newStaff Consultant, SEOCardinal PathToronto, ON Perform deep, intent-based keyword research and analysis to develop quality keyword portfolio utilizing SEO tools and resources. Just posted·More…View all Cardinal Path jobs – Toronto jobsSalary Search: Staff Consultant, SEO salaries in Toronto, ON

Company Description

Cardinal Path is a leading digital analytics and marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners.
As an SEO Specialist at Cardinal Path, you will be delivering SEO strategies and recommendations to a world class clientele across multiple industries and verticals. This is a fast-paced role requiring advanced SEO knowledge and high level of comfort with the ever-changing search landscape, it can be technical and requires the ability to easily absorb and learn new concepts.

Job Description

“Remote Opportunity”

  • Assist and execute on SEO team tasks to fulfill client technical audits and ongoing SEO monitoring
  • Perform deep, intent-based keyword research and analysis to develop quality keyword portfolio utilizing SEO tools and resources
  • Prepare and develop comprehensive internal and external link strategies, be responsible for client reporting as well as other search engine marketing assistance
  • Ability to communicate technical subjects and coordinate with clients to implement recommendations that adhere to white hat SEO best practices
  • Keep up to date with latest industry trends, technology and changes; evaluate top industry tools
  • Work in conjunction with Digital Intelligence, Digital Marketing, and Development teams to identify client opportunities across groups

Qualifications

  • Bachelor’s degree
  • Past experience in search engine optimization related roles
  • Experience in on-page optimization with a sound knowledge of on-page best practices.
  • Technical experience & knowledge of modern SEO methodologies and implementation
  • Knowledge of keyword research tools, and can demonstrate your knowledge and understanding of search intent
  • Comfortable with a fast-evolving search landscape, with a demonstrated ability to learn new concepts
  • Excellent written and oral communication skills. SEO copywriting experience a plus
  • Experience with reporting and visualization tools such as Data Studio or Tableau
  • Adept with Excel or Google spreadsheets. Knowledge of formulas and advanced functions a plus
  • Experience with analytics tools such as Google Analytics or Adobe Analytics. Well versed with Google Search Console and other webmaster tool features and functionalities
  • Exposure to various CMS systems, and familiarity with HTML/CSS

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.


#LI-MZ1

Staff Consultant, SEO


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newDigital Sourcing and Engagement SpecialistBlack Professionals in Tech NetworkToronto, ON Strong aptitude for social media, digital marketing and their use in business. Competitive salaries based on experience and qualifications. Just posted·More…View all Black Professionals in Tech Network jobs – Toronto jobsSalary Search: Digital Sourcing and Engagement Specialist salaries in Toronto, ON

Title: Digital Sourcing and Engagement Specialist

Employment Type: Full-time

Reports to: Head of CX

About BPTN

Black Professionals in Tech Network (BPTN) is the largest Black professional tech network in North America. We bridge the “network gap” in the tech industry by providing Black tech and business professionals with access to senior executive sponsorship, skill-building, and a strong peer network to support professional growth and advancement. BPTN introduces partner companies to a network of Black tech talent to help them recruit, hire, and create a culture that will retain Black professionals.

Position Description

As a Digital Recruiting & Engagement Administrator, you will be working closely with the BPTN Recruit and Marketing teams. You will help own and manage the posting and applicant tracking process for roles from BPTN partner companies. You will also assist with activities to drive engagement of both partners and members via our digital channels to increase the visibility of the roles within the network and drive qualified applicants.

