Home Services division. Working internally with Marketing, Product, Legal, Sales and Channel partners and externally with our agency partners, the Senior Manager will motivate and challenge their team to build and execute a digital strategy that generates demand, enhances our customer experience, and increases program & media efficiency. This position is supported by the Director, Marketing Communications and oversees a growing team of digital professionals.

This is a fantastic opportunity for a customer-centric, digital-minded, data-driven, process-obsessed, demand-generating communications professional looking to join a growing organization positioned to be the premier provider of essential home, commercial services and energy solutions in North America.

Key Responsibilities:

  • Lead and support a growing digital marketing team
  • Develop and execute an integrated data-driven digital marketing strategy that includes demand generation, Brand consideration, product marketing, content marketing, partnerships etc.
  • Manage and evolve Enercare.ca from a technical, UX and content perspective, including the alignment and technical management of the Enercare App
  • Oversee search strategy (SEO/SEM) and all Google programs
  • Manage digital vendors and agencies
  • Develop and execute the digital technology roadmap together with stakeholders
  • Manage digital infrastructure related to Enercare.ca including web servers, web hosting, databases and backups with a goal of maximum uptime
  • Build out our SEO focused content marketing capabilities and develop our social media properties
  • Work closely with our customer experience team to manage and grow our online reputation, , while empowering our customers to be our strongest online advocates
  • Represent the Marketing team on the AODA committee
  • Remain informed of industry trends, best practices and what’s coming

Qualifications:

  • 10+ years managing digital marketing and digital experiences
  • Expert level knowledge across all digital functions including: web development & optimization, acquisition marketing (email, banner ads, online video, paid search, SEO, social etc.), and web analytics
  • Strong analytical background with a solid understanding of digital media metrics, digital analytics, and ability to generate, analyze and interpret data. Direct experience with web analytics and reporting tools (Google Analytics)
  • Hands-on understanding of front-end web languages, HTML 5 & CSS and content management systems
  • Solid understanding of AODA requirements
  • Direct digital agency management experience
  • Demonstrated proficiency in managing more complex projects, including working closely with IT on integrations
  • And, you thrive working in a fast-paced, dynamic environment tackling numerous transformational projects all at the same time!

Enercare’s recruitment process includes accommodation for applicants with disabilities. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.

Senior Manager – Digital


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SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


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