Position Summary:

Reporting to the Manager, Student Life, the Student Life Coordinator, Digital Content & Community (SLCDCC) works to conceptualize, develop, implement, deliver, and evaluate digital content and community engagement efforts for the Student Life portfolio. The SLCDCC serves as the departmental lead on digital communication and engagement tools, social media, working collaboratively across the college to establish and maintain a unified brand voice for the platforms within their purview. The SLCDCC recognizes the importance and growing role of social media and digital engagement as the Student Life Team works to communicate effectively to multiple audiences over many and growing distribution channels.

Responsibilities include:

Development, Design, and Deployment of Digital Content & Community Engagement Initiatives

• Develops, designs, and executes the overall strategy for digital content creation, community engagement through digital platforms and tools, and student learning and development in virtual spaces, for all Student Life programs, initiatives, and collaborative projects. Provide oversight and functional guidance to the Digital Content Creators.
• Create, manage, and continuously improve an integrated content strategy that delivers strategic messaging to student target audiences through appropriate social media channels. Build and maintain social content calendars to promote programs, events, and services that foster engagement in key audiences of interest. Generate the actual content (conduct interviews, take photos and videos, and write posts) to be shared on the various social media channels.
• Monitor global trends and stay current with emerging technologies, platforms and best practices related to strategic social media management, with an emphasis on higher education. Identify best practices in social media management and develop department policies and procedures for the campus safety presence in social media.
• Track and report on digital engagement metrics in order to evaluate the success of content, engagement tactics, campaigns, contests, and strategy on a weekly, monthly, annual, and campaign basis.
• Work closely with the Marketing and Communications teams to ensure social media activities are on brand and support Seneca’s overall recruitment, marketing, and communications objectives. Collaborate with colleagues on the implementation of specific campaigns to support campus partners and Student Services & Indigenous Education objectives holistically.

Community Development and Student Learning

• Oversee the delivery of the programs, activities, and services implemented by student staff as part of broader student affairs strategy at Seneca.
• Attend programs, meetings, and be present regularly in the student campus community and virtual environments to build relationships with students and remain attentive to community needs.
• Respond to student inquiries and concerns directly through one-on-one meetings, counsel students with personal, academic and career concerns and make appropriate referrals to campus resources.
• Liaises with academic and service areas to plan and promote co-curricular programs that support student success.
• Actively promote all opportunities for student participation in college life including academic, educational and social programs.

Peer Program Initiatives

• Facilitate peer-to-peer programs which support student learning and development, transitions in postsecondary education, positive mental health, harm reduction, social-emotional learning, and community engagement (e.g., Peer Active Listening – building a sense of community and belonging, listening free of judgment and making space for discussing challenges related to mental health, disability, and overall wellbeing).
• Work with Student Services division colleagues to design collaborative Peer Wellness Education framework to integrate health promotion, health promotion action projects, and co-curricular program development into broader student roles under a unified approach.
• Liaises with academic and service areas to plan and promote peer programs that support student success.

Transition & Retention Programs

• Researches, creates and implements programming for students in transition, which may include collaboration with a variety of college programs and offices, and transcends all transitions: in, through, and out of the college.
• Develops and implements creative strategies designed to ease the transition to college life and reduce attrition; assists in the implementation of strategies designed to retain students at the college.
• Researches and initiates strategies to develop the promotion of student involvement in leadership positions and campus activities.
• Works with the student organizations, academic and service staff to identify areas of student interest for leadership opportunities and educational initiatives as a means to increasing student involvement at Seneca.

Other

• Foster and engage in collaborative, professional, and cooperative working relationships with colleagues in the Student Services & Indigenous Education portfolio and other integral areas of the College (Academic Learning Services, Seneca Student Federation, etc.

Qualifications:

Education

• Completed two (2) year diploma in public relations, marketing, education, advertising, business, or in a related field.
• Safe Talk Certificate required

Experience

• Minimum of three (3) years of experience in a student services function, including experience, planning, implementing, and evaluating student communications and community development programs within a college or university setting is required.

Skills

• Excellent knowledge of digital engagement strategies, skills in photography, editing and writing, and video and audio production. Strong interpersonal communications skills and a commitment to provide excellent customer service.
• Demonstrated proficiency with social media platforms, including, but not limited to: Facebook, Twitter, Instagram, SnapChat, Sprout Social; Adobe Creative Suite needed including photo editing; ability to adapt to quickly changing environments and self-starter who is comfortable working with people.
• Demonstrated ability to effectively interact with Seneca’s diverse population.