Core Responsibilities

– Source qualified Black identified tech candidates both within and outside the BPTN network to satisfy a range of roles as needed by our corporate partners
– Build and maintain relationships with various community partner organizations, colleges and universities, student associations, etc. to ensure a steady pipeline of both new graduate and experienced talent for the network
– Own and support the end-to-end job application and candidate submission process via our applicant tracking system (Bullhorn) as well as 3rd party networks such as LinkedIn and Glassdoor
– Work directly with BPTN partner companies to secure roles and post them to the network
– Support partner inquiries and requests regarding the job posting process
– Own the job posting and candidate submission processes for qualified candidates to BPTN partners
– Onboard qualified candidates to the BPTN community
– Monitor social engagement of posted jobs on BPTN Slack, LinkedIn and other channels
– Assist the BPTN community manager to advertise partner job postings using digital ads and social media
– Assist with BPTN partner engagement activities to increase visibility of jobs within the network and drive applicant conversion
– Research and trial digital engagement tactics, implementing and expanding where outcomes are successful
– Provide feedback to the BPTN product team to guide platform evolution
– Assist the BPTN recruiting team with event planning and coordination as needed

Experience

– Experience with digital community management or engagement would be an asset
– Familiarity with recruiting and administrative support processes

Qualifications

– Completed a bachelor’s degree in business administration or equivalent
– Strong aptitude for social media, digital marketing and their use in business
– Strong relationship building skills, able to interact with a variety of people with ease
– Strong communications skills, able to clearly communicate issues, plans and ideas
– Attention to detail and the ability to manage multiple assignments that touch various areas of the business (Customer Experience, Marketing, Recruiting)
– An agile mindset – comfortable with working in sometimes ambiguous situations where testing and learning/failing forward may be required in order to develop the right solutions



Benefits:

– Competitive salaries based on experience and qualifications
– Health Benefits
– Lifestyle & Wellness spending account
– 3 Weeks, Paid Vacation
– Group retirement savings, employer-matched RRSP contributions
– Flexible work hours
– Hybrid role

This is an exciting opportunity to join a fast-paced Startup with a dream team. At BPTN, we embrace differences. We create a space where all voices can be heard so that we can all do our life’s best work. We’re committed to openness, curiosity, and creating an inclusive culture as we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Job Type: Full-time

Digital Sourcing and Engagement Specialist


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newMarketing AssociateGREENSAVERToronto, ON Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the… Just posted·More…View all GREENSAVER jobs – Toronto jobsSalary Search: Marketing Associate salaries in Toronto, ON

Greensaver is Ontario’s leading non-profit energy conservation organization. For nearly 30 years, we’ve helped people, businesses, and utility companies reduce their carbon footprint and, therefore, protect the environment. In total, we have helped over 100,000 homeowners, renters, and small businesses reduce their energy consumption and overall utility costs.

Our mission is to provide turn-key energy efficiency solutions for homes and small businesses, to deliver a sustainable future.

Our vision is to be Canada’s trusted energy conservation partner.

GreenSaver’s leadership team has decades of experience delivering energy efficiency, conservation, and demand management solutions for utilities, municipalities, and businesses. Our team consists of experts in program management and design, marketing, customer service, energy evaluations and building retrofits.

Marketing Associate

You have demonstrated that you have a strong skillset for delivering just the right tone of communication, in the right medium, on time and on budget. You will have the confidence to plan and execute campaigns that deliver real results, yet you will always look to how the messaging can be honed to constantly improve the effectiveness of the programs. A self-starter, you will have the confidence to work independently, yet also collaboratively as needed. To be part of a team delivering a sustainable future is important to you.

This role reports to the Marketing Manager.

You will also be working & collaborating with a team of individuals who are passionate about helping others, energy conservation and making a positive impact on the environment.

Primary Responsibilities:

Marketing Planning and Execution

· Contributing to the development and execution of marketing strategies and plans that drive results across multiple channels

· Assisting in the development and implementation of the marketing budget and results dashboard to increase return on spend

· Event coordination from initiation to reporting, including tracking invitations, RSVP’s, securing venues, event participation, coordinating room preparation, surveys, thank-you and follow-up

· Working collaboratively with internal and external stakeholders and vendors to support multiple projects including campaigns , promotional events, and special events

Digital Marketing

· Collaborate with the team to lead social media strategies and implementation plans

· Contributing to the development and execution of digital plans and campaigns that support revenue and communications objectives for websites, social media, newsletter, and email campaigns

