123Dentist is Canada’s oldest and largest majority dentist-owned network of dental practices with more than 225 locations nationwide and 3,000 employees and growing. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement. By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they’re best at – being a dentist!
Our national marketing team manages both practice and corporate marketing campaigns across paid, owned and earned channels to drive organic growth, retention programs and differentiate our practices and national platform. Due to our tremendous practice growth, we are seeking an experienced Regional Marketing Manager to join our team. Reporting to the Director of Marketing, you will be a key member that plans, develops and executes on the local marketing needs of dental practices in your designated region.
As an innovative, service orientated Marketing professional with B2C experience, you’ll leverage your traditional and digital marketing knowledge and skills to create customized local marketing programs. This is a unique opportunity for a sharp, creative and proven marketing professional with a least five to seven years of experience on the client or agency side. You’ll enjoy working on a collaborative team that loves to deliver excellence and bring smiles to our practices and patients.
Here’s the impact you’ll make and what we’ll accomplish together
You’ll take pride being an innovative and entrepreneurial marketer by delivering campaigns that meet the unique business needs of each practice in your region. Knowing that each practice is different, you’ll take the time to listen, learn and apply that knowledge to create programs the make a difference. You enjoy taking ownership and being hands-on in your role. You’ll work closely with various internal teams including Operations, Finance and external agency partners to understand local market opportunities. Overall, you’ll be responsible for the following:
Annual Planning: You’ll have a deep understanding of practice KPIs, local markets, patient insights, objectives and optimize the marketing budget for each practice.
Campaign Development: You will use your knowledge of the market and work closely with multiple stakeholders to plan and launch omni-channel marketing campaigns based on their unique business needs and objectives. Whether it’s traditional marketing or digital, you have experience building the right campaign to target the right audience through the right channels at the right time. You enjoy the marketing planning process including workback schedules, recap notes, budget trackers and holding teams accountable.
Portfolio Ownership: You’ll have a pulse on your practices marketing needs and priorities and strive to ensure continual improvement, transparency, and collaboration across stakeholder groups.
Monitoring & Sharing: You will monitor the effectiveness of campaigns monthly, quarterly and annually and analyze ways to improve them by hosting regular post-mortems and assessments. You’ll share best practices and contribute to establishing templates, policies, tools and partnerships to expand our marketing capabilities and programs across the network.
What we are offering:
- Full-time permanent employment
- Excellent benefits package
- Competitive salary with bonus available
- A collaborative team that will support and train you
- Challenging and rewarding role that will develop your skillset and talent
- Dynamic, fast-paced and growing company, with an entrepreneurial, ‘can do’ attitude
What we are looking for:
- 5-7 years of progressive marketing experience (in dental or health care preferred)
- In depth understanding of digital marketing (e.g. print, radio, social media, paid search, organic search, local online marketing, website development, etc.) to inform & prioritize marketing planning
- You’re often considered the “go to marketer” when something new needs to be created and you love that
- You enjoy learning about each market in your portfolio and adapting programs to meet their local needs and goals
- You have strong project management skills and a proven ability to manage complex projects end-to-end
- You’re a compelling storyteller who can communicate in concise and inspiring ways. You’re experienced at content creation and copywriting
- You possess strong business acumen, analytical abilities, interpersonal and communication skills
- You are a skilled and effective cross-functional collaborator
- Results driven, proactive self-starter, organized and focused
- You thrive in a culture where integrity, customer service, diversity, teamwork matters, and you are motivated to go above and beyond to deliver excellence.
- You have exceptional Microsoft capabilities including Word, PPT and Excel
- Experience with team communication platforms such as MS Teams, Slack, and experience with online task and project management tools such as Asana.
123Dentist is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Reference ID: 2109M-ON-000
Job Types: Full-time, Permanent
Additional pay:
Benefits:
- Dental care
- Extended health care
- Vision care
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 5 years (preferred)
- project management: 1 year (preferred)