· Developing, creating, and sharing social media content to strengthen the brand and to support various channels

· Implementing and tracking against SEO/SEM strategies

Marketing Communication

· Leading content calendar development, planning and implementation

· Coordinating internal and external communications and activities to ensure alignment with corporate marketing and communications strategy

· Assisting with the development of company branded collateral, PowerPoint presentations and other written materials, ensuring consistency in all communications, brand image and messaging

Analytics & Reporting

· Developing analytic tools with web traffic/ad/lead dashboards to identify trends and insights to support a deeper understanding of channel attribution to optimize channel mix and cost effectiveness

· Reporting on marketing analytics; in-depth monthly reviews of traffic, referrals, leads, content for team to generate. Identify and communicate hits and misses and bring forward key recommendations

· Tracking performance, analyzing, and reporting on campaign analytics, conversions and results to inform future strategies and plans.

· Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational need.

Minimum Qualifications

· University degree in Communications, Commerce, Marketing or related discipline

· 3+ years of experience driving ROI for companies using paid, owned, and earned offline and digital media and channel attribution strategies.

· Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).

· Experience in google analytics, google ads, social media ads manager

· Experience in website management strongly preferred (wordpress)

· Ability to adhere to brand standards

· Ability to manage multiple projects and relationships at a given time

· Strong analytics expertise; the ability to analyze/measure/consolidate performance across a variety of digital platforms and offer recommendations based on the data

· Interpersonal: Leadership, collaboration, detail-oriented

Compensation

  • Competitive base annual salary and full company benefits are available for the right candidate.

To Apply

Please submit a cover letter and resume and samples of your work in one attachment.

Greensaver is proud to be an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Job Types: Full-time, Permanent

Benefits:

  • Commuter benefits
  • Dental care
  • Employee assistance program
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

COVID-19 considerations:
A specific COVID-19 policy is in place.

Application question(s):

  • Are you legally authorized to work in Canada?

Experience:

  • Marketing: 3 years (preferred)

Marketing Associate


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newDigital SpecialistYork University4.2Toronto, ON$70,688 a year Reporting to the Manager, Digital Marketing & Special Projects, the Digital Specialist acts as the lead and participates in the planning, design, development,… Just posted·More…View all York University jobs – Toronto jobsSalary Search: Digital Specialist salaries in Toronto, ONSee popular questions & answers about York University

Purpose:
As partners in student success, The Division of Students provides services, programs and facilities that foster academic success, student development and community engagement. This position supports the Division in creating strategic, timely, targeted, and engaging student-centric communications.Reporting to the Manager, Digital Marketing & Special Projects, the Digital Specialist acts as the lead and participates in the planning, design, development, implementation, coordination, measurement, reporting, and ongoing maintenance of the website and web-based projects, online systems, and communications and marketing activities for their clients. The Digital Specialist is responsible for providing communications support for program implementation, liaising with subject matter experts, identifying, and building for the client the relevant communication distribution channels and technology. The Digital Specialist is responsible for keeping abreast of emerging trends and best practices related to web design, user experience, social media, digital marketing, and digital communications. The Digital Specialist also ensures that all materials (e.g., web, print, and social media) follow York University brand guidelines and templates and align with the Division of Students’ communications goals.

Education:
University degree in English, Communications, Marketing, Digital Media, Publishing, Design or related field, or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

Experience:
3 years recent related experience in website and digital marketing design and development experience (e.g., Web design and maintenance, graphic design, content development, calendar maintenance etc.). Preferably in a post-secondary or similar environment is required.

Skills:

  • Ability to write and edit web and social media content
  • Ability to craft communications that reflect the diversity of the target audience
  • Analytical skills to research and review
  • Results oriented with the ability to think creatively, take initiative and be proactive
  • Solid analytical and creative problem-solving skills
  • Excellent written and oral communication skills, ability to obtain and relay information promptly and accurately
  • Excellent interpersonal skills including tact and diplomacy
  • Superior attention to detail
  • Ability to work independently, as a member of a team and maintain positive relationships
  • Excellent organizational skills
  • Working effectively under pressure of high volume to meet unit goals and objectives
  • Technical
  • Web development and maintenance
  • Web design including visual design, usability, information architecture and navigation, web and scripting languages including HTML, Cascading Style Sheets (CSS), and JavaScript
  • Multimedia and web development tools (e.g., Dreamweaver, Internet browsers)
  • Content management systems (e.g., WordPress, Drupal), customer relationship management (CRM) and client management database systems (e.g., Microsoft Dynamic CRM, Simplicity, or other software)
  • Google Analytics: social media publishing and listening tools (e.g., Facebook, Twitter, Instagram, Hootsuite, Sprout Social, Falcon, Sysomos, etc.) and strategy/content development, application packages (Microsoft Office 365 suite)
  • Graphic design tools (e.g., Adobe Illustrator, Photoshop, InDesign).
  • Knowledge of web accessibility and ability to create AODA-compliant websites and PDFs.Other
  • Demonstrated commitment to the values of creating student success: Care, Collaboration, Accountability, Respect, Innovation, Excellence, and Inclusion.

Additional Notes:
Please note: This position requires the candidate to produce a verification of degree(s), credentials(s), or equivalencies from accredited institutions and/or international equivalents at the time of interview. Hours of work: Monday to Friday 8:30am to 4:30pm Summer: Regular shift reduced by one on Friday beginning the Friday prior to Victoria Day to Labour Day Weekend. Occasional overtime will be available

In order to be considered as an internal applicant, York University employees in the YUSA-1 bargaining unit must apply for jobs through the Employee Career Portal – YU Hire.

If you are a current York University employee in the YUSA-1 bargaining unit and/or are using your job posting rights under the collective agreement to apply for jobs, you MUST log into YU Hire to access the York University Employee Career Portal.

As per Article 12.02(f) of the YUSA-1 Collective Agreement, to be considered an internal applicant, employees in the YUSA-1 bargaining unit must submit the application 5 working days following the first day of posting. this is referred to as the ‘Posted Date’ on the job the posting. This applies to YUSA-1 internal and YUSA-1 Concurrent postings. Please refer to the ‘Posting Intent’ on the job posting.

If not filled by an employee in the YUSA-1 bargaining unit, employees in the YUSA-2 bargaining unit who have applied within the first 5 days from the ‘Posted Date’ will be given preference.

The University welcomes applications from all qualified individuals, including, but not limited to women, persons with disabilities, visible minorities (racialized), Indigenous Peoples and persons of any gender identity and sexual orientation. York University is committed to a positive, supportive and inclusive environment.


York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.


We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.


York University employees must apply to jobs through the Employee Career Portal – YU Hire. If you are a current York University employee and/or are using your rights under a collective agreement to view and/or apply to jobs, you MUST log into YU Hire to access the York University Employee Career Portal.


PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.

Digital Specialist


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newEmail Marketing SpecialistDOZRToronto, ON•Remote$38,978 – $72,019 a yearResponsive employer Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touch points. Just posted·More…View all DOZR jobs – Toronto jobsSalary Search: Email Marketing Specialist salaries in Toronto, ON

Company Description

DOZR is transforming the $200 billion equipment rental industry. Every road, hospital, school, home and rocket that is built needs equipment, but there are a lot of challenges that currently exist when renting, maintaining and managing that equipment. We have set out to change that!

DOZR is an online marketplace for heavy equipment. Our platform helps people find equipment rentals anywhere, anytime, and instantly compares pricing across thousands of equipment suppliers across North America. We are passionate about thinking big and solving complex problems. Founded in 2015, we are a mission-driven, well-funded, fast growing startup, backed by industry experts and leading VCs. We are expanding quickly and looking for talented people to join our team!

‍
Job Description

As an Email Marketing Specialist, you will be accountable for organizing and implementing marketing automation and lead management programs across the company, including external integrations, lead scoring and lead routing. This position needs to have a strong ability to support various teams including IT, Sales, Sales Operations, other groups within the Marketing department and outside partners (as a lead or a support) to optimize marketing automation software. This is a high impact role with a chance to influence the strategy and execution behind an 8-figure marketplace.

In a typical day you might:

  • Design, build, and deploy a variety of email campaigns and automated flows (such as welcome sequences, abandoned cart sequences & post-purchase engagement, loyalty, & retention sequences) that meet business and marketing objectives
  • Oversee day-to-day email campaign execution, sometimes within tight deadlines, including set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics
  • Implement testing & optimization opportunities including A/B or multivariate testing on email campaigns for maximum click-through and conversions
  • Create weekly reports, optimize data reporting & communicate results (including sales revenue generated from email marketing) with executives
  • Identify opportunities to improve funnel metrics such as subscriber growth, lead-to-signup, signup-to-paid conversion, and customer retention
  • Work with marketing, product, and analytics to build and execute campaigns across email, in-product marketing, and other customer touch points
  • Create and optimize segmentation and email content personalization strategies by leveraging activity data, LTV, demographics, and user behaviour/intent/preference
  • Manage the overall customer email lifecycle to ensure we are building a strong relationship and establishing trust

‍
What we’re looking for:

  • University degree in Marketing, Business, or a related field is required.
  • 2-5 years experience in email marketing, with proven experience in email building, deployment, automation, segmentation and performance reporting.
  • Understanding and experience with enterprise level email and marketing automation platforms (such as Marketo, Hubspot, or similar tools) with CRM integration.
  • Hands on experience with HTML, CSS, and content management systems
  • Ability to get your hands dirty with research, design, and copywriting. If we need to get an email out, you’ll make it happen.
  • A growth mindset who’s constantly looking to improve and learn new things
  • You care deeply about user experience and can build precise targeting as well as delightful, on-brand experiences.
  • Proficient with segmentation, reporting, and how to use data to drive business decisions.
  • Demonstrated track record in developing and executing A/B tests, analyzing and translating data into business and consumer insights.
  • Effective time management and organizational skills, with the ability to prioritize workload and manage multiple projects with competing deadlines.
  • The ability to take an idea or concept, and give it substance and strategy. You love seeing an idea through to execution and tracking results.

We are looking for trailblazers who love challenging problems because those are the ones worth solving. You will be successful at DOZR if you have:

  • Relentless passion for learning
  • Obsession towards building high quality products, strategy and processes
  • A mind set to build long-term scalable solutions
  • Value data-driven decisions

DOZR has been certified as a Great Place to Work®.

Job Types: Full-time, Permanent

Salary: $38,978.00-$72,019.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Stock options
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
Work from home

Work remotely:

  • Yes

Email Marketing Specialist


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newSenior Social Media SpecialistMerrithew2.7Toronto, ON•Temporarily Remote$70,000 a yearResponsive employer Experience with social influencer marketing. Experience strategizing, building, executing and scaling social marketing programs. Temporarily due to COVID-19. Just posted·More…View all Merrithew jobs – Toronto jobsSalary Search: Senior Social Media Specialist salaries

Position Overview:

As Senior Social Media Specialist, you will be responsible for the development and implementation of social media strategies under the direction of the Senior Manager, Marketing & Communications to drive brand awareness, audience engagement and customer acquisition. Owning and executing a wide range of social media and community building initiatives, the Senior Social Media Specialist works with stakeholders across the company on cross-platform initiatives to support a consistent and cohesive brand message across all our social and community channels.

You should be that person who is one step ahead of social trends and an early adopter of new platforms. Someone who loves great content, is immersed in popular culture and is personally and professionally curious about new industries, topics and ideas. You are inspired to have an impact on a growing brand, motivated to do good work and always ready to multi-task, shift gears and roll up your sleeves to meet business priorities. You have a passion for being creative, while adding the right balance of structure and process to operate effectively at scale. This is a great next step for someone at an agency looking to go client-side with the right role.

You will create content that resonates with the intended audience, handle the day-to-day management of our social media platforms and implement social media campaigns that align and integrate with marketing strategies. You will wear many hats as you work with multiple teams to build and drive strategy, work with designers, write copy, manage social communities and analyze data for US, Canada and international markets like India, Germany and Japan.

Key Responsibilities:

Social Media Strategy Development & Execution

  • Grow our global following and the engagement of students, instructors, training centers, distributor partners and staff, as well as support sales, follower growth and engagement in US and Canadian and key international markets including Germany, India and Japan
  • Develop and operationalize a social media strategy across all platforms to match priorities and resources (Instagram, Facebook, Twitter, YouTube, LinkedIn, Pinterest)
  • Create and manage content calendars from conceptualization to execution, including developing concepts, and writing and editing meaningful, shareable content
  • Execute campaigns through audience identification, benchmarking, competitive research and platform determination
  • Develop, implement and optimize paid campaigns and improve boosting performance
  • Build the visibility of our social content with page optimization techniques
  • Monitor trends, influencers and relevant news to identify opportunities to join the social conversation and grow visibility
  • Develop and manage influencer strategy and campaigns using tools like Meltwater and Klear
  • Promote our online subscription offering, Merrithew Connect through posting, challenges, influencer marketing and ads

Content Creation

  • Ideate and outline the monthly calendar for all social media channels
  • Work with the Senior Content & Communications Specialist and Marketing Coordinators and collaborate with designers to create content that is informative, creative, appealing, on-brand and adheres to brand style guidelines and overall communication style
  • Write long- and short-form messages that attract new users and engage current users
  • Develop, seek, edit, publish and share content, including unique textual content, user generated content, pictures and video on a regular basis
  • Support distributors, resellers and education partners by showcasing their successes

Community Management

  • Create and implement strategies to maintain and expand our social community
  • Monitor social media channels to build a community of followers, handle support questions, and increase engagement
  • Identify, build, and nurture relationships within the social channel community
  • Utilize scheduling, monitoring and tracking tools to monitor mentions, respond to comments and inquiries and increase overall community engagement
  • Help convert our brand fans into loyal customers with engaging, responsive, responsible, surprising, and captivating social media interactions
  • Communicate with industry professionals and influencers to create a strong network
  • Monitor social media profiles and communicate with followers, including active engagement in key markets and responding to queries in a timely manner
  • Re-share celebrity posts and execute contests and challenges to create awareness, increase engagement and capture new leads

Social Media Reporting and KPI Tracking

  • Define, collect and analyze platform tools and analytics such as Meltwater, Sprout Social, Facebook and Instagram Insights to set goals, identify trends and optimize tactics
  • Measure the success of every social media campaign to determine whether social media ads and campaigns have achieved their objectives and how to improve those metrics
  • Prepare and present monthly reports, including insights and recommended actions

Skills and Qualifications:

  • University or College Degree in Marketing, Communications and/or a related field
  • 5+ years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management
  • Experience at/with creative agencies with an understanding of creative development and production
  • Experience strategizing, building, executing and scaling social marketing programs
  • Highly knowledgeable about best practices related to all the major social media platforms
  • Ability to write and refine engaging social media copy
  • Strong visual eye with regard to the creation of graphics, selection of images, and video, and a familiarity with Adobe Photoshop and video editing
  • Proven ability to use data and metrics to measure impact and determine improvements
  • Comfortable presenting to senior leadership
  • Experience with social influencer marketing
  • Obsessed with social; you live on social platforms and enjoy staying up-to-date on breaking trends, memes, and viral content
  • Understanding of marketing and social media technologies – email programs, publishing/analytical tools, platforms, content management systems, HTML, Google Analytics, etc.
  • Advanced social measurement experience including use of listening, monitoring and CRM services/tools
  • Ability to work on multiple projects and strong project and time management skills with demonstrated success working under pressure, adhering to deadlines in fast-paced environments and meeting targets and objectives
  • High attention to detail with relentlessly high standards and outstanding organizational and prioritization skills
  • Excellent communication and interpersonal skills
  • Someone who is curious by nature: critically thinking about the business and marketing implications of findings
  • Fun, strategic, creative, curious, intelligent and hard-working. No arrogance.
  • An energetic, go-getter with strong work ethic and professionalism
  • Someone with an attitude that they can tackle anything thrown their way. They are excited by figuring out things they’ve never done before.
  • Self-motivated, hard-working, excited by digital possibilities
  • Excellent Excel, PowerPoint, Word and Outlook skills

Job Types: Full-time, Permanent

Salary: $70,000.00 per year

Benefits:

  • Casual dress
  • Dental care
  • Disability insurance
  • Employee stock purchase plan
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Application question(s):

  • How many years of professional non-internship experience in advertising, marketing, media and/or communications, with a focus on social media and community management?
  • Do you have experience at/with creative agencies with an understanding of creative development and production?
  • Do you have experience strategizing, building, executing and scaling social marketing programs?

Work remotely:

  • Temporarily due to COVID-19

Senior Social Media Specialist


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newInfluencer and Content AssociateOpen Farm5.0Toronto, ON Background in both content and partner marketing. Understanding of other influencer marketing channels (Twitch, Affiliate). Proficiency in Excel/Google Sheets. Just posted·More…View all Open Farm jobs – Toronto jobsSalary Search: Influencer and Content Associate salaries in Toronto, ON

Who we are: Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment.

The Role: Do you love pets? Do you have a knack for social media and strong understanding of influencer relationships? If so, this is your opportunity to join a dynamic team at a rapidly growing CPG company!

*
Primary Responsibilities*

  • Manage our influencer relationships day-to-day and execute on greater content and brand strategies to drive new customers and retention for Open Farm.
  • Help to build a streamlined process to activate creator partnerships efficiently and effectively.
  • Assist with outreach, negotiations, contract development, content review and execution of our ambassador program.
  • Identify and vet new influencers and partners to scale the program.
  • Uncover creative ways to engage our audience through influencer and in-house campaigns, tying in cultural events/trends, new product launches, or mission-related initiatives
  • Craft messaging, briefs and on-going communication from our broader marketing calendar to ensure content meets our brand standards.
  • Report on performance and make recommendations to optimize our program ensuring we meet our fiscal goals.
  • Work closely with greater growth team, brand team, creative team and more to run world-class influencer and content executions

What you bring to the table

  • 1-2 years of experience in acquisition focused influencer and or content marketing on Instagram, Youtube and Tik Tok
  • Great communication skills to foster the relationships between partners and our brand
  • Strong storytelling skills, and an eye for great, engaging content
  • Strong Analytical ability (you are well versed in using data to drive decision making)
  • Proficiency in Excel/Google Sheets
  • Detail-oriented and can juggle multiple projects and relationships at a time
  • Collaborative and open to cross-functional ideas and work
  • A curious mind, always looking at trends and willing to dive deep and solve challenges

Nice To Haves:

  • DTC Experience
  • Background in both content and partner marketing
  • Understanding of other influencer marketing channels (Twitch, Affiliate)
  • Experience with data visualization tools (i.e. Looker, Google Analytics)

What We Offer

  • The opportunity to grow, develop and make an impact with a mission driven, dynamic and fast-growing company
  • Competitive salary and benefits
  • Great office culture (with lots of adorable pets!) and people who are thoughtful and passionate about work and community
  • Casual dress code
  • Full suite of benefits – including monthly pet feeding program for someone who loves to keep their pet well fed year-round
  • Annual Wellness Stipend – discount for gym membership

Our Values
We Raise the Bar | We Keep the Barn Doors Open | We Graze Lightly | We Lead the Pack | We are Inspired by Our Customers | We Have Fun Doing It

Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability-related accommodation at any stage of Open Farm’s recruitment process should contact Karen@openfarmpet.com. As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm’s recruitment process takes into account their accessibility needs.

Job Type: Full-time

Influencer and Content Associate


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